Socio-economic characteristics;Country of origin of the sellers;Total
Total Persons;Total persons who have purchased via the Internet in the last 12 months;9,349,588
Total Persons;National sellers;81.2
Total Persons;Sellers from other EU countries;33.3
Total Persons;Sellers from the rest of the world;16.7
Total Persons;Unknown country of origin of the sellers;8.0
Studies completed: Illiterate;Total persons who have purchased via the Internet in the last 12 months;0
Studies completed: Illiterate;National sellers;..
Studies completed: Illiterate;Sellers from other EU countries;..
Studies completed: Illiterate;Sellers from the rest of the world;..
Studies completed: Illiterate;Unknown country of origin of the sellers;..
Studies completed: Primary Education;Total persons who have purchased via the Internet in the last 12 months;417,564
Studies completed: Primary Education;National sellers;81.2
Studies completed: Primary Education;Sellers from other EU countries;28.3
Studies completed: Primary Education;Sellers from the rest of the world;7.8
Studies completed: Primary Education;Unknown country of origin of the sellers;6.5
Studies completed: First stage Secondary Education;Total persons who have purchased via the Internet in the last 12 months;1,171,717
Studies completed: First stage Secondary Education;National sellers;72.3
Studies completed: First stage Secondary Education;Sellers from other EU countries;29.1
Studies completed: First stage Secondary Education;Sellers from the rest of the world;13.1
Studies completed: First stage Secondary Education;Unknown country of origin of the sellers;9.7
Studies completed: Second stage Secondary Education;Total persons who have purchased via the Internet in the last 12 months;2,678,739
Studies completed: Second stage Secondary Education;National sellers;82.6
Studies completed: Second stage Secondary Education;Sellers from other EU countries;29.5
Studies completed: Second stage Secondary Education;Sellers from the rest of the world;15.5
Studies completed: Second stage Secondary Education;Unknown country of origin of the sellers;7.7
Studies completed: Advanced Vocational Education;Total persons who have purchased via the Internet in the last 12 months;1,249,652
Studies completed: Advanced Vocational Education;National sellers;81.9
Studies completed: Advanced Vocational Education;Sellers from other EU countries;30.2
Studies completed: Advanced Vocational Education;Sellers from the rest of the world;16.3
Studies completed: Advanced Vocational Education;Unknown country of origin of the sellers;6.5
Studies completed: Higher Education;Total persons who have purchased via the Internet in the last 12 months;3,831,915
Studies completed: Higher Education;National sellers;82.7
Studies completed: Higher Education;Sellers from other EU countries;38.8
Studies completed: Higher Education;Sellers from the rest of the world;19.9
Studies completed: Higher Education;Unknown country of origin of the sellers;8.3
Studies completed: Other;Total persons who have purchased via the Internet in the last 12 months;0
Studies completed: Other;National sellers;..
Studies completed: Other;Sellers from other EU countries;..
Studies completed: Other;Sellers from the rest of the world;..
Studies completed: Other;Unknown country of origin of the sellers;..
Employment situation: Employed and economically active;Total persons who have purchased via the Internet in the last 12 months;6,605,036
Employment situation: Employed and economically active;National sellers;81.9
Employment situation: Employed and economically active;Sellers from other EU countries;33.8
Employment situation: Employed and economically active;Sellers from the rest of the world;17.7
Employment situation: Employed and economically active;Unknown country of origin of the sellers;8.1
Employment situation: Unemployed and economically active;Total persons who have purchased via the Internet in the last 12 months;941,828
Employment situation: Unemployed and economically active;National sellers;78.5
Employment situation: Unemployed and economically active;Sellers from other EU countries;31.5
Employment situation: Unemployed and economically active;Sellers from the rest of the world;11.2
Employment situation: Unemployed and economically active;Unknown country of origin of the sellers;5.9
Employment situation: Economically inactive population: Students;Total persons who have purchased via the Internet in the last 12 months;1,135,166
Employment situation: Economically inactive population: Students;National sellers;80.7
Employment situation: Economically inactive population: Students;Sellers from other EU countries;31.0
Employment situation: Economically inactive population: Students;Sellers from the rest of the world;17.7
Employment situation: Economically inactive population: Students;Unknown country of origin of the sellers;9.0
Employment situation: Economically inactive population: Household chores;Total persons who have purchased via the Internet in the last 12 months;275,806
Employment situation: Economically inactive population: Household chores;National sellers;81.8
Employment situation: Economically inactive population: Household chores;Sellers from other EU countries;37.9
Employment situation: Economically inactive population: Household chores;Sellers from the rest of the world;14.1
Employment situation: Economically inactive population: Household chores;Unknown country of origin of the sellers;8.8
Employment situation: Inactive population: Pensioners;Total persons who have purchased via the Internet in the last 12 months;287,777
Employment situation: Inactive population: Pensioners;National sellers;74.6
Employment situation: Inactive population: Pensioners;Sellers from other EU countries;33.7
Employment situation: Inactive population: Pensioners;Sellers from the rest of the world;12.0
Employment situation: Inactive population: Pensioners;Unknown country of origin of the sellers;6.9
Employment situation: Other situation;Total persons who have purchased via the Internet in the last 12 months;103,974
Employment situation: Other situation;National sellers;83.1
Employment situation: Other situation;Sellers from other EU countries;30.5
Employment situation: Other situation;Sellers from the rest of the world;16.2
Employment situation: Other situation;Unknown country of origin of the sellers;10.2
Professional status (in main job): Worker employed by others;Total persons who have purchased via the Internet in the last 12 months;5,568,998
Professional status (in main job): Worker employed by others;National sellers;81.5
Professional status (in main job): Worker employed by others;Sellers from other EU countries;33.0
Professional status (in main job): Worker employed by others;Sellers from the rest of the world;17.4
Professional status (in main job): Worker employed by others;Unknown country of origin of the sellers;8.6
Professional status (in main job): Self-employed or freelance workers;Total persons who have purchased via the Internet in the last 12 months;1,036,038
Professional status (in main job): Self-employed or freelance workers;National sellers;84.2
Professional status (in main job): Self-employed or freelance workers;Sellers from other EU countries;37.9
Professional status (in main job): Self-employed or freelance workers;Sellers from the rest of the world;19.1
Professional status (in main job): Self-employed or freelance workers;Unknown country of origin of the sellers;5.2
Main occupation: Manual;Total persons who have purchased via the Internet in the last 12 months;1,174,762
Main occupation: Manual;National sellers;81.7
Main occupation: Manual;Sellers from other EU countries;29.5
Main occupation: Manual;Sellers from the rest of the world;11.1
Main occupation: Manual;Unknown country of origin of the sellers;5.3
Main occupation: Non-manual;Total persons who have purchased via the Internet in the last 12 months;5,430,274
Main occupation: Non-manual;National sellers;82.0
Main occupation: Non-manual;Sellers from other EU countries;34.7
Main occupation: Non-manual;Sellers from the rest of the world;19.1
Main occupation: Non-manual;Unknown country of origin of the sellers;8.7
Main occupation: ICT workers;Total persons who have purchased via the Internet in the last 12 months;431,696
Main occupation: ICT workers;National sellers;86.1
Main occupation: ICT workers;Sellers from other EU countries;45.3
Main occupation: ICT workers;Sellers from the rest of the world;29.8
Main occupation: ICT workers;Unknown country of origin of the sellers;11.1
Main occupation: Other workers;Total persons who have purchased via the Internet in the last 12 months;6,173,341
Main occupation: Other workers;National sellers;81.6
Main occupation: Other workers;Sellers from other EU countries;33.0
Main occupation: Other workers;Sellers from the rest of the world;16.9
Main occupation: Other workers;Unknown country of origin of the sellers;7.9
Net household monthly income: Less than 1,100 Euros;Total persons who have purchased via the Internet in the last 12 months;787,720
Net household monthly income: Less than 1,100 Euros;National sellers;74.7
Net household monthly income: Less than 1,100 Euros;Sellers from other EU countries;26.1
Net household monthly income: Less than 1,100 Euros;Sellers from the rest of the world;13.4
Net household monthly income: Less than 1,100 Euros;Unknown country of origin of the sellers;9.0
Net household monthly income: 1,100 to 1,800 Euros;Total persons who have purchased via the Internet in the last 12 months;1,810,004
Net household monthly income: 1,100 to 1,800 Euros;National sellers;84.6
Net household monthly income: 1,100 to 1,800 Euros;Sellers from other EU countries;30.3
Net household monthly income: 1,100 to 1,800 Euros;Sellers from the rest of the world;14.7
Net household monthly income: 1,100 to 1,800 Euros;Unknown country of origin of the sellers;6.8
Net household monthly income: 1,801 to 2,700 Euros;Total persons who have purchased via the Internet in the last 12 months;2,118,752
Net household monthly income: 1,801 to 2,700 Euros;National sellers;83.3
Net household monthly income: 1,801 to 2,700 Euros;Sellers from other EU countries;35.1
Net household monthly income: 1,801 to 2,700 Euros;Sellers from the rest of the world;17.4
Net household monthly income: 1,801 to 2,700 Euros;Unknown country of origin of the sellers;5.8
Net household monthly income: More than 2,700 Euros;Total persons who have purchased via the Internet in the last 12 months;2,044,374
Net household monthly income: More than 2,700 Euros;National sellers;80.4
Net household monthly income: More than 2,700 Euros;Sellers from other EU countries;38.8
Net household monthly income: More than 2,700 Euros;Sellers from the rest of the world;23.9
Net household monthly income: More than 2,700 Euros;Unknown country of origin of the sellers;7.9
Net household monthly income: DK/NA;Total persons who have purchased via the Internet in the last 12 months;2,588,737
Net household monthly income: DK/NA;National sellers;79.8
Net household monthly income: DK/NA;Sellers from other EU countries;31.8
Net household monthly income: DK/NA;Sellers from the rest of the world;13.0
Net household monthly income: DK/NA;Unknown country of origin of the sellers;10.3