Demographic characteristics	Last time of purchase	Total
Total Persons	Total number of Internet users in the last 3 months	19,572,899
Total Persons	Have purchased in the last month	14.0
Total Persons	Purchased between 1 and 3 months ago	9.3
Total Persons	Purchased between 3 months and 1 year ago	10.7
Total Persons	Purchased more than 1 year ago	6.5
Total Persons	Persons who have not made purchases via the Internet	59.5
Sex: Male	Total number of Internet users in the last 3 months	10,490,989
Sex: Male	Have purchased in the last month	15.6
Sex: Male	Purchased between 1 and 3 months ago	10.0
Sex: Male	Purchased between 3 months and 1 year ago	11.5
Sex: Male	Purchased more than 1 year ago	6.5
Sex: Male	Persons who have not made purchases via the Internet	56.4
Sex: Female	Total number of Internet users in the last 3 months	9,081,910
Sex: Female	Have purchased in the last month	12.2
Sex: Female	Purchased between 1 and 3 months ago	8.6
Sex: Female	Purchased between 3 months and 1 year ago	9.7
Sex: Female	Purchased more than 1 year ago	6.4
Sex: Female	Persons who have not made purchases via the Internet	63.1
Age: from 16 to 24 years old	Total number of Internet users in the last 3 months	4,155,327
Age: from 16 to 24 years old	Have purchased in the last month	11.7
Age: from 16 to 24 years old	Purchased between 1 and 3 months ago	7.7
Age: from 16 to 24 years old	Purchased between 3 months and 1 year ago	9.1
Age: from 16 to 24 years old	Purchased more than 1 year ago	6.7
Age: from 16 to 24 years old	Persons who have not made purchases via the Internet	64.7
Age: from 25 to 34 years old	Total number of Internet users in the last 3 months	5,993,036
Age: from 25 to 34 years old	Have purchased in the last month	17.0
Age: from 25 to 34 years old	Purchased between 1 and 3 months ago	11.3
Age: from 25 to 34 years old	Purchased between 3 months and 1 year ago	12.6
Age: from 25 to 34 years old	Purchased more than 1 year ago	6.5
Age: from 25 to 34 years old	Persons who have not made purchases via the Internet	52.5
Age: from 35 to 44 years old	Total number of Internet users in the last 3 months	4,763,944
Age: from 35 to 44 years old	Have purchased in the last month	13.9
Age: from 35 to 44 years old	Purchased between 1 and 3 months ago	8.8
Age: from 35 to 44 years old	Purchased between 3 months and 1 year ago	11.0
Age: from 35 to 44 years old	Purchased more than 1 year ago	6.8
Age: from 35 to 44 years old	Persons who have not made purchases via the Internet	59.5
Age: from 45 to 54 years old	Total number of Internet users in the last 3 months	3,133,866
Age: from 45 to 54 years old	Have purchased in the last month	12.9
Age: from 45 to 54 years old	Purchased between 1 and 3 months ago	10.1
Age: from 45 to 54 years old	Purchased between 3 months and 1 year ago	9.1
Age: from 45 to 54 years old	Purchased more than 1 year ago	6.3
Age: from 45 to 54 years old	Persons who have not made purchases via the Internet	61.5
Age: from 55 to 64 years old	Total number of Internet users in the last 3 months	1,193,394
Age: from 55 to 64 years old	Have purchased in the last month	11.3
Age: from 55 to 64 years old	Purchased between 1 and 3 months ago	7.4
Age: from 55 to 64 years old	Purchased between 3 months and 1 year ago	9.5
Age: from 55 to 64 years old	Purchased more than 1 year ago	5.6
Age: from 55 to 64 years old	Persons who have not made purchases via the Internet	66.1
Age: from 65 to 74 years old	Total number of Internet users in the last 3 months	333,332
Age: from 65 to 74 years old	Have purchased in the last month	9.5
Age: from 65 to 74 years old	Purchased between 1 and 3 months ago	2.0
Age: from 65 to 74 years old	Purchased between 3 months and 1 year ago	7.6
Age: from 65 to 74 years old	Purchased more than 1 year ago	2.5
Age: from 65 to 74 years old	Persons who have not made purchases via the Internet	78.3
Habitat: More than 100,000 inhabitants and provincial capitals	Total number of Internet users in the last 3 months	9,120,381
Habitat: More than 100,000 inhabitants and provincial capitals	Have purchased in the last month	16.0
Habitat: More than 100,000 inhabitants and provincial capitals	Purchased between 1 and 3 months ago	10.0
Habitat: More than 100,000 inhabitants and provincial capitals	Purchased between 3 months and 1 year ago	11.3
Habitat: More than 100,000 inhabitants and provincial capitals	Purchased more than 1 year ago	6.3
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have not made purchases via the Internet	56.4
Habitat: 50,000 to 100,000 inhabitants	Total number of Internet users in the last 3 months	1,985,779
Habitat: 50,000 to 100,000 inhabitants	Have purchased in the last month	13.0
Habitat: 50,000 to 100,000 inhabitants	Purchased between 1 and 3 months ago	9.3
Habitat: 50,000 to 100,000 inhabitants	Purchased between 3 months and 1 year ago	10.8
Habitat: 50,000 to 100,000 inhabitants	Purchased more than 1 year ago	6.4
Habitat: 50,000 to 100,000 inhabitants	Persons who have not made purchases via the Internet	60.6
Habitat: 20,000 to 50,000 inhabitants	Total number of Internet users in the last 3 months	2,928,875
Habitat: 20,000 to 50,000 inhabitants	Have purchased in the last month	11.7
Habitat: 20,000 to 50,000 inhabitants	Purchased between 1 and 3 months ago	8.9
Habitat: 20,000 to 50,000 inhabitants	Purchased between 3 months and 1 year ago	9.3
Habitat: 20,000 to 50,000 inhabitants	Purchased more than 1 year ago	6.9
Habitat: 20,000 to 50,000 inhabitants	Persons who have not made purchases via the Internet	63.2
Habitat: 10,000 to 20,000 inhabitants	Total number of Internet users in the last 3 months	2,113,317
Habitat: 10,000 to 20,000 inhabitants	Have purchased in the last month	13.8
Habitat: 10,000 to 20,000 inhabitants	Purchased between 1 and 3 months ago	8.2
Habitat: 10,000 to 20,000 inhabitants	Purchased between 3 months and 1 year ago	11.1
Habitat: 10,000 to 20,000 inhabitants	Purchased more than 1 year ago	6.4
Habitat: 10,000 to 20,000 inhabitants	Persons who have not made purchases via the Internet	60.5
Habitat: Fewer than 10,000 inhabitants	Total number of Internet users in the last 3 months	3,424,548
Habitat: Fewer than 10,000 inhabitants	Have purchased in the last month	11.4
Habitat: Fewer than 10,000 inhabitants	Purchased between 1 and 3 months ago	8.7
Habitat: Fewer than 10,000 inhabitants	Purchased between 3 months and 1 year ago	9.7
Habitat: Fewer than 10,000 inhabitants	Purchased more than 1 year ago	6.7
Habitat: Fewer than 10,000 inhabitants	Persons who have not made purchases via the Internet	63.5
Household size: 1 member households	Total number of Internet users in the last 3 months	769,627
Household size: 1 member households	Have purchased in the last month	18.9
Household size: 1 member households	Purchased between 1 and 3 months ago	10.1
Household size: 1 member households	Purchased between 3 months and 1 year ago	13.0
Household size: 1 member households	Purchased more than 1 year ago	8.4
Household size: 1 member households	Persons who have not made purchases via the Internet	49.6
Household size: Households with 2 members	Total number of Internet users in the last 3 months	3,526,482
Household size: Households with 2 members	Have purchased in the last month	17.1
Household size: Households with 2 members	Purchased between 1 and 3 months ago	10.5
Household size: Households with 2 members	Purchased between 3 months and 1 year ago	11.6
Household size: Households with 2 members	Purchased more than 1 year ago	5.5
Household size: Households with 2 members	Persons who have not made purchases via the Internet	55.4
Household size: Households with 3 members	Total number of Internet users in the last 3 months	5,721,080
Household size: Households with 3 members	Have purchased in the last month	14.4
Household size: Households with 3 members	Purchased between 1 and 3 months ago	9.1
Household size: Households with 3 members	Purchased between 3 months and 1 year ago	9.8
Household size: Households with 3 members	Purchased more than 1 year ago	7.0
Household size: Households with 3 members	Persons who have not made purchases via the Internet	59.7
Household size: Households with 4 members	Total number of Internet users in the last 3 months	6,606,780
Household size: Households with 4 members	Have purchased in the last month	13.2
Household size: Households with 4 members	Purchased between 1 and 3 months ago	9.6
Household size: Households with 4 members	Purchased between 3 months and 1 year ago	11.2
Household size: Households with 4 members	Purchased more than 1 year ago	6.5
Household size: Households with 4 members	Persons who have not made purchases via the Internet	59.6
Household size: Households with 5 members or more	Total number of Internet users in the last 3 months	2,948,931
Household size: Households with 5 members or more	Have purchased in the last month	10.3
Household size: Households with 5 members or more	Purchased between 1 and 3 months ago	7.8
Household size: Households with 5 members or more	Purchased between 3 months and 1 year ago	9.4
Household size: Households with 5 members or more	Purchased more than 1 year ago	6.2
Household size: Households with 5 members or more	Persons who have not made purchases via the Internet	66.3
Spanish Nationality	Total number of Internet users in the last 3 months	18,323,398
Spanish Nationality	Have purchased in the last month	14.4
Spanish Nationality	Purchased between 1 and 3 months ago	9.6
Spanish Nationality	Purchased between 3 months and 1 year ago	10.7
Spanish Nationality	Purchased more than 1 year ago	6.6
Spanish Nationality	Persons who have not made purchases via the Internet	58.7
Foreign Nationality	Total number of Internet users in the last 3 months	1,249,501
Foreign Nationality	Have purchased in the last month	8.4
Foreign Nationality	Purchased between 1 and 3 months ago	5.0
Foreign Nationality	Purchased between 3 months and 1 year ago	10.4
Foreign Nationality	Purchased more than 1 year ago	5.3
Foreign Nationality	Persons who have not made purchases via the Internet	70.8