Socio-economic characteristics	Country of origin of the sellers	Total
Total Persons	Total persons who have purchased via the Internet in the last 12 months	9,349,588
Total Persons	National sellers	81.2
Total Persons	Sellers from other EU countries	33.3
Total Persons	Sellers from the rest of the world	16.7
Total Persons	Unknown country of origin of the sellers	8.0
Studies completed: Illiterate	Total persons who have purchased via the Internet in the last 12 months	0
Studies completed: Illiterate	National sellers	..
Studies completed: Illiterate	Sellers from other EU countries	..
Studies completed: Illiterate	Sellers from the rest of the world	..
Studies completed: Illiterate	Unknown country of origin of the sellers	..
Studies completed: Primary Education	Total persons who have purchased via the Internet in the last 12 months	417,564
Studies completed: Primary Education	National sellers	81.2
Studies completed: Primary Education	Sellers from other EU countries	28.3
Studies completed: Primary Education	Sellers from the rest of the world	7.8
Studies completed: Primary Education	Unknown country of origin of the sellers	6.5
Studies completed: First stage Secondary Education	Total persons who have purchased via the Internet in the last 12 months	1,171,717
Studies completed: First stage Secondary Education	National sellers	72.3
Studies completed: First stage Secondary Education	Sellers from other EU countries	29.1
Studies completed: First stage Secondary Education	Sellers from the rest of the world	13.1
Studies completed: First stage Secondary Education	Unknown country of origin of the sellers	9.7
Studies completed: Second stage Secondary Education	Total persons who have purchased via the Internet in the last 12 months	2,678,739
Studies completed: Second stage Secondary Education	National sellers	82.6
Studies completed: Second stage Secondary Education	Sellers from other EU countries	29.5
Studies completed: Second stage Secondary Education	Sellers from the rest of the world	15.5
Studies completed: Second stage Secondary Education	Unknown country of origin of the sellers	7.7
Studies completed: Advanced Vocational Education	Total persons who have purchased via the Internet in the last 12 months	1,249,652
Studies completed: Advanced Vocational Education	National sellers	81.9
Studies completed: Advanced Vocational Education	Sellers from other EU countries	30.2
Studies completed: Advanced Vocational Education	Sellers from the rest of the world	16.3
Studies completed: Advanced Vocational Education	Unknown country of origin of the sellers	6.5
Studies completed: Higher Education	Total persons who have purchased via the Internet in the last 12 months	3,831,915
Studies completed: Higher Education	National sellers	82.7
Studies completed: Higher Education	Sellers from other EU countries	38.8
Studies completed: Higher Education	Sellers from the rest of the world	19.9
Studies completed: Higher Education	Unknown country of origin of the sellers	8.3
Studies completed: Other	Total persons who have purchased via the Internet in the last 12 months	0
Studies completed: Other	National sellers	..
Studies completed: Other	Sellers from other EU countries	..
Studies completed: Other	Sellers from the rest of the world	..
Studies completed: Other	Unknown country of origin of the sellers	..
Employment situation: Employed and economically active	Total persons who have purchased via the Internet in the last 12 months	6,605,036
Employment situation: Employed and economically active	National sellers	81.9
Employment situation: Employed and economically active	Sellers from other EU countries	33.8
Employment situation: Employed and economically active	Sellers from the rest of the world	17.7
Employment situation: Employed and economically active	Unknown country of origin of the sellers	8.1
Employment situation: Unemployed and economically active	Total persons who have purchased via the Internet in the last 12 months	941,828
Employment situation: Unemployed and economically active	National sellers	78.5
Employment situation: Unemployed and economically active	Sellers from other EU countries	31.5
Employment situation: Unemployed and economically active	Sellers from the rest of the world	11.2
Employment situation: Unemployed and economically active	Unknown country of origin of the sellers	5.9
Employment situation: Economically inactive population: Students	Total persons who have purchased via the Internet in the last 12 months	1,135,166
Employment situation: Economically inactive population: Students	National sellers	80.7
Employment situation: Economically inactive population: Students	Sellers from other EU countries	31.0
Employment situation: Economically inactive population: Students	Sellers from the rest of the world	17.7
Employment situation: Economically inactive population: Students	Unknown country of origin of the sellers	9.0
Employment situation: Economically inactive population: Household chores	Total persons who have purchased via the Internet in the last 12 months	275,806
Employment situation: Economically inactive population: Household chores	National sellers	81.8
Employment situation: Economically inactive population: Household chores	Sellers from other EU countries	37.9
Employment situation: Economically inactive population: Household chores	Sellers from the rest of the world	14.1
Employment situation: Economically inactive population: Household chores	Unknown country of origin of the sellers	8.8
Employment situation: Inactive population: Pensioners	Total persons who have purchased via the Internet in the last 12 months	287,777
Employment situation: Inactive population: Pensioners	National sellers	74.6
Employment situation: Inactive population: Pensioners	Sellers from other EU countries	33.7
Employment situation: Inactive population: Pensioners	Sellers from the rest of the world	12.0
Employment situation: Inactive population: Pensioners	Unknown country of origin of the sellers	6.9
Employment situation: Other situation	Total persons who have purchased via the Internet in the last 12 months	103,974
Employment situation: Other situation	National sellers	83.1
Employment situation: Other situation	Sellers from other EU countries	30.5
Employment situation: Other situation	Sellers from the rest of the world	16.2
Employment situation: Other situation	Unknown country of origin of the sellers	10.2
Professional status (in main job): Worker employed by others	Total persons who have purchased via the Internet in the last 12 months	5,568,998
Professional status (in main job): Worker employed by others	National sellers	81.5
Professional status (in main job): Worker employed by others	Sellers from other EU countries	33.0
Professional status (in main job): Worker employed by others	Sellers from the rest of the world	17.4
Professional status (in main job): Worker employed by others	Unknown country of origin of the sellers	8.6
Professional status (in main job): Self-employed or freelance workers	Total persons who have purchased via the Internet in the last 12 months	1,036,038
Professional status (in main job): Self-employed or freelance workers	National sellers	84.2
Professional status (in main job): Self-employed or freelance workers	Sellers from other EU countries	37.9
Professional status (in main job): Self-employed or freelance workers	Sellers from the rest of the world	19.1
Professional status (in main job): Self-employed or freelance workers	Unknown country of origin of the sellers	5.2
Main occupation: Manual	Total persons who have purchased via the Internet in the last 12 months	1,174,762
Main occupation: Manual	National sellers	81.7
Main occupation: Manual	Sellers from other EU countries	29.5
Main occupation: Manual	Sellers from the rest of the world	11.1
Main occupation: Manual	Unknown country of origin of the sellers	5.3
Main occupation: Non-manual	Total persons who have purchased via the Internet in the last 12 months	5,430,274
Main occupation: Non-manual	National sellers	82.0
Main occupation: Non-manual	Sellers from other EU countries	34.7
Main occupation: Non-manual	Sellers from the rest of the world	19.1
Main occupation: Non-manual	Unknown country of origin of the sellers	8.7
Main occupation: ICT workers	Total persons who have purchased via the Internet in the last 12 months	431,696
Main occupation: ICT workers	National sellers	86.1
Main occupation: ICT workers	Sellers from other EU countries	45.3
Main occupation: ICT workers	Sellers from the rest of the world	29.8
Main occupation: ICT workers	Unknown country of origin of the sellers	11.1
Main occupation: Other workers	Total persons who have purchased via the Internet in the last 12 months	6,173,341
Main occupation: Other workers	National sellers	81.6
Main occupation: Other workers	Sellers from other EU countries	33.0
Main occupation: Other workers	Sellers from the rest of the world	16.9
Main occupation: Other workers	Unknown country of origin of the sellers	7.9
Net household monthly income: Less than 1,100 Euros	Total persons who have purchased via the Internet in the last 12 months	787,720
Net household monthly income: Less than 1,100 Euros	National sellers	74.7
Net household monthly income: Less than 1,100 Euros	Sellers from other EU countries	26.1
Net household monthly income: Less than 1,100 Euros	Sellers from the rest of the world	13.4
Net household monthly income: Less than 1,100 Euros	Unknown country of origin of the sellers	9.0
Net household monthly income: 1,100 to 1,800 Euros	Total persons who have purchased via the Internet in the last 12 months	1,810,004
Net household monthly income: 1,100 to 1,800 Euros	National sellers	84.6
Net household monthly income: 1,100 to 1,800 Euros	Sellers from other EU countries	30.3
Net household monthly income: 1,100 to 1,800 Euros	Sellers from the rest of the world	14.7
Net household monthly income: 1,100 to 1,800 Euros	Unknown country of origin of the sellers	6.8
Net household monthly income: 1,801 to 2,700 Euros	Total persons who have purchased via the Internet in the last 12 months	2,118,752
Net household monthly income: 1,801 to 2,700 Euros	National sellers	83.3
Net household monthly income: 1,801 to 2,700 Euros	Sellers from other EU countries	35.1
Net household monthly income: 1,801 to 2,700 Euros	Sellers from the rest of the world	17.4
Net household monthly income: 1,801 to 2,700 Euros	Unknown country of origin of the sellers	5.8
Net household monthly income: More than 2,700 Euros	Total persons who have purchased via the Internet in the last 12 months	2,044,374
Net household monthly income: More than 2,700 Euros	National sellers	80.4
Net household monthly income: More than 2,700 Euros	Sellers from other EU countries	38.8
Net household monthly income: More than 2,700 Euros	Sellers from the rest of the world	23.9
Net household monthly income: More than 2,700 Euros	Unknown country of origin of the sellers	7.9
Net household monthly income: DK/NA	Total persons who have purchased via the Internet in the last 12 months	2,588,737
Net household monthly income: DK/NA	National sellers	79.8
Net household monthly income: DK/NA	Sellers from other EU countries	31.8
Net household monthly income: DK/NA	Sellers from the rest of the world	13.0
Net household monthly income: DK/NA	Unknown country of origin of the sellers	10.3