Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by sex, age, nationality of the reference person and importance placed on it
Units: %  over the total number of dwellings

	Importance placed on price	The price is regarded as fairly or very important	Importance placed on brand	The brand is regarded as fairly or very important	Importance placed on consumption / energy efficiency	Consumption / energy efficiency is regarded as fairly or very important	Importance placed on the ecological label / ecological guarantee	The ecological label / ecological guarantee is regarded as fairly or very important	Importance placed on local  / proximity of production	Local  / proximity of production is regarded as fairly or very important	
Both sexes	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Males	98.8	93.2	87.3	53.2	94.1	79.4	82.0	52.1	79.9	51.6	
Females	99.1	93.8	85.0	50.9	93.4	79.0	81.3	52.1	80.1	52.5	
AGE:TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Under 25 years of age	99.0	93.4	83.1	53.1	89.4	73.0	76.1	46.7	69.1	38.6	
25 to 44 years old	99.1	93.8	87.8	53.7	95.2	82.5	83.0	54.4	78.1	48.8	
45 to 64 years old	98.9	93.1	87.3	53.8	95.3	82.5	83.7	55.8	82.0	55.4	
65 years old and over	98.8	93.4	83.3	47.9	89.9	70.2	77.5	43.8	80.6	52.4	
NATIONALITY:TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Spanish	99.0	93.5	86.7	52.4	94.2	79.9	81.9	52.3	80.9	53.4	
Foreign	98.5	93.2	83.0	50.4	89.7	71.0	79.8	49.4	69.0	34.3	
From a European Union country	98.5	90.8	82.8	49.5	89.4	72.2	82.1	54.0	70.8	35.5	
From other countries	98.5	94.6	83.1	51.0	90.0	70.3	78.5	46.8	68.0	33.6	
Notes:
Source: National Statistics Institute