Demographic characteristics	Type of motive	Total
Total Persons	Total Persons who have not purchased over the Internet	11,465,253
Total Persons	Rather buy personally at a shop	83.6
Total Persons	Concerned about security (when providing credit card details)	68.2
Total Persons	Concerned about privacy (when providing personal details)	60.2
Total Persons	Have not had the need	54.1
Total Persons	Does not believe that purchase delivery or return processes work properly	12.5
Total Persons	Other reasons	6.8
Total Persons	DK/ DA	0.0
Sex: Male	Total Persons who have not purchased over the Internet	5,596,087
Sex: Male	Rather buy personally at a shop	80.9
Sex: Male	Concerned about security (when providing credit card details)	68.6
Sex: Male	Concerned about privacy (when providing personal details)	59.7
Sex: Male	Have not had the need	53.7
Sex: Male	Does not believe that purchase delivery or return processes work properly	14.3
Sex: Male	Other reasons	6.7
Sex: Male	DK/ DA	0.0
Sex: Female	Total Persons who have not purchased over the Internet	5,869,165
Sex: Female	Rather buy personally at a shop	86.1
Sex: Female	Concerned about security (when providing credit card details)	67.8
Sex: Female	Concerned about privacy (when providing personal details)	60.6
Sex: Female	Have not had the need	54.4
Sex: Female	Does not believe that purchase delivery or return processes work properly	10.7
Sex: Female	Other reasons	7.0
Sex: Female	DK/ DA	0.0
Age: from 16 to 24 years old	Total Persons who have not purchased over the Internet	2,894,185
Age: from 16 to 24 years old	Rather buy personally at a shop	82.3
Age: from 16 to 24 years old	Concerned about security (when providing credit card details)	63.2
Age: from 16 to 24 years old	Concerned about privacy (when providing personal details)	57.2
Age: from 16 to 24 years old	Have not had the need	58.6
Age: from 16 to 24 years old	Does not believe that purchase delivery or return processes work properly	14.3
Age: from 16 to 24 years old	Other reasons	5.6
Age: from 16 to 24 years old	DK/ DA	0.0
Age: from 25 to 34 years old	Total Persons who have not purchased over the Internet	3,301,396
Age: from 25 to 34 years old	Rather buy personally at a shop	81.8
Age: from 25 to 34 years old	Concerned about security (when providing credit card details)	68.9
Age: from 25 to 34 years old	Concerned about privacy (when providing personal details)	59.1
Age: from 25 to 34 years old	Have not had the need	54.0
Age: from 25 to 34 years old	Does not believe that purchase delivery or return processes work properly	11.1
Age: from 25 to 34 years old	Other reasons	5.2
Age: from 25 to 34 years old	DK/ DA	0.0
Age: from 35 to 44 years old	Total Persons who have not purchased over the Internet	2,671,239
Age: from 35 to 44 years old	Rather buy personally at a shop	84.8
Age: from 35 to 44 years old	Concerned about security (when providing credit card details)	71.1
Age: from 35 to 44 years old	Concerned about privacy (when providing personal details)	63.2
Age: from 35 to 44 years old	Have not had the need	53.3
Age: from 35 to 44 years old	Does not believe that purchase delivery or return processes work properly	13.2
Age: from 35 to 44 years old	Other reasons	8.2
Age: from 35 to 44 years old	DK/ DA	0.0
Age: from 45 to 54 years old	Total Persons who have not purchased over the Internet	1,781,506
Age: from 45 to 54 years old	Rather buy personally at a shop	86.9
Age: from 45 to 54 years old	Concerned about security (when providing credit card details)	72.0
Age: from 45 to 54 years old	Concerned about privacy (when providing personal details)	64.5
Age: from 45 to 54 years old	Have not had the need	48.3
Age: from 45 to 54 years old	Does not believe that purchase delivery or return processes work properly	11.3
Age: from 45 to 54 years old	Other reasons	8.7
Age: from 45 to 54 years old	DK/ DA	0.0
Age: from 55 to 64 years old	Total Persons who have not purchased over the Internet	659,463
Age: from 55 to 64 years old	Rather buy personally at a shop	84.9
Age: from 55 to 64 years old	Concerned about security (when providing credit card details)	65.8
Age: from 55 to 64 years old	Concerned about privacy (when providing personal details)	55.4
Age: from 55 to 64 years old	Have not had the need	52.2
Age: from 55 to 64 years old	Does not believe that purchase delivery or return processes work properly	13.1
Age: from 55 to 64 years old	Other reasons	9.3
Age: from 55 to 64 years old	DK/ DA	0.0
Age: from 65 to 74 years old	Total Persons who have not purchased over the Internet	157,464
Age: from 65 to 74 years old	Rather buy personally at a shop	80.4
Age: from 65 to 74 years old	Concerned about security (when providing credit card details)	62.9
Age: from 65 to 74 years old	Concerned about privacy (when providing personal details)	58.6
Age: from 65 to 74 years old	Have not had the need	55.7
Age: from 65 to 74 years old	Does not believe that purchase delivery or return processes work properly	7.1
Age: from 65 to 74 years old	Other reasons	9.8
Age: from 65 to 74 years old	DK/ DA	0.0
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons who have not purchased over the Internet	5,335,278
Habitat: More than 100,000 inhabitants and provincial capitals	Rather buy personally at a shop	83.2
Habitat: More than 100,000 inhabitants and provincial capitals	Concerned about security (when providing credit card details)	71.0
Habitat: More than 100,000 inhabitants and provincial capitals	Concerned about privacy (when providing personal details)	62.2
Habitat: More than 100,000 inhabitants and provincial capitals	Have not had the need	53.0
Habitat: More than 100,000 inhabitants and provincial capitals	Does not believe that purchase delivery or return processes work properly	13.1
Habitat: More than 100,000 inhabitants and provincial capitals	Other reasons	6.3
Habitat: More than 100,000 inhabitants and provincial capitals	DK/ DA	0.0
Habitat: From 50,000 to 100,000 inhabitants	Total Persons who have not purchased over the Internet	1,048,257
Habitat: From 50,000 to 100,000 inhabitants	Rather buy personally at a shop	83.0
Habitat: From 50,000 to 100,000 inhabitants	Concerned about security (when providing credit card details)	62.8
Habitat: From 50,000 to 100,000 inhabitants	Concerned about privacy (when providing personal details)	57.3
Habitat: From 50,000 to 100,000 inhabitants	Have not had the need	56.6
Habitat: From 50,000 to 100,000 inhabitants	Does not believe that purchase delivery or return processes work properly	12.5
Habitat: From 50,000 to 100,000 inhabitants	Other reasons	7.0
Habitat: From 50,000 to 100,000 inhabitants	DK/ DA	0.0
Habitat: From 20,000 to 50,000 inhabitants	Total Persons who have not purchased over the Internet	1,674,377
Habitat: From 20,000 to 50,000 inhabitants	Rather buy personally at a shop	82.3
Habitat: From 20,000 to 50,000 inhabitants	Concerned about security (when providing credit card details)	65.7
Habitat: From 20,000 to 50,000 inhabitants	Concerned about privacy (when providing personal details)	56.4
Habitat: From 20,000 to 50,000 inhabitants	Have not had the need	55.2
Habitat: From 20,000 to 50,000 inhabitants	Does not believe that purchase delivery or return processes work properly	11.8
Habitat: From 20,000 to 50,000 inhabitants	Other reasons	7.5
Habitat: From 20,000 to 50,000 inhabitants	DK/ DA	0.0
Habitat: From 10,000 to 20,000 inhabitants	Total Persons who have not purchased over the Internet	1,340,200
Habitat: From 10,000 to 20,000 inhabitants	Rather buy personally at a shop	85.9
Habitat: From 10,000 to 20,000 inhabitants	Concerned about security (when providing credit card details)	68.9
Habitat: From 10,000 to 20,000 inhabitants	Concerned about privacy (when providing personal details)	61.7
Habitat: From 10,000 to 20,000 inhabitants	Have not had the need	56.8
Habitat: From 10,000 to 20,000 inhabitants	Does not believe that purchase delivery or return processes work properly	15.1
Habitat: From 10,000 to 20,000 inhabitants	Other reasons	6.5
Habitat: From 10,000 to 20,000 inhabitants	DK/ DA	0.0
Habitat: Less than 10,000 inhabitants	Total Persons who have not purchased over the Internet	2,067,140
Habitat: Less than 10,000 inhabitants	Rather buy personally at a shop	84.4
Habitat: Less than 10,000 inhabitants	Concerned about security (when providing credit card details)	65.2
Habitat: Less than 10,000 inhabitants	Concerned about privacy (when providing personal details)	58.3
Habitat: Less than 10,000 inhabitants	Have not had the need	52.7
Habitat: Less than 10,000 inhabitants	Does not believe that purchase delivery or return processes work properly	9.6
Habitat: Less than 10,000 inhabitants	Other reasons	7.7
Habitat: Less than 10,000 inhabitants	DK/ DA	0.0
Size of household: Households with 1 member	Total Persons who have not purchased over the Internet	430,276
Size of household: Households with 1 member	Rather buy personally at a shop	86.5
Size of household: Households with 1 member	Concerned about security (when providing credit card details)	68.7
Size of household: Households with 1 member	Concerned about privacy (when providing personal details)	59.7
Size of household: Households with 1 member	Have not had the need	49.1
Size of household: Households with 1 member	Does not believe that purchase delivery or return processes work properly	13.5
Size of household: Households with 1 member	Other reasons	7.6
Size of household: Households with 1 member	DK/ DA	0.1
Size of household: Households with 2 members	Total Persons who have not purchased over the Internet	1,789,975
Size of household: Households with 2 members	Rather buy personally at a shop	81.2
Size of household: Households with 2 members	Concerned about security (when providing credit card details)	68.8
Size of household: Households with 2 members	Concerned about privacy (when providing personal details)	60.5
Size of household: Households with 2 members	Have not had the need	53.8
Size of household: Households with 2 members	Does not believe that purchase delivery or return processes work properly	11.1
Size of household: Households with 2 members	Other reasons	6.0
Size of household: Households with 2 members	DK/ DA	0.0
Size of household: Households with 3 members	Total Persons who have not purchased over the Internet	3,195,218
Size of household: Households with 3 members	Rather buy personally at a shop	85.0
Size of household: Households with 3 members	Concerned about security (when providing credit card details)	69.9
Size of household: Households with 3 members	Concerned about privacy (when providing personal details)	61.1
Size of household: Households with 3 members	Have not had the need	54.0
Size of household: Households with 3 members	Does not believe that purchase delivery or return processes work properly	12.5
Size of household: Households with 3 members	Other reasons	6.3
Size of household: Households with 3 members	DK/ DA	0.0
Size of household: Households with 4 members	Total Persons who have not purchased over the Internet	4,065,393
Size of household: Households with 4 members	Rather buy personally at a shop	83.8
Size of household: Households with 4 members	Concerned about security (when providing credit card details)	67.7
Size of household: Households with 4 members	Concerned about privacy (when providing personal details)	60.1
Size of household: Households with 4 members	Have not had the need	53.8
Size of household: Households with 4 members	Does not believe that purchase delivery or return processes work properly	12.2
Size of household: Households with 4 members	Other reasons	6.8
Size of household: Households with 4 members	DK/ DA	0.0
Size of household: Households with 5 or more members	Total Persons who have not purchased over the Internet	1,984,391
Size of household: Households with 5 or more members	Rather buy personally at a shop	82.4
Size of household: Households with 5 or more members	Concerned about security (when providing credit card details)	65.7
Size of household: Households with 5 or more members	Concerned about privacy (when providing personal details)	58.5
Size of household: Households with 5 or more members	Have not had the need	55.9
Size of household: Households with 5 or more members	Does not believe that purchase delivery or return processes work properly	13.9
Size of household: Households with 5 or more members	Other reasons	8.3
Size of household: Households with 5 or more members	DK/ DA	0.0
Spanish Nationality	Total Persons who have not purchased over the Internet	10,700,734
Spanish Nationality	Rather buy personally at a shop	83.6
Spanish Nationality	Concerned about security (when providing credit card details)	68.3
Spanish Nationality	Concerned about privacy (when providing personal details)	60.2
Spanish Nationality	Have not had the need	54.0
Spanish Nationality	Does not believe that purchase delivery or return processes work properly	12.0
Spanish Nationality	Other reasons	7.0
Spanish Nationality	DK/ DA	0.0
Foreign Nationality	Total Persons who have not purchased over the Internet	764,519
Foreign Nationality	Rather buy personally at a shop	84.0
Foreign Nationality	Concerned about security (when providing credit card details)	66.2
Foreign Nationality	Concerned about privacy (when providing personal details)	59.0
Foreign Nationality	Have not had the need	54.3
Foreign Nationality	Does not believe that purchase delivery or return processes work properly	18.5
Foreign Nationality	Other reasons	4.5
Foreign Nationality	DK/ DA	0.0