Demographic characteristics;Type of product;Total Total Persons;Total Persons;34,925,004 Total Persons;Persons who use mobile telephone;92.8 Total Persons;Persons that have used a computer at least once;73.9 Total Persons;Persons that have used the Internet at least once;70.5 Total Persons;Persons that have purchased via the Internet at least once;31.3 Sex: Men;Total Persons;17,485,850 Sex: Men;Persons who use mobile telephone;93.4 Sex: Men;Persons that have used a computer at least once;76.3 Sex: Men;Persons that have used the Internet at least once;72.9 Sex: Men;Persons that have purchased via the Internet at least once;34.5 Sex: Women;Total Persons;17,439,154 Sex: Women;Persons who use mobile telephone;92.2 Sex: Women;Persons that have used a computer at least once;71.5 Sex: Women;Persons that have used the Internet at least once;68.1 Sex: Women;Persons that have purchased via the Internet at least once;28.1 Age: 16 to 24 years old;Total Persons;4,336,034 Age: 16 to 24 years old;Persons who use mobile telephone;98.0 Age: 16 to 24 years old;Persons that have used a computer at least once;97.9 Age: 16 to 24 years old;Persons that have used the Internet at least once;97.1 Age: 16 to 24 years old;Persons that have purchased via the Internet at least once;38.9 Age: 25 to 34 years old;Total Persons;7,134,624 Age: 25 to 34 years old;Persons who use mobile telephone;98.9 Age: 25 to 34 years old;Persons that have used a computer at least once;92.7 Age: 25 to 34 years old;Persons that have used the Internet at least once;90.7 Age: 25 to 34 years old;Persons that have purchased via the Internet at least once;46.8 Age: 35 to 44 years old;Total Persons;7,833,239 Age: 35 to 44 years old;Persons who use mobile telephone;97.9 Age: 35 to 44 years old;Persons that have used a computer at least once;85.8 Age: 35 to 44 years old;Persons that have used the Internet at least once;82.9 Age: 35 to 44 years old;Persons that have purchased via the Internet at least once;38.3 Age: 45 to 54 years old;Total Persons;6,700,286 Age: 45 to 54 years old;Persons who use mobile telephone;94.2 Age: 45 to 54 years old;Persons that have used a computer at least once;73.4 Age: 45 to 54 years old;Persons that have used the Internet at least once;68.8 Age: 45 to 54 years old;Persons that have purchased via the Internet at least once;28.1 Age: 55 to 64 years old;Total Persons;5,081,256 Age: 55 to 64 years old;Persons who use mobile telephone;86.6 Age: 55 to 64 years old;Persons that have used a computer at least once;47.6 Age: 55 to 64 years old;Persons that have used the Internet at least once;41.7 Age: 55 to 64 years old;Persons that have purchased via the Internet at least once;15.8 Age: 65 to 74 years old;Total Persons;3,839,565 Age: 65 to 74 years old;Persons who use mobile telephone;70.7 Age: 65 to 74 years old;Persons that have used a computer at least once;23.1 Age: 65 to 74 years old;Persons that have used the Internet at least once;18.8 Age: 65 to 74 years old;Persons that have purchased via the Internet at least once;5.9 Habitat: More than 100,000 inhabitants and provincial capitals;Total Persons;14,466,428 Habitat: More than 100,000 inhabitants and provincial capitals;Persons who use mobile telephone;94.4 Habitat: More than 100,000 inhabitants and provincial capitals;Persons that have used a computer at least once;77.6 Habitat: More than 100,000 inhabitants and provincial capitals;Persons that have used the Internet at least once;74.4 Habitat: More than 100,000 inhabitants and provincial capitals;Persons that have purchased via the Internet at least once;34.7 Habitat: 50,000 to 100,000 inhabitants;Total Persons;3,445,280 Habitat: 50,000 to 100,000 inhabitants;Persons who use mobile telephone;93.5 Habitat: 50,000 to 100,000 inhabitants;Persons that have used a computer at least once;74.8 Habitat: 50,000 to 100,000 inhabitants;Persons that have used the Internet at least once;72.9 Habitat: 50,000 to 100,000 inhabitants;Persons that have purchased via the Internet at least once;31.7 Habitat: 20,000 to 50,000 inhabitants;Total Persons;5,004,728 Habitat: 20,000 to 50,000 inhabitants;Persons who use mobile telephone;92.1 Habitat: 20,000 to 50,000 inhabitants;Persons that have used a computer at least once;74.3 Habitat: 20,000 to 50,000 inhabitants;Persons that have used the Internet at least once;70.4 Habitat: 20,000 to 50,000 inhabitants;Persons that have purchased via the Internet at least once;30.7 Habitat: 10,000 to 20,000 inhabitants;Total Persons;4,494,047 Habitat: 10,000 to 20,000 inhabitants;Persons who use mobile telephone;92.5 Habitat: 10,000 to 20,000 inhabitants;Persons that have used a computer at least once;73.4 Habitat: 10,000 to 20,000 inhabitants;Persons that have used the Internet at least once;69.8 Habitat: 10,000 to 20,000 inhabitants;Persons that have purchased via the Internet at least once;28.5 Habitat:áLess than 10,000 inhabitants;Total Persons;7,514,521 Habitat:áLess than 10,000 inhabitants;Persons who use mobile telephone;89.9 Habitat:áLess than 10,000 inhabitants;Persons that have used a computer at least once;66.3 Habitat:áLess than 10,000 inhabitants;Persons that have used the Internet at least once;62.5 Habitat:áLess than 10,000 inhabitants;Persons that have purchased via the Internet at least once;26.7 Size of the household: Households with 1 member;Total Persons;2,271,822 Size of the household: Households with 1 member;Persons who use mobile telephone;88.3 Size of the household: Households with 1 member;Persons that have used a computer at least once;63.6 Size of the household: Households with 1 member;Persons that have used the Internet at least once;58.9 Size of the household: Households with 1 member;Persons that have purchased via the Internet at least once;27.6 Size of the household: Households with 2 members;Total Persons;8,562,444 Size of the household: Households with 2 members;Persons who use mobile telephone;88.4 Size of the household: Households with 2 members;Persons that have used a computer at least once;61.7 Size of the household: Households with 2 members;Persons that have used the Internet at least once;57.7 Size of the household: Households with 2 members;Persons that have purchased via the Internet at least once;26.5 Size of the household: Households with 3 members;Total Persons;9,792,737 Size of the household: Households with 3 members;Persons who use mobile telephone;93.6 Size of the household: Households with 3 members;Persons that have used a computer at least once;75.2 Size of the household: Households with 3 members;Persons that have used the Internet at least once;72.5 Size of the household: Households with 3 members;Persons that have purchased via the Internet at least once;32.5 Size of the household: Households with 4 members;Total Persons;10,040,263 Size of the household: Households with 4 members;Persons who use mobile telephone;96.3 Size of the household: Households with 4 members;Persons that have used a computer at least once;84.1 Size of the household: Households with 4 members;Persons that have used the Internet at least once;81.1 Size of the household: Households with 4 members;Persons that have purchased via the Internet at least once;36.6 Size of the household: Households with 5 or more members;Total Persons;4,257,739 Size of the household: Households with 5 or more members;Persons who use mobile telephone;93.7 Size of the household: Households with 5 or more members;Persons that have used a computer at least once;76.6 Size of the household: Households with 5 or more members;Persons that have used the Internet at least once;73.1 Size of the household: Households with 5 or more members;Persons that have purchased via the Internet at least once;27.8 Nationality: Spanish;Total Persons;30,515,826 Nationality: Spanish;Persons who use mobile telephone;92.4 Nationality: Spanish;Persons that have used a computer at least once;73.5 Nationality: Spanish;Persons that have used the Internet at least once;70.1 Nationality: Spanish;Persons that have purchased via the Internet at least once;31.9 Nationality: foreign;Total Persons;4,409,178 Nationality: foreign;Persons who use mobile telephone;95.5 Nationality: foreign;Persons that have used a computer at least once;76.8 Nationality: foreign;Persons that have used the Internet at least once;73.5 Nationality: foreign;Persons that have purchased via the Internet at least once;27.0