Demographic characteristics	Type of product	Total
Total Persons	Total Persons	34,925,004
Total Persons	Persons who use mobile telephone	92.8
Total Persons	Persons that have used a computer at least once	73.9
Total Persons	Persons that have used the Internet at least once	70.5
Total Persons	Persons that have purchased via the Internet at least once	31.3
Sex: Men	Total Persons	17,485,850
Sex: Men	Persons who use mobile telephone	93.4
Sex: Men	Persons that have used a computer at least once	76.3
Sex: Men	Persons that have used the Internet at least once	72.9
Sex: Men	Persons that have purchased via the Internet at least once	34.5
Sex: Women	Total Persons	17,439,154
Sex: Women	Persons who use mobile telephone	92.2
Sex: Women	Persons that have used a computer at least once	71.5
Sex: Women	Persons that have used the Internet at least once	68.1
Sex: Women	Persons that have purchased via the Internet at least once	28.1
Age: 16 to 24 years old	Total Persons	4,336,034
Age: 16 to 24 years old	Persons who use mobile telephone	98.0
Age: 16 to 24 years old	Persons that have used a computer at least once	97.9
Age: 16 to 24 years old	Persons that have used the Internet at least once	97.1
Age: 16 to 24 years old	Persons that have purchased via the Internet at least once	38.9
Age: 25 to 34 years old	Total Persons	7,134,624
Age: 25 to 34 years old	Persons who use mobile telephone	98.9
Age: 25 to 34 years old	Persons that have used a computer at least once	92.7
Age: 25 to 34 years old	Persons that have used the Internet at least once	90.7
Age: 25 to 34 years old	Persons that have purchased via the Internet at least once	46.8
Age: 35 to 44 years old	Total Persons	7,833,239
Age: 35 to 44 years old	Persons who use mobile telephone	97.9
Age: 35 to 44 years old	Persons that have used a computer at least once	85.8
Age: 35 to 44 years old	Persons that have used the Internet at least once	82.9
Age: 35 to 44 years old	Persons that have purchased via the Internet at least once	38.3
Age: 45 to 54 years old	Total Persons	6,700,286
Age: 45 to 54 years old	Persons who use mobile telephone	94.2
Age: 45 to 54 years old	Persons that have used a computer at least once	73.4
Age: 45 to 54 years old	Persons that have used the Internet at least once	68.8
Age: 45 to 54 years old	Persons that have purchased via the Internet at least once	28.1
Age: 55 to 64 years old	Total Persons	5,081,256
Age: 55 to 64 years old	Persons who use mobile telephone	86.6
Age: 55 to 64 years old	Persons that have used a computer at least once	47.6
Age: 55 to 64 years old	Persons that have used the Internet at least once	41.7
Age: 55 to 64 years old	Persons that have purchased via the Internet at least once	15.8
Age: 65 to 74 years old	Total Persons	3,839,565
Age: 65 to 74 years old	Persons who use mobile telephone	70.7
Age: 65 to 74 years old	Persons that have used a computer at least once	23.1
Age: 65 to 74 years old	Persons that have used the Internet at least once	18.8
Age: 65 to 74 years old	Persons that have purchased via the Internet at least once	5.9
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons	14,466,428
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who use mobile telephone	94.4
Habitat: More than 100,000 inhabitants and provincial capitals	Persons that have used a computer at least once	77.6
Habitat: More than 100,000 inhabitants and provincial capitals	Persons that have used the Internet at least once	74.4
Habitat: More than 100,000 inhabitants and provincial capitals	Persons that have purchased via the Internet at least once	34.7
Habitat: 50,000 to 100,000 inhabitants	Total Persons	3,445,280
Habitat: 50,000 to 100,000 inhabitants	Persons who use mobile telephone	93.5
Habitat: 50,000 to 100,000 inhabitants	Persons that have used a computer at least once	74.8
Habitat: 50,000 to 100,000 inhabitants	Persons that have used the Internet at least once	72.9
Habitat: 50,000 to 100,000 inhabitants	Persons that have purchased via the Internet at least once	31.7
Habitat: 20,000 to 50,000 inhabitants	Total Persons	5,004,728
Habitat: 20,000 to 50,000 inhabitants	Persons who use mobile telephone	92.1
Habitat: 20,000 to 50,000 inhabitants	Persons that have used a computer at least once	74.3
Habitat: 20,000 to 50,000 inhabitants	Persons that have used the Internet at least once	70.4
Habitat: 20,000 to 50,000 inhabitants	Persons that have purchased via the Internet at least once	30.7
Habitat: 10,000 to 20,000 inhabitants	Total Persons	4,494,047
Habitat: 10,000 to 20,000 inhabitants	Persons who use mobile telephone	92.5
Habitat: 10,000 to 20,000 inhabitants	Persons that have used a computer at least once	73.4
Habitat: 10,000 to 20,000 inhabitants	Persons that have used the Internet at least once	69.8
Habitat: 10,000 to 20,000 inhabitants	Persons that have purchased via the Internet at least once	28.5
Habitat:áLess than 10,000 inhabitants	Total Persons	7,514,521
Habitat:áLess than 10,000 inhabitants	Persons who use mobile telephone	89.9
Habitat:áLess than 10,000 inhabitants	Persons that have used a computer at least once	66.3
Habitat:áLess than 10,000 inhabitants	Persons that have used the Internet at least once	62.5
Habitat:áLess than 10,000 inhabitants	Persons that have purchased via the Internet at least once	26.7
Size of the household: Households with 1 member	Total Persons	2,271,822
Size of the household: Households with 1 member	Persons who use mobile telephone	88.3
Size of the household: Households with 1 member	Persons that have used a computer at least once	63.6
Size of the household: Households with 1 member	Persons that have used the Internet at least once	58.9
Size of the household: Households with 1 member	Persons that have purchased via the Internet at least once	27.6
Size of the household: Households with 2 members	Total Persons	8,562,444
Size of the household: Households with 2 members	Persons who use mobile telephone	88.4
Size of the household: Households with 2 members	Persons that have used a computer at least once	61.7
Size of the household: Households with 2 members	Persons that have used the Internet at least once	57.7
Size of the household: Households with 2 members	Persons that have purchased via the Internet at least once	26.5
Size of the household: Households with 3 members	Total Persons	9,792,737
Size of the household: Households with 3 members	Persons who use mobile telephone	93.6
Size of the household: Households with 3 members	Persons that have used a computer at least once	75.2
Size of the household: Households with 3 members	Persons that have used the Internet at least once	72.5
Size of the household: Households with 3 members	Persons that have purchased via the Internet at least once	32.5
Size of the household: Households with 4 members	Total Persons	10,040,263
Size of the household: Households with 4 members	Persons who use mobile telephone	96.3
Size of the household: Households with 4 members	Persons that have used a computer at least once	84.1
Size of the household: Households with 4 members	Persons that have used the Internet at least once	81.1
Size of the household: Households with 4 members	Persons that have purchased via the Internet at least once	36.6
Size of the household: Households with 5 or more members	Total Persons	4,257,739
Size of the household: Households with 5 or more members	Persons who use mobile telephone	93.7
Size of the household: Households with 5 or more members	Persons that have used a computer at least once	76.6
Size of the household: Households with 5 or more members	Persons that have used the Internet at least once	73.1
Size of the household: Households with 5 or more members	Persons that have purchased via the Internet at least once	27.8
Nationality: Spanish	Total Persons	30,515,826
Nationality: Spanish	Persons who use mobile telephone	92.4
Nationality: Spanish	Persons that have used a computer at least once	73.5
Nationality: Spanish	Persons that have used the Internet at least once	70.1
Nationality: Spanish	Persons that have purchased via the Internet at least once	31.9
Nationality: foreign	Total Persons	4,409,178
Nationality: foreign	Persons who use mobile telephone	95.5
Nationality: foreign	Persons that have used a computer at least once	76.8
Nationality: foreign	Persons that have used the Internet at least once	73.5
Nationality: foreign	Persons that have purchased via the Internet at least once	27.0