Demographic characteristics;Last time of purchase;Total
Total Persons;Total number of Internet users in the last 3 months;19,572,899
Total Persons;Have purchased in the last month;14.0
Total Persons;Purchased between 1 and 3 months ago;9.3
Total Persons;Purchased between 3 months and 1 year ago;10.7
Total Persons;Purchased more than 1 year ago;6.5
Total Persons;Persons who have not made purchases via the Internet;59.5
Sex: Male;Total number of Internet users in the last 3 months;10,490,989
Sex: Male;Have purchased in the last month;15.6
Sex: Male;Purchased between 1 and 3 months ago;10.0
Sex: Male;Purchased between 3 months and 1 year ago;11.5
Sex: Male;Purchased more than 1 year ago;6.5
Sex: Male;Persons who have not made purchases via the Internet;56.4
Sex: Female;Total number of Internet users in the last 3 months;9,081,910
Sex: Female;Have purchased in the last month;12.2
Sex: Female;Purchased between 1 and 3 months ago;8.6
Sex: Female;Purchased between 3 months and 1 year ago;9.7
Sex: Female;Purchased more than 1 year ago;6.4
Sex: Female;Persons who have not made purchases via the Internet;63.1
Age: from 16 to 24 years old;Total number of Internet users in the last 3 months;4,155,327
Age: from 16 to 24 years old;Have purchased in the last month;11.7
Age: from 16 to 24 years old;Purchased between 1 and 3 months ago;7.7
Age: from 16 to 24 years old;Purchased between 3 months and 1 year ago;9.1
Age: from 16 to 24 years old;Purchased more than 1 year ago;6.7
Age: from 16 to 24 years old;Persons who have not made purchases via the Internet;64.7
Age: from 25 to 34 years old;Total number of Internet users in the last 3 months;5,993,036
Age: from 25 to 34 years old;Have purchased in the last month;17.0
Age: from 25 to 34 years old;Purchased between 1 and 3 months ago;11.3
Age: from 25 to 34 years old;Purchased between 3 months and 1 year ago;12.6
Age: from 25 to 34 years old;Purchased more than 1 year ago;6.5
Age: from 25 to 34 years old;Persons who have not made purchases via the Internet;52.5
Age: from 35 to 44 years old;Total number of Internet users in the last 3 months;4,763,944
Age: from 35 to 44 years old;Have purchased in the last month;13.9
Age: from 35 to 44 years old;Purchased between 1 and 3 months ago;8.8
Age: from 35 to 44 years old;Purchased between 3 months and 1 year ago;11.0
Age: from 35 to 44 years old;Purchased more than 1 year ago;6.8
Age: from 35 to 44 years old;Persons who have not made purchases via the Internet;59.5
Age: from 45 to 54 years old;Total number of Internet users in the last 3 months;3,133,866
Age: from 45 to 54 years old;Have purchased in the last month;12.9
Age: from 45 to 54 years old;Purchased between 1 and 3 months ago;10.1
Age: from 45 to 54 years old;Purchased between 3 months and 1 year ago;9.1
Age: from 45 to 54 years old;Purchased more than 1 year ago;6.3
Age: from 45 to 54 years old;Persons who have not made purchases via the Internet;61.5
Age: from 55 to 64 years old;Total number of Internet users in the last 3 months;1,193,394
Age: from 55 to 64 years old;Have purchased in the last month;11.3
Age: from 55 to 64 years old;Purchased between 1 and 3 months ago;7.4
Age: from 55 to 64 years old;Purchased between 3 months and 1 year ago;9.5
Age: from 55 to 64 years old;Purchased more than 1 year ago;5.6
Age: from 55 to 64 years old;Persons who have not made purchases via the Internet;66.1
Age: from 65 to 74 years old;Total number of Internet users in the last 3 months;333,332
Age: from 65 to 74 years old;Have purchased in the last month;9.5
Age: from 65 to 74 years old;Purchased between 1 and 3 months ago;2.0
Age: from 65 to 74 years old;Purchased between 3 months and 1 year ago;7.6
Age: from 65 to 74 years old;Purchased more than 1 year ago;2.5
Age: from 65 to 74 years old;Persons who have not made purchases via the Internet;78.3
Habitat: More than 100,000 inhabitants and provincial capitals;Total number of Internet users in the last 3 months;9,120,381
Habitat: More than 100,000 inhabitants and provincial capitals;Have purchased in the last month;16.0
Habitat: More than 100,000 inhabitants and provincial capitals;Purchased between 1 and 3 months ago;10.0
Habitat: More than 100,000 inhabitants and provincial capitals;Purchased between 3 months and 1 year ago;11.3
Habitat: More than 100,000 inhabitants and provincial capitals;Purchased more than 1 year ago;6.3
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have not made purchases via the Internet;56.4
Habitat: 50,000 to 100,000 inhabitants;Total number of Internet users in the last 3 months;1,985,779
Habitat: 50,000 to 100,000 inhabitants;Have purchased in the last month;13.0
Habitat: 50,000 to 100,000 inhabitants;Purchased between 1 and 3 months ago;9.3
Habitat: 50,000 to 100,000 inhabitants;Purchased between 3 months and 1 year ago;10.8
Habitat: 50,000 to 100,000 inhabitants;Purchased more than 1 year ago;6.4
Habitat: 50,000 to 100,000 inhabitants;Persons who have not made purchases via the Internet;60.6
Habitat: 20,000 to 50,000 inhabitants;Total number of Internet users in the last 3 months;2,928,875
Habitat: 20,000 to 50,000 inhabitants;Have purchased in the last month;11.7
Habitat: 20,000 to 50,000 inhabitants;Purchased between 1 and 3 months ago;8.9
Habitat: 20,000 to 50,000 inhabitants;Purchased between 3 months and 1 year ago;9.3
Habitat: 20,000 to 50,000 inhabitants;Purchased more than 1 year ago;6.9
Habitat: 20,000 to 50,000 inhabitants;Persons who have not made purchases via the Internet;63.2
Habitat: 10,000 to 20,000 inhabitants;Total number of Internet users in the last 3 months;2,113,317
Habitat: 10,000 to 20,000 inhabitants;Have purchased in the last month;13.8
Habitat: 10,000 to 20,000 inhabitants;Purchased between 1 and 3 months ago;8.2
Habitat: 10,000 to 20,000 inhabitants;Purchased between 3 months and 1 year ago;11.1
Habitat: 10,000 to 20,000 inhabitants;Purchased more than 1 year ago;6.4
Habitat: 10,000 to 20,000 inhabitants;Persons who have not made purchases via the Internet;60.5
Habitat: Fewer than 10,000 inhabitants;Total number of Internet users in the last 3 months;3,424,548
Habitat: Fewer than 10,000 inhabitants;Have purchased in the last month;11.4
Habitat: Fewer than 10,000 inhabitants;Purchased between 1 and 3 months ago;8.7
Habitat: Fewer than 10,000 inhabitants;Purchased between 3 months and 1 year ago;9.7
Habitat: Fewer than 10,000 inhabitants;Purchased more than 1 year ago;6.7
Habitat: Fewer than 10,000 inhabitants;Persons who have not made purchases via the Internet;63.5
Household size: 1 member households;Total number of Internet users in the last 3 months;769,627
Household size: 1 member households;Have purchased in the last month;18.9
Household size: 1 member households;Purchased between 1 and 3 months ago;10.1
Household size: 1 member households;Purchased between 3 months and 1 year ago;13.0
Household size: 1 member households;Purchased more than 1 year ago;8.4
Household size: 1 member households;Persons who have not made purchases via the Internet;49.6
Household size: Households with 2 members;Total number of Internet users in the last 3 months;3,526,482
Household size: Households with 2 members;Have purchased in the last month;17.1
Household size: Households with 2 members;Purchased between 1 and 3 months ago;10.5
Household size: Households with 2 members;Purchased between 3 months and 1 year ago;11.6
Household size: Households with 2 members;Purchased more than 1 year ago;5.5
Household size: Households with 2 members;Persons who have not made purchases via the Internet;55.4
Household size: Households with 3 members;Total number of Internet users in the last 3 months;5,721,080
Household size: Households with 3 members;Have purchased in the last month;14.4
Household size: Households with 3 members;Purchased between 1 and 3 months ago;9.1
Household size: Households with 3 members;Purchased between 3 months and 1 year ago;9.8
Household size: Households with 3 members;Purchased more than 1 year ago;7.0
Household size: Households with 3 members;Persons who have not made purchases via the Internet;59.7
Household size: Households with 4 members;Total number of Internet users in the last 3 months;6,606,780
Household size: Households with 4 members;Have purchased in the last month;13.2
Household size: Households with 4 members;Purchased between 1 and 3 months ago;9.6
Household size: Households with 4 members;Purchased between 3 months and 1 year ago;11.2
Household size: Households with 4 members;Purchased more than 1 year ago;6.5
Household size: Households with 4 members;Persons who have not made purchases via the Internet;59.6
Household size: Households with 5 members or more;Total number of Internet users in the last 3 months;2,948,931
Household size: Households with 5 members or more;Have purchased in the last month;10.3
Household size: Households with 5 members or more;Purchased between 1 and 3 months ago;7.8
Household size: Households with 5 members or more;Purchased between 3 months and 1 year ago;9.4
Household size: Households with 5 members or more;Purchased more than 1 year ago;6.2
Household size: Households with 5 members or more;Persons who have not made purchases via the Internet;66.3
Spanish Nationality;Total number of Internet users in the last 3 months;18,323,398
Spanish Nationality;Have purchased in the last month;14.4
Spanish Nationality;Purchased between 1 and 3 months ago;9.6
Spanish Nationality;Purchased between 3 months and 1 year ago;10.7
Spanish Nationality;Purchased more than 1 year ago;6.6
Spanish Nationality;Persons who have not made purchases via the Internet;58.7
Foreign Nationality;Total number of Internet users in the last 3 months;1,249,501
Foreign Nationality;Have purchased in the last month;8.4
Foreign Nationality;Purchased between 1 and 3 months ago;5.0
Foreign Nationality;Purchased between 3 months and 1 year ago;10.4
Foreign Nationality;Purchased more than 1 year ago;5.3
Foreign Nationality;Persons who have not made purchases via the Internet;70.8