Demographic characteristics;Last purchase;Total
Total Persons;Total Internet users in the last 3 months;23,214,369
Total Persons;They have purchsed in the last month;16.6
Total Persons;They have purchased between 1 month and 3 months ago;11.4
Total Persons;They have purchased between 3 months and 1 year ago;12.0
Total Persons;They have purchased in the last year;6.6
Total Persons;Persons who have not purchased via the Internet;53.3
Sex: Men;Total Internet users in the last 3 months;12,095,897
Sex: Men;They have purchsed in the last month;18.2
Sex: Men;They have purchased between 1 month and 3 months ago;12.2
Sex: Men;They have purchased between 3 months and 1 year ago;12.6
Sex: Men;They have purchased in the last year;6.7
Sex: Men;Persons who have not purchased via the Internet;50.4
Sex: Women;Total Internet users in the last 3 months;11,118,472
Sex: Women;They have purchsed in the last month;15.0
Sex: Women;They have purchased between 1 month and 3 months ago;10.6
Sex: Women;They have purchased between 3 months and 1 year ago;11.5
Sex: Women;They have purchased in the last year;6.6
Sex: Women;Persons who have not purchased via the Internet;56.4
Age: 16 to 24 years old;Total Internet users in the last 3 months;4,101,325
Age: 16 to 24 years old;They have purchsed in the last month;12.1
Age: 16 to 24 years old;They have purchased between 1 month and 3 months ago;10.7
Age: 16 to 24 years old;They have purchased between 3 months and 1 year ago;12.5
Age: 16 to 24 years old;They have purchased in the last year;5.8
Age: 16 to 24 years old;Persons who have not purchased via the Internet;59.0
Age: 25 to 34 years old;Total Internet users in the last 3 months;6,157,603
Age: 25 to 34 years old;They have purchsed in the last month;21.1
Age: 25 to 34 years old;They have purchased between 1 month and 3 months ago;13.0
Age: 25 to 34 years old;They have purchased between 3 months and 1 year ago;13.7
Age: 25 to 34 years old;They have purchased in the last year;6.2
Age: 25 to 34 years old;Persons who have not purchased via the Internet;46.1
Age: 35 to 44 years old;Total Internet users in the last 3 months;6,082,962
Age: 35 to 44 years old;They have purchsed in the last month;18.2
Age: 35 to 44 years old;They have purchased between 1 month and 3 months ago;11.2
Age: 35 to 44 years old;They have purchased between 3 months and 1 year ago;12.3
Age: 35 to 44 years old;They have purchased in the last year;7.2
Age: 35 to 44 years old;Persons who have not purchased via the Internet;51.2
Age: 45 to 54 years old;Total Internet users in the last 3 months;4,326,775
Age: 45 to 54 years old;They have purchsed in the last month;14.5
Age: 45 to 54 years old;They have purchased between 1 month and 3 months ago;10.5
Age: 45 to 54 years old;They have purchased between 3 months and 1 year ago;10.5
Age: 45 to 54 years old;They have purchased in the last year;7.6
Age: 45 to 54 years old;Persons who have not purchased via the Internet;56.9
Age: 55 to 64 years old;Total Internet users in the last 3 months;1,924,745
Age: 55 to 64 years old;They have purchsed in the last month;13.6
Age: 55 to 64 years old;They have purchased between 1 month and 3 months ago;11.3
Age: 55 to 64 years old;They have purchased between 3 months and 1 year ago;10.3
Age: 55 to 64 years old;They have purchased in the last year;6.3
Age: 55 to 64 years old;Persons who have not purchased via the Internet;58.6
Age: 65 to 74 years old;Total Internet users in the last 3 months;620,959
Age: 65 to 74 years old;They have purchsed in the last month;12.1
Age: 65 to 74 years old;They have purchased between 1 month and 3 months ago;9.3
Age: 65 to 74 years old;They have purchased between 3 months and 1 year ago;7.3
Age: 65 to 74 years old;They have purchased in the last year;6.4
Age: 65 to 74 years old;Persons who have not purchased via the Internet;64.9
Habitat: More than 100,000 inhabitants and provincial capitals;Total Internet users in the last 3 months;10,223,951
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchsed in the last month;18.6
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased between 1 month and 3 months ago;12.4
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased between 3 months and 1 year ago;11.6
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased in the last year;6.3
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have not purchased via the Internet;51.1
Habitat: 50,000 to 100,000 inhabitants;Total Internet users in the last 3 months;2,404,372
Habitat: 50,000 to 100,000 inhabitants;They have purchsed in the last month;16.8
Habitat: 50,000 to 100,000 inhabitants;They have purchased between 1 month and 3 months ago;11.4
Habitat: 50,000 to 100,000 inhabitants;They have purchased between 3 months and 1 year ago;11.2
Habitat: 50,000 to 100,000 inhabitants;They have purchased in the last year;5.9
Habitat: 50,000 to 100,000 inhabitants;Persons who have not purchased via the Internet;54.7
Habitat: 20,000 to 50,000 inhabitants;Total Internet users in the last 3 months;3,339,011
Habitat: 20,000 to 50,000 inhabitants;They have purchsed in the last month;14.2
Habitat: 20,000 to 50,000 inhabitants;They have purchased between 1 month and 3 months ago;11.7
Habitat: 20,000 to 50,000 inhabitants;They have purchased between 3 months and 1 year ago;13.0
Habitat: 20,000 to 50,000 inhabitants;They have purchased in the last year;6.6
Habitat: 20,000 to 50,000 inhabitants;Persons who have not purchased via the Internet;54.5
Habitat: 10,000 to 20,000 inhabitants;Total Internet users in the last 3 months;2,893,579
Habitat: 10,000 to 20,000 inhabitants;They have purchsed in the last month;14.7
Habitat: 10,000 to 20,000 inhabitants;They have purchased between 1 month and 3 months ago;9.5
Habitat: 10,000 to 20,000 inhabitants;They have purchased between 3 months and 1 year ago;12.4
Habitat: 10,000 to 20,000 inhabitants;They have purchased in the last year;7.0
Habitat: 10,000 to 20,000 inhabitants;Persons who have not purchased via the Internet;56.5
Habitat:áLess than 10,000 inhabitants;Total Internet users in the last 3 months;4,353,456
Habitat:áLess than 10,000 inhabitants;They have purchsed in the last month;15.2
Habitat:áLess than 10,000 inhabitants;They have purchased between 1 month and 3 months ago;10.0
Habitat:áLess than 10,000 inhabitants;They have purchased between 3 months and 1 year ago;12.7
Habitat:áLess than 10,000 inhabitants;They have purchased in the last year;7.6
Habitat:áLess than 10,000 inhabitants;Persons who have not purchased via the Internet;54.4
Size of the household: Households with 1 member;Total Internet users in the last 3 months;1,221,073
Size of the household: Households with 1 member;They have purchsed in the last month;18.3
Size of the household: Households with 1 member;They have purchased between 1 month and 3 months ago;11.0
Size of the household: Households with 1 member;They have purchased between 3 months and 1 year ago;14.8
Size of the household: Households with 1 member;They have purchased in the last year;7.0
Size of the household: Households with 1 member;Persons who have not purchased via the Internet;48.8
Size of the household: Households with 2 members;Total Internet users in the last 3 months;4,643,327
Size of the household: Households with 2 members;They have purchsed in the last month;18.3
Size of the household: Households with 2 members;They have purchased between 1 month and 3 months ago;12.6
Size of the household: Households with 2 members;They have purchased between 3 months and 1 year ago;11.5
Size of the household: Households with 2 members;They have purchased in the last year;6.3
Size of the household: Households with 2 members;Persons who have not purchased via the Internet;51.3
Size of the household: Households with 3 members;Total Internet users in the last 3 months;6,698,573
Size of the household: Households with 3 members;They have purchsed in the last month;16.5
Size of the household: Households with 3 members;They have purchased between 1 month and 3 months ago;12.3
Size of the household: Households with 3 members;They have purchased between 3 months and 1 year ago;11.8
Size of the household: Households with 3 members;They have purchased in the last year;6.2
Size of the household: Households with 3 members;Persons who have not purchased via the Internet;53.2
Size of the household: Households with 4 members;Total Internet users in the last 3 months;7,771,271
Size of the household: Households with 4 members;They have purchsed in the last month;16.9
Size of the household: Households with 4 members;They have purchased between 1 month and 3 months ago;11.1
Size of the household: Households with 4 members;They have purchased between 3 months and 1 year ago;12.7
Size of the household: Households with 4 members;They have purchased in the last year;6.4
Size of the household: Households with 4 members;Persons who have not purchased via the Internet;52.9
Size of the household: Households with 5 or more members;Total Internet users in the last 3 months;2,880,125
Size of the household: Households with 5 or more members;They have purchsed in the last month;13.0
Size of the household: Households with 5 or more members;They have purchased between 1 month and 3 months ago;8.6
Size of the household: Households with 5 or more members;They have purchased between 3 months and 1 year ago;10.5
Size of the household: Households with 5 or more members;They have purchased in the last year;8.5
Size of the household: Households with 5 or more members;Persons who have not purchased via the Internet;59.3
Nationality: Spanish;Total Internet users in the last 3 months;20,315,355
Nationality: Spanish;They have purchsed in the last month;16.7
Nationality: Spanish;They have purchased between 1 month and 3 months ago;11.7
Nationality: Spanish;They have purchased between 3 months and 1 year ago;12.6
Nationality: Spanish;They have purchased in the last year;6.7
Nationality: Spanish;Persons who have not purchased via the Internet;52.3
Nationality: foreign;Total Internet users in the last 3 months;2,899,014
Nationality: foreign;They have purchsed in the last month;16.0
Nationality: foreign;They have purchased between 1 month and 3 months ago;9.3
Nationality: foreign;They have purchased between 3 months and 1 year ago;8.4
Nationality: foreign;They have purchased in the last year;6.4
Nationality: foreign;Persons who have not purchased via the Internet;59.9