Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by sex, age, nationality of the reference person and importance placed on it
Units: %  over the total number of dwellings

,Importance placed on price,The price is regarded as fairly or very important,Importance placed on brand,The brand is regarded as fairly or very important,Importance placed on consumption / energy efficiency,Consumption / energy efficiency is regarded as fairly or very important,Importance placed on the ecological label / ecological guarantee,The ecological label / ecological guarantee is regarded as fairly or very important,Importance placed on local  / proximity of production,Local  / proximity of production is regarded as fairly or very important,
Both sexes,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9,
Males,98.8,93.2,87.3,53.2,94.1,79.4,82.0,52.1,79.9,51.6,
Females,99.1,93.8,85.0,50.9,93.4,79.0,81.3,52.1,80.1,52.5,
AGE:TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9,
Under 25 years of age,99.0,93.4,83.1,53.1,89.4,73.0,76.1,46.7,69.1,38.6,
25 to 44 years old,99.1,93.8,87.8,53.7,95.2,82.5,83.0,54.4,78.1,48.8,
45 to 64 years old,98.9,93.1,87.3,53.8,95.3,82.5,83.7,55.8,82.0,55.4,
65 years old and over,98.8,93.4,83.3,47.9,89.9,70.2,77.5,43.8,80.6,52.4,
NATIONALITY:TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9,
Spanish,99.0,93.5,86.7,52.4,94.2,79.9,81.9,52.3,80.9,53.4,
Foreign,98.5,93.2,83.0,50.4,89.7,71.0,79.8,49.4,69.0,34.3,
From a European Union country,98.5,90.8,82.8,49.5,89.4,72.2,82.1,54.0,70.8,35.5,
From other countries,98.5,94.6,83.1,51.0,90.0,70.3,78.5,46.8,68.0,33.6,
Notes:
Source: National Statistics Institute