Socio-economic characteristics;Type of product;Total
Total Persons;Total persons who have purchased via the Internet in the last 12 months;8,338,799
Total Persons;Food products;10.3
Total Persons;Household goods (furniture, toys, etc.);18.9
Total Persons;Medicine;1.0
Total Persons;Films, music;9.4
Total Persons;Books, magazines, newspapers (including ebooks);19.0
Total Persons;Online training material;7.6
Total Persons;Sports equipment, clothing;28.0
Total Persons;Computer games and computer games machine software and updating programes;9.2
Total Persons;Other computer software and updating programes;12.0
Total Persons;Computer equipmentá(computers and accessories);15.1
Total Persons;Electronic equipment (for example, cameras);18.7
Total Persons;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);10.8
Total Persons;Purchase of shares, insurance policies or other financial services;5.7
Total Persons;Holiday accommodation (hotels, flats, etc);49.7
Total Persons;Other travel services (public transport tickets, car rent, etc.);51.0
Total Persons;Entretainment tickets (cinema, theatre, concerts,...);38.9
Total Persons;Other products or services;16.4
Studies completed: Illiterate;Total persons who have purchased via the Internet in the last 12 months;0
Studies completed: Illiterate;Food products;..
Studies completed: Illiterate;Household goods (furniture, toys, etc.);..
Studies completed: Illiterate;Medicine;..
Studies completed: Illiterate;Films, music;..
Studies completed: Illiterate;Books, magazines, newspapers (including ebooks);..
Studies completed: Illiterate;Online training material;..
Studies completed: Illiterate;Sports equipment, clothing;..
Studies completed: Illiterate;Computer games and computer games machine software and updating programes;..
Studies completed: Illiterate;Other computer software and updating programes;..
Studies completed: Illiterate;Computer equipmentá(computers and accessories);..
Studies completed: Illiterate;Electronic equipment (for example, cameras);..
Studies completed: Illiterate;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);..
Studies completed: Illiterate;Purchase of shares, insurance policies or other financial services;..
Studies completed: Illiterate;Holiday accommodation (hotels, flats, etc);..
Studies completed: Illiterate;Other travel services (public transport tickets, car rent, etc.);..
Studies completed: Illiterate;Entretainment tickets (cinema, theatre, concerts,...);..
Studies completed: Illiterate;Other products or services;..
Studies completed: Primary Education;Total persons who have purchased via the Internet in the last 12 months;337,145
Studies completed: Primary Education;Food products;6.7
Studies completed: Primary Education;Household goods (furniture, toys, etc.);11.9
Studies completed: Primary Education;Medicine;0.9
Studies completed: Primary Education;Films, music;11.1
Studies completed: Primary Education;Books, magazines, newspapers (including ebooks);12.7
Studies completed: Primary Education;Online training material;3.8
Studies completed: Primary Education;Sports equipment, clothing;23.5
Studies completed: Primary Education;Computer games and computer games machine software and updating programes;5.4
Studies completed: Primary Education;Other computer software and updating programes;9.1
Studies completed: Primary Education;Computer equipmentá(computers and accessories);7.9
Studies completed: Primary Education;Electronic equipment (for example, cameras);10.1
Studies completed: Primary Education;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);10.8
Studies completed: Primary Education;Purchase of shares, insurance policies or other financial services;3.6
Studies completed: Primary Education;Holiday accommodation (hotels, flats, etc);14.0
Studies completed: Primary Education;Other travel services (public transport tickets, car rent, etc.);24.2
Studies completed: Primary Education;Entretainment tickets (cinema, theatre, concerts,...);17.2
Studies completed: Primary Education;Other products or services;21.8
Studies completed: First stage Secondary Education;Total persons who have purchased via the Internet in the last 12 months;1,094,566
Studies completed: First stage Secondary Education;Food products;9.7
Studies completed: First stage Secondary Education;Household goods (furniture, toys, etc.);20.4
Studies completed: First stage Secondary Education;Medicine;0.9
Studies completed: First stage Secondary Education;Films, music;9.4
Studies completed: First stage Secondary Education;Books, magazines, newspapers (including ebooks);10.4
Studies completed: First stage Secondary Education;Online training material;4.0
Studies completed: First stage Secondary Education;Sports equipment, clothing;36.4
Studies completed: First stage Secondary Education;Computer games and computer games machine software and updating programes;8.2
Studies completed: First stage Secondary Education;Other computer software and updating programes;10.3
Studies completed: First stage Secondary Education;Computer equipmentá(computers and accessories);14.4
Studies completed: First stage Secondary Education;Electronic equipment (for example, cameras);15.0
Studies completed: First stage Secondary Education;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);7.1
Studies completed: First stage Secondary Education;Purchase of shares, insurance policies or other financial services;3.4
Studies completed: First stage Secondary Education;Holiday accommodation (hotels, flats, etc);28.6
Studies completed: First stage Secondary Education;Other travel services (public transport tickets, car rent, etc.);32.2
Studies completed: First stage Secondary Education;Entretainment tickets (cinema, theatre, concerts,...);23.9
Studies completed: First stage Secondary Education;Other products or services;18.9
Studies completed: Second stage Secondary Education;Total persons who have purchased via the Internet in the last 12 months;2,273,049
Studies completed: Second stage Secondary Education;Food products;8.8
Studies completed: Second stage Secondary Education;Household goods (furniture, toys, etc.);18.0
Studies completed: Second stage Secondary Education;Medicine;0.9
Studies completed: Second stage Secondary Education;Films, music;9.7
Studies completed: Second stage Secondary Education;Books, magazines, newspapers (including ebooks);15.6
Studies completed: Second stage Secondary Education;Online training material;5.5
Studies completed: Second stage Secondary Education;Sports equipment, clothing;27.3
Studies completed: Second stage Secondary Education;Computer games and computer games machine software and updating programes;10.9
Studies completed: Second stage Secondary Education;Other computer software and updating programes;11.4
Studies completed: Second stage Secondary Education;Computer equipmentá(computers and accessories);15.0
Studies completed: Second stage Secondary Education;Electronic equipment (for example, cameras);18.8
Studies completed: Second stage Secondary Education;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);9.0
Studies completed: Second stage Secondary Education;Purchase of shares, insurance policies or other financial services;5.0
Studies completed: Second stage Secondary Education;Holiday accommodation (hotels, flats, etc);44.0
Studies completed: Second stage Secondary Education;Other travel services (public transport tickets, car rent, etc.);47.1
Studies completed: Second stage Secondary Education;Entretainment tickets (cinema, theatre, concerts,...);34.3
Studies completed: Second stage Secondary Education;Other products or services;17.8
Studies completed: Advanced Vocational Education;Total persons who have purchased via the Internet in the last 12 months;1,310,630
Studies completed: Advanced Vocational Education;Food products;7.6
Studies completed: Advanced Vocational Education;Household goods (furniture, toys, etc.);18.3
Studies completed: Advanced Vocational Education;Medicine;0.6
Studies completed: Advanced Vocational Education;Films, music;5.4
Studies completed: Advanced Vocational Education;Books, magazines, newspapers (including ebooks);17.5
Studies completed: Advanced Vocational Education;Online training material;5.7
Studies completed: Advanced Vocational Education;Sports equipment, clothing;29.1
Studies completed: Advanced Vocational Education;Computer games and computer games machine software and updating programes;8.4
Studies completed: Advanced Vocational Education;Other computer software and updating programes;9.0
Studies completed: Advanced Vocational Education;Computer equipmentá(computers and accessories);17.6
Studies completed: Advanced Vocational Education;Electronic equipment (for example, cameras);23.3
Studies completed: Advanced Vocational Education;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);10.4
Studies completed: Advanced Vocational Education;Purchase of shares, insurance policies or other financial services;4.9
Studies completed: Advanced Vocational Education;Holiday accommodation (hotels, flats, etc);50.5
Studies completed: Advanced Vocational Education;Other travel services (public transport tickets, car rent, etc.);44.8
Studies completed: Advanced Vocational Education;Entretainment tickets (cinema, theatre, concerts,...);37.5
Studies completed: Advanced Vocational Education;Other products or services;16.8
Studies completed: Higher Education;Total persons who have purchased via the Internet in the last 12 months;3,323,409
Studies completed: Higher Education;Food products;12.9
Studies completed: Higher Education;Household goods (furniture, toys, etc.);20.0
Studies completed: Higher Education;Medicine;1.4
Studies completed: Higher Education;Films, music;10.6
Studies completed: Higher Education;Books, magazines, newspapers (including ebooks);25.3
Studies completed: Higher Education;Online training material;11.3
Studies completed: Higher Education;Sports equipment, clothing;25.7
Studies completed: Higher Education;Computer games and computer games machine software and updating programes;9.1
Studies completed: Higher Education;Other computer software and updating programes;14.5
Studies completed: Higher Education;Computer equipmentá(computers and accessories);15.2
Studies completed: Higher Education;Electronic equipment (for example, cameras);19.0
Studies completed: Higher Education;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);13.5
Studies completed: Higher Education;Purchase of shares, insurance policies or other financial services;7.6
Studies completed: Higher Education;Holiday accommodation (hotels, flats, etc);63.9
Studies completed: Higher Education;Other travel services (public transport tickets, car rent, etc.);65.1
Studies completed: Higher Education;Entretainment tickets (cinema, theatre, concerts,...);49.8
Studies completed: Higher Education;Other products or services;13.8
Studies completed: Other;Total persons who have purchased via the Internet in the last 12 months;0
Studies completed: Other;Food products;..
Studies completed: Other;Household goods (furniture, toys, etc.);..
Studies completed: Other;Medicine;..
Studies completed: Other;Films, music;..
Studies completed: Other;Books, magazines, newspapers (including ebooks);..
Studies completed: Other;Online training material;..
Studies completed: Other;Sports equipment, clothing;..
Studies completed: Other;Computer games and computer games machine software and updating programes;..
Studies completed: Other;Other computer software and updating programes;..
Studies completed: Other;Computer equipmentá(computers and accessories);..
Studies completed: Other;Electronic equipment (for example, cameras);..
Studies completed: Other;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);..
Studies completed: Other;Purchase of shares, insurance policies or other financial services;..
Studies completed: Other;Holiday accommodation (hotels, flats, etc);..
Studies completed: Other;Other travel services (public transport tickets, car rent, etc.);..
Studies completed: Other;Entretainment tickets (cinema, theatre, concerts,...);..
Studies completed: Other;Other products or services;..
Employment situation: Employed and economically active;Total persons who have purchased via the Internet in the last 12 months;5,946,188
Employment situation: Employed and economically active;Food products;11.7
Employment situation: Employed and economically active;Household goods (furniture, toys, etc.);20.8
Employment situation: Employed and economically active;Medicine;1.1
Employment situation: Employed and economically active;Films, music;9.4
Employment situation: Employed and economically active;Books, magazines, newspapers (including ebooks);19.6
Employment situation: Employed and economically active;Online training material;8.3
Employment situation: Employed and economically active;Sports equipment, clothing;28.1
Employment situation: Employed and economically active;Computer games and computer games machine software and updating programes;8.4
Employment situation: Employed and economically active;Other computer software and updating programes;12.7
Employment situation: Employed and economically active;Computer equipmentá(computers and accessories);16.0
Employment situation: Employed and economically active;Electronic equipment (for example, cameras);18.9
Employment situation: Employed and economically active;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);10.4
Employment situation: Employed and economically active;Purchase of shares, insurance policies or other financial services;6.6
Employment situation: Employed and economically active;Holiday accommodation (hotels, flats, etc);54.5
Employment situation: Employed and economically active;Other travel services (public transport tickets, car rent, etc.);53.9
Employment situation: Employed and economically active;Entretainment tickets (cinema, theatre, concerts,...);41.6
Employment situation: Employed and economically active;Other products or services;16.7
Employment situation: Unemployed and economically active;Total persons who have purchased via the Internet in the last 12 months;974,915
Employment situation: Unemployed and economically active;Food products;8.1
Employment situation: Unemployed and economically active;Household goods (furniture, toys, etc.);15.7
Employment situation: Unemployed and economically active;Medicine;0.5
Employment situation: Unemployed and economically active;Films, music;8.1
Employment situation: Unemployed and economically active;Books, magazines, newspapers (including ebooks);19.2
Employment situation: Unemployed and economically active;Online training material;6.7
Employment situation: Unemployed and economically active;Sports equipment, clothing;25.5
Employment situation: Unemployed and economically active;Computer games and computer games machine software and updating programes;9.8
Employment situation: Unemployed and economically active;Other computer software and updating programes;8.5
Employment situation: Unemployed and economically active;Computer equipmentá(computers and accessories);13.5
Employment situation: Unemployed and economically active;Electronic equipment (for example, cameras);16.0
Employment situation: Unemployed and economically active;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);13.3
Employment situation: Unemployed and economically active;Purchase of shares, insurance policies or other financial services;3.3
Employment situation: Unemployed and economically active;Holiday accommodation (hotels, flats, etc);33.2
Employment situation: Unemployed and economically active;Other travel services (public transport tickets, car rent, etc.);40.6
Employment situation: Unemployed and economically active;Entretainment tickets (cinema, theatre, concerts,...);33.8
Employment situation: Unemployed and economically active;Other products or services;19.4
Employment situation: Inactive population: Students;Total persons who have purchased via the Internet in the last 12 months;860,675
Employment situation: Inactive population: Students;Food products;2.2
Employment situation: Inactive population: Students;Household goods (furniture, toys, etc.);9.9
Employment situation: Inactive population: Students;Medicine;0.1
Employment situation: Inactive population: Students;Films, music;13.0
Employment situation: Inactive population: Students;Books, magazines, newspapers (including ebooks);15.2
Employment situation: Inactive population: Students;Online training material;5.4
Employment situation: Inactive population: Students;Sports equipment, clothing;35.7
Employment situation: Inactive population: Students;Computer games and computer games machine software and updating programes;16.1
Employment situation: Inactive population: Students;Other computer software and updating programes;11.9
Employment situation: Inactive population: Students;Computer equipmentá(computers and accessories);16.2
Employment situation: Inactive population: Students;Electronic equipment (for example, cameras);22.4
Employment situation: Inactive population: Students;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);12.9
Employment situation: Inactive population: Students;Purchase of shares, insurance policies or other financial services;1.8
Employment situation: Inactive population: Students;Holiday accommodation (hotels, flats, etc);44.4
Employment situation: Inactive population: Students;Other travel services (public transport tickets, car rent, etc.);46.5
Employment situation: Inactive population: Students;Entretainment tickets (cinema, theatre, concerts,...);33.6
Employment situation: Inactive population: Students;Other products or services;16.4
Employment situation: Inactive population: Household chores;Total persons who have purchased via the Internet in the last 12 months;200,423
Employment situation: Inactive population: Household chores;Food products;8.7
Employment situation: Inactive population: Household chores;Household goods (furniture, toys, etc.);18.8
Employment situation: Inactive population: Household chores;Medicine;2.7
Employment situation: Inactive population: Household chores;Films, music;4.4
Employment situation: Inactive population: Household chores;Books, magazines, newspapers (including ebooks);21.8
Employment situation: Inactive population: Household chores;Online training material;3.7
Employment situation: Inactive population: Household chores;Sports equipment, clothing;27.4
Employment situation: Inactive population: Household chores;Computer games and computer games machine software and updating programes;5.8
Employment situation: Inactive population: Household chores;Other computer software and updating programes;5.9
Employment situation: Inactive population: Household chores;Computer equipmentá(computers and accessories);3.8
Employment situation: Inactive population: Household chores;Electronic equipment (for example, cameras);15.8
Employment situation: Inactive population: Household chores;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);3.6
Employment situation: Inactive population: Household chores;Purchase of shares, insurance policies or other financial services;0.6
Employment situation: Inactive population: Household chores;Holiday accommodation (hotels, flats, etc);36.5
Employment situation: Inactive population: Household chores;Other travel services (public transport tickets, car rent, etc.);38.2
Employment situation: Inactive population: Household chores;Entretainment tickets (cinema, theatre, concerts,...);26.3
Employment situation: Inactive population: Household chores;Other products or services;8.8
Employment situation: Inactive population: Pensioners;Total persons who have purchased via the Internet in the last 12 months;249,941
Employment situation: Inactive population: Pensioners;Food products;10.6
Employment situation: Inactive population: Pensioners;Household goods (furniture, toys, etc.);21.3
Employment situation: Inactive population: Pensioners;Medicine;2.8
Employment situation: Inactive population: Pensioners;Films, music;11.5
Employment situation: Inactive population: Pensioners;Books, magazines, newspapers (including ebooks);15.9
Employment situation: Inactive population: Pensioners;Online training material;6.9
Employment situation: Inactive population: Pensioners;Sports equipment, clothing;13.9
Employment situation: Inactive population: Pensioners;Computer games and computer games machine software and updating programes;8.9
Employment situation: Inactive population: Pensioners;Other computer software and updating programes;16.4
Employment situation: Inactive population: Pensioners;Computer equipmentá(computers and accessories);8.9
Employment situation: Inactive population: Pensioners;Electronic equipment (for example, cameras);12.8
Employment situation: Inactive population: Pensioners;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);8.4
Employment situation: Inactive population: Pensioners;Purchase of shares, insurance policies or other financial services;12.8
Employment situation: Inactive population: Pensioners;Holiday accommodation (hotels, flats, etc);37.4
Employment situation: Inactive population: Pensioners;Other travel services (public transport tickets, car rent, etc.);54.4
Employment situation: Inactive population: Pensioners;Entretainment tickets (cinema, theatre, concerts,...);23.7
Employment situation: Inactive population: Pensioners;Other products or services;4.9
Employment situation: Other employment situation;Total persons who have purchased via the Internet in the last 12 months;106,658
Employment situation: Other employment situation;Food products;15.6
Employment situation: Other employment situation;Household goods (furniture, toys, etc.);8.7
Employment situation: Other employment situation;Medicine;0.0
Employment situation: Other employment situation;Films, music;0.8
Employment situation: Other employment situation;Books, magazines, newspapers (including ebooks);14.6
Employment situation: Other employment situation;Online training material;2.6
Employment situation: Other employment situation;Sports equipment, clothing;14.8
Employment situation: Other employment situation;Computer games and computer games machine software and updating programes;3.5
Employment situation: Other employment situation;Other computer software and updating programes;6.6
Employment situation: Other employment situation;Computer equipmentá(computers and accessories);5.7
Employment situation: Other employment situation;Electronic equipment (for example, cameras);24.7
Employment situation: Other employment situation;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);12.8
Employment situation: Other employment situation;Purchase of shares, insurance policies or other financial services;7.8
Employment situation: Other employment situation;Holiday accommodation (hotels, flats, etc);29.4
Employment situation: Other employment situation;Other travel services (public transport tickets, car rent, etc.);39.3
Employment situation: Other employment situation;Entretainment tickets (cinema, theatre, concerts,...);37.6
Employment situation: Other employment situation;Other products or services;12.6
Professional status (in main job): Worker employed by others;Total persons who have purchased via the Internet in the last 12 months;4,882,024
Professional status (in main job): Worker employed by others;Food products;11.6
Professional status (in main job): Worker employed by others;Household goods (furniture, toys, etc.);20.2
Professional status (in main job): Worker employed by others;Medicine;1.1
Professional status (in main job): Worker employed by others;Films, music;9.5
Professional status (in main job): Worker employed by others;Books, magazines, newspapers (including ebooks);19.9
Professional status (in main job): Worker employed by others;Online training material;7.8
Professional status (in main job): Worker employed by others;Sports equipment, clothing;28.0
Professional status (in main job): Worker employed by others;Computer games and computer games machine software and updating programes;8.8
Professional status (in main job): Worker employed by others;Other computer software and updating programes;11.7
Professional status (in main job): Worker employed by others;Computer equipmentá(computers and accessories);15.6
Professional status (in main job): Worker employed by others;Electronic equipment (for example, cameras);19.1
Professional status (in main job): Worker employed by others;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);10.6
Professional status (in main job): Worker employed by others;Purchase of shares, insurance policies or other financial services;6.4
Professional status (in main job): Worker employed by others;Holiday accommodation (hotels, flats, etc);55.5
Professional status (in main job): Worker employed by others;Other travel services (public transport tickets, car rent, etc.);54.4
Professional status (in main job): Worker employed by others;Entretainment tickets (cinema, theatre, concerts,...);41.7
Professional status (in main job): Worker employed by others;Other products or services;16.6
Professional status (in main job): Self-employed or freelance workers;Total persons who have purchased via the Internet in the last 12 months;1,064,164
Professional status (in main job): Self-employed or freelance workers;Food products;12.4
Professional status (in main job): Self-employed or freelance workers;Household goods (furniture, toys, etc.);23.8
Professional status (in main job): Self-employed or freelance workers;Medicine;1.5
Professional status (in main job): Self-employed or freelance workers;Films, music;8.5
Professional status (in main job): Self-employed or freelance workers;Books, magazines, newspapers (including ebooks);18.3
Professional status (in main job): Self-employed or freelance workers;Online training material;10.7
Professional status (in main job): Self-employed or freelance workers;Sports equipment, clothing;28.5
Professional status (in main job): Self-employed or freelance workers;Computer games and computer games machine software and updating programes;6.5
Professional status (in main job): Self-employed or freelance workers;Other computer software and updating programes;17.2
Professional status (in main job): Self-employed or freelance workers;Computer equipmentá(computers and accessories);18.1
Professional status (in main job): Self-employed or freelance workers;Electronic equipment (for example, cameras);17.8
Professional status (in main job): Self-employed or freelance workers;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);9.5
Professional status (in main job): Self-employed or freelance workers;Purchase of shares, insurance policies or other financial services;7.2
Professional status (in main job): Self-employed or freelance workers;Holiday accommodation (hotels, flats, etc);50.1
Professional status (in main job): Self-employed or freelance workers;Other travel services (public transport tickets, car rent, etc.);51.4
Professional status (in main job): Self-employed or freelance workers;Entretainment tickets (cinema, theatre, concerts,...);41.3
Professional status (in main job): Self-employed or freelance workers;Other products or services;16.8
Main occupation: Manual;Total persons who have purchased via the Internet in the last 12 months;1,303,280
Main occupation: Manual;Food products;6.4
Main occupation: Manual;Household goods (furniture, toys, etc.);20.6
Main occupation: Manual;Medicine;0.3
Main occupation: Manual;Films, music;7.2
Main occupation: Manual;Books, magazines, newspapers (including ebooks);12.2
Main occupation: Manual;Online training material;6.9
Main occupation: Manual;Sports equipment, clothing;28.3
Main occupation: Manual;Computer games and computer games machine software and updating programes;7.5
Main occupation: Manual;Other computer software and updating programes;12.5
Main occupation: Manual;Computer equipmentá(computers and accessories);14.7
Main occupation: Manual;Electronic equipment (for example, cameras);18.1
Main occupation: Manual;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);6.5
Main occupation: Manual;Purchase of shares, insurance policies or other financial services;3.7
Main occupation: Manual;Holiday accommodation (hotels, flats, etc);39.4
Main occupation: Manual;Other travel services (public transport tickets, car rent, etc.);38.1
Main occupation: Manual;Entretainment tickets (cinema, theatre, concerts,...);27.6
Main occupation: Manual;Other products or services;23.9
Main occupation: Non-manual;Total persons who have purchased via the Internet in the last 12 months;4,642,908
Main occupation: Non-manual;Food products;13.2
Main occupation: Non-manual;Household goods (furniture, toys, etc.);20.9
Main occupation: Non-manual;Medicine;1.4
Main occupation: Non-manual;Films, music;10.0
Main occupation: Non-manual;Books, magazines, newspapers (including ebooks);21.7
Main occupation: Non-manual;Online training material;8.7
Main occupation: Non-manual;Sports equipment, clothing;28.1
Main occupation: Non-manual;Computer games and computer games machine software and updating programes;8.6
Main occupation: Non-manual;Other computer software and updating programes;12.8
Main occupation: Non-manual;Computer equipmentá(computers and accessories);16.4
Main occupation: Non-manual;Electronic equipment (for example, cameras);19.1
Main occupation: Non-manual;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);11.5
Main occupation: Non-manual;Purchase of shares, insurance policies or other financial services;7.4
Main occupation: Non-manual;Holiday accommodation (hotels, flats, etc);58.8
Main occupation: Non-manual;Other travel services (public transport tickets, car rent, etc.);58.3
Main occupation: Non-manual;Entretainment tickets (cinema, theatre, concerts,...);45.5
Main occupation: Non-manual;Other products or services;14.6
Main occupation: ICT workers;Total persons who have purchased via the Internet in the last 12 months;455,935
Main occupation: ICT workers;Food products;16.1
Main occupation: ICT workers;Household goods (furniture, toys, etc.);21.2
Main occupation: ICT workers;Medicine;2.0
Main occupation: ICT workers;Films, music;11.3
Main occupation: ICT workers;Books, magazines, newspapers (including ebooks);27.7
Main occupation: ICT workers;Online training material;7.2
Main occupation: ICT workers;Sports equipment, clothing;23.8
Main occupation: ICT workers;Computer games and computer games machine software and updating programes;13.2
Main occupation: ICT workers;Other computer software and updating programes;24.2
Main occupation: ICT workers;Computer equipmentá(computers and accessories);33.3
Main occupation: ICT workers;Electronic equipment (for example, cameras);29.8
Main occupation: ICT workers;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);22.0
Main occupation: ICT workers;Purchase of shares, insurance policies or other financial services;13.4
Main occupation: ICT workers;Holiday accommodation (hotels, flats, etc);58.8
Main occupation: ICT workers;Other travel services (public transport tickets, car rent, etc.);56.1
Main occupation: ICT workers;Entretainment tickets (cinema, theatre, concerts,...);51.7
Main occupation: ICT workers;Other products or services;20.1
Main occupation: Other workers;Total persons who have purchased via the Internet in the last 12 months;5,490,253
Main occupation: Other workers;Food products;11.4
Main occupation: Other workers;Household goods (furniture, toys, etc.);20.8
Main occupation: Other workers;Medicine;1.1
Main occupation: Other workers;Films, music;9.2
Main occupation: Other workers;Books, magazines, newspapers (including ebooks);18.9
Main occupation: Other workers;Online training material;8.4
Main occupation: Other workers;Sports equipment, clothing;28.5
Main occupation: Other workers;Computer games and computer games machine software and updating programes;8.0
Main occupation: Other workers;Other computer software and updating programes;11.8
Main occupation: Other workers;Computer equipmentá(computers and accessories);14.6
Main occupation: Other workers;Electronic equipment (for example, cameras);18.0
Main occupation: Other workers;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);9.5
Main occupation: Other workers;Purchase of shares, insurance policies or other financial services;6.0
Main occupation: Other workers;Holiday accommodation (hotels, flats, etc);54.2
Main occupation: Other workers;Other travel services (public transport tickets, car rent, etc.);53.7
Main occupation: Other workers;Entretainment tickets (cinema, theatre, concerts,...);40.8
Main occupation: Other workers;Other products or services;16.4
Net household monthly income: Less than 1,100 Euros;Total persons who have purchased via the Internet in the last 12 months;581,101
Net household monthly income: Less than 1,100 Euros;Food products;5.5
Net household monthly income: Less than 1,100 Euros;Household goods (furniture, toys, etc.);16.3
Net household monthly income: Less than 1,100 Euros;Medicine;1.5
Net household monthly income: Less than 1,100 Euros;Films, music;8.3
Net household monthly income: Less than 1,100 Euros;Books, magazines, newspapers (including ebooks);17.7
Net household monthly income: Less than 1,100 Euros;Online training material;8.4
Net household monthly income: Less than 1,100 Euros;Sports equipment, clothing;27.5
Net household monthly income: Less than 1,100 Euros;Computer games and computer games machine software and updating programes;8.0
Net household monthly income: Less than 1,100 Euros;Other computer software and updating programes;9.0
Net household monthly income: Less than 1,100 Euros;Computer equipmentá(computers and accessories);13.1
Net household monthly income: Less than 1,100 Euros;Electronic equipment (for example, cameras);14.4
Net household monthly income: Less than 1,100 Euros;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);13.8
Net household monthly income: Less than 1,100 Euros;Purchase of shares, insurance policies or other financial services;0.3
Net household monthly income: Less than 1,100 Euros;Holiday accommodation (hotels, flats, etc);27.3
Net household monthly income: Less than 1,100 Euros;Other travel services (public transport tickets, car rent, etc.);46.4
Net household monthly income: Less than 1,100 Euros;Entretainment tickets (cinema, theatre, concerts,...);27.2
Net household monthly income: Less than 1,100 Euros;Other products or services;20.7
Net household monthly income: 1,100 to 1,800 euros;Total persons who have purchased via the Internet in the last 12 months;1,589,060
Net household monthly income: 1,100 to 1,800 euros;Food products;8.0
Net household monthly income: 1,100 to 1,800 euros;Household goods (furniture, toys, etc.);17.3
Net household monthly income: 1,100 to 1,800 euros;Medicine;0.5
Net household monthly income: 1,100 to 1,800 euros;Films, music;10.9
Net household monthly income: 1,100 to 1,800 euros;Books, magazines, newspapers (including ebooks);17.0
Net household monthly income: 1,100 to 1,800 euros;Online training material;6.8
Net household monthly income: 1,100 to 1,800 euros;Sports equipment, clothing;28.1
Net household monthly income: 1,100 to 1,800 euros;Computer games and computer games machine software and updating programes;9.6
Net household monthly income: 1,100 to 1,800 euros;Other computer software and updating programes;7.7
Net household monthly income: 1,100 to 1,800 euros;Computer equipmentá(computers and accessories);15.8
Net household monthly income: 1,100 to 1,800 euros;Electronic equipment (for example, cameras);16.5
Net household monthly income: 1,100 to 1,800 euros;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);10.4
Net household monthly income: 1,100 to 1,800 euros;Purchase of shares, insurance policies or other financial services;4.7
Net household monthly income: 1,100 to 1,800 euros;Holiday accommodation (hotels, flats, etc);40.3
Net household monthly income: 1,100 to 1,800 euros;Other travel services (public transport tickets, car rent, etc.);43.0
Net household monthly income: 1,100 to 1,800 euros;Entretainment tickets (cinema, theatre, concerts,...);30.7
Net household monthly income: 1,100 to 1,800 euros;Other products or services;18.7
Net household monthly income: 1,800 to 2,700 euros;Total persons who have purchased via the Internet in the last 12 months;2,034,736
Net household monthly income: 1,800 to 2,700 euros;Food products;11.1
Net household monthly income: 1,800 to 2,700 euros;Household goods (furniture, toys, etc.);20.5
Net household monthly income: 1,800 to 2,700 euros;Medicine;1.2
Net household monthly income: 1,800 to 2,700 euros;Films, music;8.8
Net household monthly income: 1,800 to 2,700 euros;Books, magazines, newspapers (including ebooks);19.4
Net household monthly income: 1,800 to 2,700 euros;Online training material;7.4
Net household monthly income: 1,800 to 2,700 euros;Sports equipment, clothing;26.0
Net household monthly income: 1,800 to 2,700 euros;Computer games and computer games machine software and updating programes;11.6
Net household monthly income: 1,800 to 2,700 euros;Other computer software and updating programes;17.6
Net household monthly income: 1,800 to 2,700 euros;Computer equipmentá(computers and accessories);13.9
Net household monthly income: 1,800 to 2,700 euros;Electronic equipment (for example, cameras);19.1
Net household monthly income: 1,800 to 2,700 euros;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);11.8
Net household monthly income: 1,800 to 2,700 euros;Purchase of shares, insurance policies or other financial services;6.8
Net household monthly income: 1,800 to 2,700 euros;Holiday accommodation (hotels, flats, etc);53.7
Net household monthly income: 1,800 to 2,700 euros;Other travel services (public transport tickets, car rent, etc.);47.5
Net household monthly income: 1,800 to 2,700 euros;Entretainment tickets (cinema, theatre, concerts,...);38.5
Net household monthly income: 1,800 to 2,700 euros;Other products or services;15.4
Net household monthly income: More than 2,700 Euros;Total persons who have purchased via the Internet in the last 12 months;2,208,558
Net household monthly income: More than 2,700 Euros;Food products;14.2
Net household monthly income: More than 2,700 Euros;Household goods (furniture, toys, etc.);24.7
Net household monthly income: More than 2,700 Euros;Medicine;0.4
Net household monthly income: More than 2,700 Euros;Films, music;11.0
Net household monthly income: More than 2,700 Euros;Books, magazines, newspapers (including ebooks);22.5
Net household monthly income: More than 2,700 Euros;Online training material;10.7
Net household monthly income: More than 2,700 Euros;Sports equipment, clothing;30.1
Net household monthly income: More than 2,700 Euros;Computer games and computer games machine software and updating programes;10.4
Net household monthly income: More than 2,700 Euros;Other computer software and updating programes;14.1
Net household monthly income: More than 2,700 Euros;Computer equipmentá(computers and accessories);17.9
Net household monthly income: More than 2,700 Euros;Electronic equipment (for example, cameras);22.5
Net household monthly income: More than 2,700 Euros;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);12.5
Net household monthly income: More than 2,700 Euros;Purchase of shares, insurance policies or other financial services;8.8
Net household monthly income: More than 2,700 Euros;Holiday accommodation (hotels, flats, etc);65.5
Net household monthly income: More than 2,700 Euros;Other travel services (public transport tickets, car rent, etc.);65.7
Net household monthly income: More than 2,700 Euros;Entretainment tickets (cinema, theatre, concerts,...);55.5
Net household monthly income: More than 2,700 Euros;Other products or services;14.6
Net household monthly income: DK/NA;Total persons who have purchased via the Internet in the last 12 months;1,925,343
Net household monthly income: DK/NA;Food products;8.2
Net household monthly income: DK/NA;Household goods (furniture, toys, etc.);12.8
Net household monthly income: DK/NA;Medicine;1.9
Net household monthly income: DK/NA;Films, music;7.4
Net household monthly income: DK/NA;Books, magazines, newspapers (including ebooks);16.5
Net household monthly income: DK/NA;Online training material;4.6
Net household monthly income: DK/NA;Sports equipment, clothing;27.8
Net household monthly income: DK/NA;Computer games and computer games machine software and updating programes;5.5
Net household monthly income: DK/NA;Other computer software and updating programes;8.2
Net household monthly income: DK/NA;Computer equipmentá(computers and accessories);13.2
Net household monthly income: DK/NA;Electronic equipment (for example, cameras);17.1
Net household monthly income: DK/NA;Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.);7.3
Net household monthly income: DK/NA;Purchase of shares, insurance policies or other financial services;3.7
Net household monthly income: DK/NA;Holiday accommodation (hotels, flats, etc);42.0
Net household monthly income: DK/NA;Other travel services (public transport tickets, car rent, etc.);46.1
Net household monthly income: DK/NA;Entretainment tickets (cinema, theatre, concerts,...);30.8
Net household monthly income: DK/NA;Other products or services;16.1