Demographic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	23,214,369
Total Persons	They have purchsed in the last month	16.6
Total Persons	They have purchased between 1 month and 3 months ago	11.4
Total Persons	They have purchased between 3 months and 1 year ago	12.0
Total Persons	They have purchased in the last year	6.6
Total Persons	Persons who have not purchased via the Internet	53.3
Sex: Men	Total Internet users in the last 3 months	12,095,897
Sex: Men	They have purchsed in the last month	18.2
Sex: Men	They have purchased between 1 month and 3 months ago	12.2
Sex: Men	They have purchased between 3 months and 1 year ago	12.6
Sex: Men	They have purchased in the last year	6.7
Sex: Men	Persons who have not purchased via the Internet	50.4
Sex: Women	Total Internet users in the last 3 months	11,118,472
Sex: Women	They have purchsed in the last month	15.0
Sex: Women	They have purchased between 1 month and 3 months ago	10.6
Sex: Women	They have purchased between 3 months and 1 year ago	11.5
Sex: Women	They have purchased in the last year	6.6
Sex: Women	Persons who have not purchased via the Internet	56.4
Age: 16 to 24 years old	Total Internet users in the last 3 months	4,101,325
Age: 16 to 24 years old	They have purchsed in the last month	12.1
Age: 16 to 24 years old	They have purchased between 1 month and 3 months ago	10.7
Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	12.5
Age: 16 to 24 years old	They have purchased in the last year	5.8
Age: 16 to 24 years old	Persons who have not purchased via the Internet	59.0
Age: 25 to 34 years old	Total Internet users in the last 3 months	6,157,603
Age: 25 to 34 years old	They have purchsed in the last month	21.1
Age: 25 to 34 years old	They have purchased between 1 month and 3 months ago	13.0
Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	13.7
Age: 25 to 34 years old	They have purchased in the last year	6.2
Age: 25 to 34 years old	Persons who have not purchased via the Internet	46.1
Age: 35 to 44 years old	Total Internet users in the last 3 months	6,082,962
Age: 35 to 44 years old	They have purchsed in the last month	18.2
Age: 35 to 44 years old	They have purchased between 1 month and 3 months ago	11.2
Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	12.3
Age: 35 to 44 years old	They have purchased in the last year	7.2
Age: 35 to 44 years old	Persons who have not purchased via the Internet	51.2
Age: 45 to 54 years old	Total Internet users in the last 3 months	4,326,775
Age: 45 to 54 years old	They have purchsed in the last month	14.5
Age: 45 to 54 years old	They have purchased between 1 month and 3 months ago	10.5
Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	10.5
Age: 45 to 54 years old	They have purchased in the last year	7.6
Age: 45 to 54 years old	Persons who have not purchased via the Internet	56.9
Age: 55 to 64 years old	Total Internet users in the last 3 months	1,924,745
Age: 55 to 64 years old	They have purchsed in the last month	13.6
Age: 55 to 64 years old	They have purchased between 1 month and 3 months ago	11.3
Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	10.3
Age: 55 to 64 years old	They have purchased in the last year	6.3
Age: 55 to 64 years old	Persons who have not purchased via the Internet	58.6
Age: 65 to 74 years old	Total Internet users in the last 3 months	620,959
Age: 65 to 74 years old	They have purchsed in the last month	12.1
Age: 65 to 74 years old	They have purchased between 1 month and 3 months ago	9.3
Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	7.3
Age: 65 to 74 years old	They have purchased in the last year	6.4
Age: 65 to 74 years old	Persons who have not purchased via the Internet	64.9
Habitat: More than 100,000 inhabitants and provincial capitals	Total Internet users in the last 3 months	10,223,951
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchsed in the last month	18.6
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 1 month and 3 months ago	12.4
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	11.6
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased in the last year	6.3
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have not purchased via the Internet	51.1
Habitat: 50,000 to 100,000 inhabitants	Total Internet users in the last 3 months	2,404,372
Habitat: 50,000 to 100,000 inhabitants	They have purchsed in the last month	16.8
Habitat: 50,000 to 100,000 inhabitants	They have purchased between 1 month and 3 months ago	11.4
Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	11.2
Habitat: 50,000 to 100,000 inhabitants	They have purchased in the last year	5.9
Habitat: 50,000 to 100,000 inhabitants	Persons who have not purchased via the Internet	54.7
Habitat: 20,000 to 50,000 inhabitants	Total Internet users in the last 3 months	3,339,011
Habitat: 20,000 to 50,000 inhabitants	They have purchsed in the last month	14.2
Habitat: 20,000 to 50,000 inhabitants	They have purchased between 1 month and 3 months ago	11.7
Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	13.0
Habitat: 20,000 to 50,000 inhabitants	They have purchased in the last year	6.6
Habitat: 20,000 to 50,000 inhabitants	Persons who have not purchased via the Internet	54.5
Habitat: 10,000 to 20,000 inhabitants	Total Internet users in the last 3 months	2,893,579
Habitat: 10,000 to 20,000 inhabitants	They have purchsed in the last month	14.7
Habitat: 10,000 to 20,000 inhabitants	They have purchased between 1 month and 3 months ago	9.5
Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	12.4
Habitat: 10,000 to 20,000 inhabitants	They have purchased in the last year	7.0
Habitat: 10,000 to 20,000 inhabitants	Persons who have not purchased via the Internet	56.5
Habitat:áLess than 10,000 inhabitants	Total Internet users in the last 3 months	4,353,456
Habitat:áLess than 10,000 inhabitants	They have purchsed in the last month	15.2
Habitat:áLess than 10,000 inhabitants	They have purchased between 1 month and 3 months ago	10.0
Habitat:áLess than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	12.7
Habitat:áLess than 10,000 inhabitants	They have purchased in the last year	7.6
Habitat:áLess than 10,000 inhabitants	Persons who have not purchased via the Internet	54.4
Size of the household: Households with 1 member	Total Internet users in the last 3 months	1,221,073
Size of the household: Households with 1 member	They have purchsed in the last month	18.3
Size of the household: Households with 1 member	They have purchased between 1 month and 3 months ago	11.0
Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	14.8
Size of the household: Households with 1 member	They have purchased in the last year	7.0
Size of the household: Households with 1 member	Persons who have not purchased via the Internet	48.8
Size of the household: Households with 2 members	Total Internet users in the last 3 months	4,643,327
Size of the household: Households with 2 members	They have purchsed in the last month	18.3
Size of the household: Households with 2 members	They have purchased between 1 month and 3 months ago	12.6
Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	11.5
Size of the household: Households with 2 members	They have purchased in the last year	6.3
Size of the household: Households with 2 members	Persons who have not purchased via the Internet	51.3
Size of the household: Households with 3 members	Total Internet users in the last 3 months	6,698,573
Size of the household: Households with 3 members	They have purchsed in the last month	16.5
Size of the household: Households with 3 members	They have purchased between 1 month and 3 months ago	12.3
Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	11.8
Size of the household: Households with 3 members	They have purchased in the last year	6.2
Size of the household: Households with 3 members	Persons who have not purchased via the Internet	53.2
Size of the household: Households with 4 members	Total Internet users in the last 3 months	7,771,271
Size of the household: Households with 4 members	They have purchsed in the last month	16.9
Size of the household: Households with 4 members	They have purchased between 1 month and 3 months ago	11.1
Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	12.7
Size of the household: Households with 4 members	They have purchased in the last year	6.4
Size of the household: Households with 4 members	Persons who have not purchased via the Internet	52.9
Size of the household: Households with 5 or more members	Total Internet users in the last 3 months	2,880,125
Size of the household: Households with 5 or more members	They have purchsed in the last month	13.0
Size of the household: Households with 5 or more members	They have purchased between 1 month and 3 months ago	8.6
Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	10.5
Size of the household: Households with 5 or more members	They have purchased in the last year	8.5
Size of the household: Households with 5 or more members	Persons who have not purchased via the Internet	59.3
Nationality: Spanish	Total Internet users in the last 3 months	20,315,355
Nationality: Spanish	They have purchsed in the last month	16.7
Nationality: Spanish	They have purchased between 1 month and 3 months ago	11.7
Nationality: Spanish	They have purchased between 3 months and 1 year ago	12.6
Nationality: Spanish	They have purchased in the last year	6.7
Nationality: Spanish	Persons who have not purchased via the Internet	52.3
Nationality: foreign	Total Internet users in the last 3 months	2,899,014
Nationality: foreign	They have purchsed in the last month	16.0
Nationality: foreign	They have purchased between 1 month and 3 months ago	9.3
Nationality: foreign	They have purchased between 3 months and 1 year ago	8.4
Nationality: foreign	They have purchased in the last year	6.4
Nationality: foreign	Persons who have not purchased via the Internet	59.9