Socio-economic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	22,195,692
Total Persons	They have purchsed in the last month	15.3
Total Persons	They have purchased between 1 month and 3 months ago	11.3
Total Persons	They have purchased between 3 months and 1 year ago	10.7
Total Persons	They have purchased in the last year	7.2
Total Persons	Persons who have not purchased via the Internet	55.4
Studies completed: Illiterate	Total Internet users in the last 3 months	8,719
Studies completed: Illiterate	They have purchsed in the last month	0.0
Studies completed: Illiterate	They have purchased between 1 month and 3 months ago	0.0
Studies completed: Illiterate	They have purchased between 3 months and 1 year ago	0.0
Studies completed: Illiterate	They have purchased in the last year	0.0
Studies completed: Illiterate	Persons who have not purchased via the Internet	100.0
Studies completed: Primary Education	Total Internet users in the last 3 months	1,800,500
Studies completed: Primary Education	They have purchsed in the last month	4.6
Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	5.4
Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	7.8
Studies completed: Primary Education	They have purchased in the last year	4.8
Studies completed: Primary Education	Persons who have not purchased via the Internet	77.3
Studies completed: First stage Secondary Education	Total Internet users in the last 3 months	4,719,659
Studies completed: First stage Secondary Education	They have purchsed in the last month	9.0
Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	5.8
Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	8.0
Studies completed: First stage Secondary Education	They have purchased in the last year	6.9
Studies completed: First stage Secondary Education	Persons who have not purchased via the Internet	70.3
Studies completed: Second stage Secondary Education	Total Internet users in the last 3 months	6,287,828
Studies completed: Second stage Secondary Education	They have purchsed in the last month	13.1
Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	11.9
Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	11.1
Studies completed: Second stage Secondary Education	They have purchased in the last year	7.4
Studies completed: Second stage Secondary Education	Persons who have not purchased via the Internet	56.5
Studies completed: Advanced Vocational Education	Total Internet users in the last 3 months	3,022,754
Studies completed: Advanced Vocational Education	They have purchsed in the last month	17.1
Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	13.7
Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	12.5
Studies completed: Advanced Vocational Education	They have purchased in the last year	8.6
Studies completed: Advanced Vocational Education	Persons who have not purchased via the Internet	48.1
Studies completed: Higher Education	Total Internet users in the last 3 months	6,346,956
Studies completed: Higher Education	They have purchsed in the last month	24.4
Studies completed: Higher Education	They have purchased between 1 month and 3 months ago	15.6
Studies completed: Higher Education	They have purchased between 3 months and 1 year ago	12.3
Studies completed: Higher Education	They have purchased in the last year	7.3
Studies completed: Higher Education	Persons who have not purchased via the Internet	40.5
Studies completed: Other	Total Internet users in the last 3 months	9,276
Studies completed: Other	They have purchsed in the last month	0.0
Studies completed: Other	They have purchased between 1 month and 3 months ago	0.0
Studies completed: Other	They have purchased between 3 months and 1 year ago	0.0
Studies completed: Other	They have purchased in the last year	9.7
Studies completed: Other	Persons who have not purchased via the Internet	90.3
Employment situation: Employed and economically active	Total Internet users in the last 3 months	14,271,827
Employment situation: Employed and economically active	They have purchsed in the last month	18.0
Employment situation: Employed and economically active	They have purchased between 1 month and 3 months ago	12.1
Employment situation: Employed and economically active	They have purchased between 3 months and 1 year ago	11.5
Employment situation: Employed and economically active	They have purchased in the last year	7.5
Employment situation: Employed and economically active	Persons who have not purchased via the Internet	50.9
Employment situation: Unemployed and economically active	Total Internet users in the last 3 months	3,040,369
Employment situation: Unemployed and economically active	They have purchsed in the last month	11.5
Employment situation: Unemployed and economically active	They have purchased between 1 month and 3 months ago	10.9
Employment situation: Unemployed and economically active	They have purchased between 3 months and 1 year ago	8.9
Employment situation: Unemployed and economically active	They have purchased in the last year	7.6
Employment situation: Unemployed and economically active	Persons who have not purchased via the Internet	61.2
Employment situation: Inactive population: Students	Total Internet users in the last 3 months	2,744,129
Employment situation: Inactive population: Students	They have purchsed in the last month	10.0
Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	12.1
Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	9.2
Employment situation: Inactive population: Students	They have purchased in the last year	6.8
Employment situation: Inactive population: Students	Persons who have not purchased via the Internet	61.9
Employment situation: Inactive population: Household chores	Total Internet users in the last 3 months	959,460
Employment situation: Inactive population: Household chores	They have purchsed in the last month	6.8
Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	4.8
Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	8.9
Employment situation: Inactive population: Household chores	They have purchased in the last year	6.0
Employment situation: Inactive population: Household chores	Persons who have not purchased via the Internet	73.5
Employment situation: Inactive population: Pensioners	Total Internet users in the last 3 months	900,414
Employment situation: Inactive population: Pensioners	They have purchsed in the last month	11.2
Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	6.9
Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	9.3
Employment situation: Inactive population: Pensioners	They have purchased in the last year	5.1
Employment situation: Inactive population: Pensioners	Persons who have not purchased via the Internet	67.5
Employment situation: Other employment situation	Total Internet users in the last 3 months	279,493
Employment situation: Other employment situation	They have purchsed in the last month	13.9
Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	8.7
Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	14.7
Employment situation: Other employment situation	They have purchased in the last year	3.5
Employment situation: Other employment situation	Persons who have not purchased via the Internet	59.3
Professional status (in main job): Worker employed by others	Total Internet users in the last 3 months	11,839,590
Professional status (in main job): Worker employed by others	They have purchsed in the last month	17.9
Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	12.1
Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	11.2
Professional status (in main job): Worker employed by others	They have purchased in the last year	7.2
Professional status (in main job): Worker employed by others	Persons who have not purchased via the Internet	51.6
Professional status (in main job): Self-employed or freelance workers	Total Internet users in the last 3 months	2,432,238
Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	18.6
Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	11.9
Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	13.0
Professional status (in main job): Self-employed or freelance workers	They have purchased in the last year	8.8
Professional status (in main job): Self-employed or freelance workers	Persons who have not purchased via the Internet	47.9
Main occupation: Manual	Total Internet users in the last 3 months	4,512,110
Main occupation: Manual	They have purchsed in the last month	10.4
Main occupation: Manual	They have purchased between 1 month and 3 months ago	9.2
Main occupation: Manual	They have purchased between 3 months and 1 year ago	9.2
Main occupation: Manual	They have purchased in the last year	8.0
Main occupation: Manual	Persons who have not purchased via the Internet	63.2
Main occupation: Non-manual	Total Internet users in the last 3 months	9,759,718
Main occupation: Non-manual	They have purchsed in the last month	21.5
Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	13.4
Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	12.5
Main occupation: Non-manual	They have purchased in the last year	7.3
Main occupation: Non-manual	Persons who have not purchased via the Internet	45.3
Main occupation: ICT workers	Total Internet users in the last 3 months	718,927
Main occupation: ICT workers	They have purchsed in the last month	30.3
Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	17.1
Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	16.0
Main occupation: ICT workers	They have purchased in the last year	11.0
Main occupation: ICT workers	Persons who have not purchased via the Internet	25.6
Main occupation: Other workers	Total Internet users in the last 3 months	13,552,900
Main occupation: Other workers	They have purchsed in the last month	17.3
Main occupation: Other workers	They have purchased between 1 month and 3 months ago	11.8
Main occupation: Other workers	They have purchased between 3 months and 1 year ago	11.2
Main occupation: Other workers	They have purchased in the last year	7.3
Main occupation: Other workers	Persons who have not purchased via the Internet	52.3
Net household monthly income: Less than 1,100 Euros	Total Internet users in the last 3 months	2,787,725
Net household monthly income: Less than 1,100 Euros	They have purchsed in the last month	8.3
Net household monthly income: Less than 1,100 Euros	They have purchased between 1 month and 3 months ago	6.1
Net household monthly income: Less than 1,100 Euros	They have purchased between 3 months and 1 year ago	6.0
Net household monthly income: Less than 1,100 Euros	They have purchased in the last year	5.8
Net household monthly income: Less than 1,100 Euros	Persons who have not purchased via the Internet	73.7
Net household monthly income: 1,100 to 1,800 euros	Total Internet users in the last 3 months	5,226,111
Net household monthly income: 1,100 to 1,800 euros	They have purchsed in the last month	11.5
Net household monthly income: 1,100 to 1,800 euros	They have purchased between 1 month and 3 months ago	9.1
Net household monthly income: 1,100 to 1,800 euros	They have purchased between 3 months and 1 year ago	9.3
Net household monthly income: 1,100 to 1,800 euros	They have purchased in the last year	7.6
Net household monthly income: 1,100 to 1,800 euros	Persons who have not purchased via the Internet	62.4
Net household monthly income: 1,800 to 2,700 euros	Total Internet users in the last 3 months	4,557,448
Net household monthly income: 1,800 to 2,700 euros	They have purchsed in the last month	18.0
Net household monthly income: 1,800 to 2,700 euros	They have purchased between 1 month and 3 months ago	12.8
Net household monthly income: 1,800 to 2,700 euros	They have purchased between 3 months and 1 year ago	13.7
Net household monthly income: 1,800 to 2,700 euros	They have purchased in the last year	7.4
Net household monthly income: 1,800 to 2,700 euros	Persons who have not purchased via the Internet	48.1
Net household monthly income: More than 2,700 Euros	Total Internet users in the last 3 months	3,891,108
Net household monthly income: More than 2,700 Euros	They have purchsed in the last month	27.4
Net household monthly income: More than 2,700 Euros	They have purchased between 1 month and 3 months ago	16.6
Net household monthly income: More than 2,700 Euros	They have purchased between 3 months and 1 year ago	12.8
Net household monthly income: More than 2,700 Euros	They have purchased in the last year	7.4
Net household monthly income: More than 2,700 Euros	Persons who have not purchased via the Internet	35.8
Net household monthly income: DK/NA	Total Internet users in the last 3 months	5,733,300
Net household monthly income: DK/NA	They have purchsed in the last month	11.8
Net household monthly income: DK/NA	They have purchased between 1 month and 3 months ago	11.2
Net household monthly income: DK/NA	They have purchased between 3 months and 1 year ago	10.4
Net household monthly income: DK/NA	They have purchased in the last year	7.3
Net household monthly income: DK/NA	Persons who have not purchased via the Internet	59.3