Type of municipality Importance placed on specific factors Total TOTAL Importance placed on price 98.9 TOTAL The price is regarded as fairly or very important 93.4 TOTAL Importance placed on brand 86.4 TOTAL The brand is regarded as fairly or very important 52.3 TOTAL Importance placed on consumption / energy efficiency 93.8 TOTAL Consumption / energy efficiency is regarded as fairly or very important 79.2 TOTAL Importance placed on the ecological label / ecological guarantee 81.7 TOTAL The ecological label / ecological guarantee is regarded as fairly or very important 52.1 TOTAL Importance placed on l ocal / proximity of production 80.0 TOTAL Local / proximity of production is regarded as fairly or very important 51.9 Provincial capitals and municipalities with more than 100,000 inhabitants Importance placed on price 98.8 Provincial capitals and municipalities with more than 100,000 inhabitants The price is regarded as fairly or very important 92.8 Provincial capitals and municipalities with more than 100,000 inhabitants Importance placed on brand 87.3 Provincial capitals and municipalities with more than 100,000 inhabitants The brand is regarded as fairly or very important 55.0 Provincial capitals and municipalities with more than 100,000 inhabitants Importance placed on consumption / energy efficiency 94.8 Provincial capitals and municipalities with more than 100,000 inhabitants Consumption / energy efficiency is regarded as fairly or very important 81.6 Provincial capitals and municipalities with more than 100,000 inhabitants Importance placed on the ecological label / ecological guarantee 83.1 Provincial capitals and municipalities with more than 100,000 inhabitants The ecological label / ecological guarantee is regarded as fairly or very important 55.2 Provincial capitals and municipalities with more than 100,000 inhabitants Importance placed on l ocal / proximity of production 78.5 Provincial capitals and municipalities with more than 100,000 inhabitants Local / proximity of production is regarded as fairly or very important 49.8 50,000 to 100,000 inhabitants Importance placed on price 99.1 50,000 to 100,000 inhabitants The price is regarded as fairly or very important 93.5 50,000 to 100,000 inhabitants Importance placed on brand 86.6 50,000 to 100,000 inhabitants The brand is regarded as fairly or very important 53.1 50,000 to 100,000 inhabitants Importance placed on consumption / energy efficiency 94.6 50,000 to 100,000 inhabitants Consumption / energy efficiency is regarded as fairly or very important 80.6 50,000 to 100,000 inhabitants Importance placed on the ecological label / ecological guarantee 80.8 50,000 to 100,000 inhabitants The ecological label / ecological guarantee is regarded as fairly or very important 47.9 50,000 to 100,000 inhabitants Importance placed on l ocal / proximity of production 76.0 50,000 to 100,000 inhabitants Local / proximity of production is regarded as fairly or very important 44.1 20,000 to 50,000 inhabitants Importance placed on price 99.0 20,000 to 50,000 inhabitants The price is regarded as fairly or very important 93.3 20,000 to 50,000 inhabitants Importance placed on brand 86.0 20,000 to 50,000 inhabitants The brand is regarded as fairly or very important 50.1 20,000 to 50,000 inhabitants Importance placed on consumption / energy efficiency 93.9 20,000 to 50,000 inhabitants Consumption / energy efficiency is regarded as fairly or very important 79.1 20,000 to 50,000 inhabitants Importance placed on the ecological label / ecological guarantee 82.6 20,000 to 50,000 inhabitants The ecological label / ecological guarantee is regarded as fairly or very important 51.1 20,000 to 50,000 inhabitants Importance placed on l ocal / proximity of production 81.5 20,000 to 50,000 inhabitants Local / proximity of production is regarded as fairly or very important 53.2 10,000 to 20,000 inhabitants Importance placed on price 99.2 10,000 to 20,000 inhabitants The price is regarded as fairly or very important 94.2 10,000 to 20,000 inhabitants Importance placed on brand 86.8 10,000 to 20,000 inhabitants The brand is regarded as fairly or very important 52.4 10,000 to 20,000 inhabitants Importance placed on consumption / energy efficiency 93.7 10,000 to 20,000 inhabitants Consumption / energy efficiency is regarded as fairly or very important 77.9 10,000 to 20,000 inhabitants Importance placed on the ecological label / ecological guarantee 82.1 10,000 to 20,000 inhabitants The ecological label / ecological guarantee is regarded as fairly or very important 52.3 10,000 to 20,000 inhabitants Importance placed on l ocal / proximity of production 83.8 10,000 to 20,000 inhabitants Local / proximity of production is regarded as fairly or very important 58.9 Fewer than 10,000 inhabitants Importance placed on price 99.1 Fewer than 10,000 inhabitants The price is regarded as fairly or very important 94.4 Fewer than 10,000 inhabitants Importance placed on brand 84.7 Fewer than 10,000 inhabitants The brand is regarded as fairly or very important 47.9 Fewer than 10,000 inhabitants Importance placed on consumption / energy efficiency 91.5 Fewer than 10,000 inhabitants Consumption / energy efficiency is regarded as fairly or very important 74.6 Fewer than 10,000 inhabitants Importance placed on the ecological label / ecological guarantee 78.7 Fewer than 10,000 inhabitants The ecological label / ecological guarantee is regarded as fairly or very important 48.2 Fewer than 10,000 inhabitants Importance placed on l ocal / proximity of production 81.8 Fewer than 10,000 inhabitants Local / proximity of production is regarded as fairly or very important 55.2