Socio-economic characteristics	Type of product	Total
Total Persons	Total persons who have purchased via the Internet in the last 12 months	8,338,799
Total Persons	Food products	10.3
Total Persons	Household goods (furniture, toys, etc.)	18.9
Total Persons	Medicine	1.0
Total Persons	Films, music	9.4
Total Persons	Books, magazines, newspapers (including ebooks)	19.0
Total Persons	Online training material	7.6
Total Persons	Sports equipment, clothing	28.0
Total Persons	Computer games and computer games machine software and updating programes	9.2
Total Persons	Other computer software and updating programes	12.0
Total Persons	Computer equipmentá(computers and accessories)	15.1
Total Persons	Electronic equipment (for example, cameras)	18.7
Total Persons	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.8
Total Persons	Purchase of shares, insurance policies or other financial services	5.7
Total Persons	Holiday accommodation (hotels, flats, etc)	49.7
Total Persons	Other travel services (public transport tickets, car rent, etc.)	51.0
Total Persons	Entretainment tickets (cinema, theatre, concerts,...)	38.9
Total Persons	Other products or services	16.4
Studies completed: Illiterate	Total persons who have purchased via the Internet in the last 12 months	0
Studies completed: Illiterate	Food products	..
Studies completed: Illiterate	Household goods (furniture, toys, etc.)	..
Studies completed: Illiterate	Medicine	..
Studies completed: Illiterate	Films, music	..
Studies completed: Illiterate	Books, magazines, newspapers (including ebooks)	..
Studies completed: Illiterate	Online training material	..
Studies completed: Illiterate	Sports equipment, clothing	..
Studies completed: Illiterate	Computer games and computer games machine software and updating programes	..
Studies completed: Illiterate	Other computer software and updating programes	..
Studies completed: Illiterate	Computer equipmentá(computers and accessories)	..
Studies completed: Illiterate	Electronic equipment (for example, cameras)	..
Studies completed: Illiterate	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	..
Studies completed: Illiterate	Purchase of shares, insurance policies or other financial services	..
Studies completed: Illiterate	Holiday accommodation (hotels, flats, etc)	..
Studies completed: Illiterate	Other travel services (public transport tickets, car rent, etc.)	..
Studies completed: Illiterate	Entretainment tickets (cinema, theatre, concerts,...)	..
Studies completed: Illiterate	Other products or services	..
Studies completed: Primary Education	Total persons who have purchased via the Internet in the last 12 months	337,145
Studies completed: Primary Education	Food products	6.7
Studies completed: Primary Education	Household goods (furniture, toys, etc.)	11.9
Studies completed: Primary Education	Medicine	0.9
Studies completed: Primary Education	Films, music	11.1
Studies completed: Primary Education	Books, magazines, newspapers (including ebooks)	12.7
Studies completed: Primary Education	Online training material	3.8
Studies completed: Primary Education	Sports equipment, clothing	23.5
Studies completed: Primary Education	Computer games and computer games machine software and updating programes	5.4
Studies completed: Primary Education	Other computer software and updating programes	9.1
Studies completed: Primary Education	Computer equipmentá(computers and accessories)	7.9
Studies completed: Primary Education	Electronic equipment (for example, cameras)	10.1
Studies completed: Primary Education	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.8
Studies completed: Primary Education	Purchase of shares, insurance policies or other financial services	3.6
Studies completed: Primary Education	Holiday accommodation (hotels, flats, etc)	14.0
Studies completed: Primary Education	Other travel services (public transport tickets, car rent, etc.)	24.2
Studies completed: Primary Education	Entretainment tickets (cinema, theatre, concerts,...)	17.2
Studies completed: Primary Education	Other products or services	21.8
Studies completed: First stage Secondary Education	Total persons who have purchased via the Internet in the last 12 months	1,094,566
Studies completed: First stage Secondary Education	Food products	9.7
Studies completed: First stage Secondary Education	Household goods (furniture, toys, etc.)	20.4
Studies completed: First stage Secondary Education	Medicine	0.9
Studies completed: First stage Secondary Education	Films, music	9.4
Studies completed: First stage Secondary Education	Books, magazines, newspapers (including ebooks)	10.4
Studies completed: First stage Secondary Education	Online training material	4.0
Studies completed: First stage Secondary Education	Sports equipment, clothing	36.4
Studies completed: First stage Secondary Education	Computer games and computer games machine software and updating programes	8.2
Studies completed: First stage Secondary Education	Other computer software and updating programes	10.3
Studies completed: First stage Secondary Education	Computer equipmentá(computers and accessories)	14.4
Studies completed: First stage Secondary Education	Electronic equipment (for example, cameras)	15.0
Studies completed: First stage Secondary Education	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	7.1
Studies completed: First stage Secondary Education	Purchase of shares, insurance policies or other financial services	3.4
Studies completed: First stage Secondary Education	Holiday accommodation (hotels, flats, etc)	28.6
Studies completed: First stage Secondary Education	Other travel services (public transport tickets, car rent, etc.)	32.2
Studies completed: First stage Secondary Education	Entretainment tickets (cinema, theatre, concerts,...)	23.9
Studies completed: First stage Secondary Education	Other products or services	18.9
Studies completed: Second stage Secondary Education	Total persons who have purchased via the Internet in the last 12 months	2,273,049
Studies completed: Second stage Secondary Education	Food products	8.8
Studies completed: Second stage Secondary Education	Household goods (furniture, toys, etc.)	18.0
Studies completed: Second stage Secondary Education	Medicine	0.9
Studies completed: Second stage Secondary Education	Films, music	9.7
Studies completed: Second stage Secondary Education	Books, magazines, newspapers (including ebooks)	15.6
Studies completed: Second stage Secondary Education	Online training material	5.5
Studies completed: Second stage Secondary Education	Sports equipment, clothing	27.3
Studies completed: Second stage Secondary Education	Computer games and computer games machine software and updating programes	10.9
Studies completed: Second stage Secondary Education	Other computer software and updating programes	11.4
Studies completed: Second stage Secondary Education	Computer equipmentá(computers and accessories)	15.0
Studies completed: Second stage Secondary Education	Electronic equipment (for example, cameras)	18.8
Studies completed: Second stage Secondary Education	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	9.0
Studies completed: Second stage Secondary Education	Purchase of shares, insurance policies or other financial services	5.0
Studies completed: Second stage Secondary Education	Holiday accommodation (hotels, flats, etc)	44.0
Studies completed: Second stage Secondary Education	Other travel services (public transport tickets, car rent, etc.)	47.1
Studies completed: Second stage Secondary Education	Entretainment tickets (cinema, theatre, concerts,...)	34.3
Studies completed: Second stage Secondary Education	Other products or services	17.8
Studies completed: Advanced Vocational Education	Total persons who have purchased via the Internet in the last 12 months	1,310,630
Studies completed: Advanced Vocational Education	Food products	7.6
Studies completed: Advanced Vocational Education	Household goods (furniture, toys, etc.)	18.3
Studies completed: Advanced Vocational Education	Medicine	0.6
Studies completed: Advanced Vocational Education	Films, music	5.4
Studies completed: Advanced Vocational Education	Books, magazines, newspapers (including ebooks)	17.5
Studies completed: Advanced Vocational Education	Online training material	5.7
Studies completed: Advanced Vocational Education	Sports equipment, clothing	29.1
Studies completed: Advanced Vocational Education	Computer games and computer games machine software and updating programes	8.4
Studies completed: Advanced Vocational Education	Other computer software and updating programes	9.0
Studies completed: Advanced Vocational Education	Computer equipmentá(computers and accessories)	17.6
Studies completed: Advanced Vocational Education	Electronic equipment (for example, cameras)	23.3
Studies completed: Advanced Vocational Education	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.4
Studies completed: Advanced Vocational Education	Purchase of shares, insurance policies or other financial services	4.9
Studies completed: Advanced Vocational Education	Holiday accommodation (hotels, flats, etc)	50.5
Studies completed: Advanced Vocational Education	Other travel services (public transport tickets, car rent, etc.)	44.8
Studies completed: Advanced Vocational Education	Entretainment tickets (cinema, theatre, concerts,...)	37.5
Studies completed: Advanced Vocational Education	Other products or services	16.8
Studies completed: Higher Education	Total persons who have purchased via the Internet in the last 12 months	3,323,409
Studies completed: Higher Education	Food products	12.9
Studies completed: Higher Education	Household goods (furniture, toys, etc.)	20.0
Studies completed: Higher Education	Medicine	1.4
Studies completed: Higher Education	Films, music	10.6
Studies completed: Higher Education	Books, magazines, newspapers (including ebooks)	25.3
Studies completed: Higher Education	Online training material	11.3
Studies completed: Higher Education	Sports equipment, clothing	25.7
Studies completed: Higher Education	Computer games and computer games machine software and updating programes	9.1
Studies completed: Higher Education	Other computer software and updating programes	14.5
Studies completed: Higher Education	Computer equipmentá(computers and accessories)	15.2
Studies completed: Higher Education	Electronic equipment (for example, cameras)	19.0
Studies completed: Higher Education	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	13.5
Studies completed: Higher Education	Purchase of shares, insurance policies or other financial services	7.6
Studies completed: Higher Education	Holiday accommodation (hotels, flats, etc)	63.9
Studies completed: Higher Education	Other travel services (public transport tickets, car rent, etc.)	65.1
Studies completed: Higher Education	Entretainment tickets (cinema, theatre, concerts,...)	49.8
Studies completed: Higher Education	Other products or services	13.8
Studies completed: Other	Total persons who have purchased via the Internet in the last 12 months	0
Studies completed: Other	Food products	..
Studies completed: Other	Household goods (furniture, toys, etc.)	..
Studies completed: Other	Medicine	..
Studies completed: Other	Films, music	..
Studies completed: Other	Books, magazines, newspapers (including ebooks)	..
Studies completed: Other	Online training material	..
Studies completed: Other	Sports equipment, clothing	..
Studies completed: Other	Computer games and computer games machine software and updating programes	..
Studies completed: Other	Other computer software and updating programes	..
Studies completed: Other	Computer equipmentá(computers and accessories)	..
Studies completed: Other	Electronic equipment (for example, cameras)	..
Studies completed: Other	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	..
Studies completed: Other	Purchase of shares, insurance policies or other financial services	..
Studies completed: Other	Holiday accommodation (hotels, flats, etc)	..
Studies completed: Other	Other travel services (public transport tickets, car rent, etc.)	..
Studies completed: Other	Entretainment tickets (cinema, theatre, concerts,...)	..
Studies completed: Other	Other products or services	..
Employment situation: Employed and economically active	Total persons who have purchased via the Internet in the last 12 months	5,946,188
Employment situation: Employed and economically active	Food products	11.7
Employment situation: Employed and economically active	Household goods (furniture, toys, etc.)	20.8
Employment situation: Employed and economically active	Medicine	1.1
Employment situation: Employed and economically active	Films, music	9.4
Employment situation: Employed and economically active	Books, magazines, newspapers (including ebooks)	19.6
Employment situation: Employed and economically active	Online training material	8.3
Employment situation: Employed and economically active	Sports equipment, clothing	28.1
Employment situation: Employed and economically active	Computer games and computer games machine software and updating programes	8.4
Employment situation: Employed and economically active	Other computer software and updating programes	12.7
Employment situation: Employed and economically active	Computer equipmentá(computers and accessories)	16.0
Employment situation: Employed and economically active	Electronic equipment (for example, cameras)	18.9
Employment situation: Employed and economically active	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.4
Employment situation: Employed and economically active	Purchase of shares, insurance policies or other financial services	6.6
Employment situation: Employed and economically active	Holiday accommodation (hotels, flats, etc)	54.5
Employment situation: Employed and economically active	Other travel services (public transport tickets, car rent, etc.)	53.9
Employment situation: Employed and economically active	Entretainment tickets (cinema, theatre, concerts,...)	41.6
Employment situation: Employed and economically active	Other products or services	16.7
Employment situation: Unemployed and economically active	Total persons who have purchased via the Internet in the last 12 months	974,915
Employment situation: Unemployed and economically active	Food products	8.1
Employment situation: Unemployed and economically active	Household goods (furniture, toys, etc.)	15.7
Employment situation: Unemployed and economically active	Medicine	0.5
Employment situation: Unemployed and economically active	Films, music	8.1
Employment situation: Unemployed and economically active	Books, magazines, newspapers (including ebooks)	19.2
Employment situation: Unemployed and economically active	Online training material	6.7
Employment situation: Unemployed and economically active	Sports equipment, clothing	25.5
Employment situation: Unemployed and economically active	Computer games and computer games machine software and updating programes	9.8
Employment situation: Unemployed and economically active	Other computer software and updating programes	8.5
Employment situation: Unemployed and economically active	Computer equipmentá(computers and accessories)	13.5
Employment situation: Unemployed and economically active	Electronic equipment (for example, cameras)	16.0
Employment situation: Unemployed and economically active	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	13.3
Employment situation: Unemployed and economically active	Purchase of shares, insurance policies or other financial services	3.3
Employment situation: Unemployed and economically active	Holiday accommodation (hotels, flats, etc)	33.2
Employment situation: Unemployed and economically active	Other travel services (public transport tickets, car rent, etc.)	40.6
Employment situation: Unemployed and economically active	Entretainment tickets (cinema, theatre, concerts,...)	33.8
Employment situation: Unemployed and economically active	Other products or services	19.4
Employment situation: Inactive population: Students	Total persons who have purchased via the Internet in the last 12 months	860,675
Employment situation: Inactive population: Students	Food products	2.2
Employment situation: Inactive population: Students	Household goods (furniture, toys, etc.)	9.9
Employment situation: Inactive population: Students	Medicine	0.1
Employment situation: Inactive population: Students	Films, music	13.0
Employment situation: Inactive population: Students	Books, magazines, newspapers (including ebooks)	15.2
Employment situation: Inactive population: Students	Online training material	5.4
Employment situation: Inactive population: Students	Sports equipment, clothing	35.7
Employment situation: Inactive population: Students	Computer games and computer games machine software and updating programes	16.1
Employment situation: Inactive population: Students	Other computer software and updating programes	11.9
Employment situation: Inactive population: Students	Computer equipmentá(computers and accessories)	16.2
Employment situation: Inactive population: Students	Electronic equipment (for example, cameras)	22.4
Employment situation: Inactive population: Students	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	12.9
Employment situation: Inactive population: Students	Purchase of shares, insurance policies or other financial services	1.8
Employment situation: Inactive population: Students	Holiday accommodation (hotels, flats, etc)	44.4
Employment situation: Inactive population: Students	Other travel services (public transport tickets, car rent, etc.)	46.5
Employment situation: Inactive population: Students	Entretainment tickets (cinema, theatre, concerts,...)	33.6
Employment situation: Inactive population: Students	Other products or services	16.4
Employment situation: Inactive population: Household chores	Total persons who have purchased via the Internet in the last 12 months	200,423
Employment situation: Inactive population: Household chores	Food products	8.7
Employment situation: Inactive population: Household chores	Household goods (furniture, toys, etc.)	18.8
Employment situation: Inactive population: Household chores	Medicine	2.7
Employment situation: Inactive population: Household chores	Films, music	4.4
Employment situation: Inactive population: Household chores	Books, magazines, newspapers (including ebooks)	21.8
Employment situation: Inactive population: Household chores	Online training material	3.7
Employment situation: Inactive population: Household chores	Sports equipment, clothing	27.4
Employment situation: Inactive population: Household chores	Computer games and computer games machine software and updating programes	5.8
Employment situation: Inactive population: Household chores	Other computer software and updating programes	5.9
Employment situation: Inactive population: Household chores	Computer equipmentá(computers and accessories)	3.8
Employment situation: Inactive population: Household chores	Electronic equipment (for example, cameras)	15.8
Employment situation: Inactive population: Household chores	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	3.6
Employment situation: Inactive population: Household chores	Purchase of shares, insurance policies or other financial services	0.6
Employment situation: Inactive population: Household chores	Holiday accommodation (hotels, flats, etc)	36.5
Employment situation: Inactive population: Household chores	Other travel services (public transport tickets, car rent, etc.)	38.2
Employment situation: Inactive population: Household chores	Entretainment tickets (cinema, theatre, concerts,...)	26.3
Employment situation: Inactive population: Household chores	Other products or services	8.8
Employment situation: Inactive population: Pensioners	Total persons who have purchased via the Internet in the last 12 months	249,941
Employment situation: Inactive population: Pensioners	Food products	10.6
Employment situation: Inactive population: Pensioners	Household goods (furniture, toys, etc.)	21.3
Employment situation: Inactive population: Pensioners	Medicine	2.8
Employment situation: Inactive population: Pensioners	Films, music	11.5
Employment situation: Inactive population: Pensioners	Books, magazines, newspapers (including ebooks)	15.9
Employment situation: Inactive population: Pensioners	Online training material	6.9
Employment situation: Inactive population: Pensioners	Sports equipment, clothing	13.9
Employment situation: Inactive population: Pensioners	Computer games and computer games machine software and updating programes	8.9
Employment situation: Inactive population: Pensioners	Other computer software and updating programes	16.4
Employment situation: Inactive population: Pensioners	Computer equipmentá(computers and accessories)	8.9
Employment situation: Inactive population: Pensioners	Electronic equipment (for example, cameras)	12.8
Employment situation: Inactive population: Pensioners	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	8.4
Employment situation: Inactive population: Pensioners	Purchase of shares, insurance policies or other financial services	12.8
Employment situation: Inactive population: Pensioners	Holiday accommodation (hotels, flats, etc)	37.4
Employment situation: Inactive population: Pensioners	Other travel services (public transport tickets, car rent, etc.)	54.4
Employment situation: Inactive population: Pensioners	Entretainment tickets (cinema, theatre, concerts,...)	23.7
Employment situation: Inactive population: Pensioners	Other products or services	4.9
Employment situation: Other employment situation	Total persons who have purchased via the Internet in the last 12 months	106,658
Employment situation: Other employment situation	Food products	15.6
Employment situation: Other employment situation	Household goods (furniture, toys, etc.)	8.7
Employment situation: Other employment situation	Medicine	0.0
Employment situation: Other employment situation	Films, music	0.8
Employment situation: Other employment situation	Books, magazines, newspapers (including ebooks)	14.6
Employment situation: Other employment situation	Online training material	2.6
Employment situation: Other employment situation	Sports equipment, clothing	14.8
Employment situation: Other employment situation	Computer games and computer games machine software and updating programes	3.5
Employment situation: Other employment situation	Other computer software and updating programes	6.6
Employment situation: Other employment situation	Computer equipmentá(computers and accessories)	5.7
Employment situation: Other employment situation	Electronic equipment (for example, cameras)	24.7
Employment situation: Other employment situation	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	12.8
Employment situation: Other employment situation	Purchase of shares, insurance policies or other financial services	7.8
Employment situation: Other employment situation	Holiday accommodation (hotels, flats, etc)	29.4
Employment situation: Other employment situation	Other travel services (public transport tickets, car rent, etc.)	39.3
Employment situation: Other employment situation	Entretainment tickets (cinema, theatre, concerts,...)	37.6
Employment situation: Other employment situation	Other products or services	12.6
Professional status (in main job): Worker employed by others	Total persons who have purchased via the Internet in the last 12 months	4,882,024
Professional status (in main job): Worker employed by others	Food products	11.6
Professional status (in main job): Worker employed by others	Household goods (furniture, toys, etc.)	20.2
Professional status (in main job): Worker employed by others	Medicine	1.1
Professional status (in main job): Worker employed by others	Films, music	9.5
Professional status (in main job): Worker employed by others	Books, magazines, newspapers (including ebooks)	19.9
Professional status (in main job): Worker employed by others	Online training material	7.8
Professional status (in main job): Worker employed by others	Sports equipment, clothing	28.0
Professional status (in main job): Worker employed by others	Computer games and computer games machine software and updating programes	8.8
Professional status (in main job): Worker employed by others	Other computer software and updating programes	11.7
Professional status (in main job): Worker employed by others	Computer equipmentá(computers and accessories)	15.6
Professional status (in main job): Worker employed by others	Electronic equipment (for example, cameras)	19.1
Professional status (in main job): Worker employed by others	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.6
Professional status (in main job): Worker employed by others	Purchase of shares, insurance policies or other financial services	6.4
Professional status (in main job): Worker employed by others	Holiday accommodation (hotels, flats, etc)	55.5
Professional status (in main job): Worker employed by others	Other travel services (public transport tickets, car rent, etc.)	54.4
Professional status (in main job): Worker employed by others	Entretainment tickets (cinema, theatre, concerts,...)	41.7
Professional status (in main job): Worker employed by others	Other products or services	16.6
Professional status (in main job): Self-employed or freelance workers	Total persons who have purchased via the Internet in the last 12 months	1,064,164
Professional status (in main job): Self-employed or freelance workers	Food products	12.4
Professional status (in main job): Self-employed or freelance workers	Household goods (furniture, toys, etc.)	23.8
Professional status (in main job): Self-employed or freelance workers	Medicine	1.5
Professional status (in main job): Self-employed or freelance workers	Films, music	8.5
Professional status (in main job): Self-employed or freelance workers	Books, magazines, newspapers (including ebooks)	18.3
Professional status (in main job): Self-employed or freelance workers	Online training material	10.7
Professional status (in main job): Self-employed or freelance workers	Sports equipment, clothing	28.5
Professional status (in main job): Self-employed or freelance workers	Computer games and computer games machine software and updating programes	6.5
Professional status (in main job): Self-employed or freelance workers	Other computer software and updating programes	17.2
Professional status (in main job): Self-employed or freelance workers	Computer equipmentá(computers and accessories)	18.1
Professional status (in main job): Self-employed or freelance workers	Electronic equipment (for example, cameras)	17.8
Professional status (in main job): Self-employed or freelance workers	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	9.5
Professional status (in main job): Self-employed or freelance workers	Purchase of shares, insurance policies or other financial services	7.2
Professional status (in main job): Self-employed or freelance workers	Holiday accommodation (hotels, flats, etc)	50.1
Professional status (in main job): Self-employed or freelance workers	Other travel services (public transport tickets, car rent, etc.)	51.4
Professional status (in main job): Self-employed or freelance workers	Entretainment tickets (cinema, theatre, concerts,...)	41.3
Professional status (in main job): Self-employed or freelance workers	Other products or services	16.8
Main occupation: Manual	Total persons who have purchased via the Internet in the last 12 months	1,303,280
Main occupation: Manual	Food products	6.4
Main occupation: Manual	Household goods (furniture, toys, etc.)	20.6
Main occupation: Manual	Medicine	0.3
Main occupation: Manual	Films, music	7.2
Main occupation: Manual	Books, magazines, newspapers (including ebooks)	12.2
Main occupation: Manual	Online training material	6.9
Main occupation: Manual	Sports equipment, clothing	28.3
Main occupation: Manual	Computer games and computer games machine software and updating programes	7.5
Main occupation: Manual	Other computer software and updating programes	12.5
Main occupation: Manual	Computer equipmentá(computers and accessories)	14.7
Main occupation: Manual	Electronic equipment (for example, cameras)	18.1
Main occupation: Manual	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	6.5
Main occupation: Manual	Purchase of shares, insurance policies or other financial services	3.7
Main occupation: Manual	Holiday accommodation (hotels, flats, etc)	39.4
Main occupation: Manual	Other travel services (public transport tickets, car rent, etc.)	38.1
Main occupation: Manual	Entretainment tickets (cinema, theatre, concerts,...)	27.6
Main occupation: Manual	Other products or services	23.9
Main occupation: Non-manual	Total persons who have purchased via the Internet in the last 12 months	4,642,908
Main occupation: Non-manual	Food products	13.2
Main occupation: Non-manual	Household goods (furniture, toys, etc.)	20.9
Main occupation: Non-manual	Medicine	1.4
Main occupation: Non-manual	Films, music	10.0
Main occupation: Non-manual	Books, magazines, newspapers (including ebooks)	21.7
Main occupation: Non-manual	Online training material	8.7
Main occupation: Non-manual	Sports equipment, clothing	28.1
Main occupation: Non-manual	Computer games and computer games machine software and updating programes	8.6
Main occupation: Non-manual	Other computer software and updating programes	12.8
Main occupation: Non-manual	Computer equipmentá(computers and accessories)	16.4
Main occupation: Non-manual	Electronic equipment (for example, cameras)	19.1
Main occupation: Non-manual	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.5
Main occupation: Non-manual	Purchase of shares, insurance policies or other financial services	7.4
Main occupation: Non-manual	Holiday accommodation (hotels, flats, etc)	58.8
Main occupation: Non-manual	Other travel services (public transport tickets, car rent, etc.)	58.3
Main occupation: Non-manual	Entretainment tickets (cinema, theatre, concerts,...)	45.5
Main occupation: Non-manual	Other products or services	14.6
Main occupation: ICT workers	Total persons who have purchased via the Internet in the last 12 months	455,935
Main occupation: ICT workers	Food products	16.1
Main occupation: ICT workers	Household goods (furniture, toys, etc.)	21.2
Main occupation: ICT workers	Medicine	2.0
Main occupation: ICT workers	Films, music	11.3
Main occupation: ICT workers	Books, magazines, newspapers (including ebooks)	27.7
Main occupation: ICT workers	Online training material	7.2
Main occupation: ICT workers	Sports equipment, clothing	23.8
Main occupation: ICT workers	Computer games and computer games machine software and updating programes	13.2
Main occupation: ICT workers	Other computer software and updating programes	24.2
Main occupation: ICT workers	Computer equipmentá(computers and accessories)	33.3
Main occupation: ICT workers	Electronic equipment (for example, cameras)	29.8
Main occupation: ICT workers	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	22.0
Main occupation: ICT workers	Purchase of shares, insurance policies or other financial services	13.4
Main occupation: ICT workers	Holiday accommodation (hotels, flats, etc)	58.8
Main occupation: ICT workers	Other travel services (public transport tickets, car rent, etc.)	56.1
Main occupation: ICT workers	Entretainment tickets (cinema, theatre, concerts,...)	51.7
Main occupation: ICT workers	Other products or services	20.1
Main occupation: Other workers	Total persons who have purchased via the Internet in the last 12 months	5,490,253
Main occupation: Other workers	Food products	11.4
Main occupation: Other workers	Household goods (furniture, toys, etc.)	20.8
Main occupation: Other workers	Medicine	1.1
Main occupation: Other workers	Films, music	9.2
Main occupation: Other workers	Books, magazines, newspapers (including ebooks)	18.9
Main occupation: Other workers	Online training material	8.4
Main occupation: Other workers	Sports equipment, clothing	28.5
Main occupation: Other workers	Computer games and computer games machine software and updating programes	8.0
Main occupation: Other workers	Other computer software and updating programes	11.8
Main occupation: Other workers	Computer equipmentá(computers and accessories)	14.6
Main occupation: Other workers	Electronic equipment (for example, cameras)	18.0
Main occupation: Other workers	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	9.5
Main occupation: Other workers	Purchase of shares, insurance policies or other financial services	6.0
Main occupation: Other workers	Holiday accommodation (hotels, flats, etc)	54.2
Main occupation: Other workers	Other travel services (public transport tickets, car rent, etc.)	53.7
Main occupation: Other workers	Entretainment tickets (cinema, theatre, concerts,...)	40.8
Main occupation: Other workers	Other products or services	16.4
Net household monthly income: Less than 1,100 Euros	Total persons who have purchased via the Internet in the last 12 months	581,101
Net household monthly income: Less than 1,100 Euros	Food products	5.5
Net household monthly income: Less than 1,100 Euros	Household goods (furniture, toys, etc.)	16.3
Net household monthly income: Less than 1,100 Euros	Medicine	1.5
Net household monthly income: Less than 1,100 Euros	Films, music	8.3
Net household monthly income: Less than 1,100 Euros	Books, magazines, newspapers (including ebooks)	17.7
Net household monthly income: Less than 1,100 Euros	Online training material	8.4
Net household monthly income: Less than 1,100 Euros	Sports equipment, clothing	27.5
Net household monthly income: Less than 1,100 Euros	Computer games and computer games machine software and updating programes	8.0
Net household monthly income: Less than 1,100 Euros	Other computer software and updating programes	9.0
Net household monthly income: Less than 1,100 Euros	Computer equipmentá(computers and accessories)	13.1
Net household monthly income: Less than 1,100 Euros	Electronic equipment (for example, cameras)	14.4
Net household monthly income: Less than 1,100 Euros	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	13.8
Net household monthly income: Less than 1,100 Euros	Purchase of shares, insurance policies or other financial services	0.3
Net household monthly income: Less than 1,100 Euros	Holiday accommodation (hotels, flats, etc)	27.3
Net household monthly income: Less than 1,100 Euros	Other travel services (public transport tickets, car rent, etc.)	46.4
Net household monthly income: Less than 1,100 Euros	Entretainment tickets (cinema, theatre, concerts,...)	27.2
Net household monthly income: Less than 1,100 Euros	Other products or services	20.7
Net household monthly income: 1,100 to 1,800 euros	Total persons who have purchased via the Internet in the last 12 months	1,589,060
Net household monthly income: 1,100 to 1,800 euros	Food products	8.0
Net household monthly income: 1,100 to 1,800 euros	Household goods (furniture, toys, etc.)	17.3
Net household monthly income: 1,100 to 1,800 euros	Medicine	0.5
Net household monthly income: 1,100 to 1,800 euros	Films, music	10.9
Net household monthly income: 1,100 to 1,800 euros	Books, magazines, newspapers (including ebooks)	17.0
Net household monthly income: 1,100 to 1,800 euros	Online training material	6.8
Net household monthly income: 1,100 to 1,800 euros	Sports equipment, clothing	28.1
Net household monthly income: 1,100 to 1,800 euros	Computer games and computer games machine software and updating programes	9.6
Net household monthly income: 1,100 to 1,800 euros	Other computer software and updating programes	7.7
Net household monthly income: 1,100 to 1,800 euros	Computer equipmentá(computers and accessories)	15.8
Net household monthly income: 1,100 to 1,800 euros	Electronic equipment (for example, cameras)	16.5
Net household monthly income: 1,100 to 1,800 euros	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.4
Net household monthly income: 1,100 to 1,800 euros	Purchase of shares, insurance policies or other financial services	4.7
Net household monthly income: 1,100 to 1,800 euros	Holiday accommodation (hotels, flats, etc)	40.3
Net household monthly income: 1,100 to 1,800 euros	Other travel services (public transport tickets, car rent, etc.)	43.0
Net household monthly income: 1,100 to 1,800 euros	Entretainment tickets (cinema, theatre, concerts,...)	30.7
Net household monthly income: 1,100 to 1,800 euros	Other products or services	18.7
Net household monthly income: 1,800 to 2,700 euros	Total persons who have purchased via the Internet in the last 12 months	2,034,736
Net household monthly income: 1,800 to 2,700 euros	Food products	11.1
Net household monthly income: 1,800 to 2,700 euros	Household goods (furniture, toys, etc.)	20.5
Net household monthly income: 1,800 to 2,700 euros	Medicine	1.2
Net household monthly income: 1,800 to 2,700 euros	Films, music	8.8
Net household monthly income: 1,800 to 2,700 euros	Books, magazines, newspapers (including ebooks)	19.4
Net household monthly income: 1,800 to 2,700 euros	Online training material	7.4
Net household monthly income: 1,800 to 2,700 euros	Sports equipment, clothing	26.0
Net household monthly income: 1,800 to 2,700 euros	Computer games and computer games machine software and updating programes	11.6
Net household monthly income: 1,800 to 2,700 euros	Other computer software and updating programes	17.6
Net household monthly income: 1,800 to 2,700 euros	Computer equipmentá(computers and accessories)	13.9
Net household monthly income: 1,800 to 2,700 euros	Electronic equipment (for example, cameras)	19.1
Net household monthly income: 1,800 to 2,700 euros	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.8
Net household monthly income: 1,800 to 2,700 euros	Purchase of shares, insurance policies or other financial services	6.8
Net household monthly income: 1,800 to 2,700 euros	Holiday accommodation (hotels, flats, etc)	53.7
Net household monthly income: 1,800 to 2,700 euros	Other travel services (public transport tickets, car rent, etc.)	47.5
Net household monthly income: 1,800 to 2,700 euros	Entretainment tickets (cinema, theatre, concerts,...)	38.5
Net household monthly income: 1,800 to 2,700 euros	Other products or services	15.4
Net household monthly income: More than 2,700 Euros	Total persons who have purchased via the Internet in the last 12 months	2,208,558
Net household monthly income: More than 2,700 Euros	Food products	14.2
Net household monthly income: More than 2,700 Euros	Household goods (furniture, toys, etc.)	24.7
Net household monthly income: More than 2,700 Euros	Medicine	0.4
Net household monthly income: More than 2,700 Euros	Films, music	11.0
Net household monthly income: More than 2,700 Euros	Books, magazines, newspapers (including ebooks)	22.5
Net household monthly income: More than 2,700 Euros	Online training material	10.7
Net household monthly income: More than 2,700 Euros	Sports equipment, clothing	30.1
Net household monthly income: More than 2,700 Euros	Computer games and computer games machine software and updating programes	10.4
Net household monthly income: More than 2,700 Euros	Other computer software and updating programes	14.1
Net household monthly income: More than 2,700 Euros	Computer equipmentá(computers and accessories)	17.9
Net household monthly income: More than 2,700 Euros	Electronic equipment (for example, cameras)	22.5
Net household monthly income: More than 2,700 Euros	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	12.5
Net household monthly income: More than 2,700 Euros	Purchase of shares, insurance policies or other financial services	8.8
Net household monthly income: More than 2,700 Euros	Holiday accommodation (hotels, flats, etc)	65.5
Net household monthly income: More than 2,700 Euros	Other travel services (public transport tickets, car rent, etc.)	65.7
Net household monthly income: More than 2,700 Euros	Entretainment tickets (cinema, theatre, concerts,...)	55.5
Net household monthly income: More than 2,700 Euros	Other products or services	14.6
Net household monthly income: DK/NA	Total persons who have purchased via the Internet in the last 12 months	1,925,343
Net household monthly income: DK/NA	Food products	8.2
Net household monthly income: DK/NA	Household goods (furniture, toys, etc.)	12.8
Net household monthly income: DK/NA	Medicine	1.9
Net household monthly income: DK/NA	Films, music	7.4
Net household monthly income: DK/NA	Books, magazines, newspapers (including ebooks)	16.5
Net household monthly income: DK/NA	Online training material	4.6
Net household monthly income: DK/NA	Sports equipment, clothing	27.8
Net household monthly income: DK/NA	Computer games and computer games machine software and updating programes	5.5
Net household monthly income: DK/NA	Other computer software and updating programes	8.2
Net household monthly income: DK/NA	Computer equipmentá(computers and accessories)	13.2
Net household monthly income: DK/NA	Electronic equipment (for example, cameras)	17.1
Net household monthly income: DK/NA	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	7.3
Net household monthly income: DK/NA	Purchase of shares, insurance policies or other financial services	3.7
Net household monthly income: DK/NA	Holiday accommodation (hotels, flats, etc)	42.0
Net household monthly income: DK/NA	Other travel services (public transport tickets, car rent, etc.)	46.1
Net household monthly income: DK/NA	Entretainment tickets (cinema, theatre, concerts,...)	30.8
Net household monthly income: DK/NA	Other products or services	16.1