Socio-economic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	23,214,369
Total Persons	They have purchsed in the last month	16.6
Total Persons	They have purchased between 1 month and 3 months ago	11.4
Total Persons	They have purchased between 3 months and 1 year ago	12.0
Total Persons	They have purchased in the last year	6.6
Total Persons	Persons who have not purchased via the Internet	53.3
Studies completed: Illiterate	Total Internet users in the last 3 months	17,447
Studies completed: Illiterate	They have purchsed in the last month	0.0
Studies completed: Illiterate	They have purchased between 1 month and 3 months ago	0.0
Studies completed: Illiterate	They have purchased between 3 months and 1 year ago	0.0
Studies completed: Illiterate	They have purchased in the last year	0.0
Studies completed: Illiterate	Persons who have not purchased via the Internet	100.0
Studies completed: Primary Education	Total Internet users in the last 3 months	2,488,440
Studies completed: Primary Education	They have purchsed in the last month	5.6
Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	4.6
Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	6.3
Studies completed: Primary Education	They have purchased in the last year	4.5
Studies completed: Primary Education	Persons who have not purchased via the Internet	79.0
Studies completed: First stage Secondary Education	Total Internet users in the last 3 months	4,456,948
Studies completed: First stage Secondary Education	They have purchsed in the last month	10.6
Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	6.6
Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	8.7
Studies completed: First stage Secondary Education	They have purchased in the last year	5.3
Studies completed: First stage Secondary Education	Persons who have not purchased via the Internet	68.7
Studies completed: Second stage Secondary Education	Total Internet users in the last 3 months	6,915,246
Studies completed: Second stage Secondary Education	They have purchsed in the last month	14.0
Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	11.6
Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	13.0
Studies completed: Second stage Secondary Education	They have purchased in the last year	6.7
Studies completed: Second stage Secondary Education	Persons who have not purchased via the Internet	54.7
Studies completed: Advanced Vocational Education	Total Internet users in the last 3 months	2,622,584
Studies completed: Advanced Vocational Education	They have purchsed in the last month	17.9
Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	15.4
Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	14.3
Studies completed: Advanced Vocational Education	They have purchased in the last year	7.4
Studies completed: Advanced Vocational Education	Persons who have not purchased via the Internet	44.9
Studies completed: Higher Education	Total Internet users in the last 3 months	6,692,482
Studies completed: Higher Education	They have purchsed in the last month	27.0
Studies completed: Higher Education	They have purchased between 1 month and 3 months ago	15.4
Studies completed: Higher Education	They have purchased between 3 months and 1 year ago	14.6
Studies completed: Higher Education	They have purchased in the last year	8.0
Studies completed: Higher Education	Persons who have not purchased via the Internet	34.9
Studies completed: Other	Total Internet users in the last 3 months	21,221
Studies completed: Other	They have purchsed in the last month	0.0
Studies completed: Other	They have purchased between 1 month and 3 months ago	0.0
Studies completed: Other	They have purchased between 3 months and 1 year ago	0.0
Studies completed: Other	They have purchased in the last year	0.0
Studies completed: Other	Persons who have not purchased via the Internet	100.0
Employment situation: Employed and economically active	Total Internet users in the last 3 months	14,633,285
Employment situation: Employed and economically active	They have purchsed in the last month	19.2
Employment situation: Employed and economically active	They have purchased between 1 month and 3 months ago	12.5
Employment situation: Employed and economically active	They have purchased between 3 months and 1 year ago	13.2
Employment situation: Employed and economically active	They have purchased in the last year	6.9
Employment situation: Employed and economically active	Persons who have not purchased via the Internet	48.2
Employment situation: Unemployed and economically active	Total Internet users in the last 3 months	3,316,874
Employment situation: Unemployed and economically active	They have purchsed in the last month	11.0
Employment situation: Unemployed and economically active	They have purchased between 1 month and 3 months ago	8.1
Employment situation: Unemployed and economically active	They have purchased between 3 months and 1 year ago	9.2
Employment situation: Unemployed and economically active	They have purchased in the last year	7.4
Employment situation: Unemployed and economically active	Persons who have not purchased via the Internet	64.3
Employment situation: Economically inactive population: Students	Total Internet users in the last 3 months	2,907,307
Employment situation: Economically inactive population: Students	They have purchsed in the last month	13.5
Employment situation: Economically inactive population: Students	They have purchased between 1 month and 3 months ago	12.3
Employment situation: Economically inactive population: Students	They have purchased between 3 months and 1 year ago	13.2
Employment situation: Economically inactive population: Students	They have purchased in the last year	4.7
Employment situation: Economically inactive population: Students	Persons who have not purchased via the Internet	56.3
Employment situation: Economically inactive population: Household chores	Total Internet users in the last 3 months	1,075,858
Employment situation: Economically inactive population: Household chores	They have purchsed in the last month	12.2
Employment situation: Economically inactive population: Household chores	They have purchased between 1 month and 3 months ago	6.4
Employment situation: Economically inactive population: Household chores	They have purchased between 3 months and 1 year ago	6.7
Employment situation: Economically inactive population: Household chores	They have purchased in the last year	6.4
Employment situation: Economically inactive population: Household chores	Persons who have not purchased via the Internet	68.3
Employment situation: Inactive population: Pensioners	Total Internet users in the last 3 months	982,537
Employment situation: Inactive population: Pensioners	They have purchsed in the last month	10.3
Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	10.0
Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	8.5
Employment situation: Inactive population: Pensioners	They have purchased in the last year	6.4
Employment situation: Inactive population: Pensioners	Persons who have not purchased via the Internet	64.8
Employment situation: Other situation	Total Internet users in the last 3 months	298,509
Employment situation: Other situation	They have purchsed in the last month	20.6
Employment situation: Other situation	They have purchased between 1 month and 3 months ago	8.6
Employment situation: Other situation	They have purchased between 3 months and 1 year ago	5.7
Employment situation: Other situation	They have purchased in the last year	6.4
Employment situation: Other situation	Persons who have not purchased via the Internet	58.8
Professional status (in main job): Worker employed by others	Total Internet users in the last 3 months	12,254,058
Professional status (in main job): Worker employed by others	They have purchsed in the last month	18.7
Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	12.7
Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	13.9
Professional status (in main job): Worker employed by others	They have purchased in the last year	6.8
Professional status (in main job): Worker employed by others	Persons who have not purchased via the Internet	47.9
Professional status (in main job): Self-employed or freelance workers	Total Internet users in the last 3 months	2,379,227
Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	21.9
Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	11.3
Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	9.8
Professional status (in main job): Self-employed or freelance workers	They have purchased in the last year	7.5
Professional status (in main job): Self-employed or freelance workers	Persons who have not purchased via the Internet	49.5
Main occupation: Manual	Total Internet users in the last 3 months	3,763,987
Main occupation: Manual	They have purchsed in the last month	11.0
Main occupation: Manual	They have purchased between 1 month and 3 months ago	8.2
Main occupation: Manual	They have purchased between 3 months and 1 year ago	11.6
Main occupation: Manual	They have purchased in the last year	6.3
Main occupation: Manual	Persons who have not purchased via the Internet	62.9
Main occupation: Non-manual	Total Internet users in the last 3 months	10,869,298
Main occupation: Non-manual	They have purchsed in the last month	22.1
Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	14.0
Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	13.8
Main occupation: Non-manual	They have purchased in the last year	7.1
Main occupation: Non-manual	Persons who have not purchased via the Internet	43.1
Main occupation: ICT workers	Total Internet users in the last 3 months	553,065
Main occupation: ICT workers	They have purchsed in the last month	44.0
Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	18.2
Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	15.8
Main occupation: ICT workers	They have purchased in the last year	10.6
Main occupation: ICT workers	Persons who have not purchased via the Internet	11.3
Main occupation: Other workers	Total Internet users in the last 3 months	14,080,220
Main occupation: Other workers	They have purchsed in the last month	18.2
Main occupation: Other workers	They have purchased between 1 month and 3 months ago	12.3
Main occupation: Other workers	They have purchased between 3 months and 1 year ago	13.1
Main occupation: Other workers	They have purchased in the last year	6.8
Main occupation: Other workers	Persons who have not purchased via the Internet	49.6
Net household monthly income: Less than 1,100 Euros	Total Internet users in the last 3 months	3,180,561
Net household monthly income: Less than 1,100 Euros	They have purchsed in the last month	8.6
Net household monthly income: Less than 1,100 Euros	They have purchased between 1 month and 3 months ago	7.4
Net household monthly income: Less than 1,100 Euros	They have purchased between 3 months and 1 year ago	8.3
Net household monthly income: Less than 1,100 Euros	They have purchased in the last year	5.4
Net household monthly income: Less than 1,100 Euros	Persons who have not purchased via the Internet	70.4
Net household monthly income: 1,100 to 1,800 Euros	Total Internet users in the last 3 months	5,222,263
Net household monthly income: 1,100 to 1,800 Euros	They have purchsed in the last month	13.0
Net household monthly income: 1,100 to 1,800 Euros	They have purchased between 1 month and 3 months ago	10.2
Net household monthly income: 1,100 to 1,800 Euros	They have purchased between 3 months and 1 year ago	11.4
Net household monthly income: 1,100 to 1,800 Euros	They have purchased in the last year	7.1
Net household monthly income: 1,100 to 1,800 Euros	Persons who have not purchased via the Internet	58.4
Net household monthly income: 1,801 to 2,700 Euros	Total Internet users in the last 3 months	4,527,770
Net household monthly income: 1,801 to 2,700 Euros	They have purchsed in the last month	19.1
Net household monthly income: 1,801 to 2,700 Euros	They have purchased between 1 month and 3 months ago	14.0
Net household monthly income: 1,801 to 2,700 Euros	They have purchased between 3 months and 1 year ago	13.6
Net household monthly income: 1,801 to 2,700 Euros	They have purchased in the last year	7.4
Net household monthly income: 1,801 to 2,700 Euros	Persons who have not purchased via the Internet	45.9
Net household monthly income: More than 2,700 Euros	Total Internet users in the last 3 months	3,465,299
Net household monthly income: More than 2,700 Euros	They have purchsed in the last month	30.5
Net household monthly income: More than 2,700 Euros	They have purchased between 1 month and 3 months ago	15.9
Net household monthly income: More than 2,700 Euros	They have purchased between 3 months and 1 year ago	12.5
Net household monthly income: More than 2,700 Euros	They have purchased in the last year	7.6
Net household monthly income: More than 2,700 Euros	Persons who have not purchased via the Internet	33.5
Net household monthly income: DK/NA	Total Internet users in the last 3 months	6,818,476
Net household monthly income: DK/NA	They have purchsed in the last month	14.5
Net household monthly income: DK/NA	They have purchased between 1 month and 3 months ago	10.2
Net household monthly income: DK/NA	They have purchased between 3 months and 1 year ago	13.1
Net household monthly income: DK/NA	They have purchased in the last year	5.9
Net household monthly income: DK/NA	Persons who have not purchased via the Internet	56.3