Survey on Households and the Environment 
Classification by characteristics of the dwelling
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by type of municipality and importance placed on it
Units: %  over the total number of dwellings

	Importance placed on price	The price is regarded as fairly or very important	Importance placed on brand	The brand is regarded as fairly or very important	Importance placed on consumption / energy efficiency	Consumption / energy efficiency is regarded as fairly or very important	Importance placed on the ecological label / ecological guarantee	The ecological label / ecological guarantee is regarded as fairly or very important	Importance placed on l ocal  / proximity of production	Local  / proximity of production is regarded as fairly or very important	
TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Provincial capitals and municipalities with more than 100,000 inhabitants	98.8	92.8	87.3	55.0	94.8	81.6	83.1	55.2	78.5	49.8	
50,000 to 100,000 inhabitants	99.1	93.5	86.6	53.1	94.6	80.6	80.8	47.9	76.0	44.1	
20,000 to 50,000 inhabitants	99.0	93.3	86.0	50.1	93.9	79.1	82.6	51.1	81.5	53.2	
10,000 to 20,000 inhabitants	99.2	94.2	86.8	52.4	93.7	77.9	82.1	52.3	83.8	58.9	
Fewer than 10,000 inhabitants	99.1	94.4	84.7	47.9	91.5	74.6	78.7	48.2	81.8	55.2	
Notes:
Source: National Statistics Institute