Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by sex, age, nationality of the reference person and importance placed on it
Units: %  over the total number of dwellings

;Importance placed on price;The price is regarded as fairly or very important;Importance placed on brand;The brand is regarded as fairly or very important;Importance placed on consumption / energy efficiency;Consumption / energy efficiency is regarded as fairly or very important;Importance placed on the ecological label / ecological guarantee;The ecological label / ecological guarantee is regarded as fairly or very important;Importance placed on local  / proximity of production;Local  / proximity of production is regarded as fairly or very important;
Both sexes;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9;
Males;98.8;93.2;87.3;53.2;94.1;79.4;82.0;52.1;79.9;51.6;
Females;99.1;93.8;85.0;50.9;93.4;79.0;81.3;52.1;80.1;52.5;
AGE:TOTAL;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9;
Under 25 years of age;99.0;93.4;83.1;53.1;89.4;73.0;76.1;46.7;69.1;38.6;
25 to 44 years old;99.1;93.8;87.8;53.7;95.2;82.5;83.0;54.4;78.1;48.8;
45 to 64 years old;98.9;93.1;87.3;53.8;95.3;82.5;83.7;55.8;82.0;55.4;
65 years old and over;98.8;93.4;83.3;47.9;89.9;70.2;77.5;43.8;80.6;52.4;
NATIONALITY:TOTAL;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9;
Spanish;99.0;93.5;86.7;52.4;94.2;79.9;81.9;52.3;80.9;53.4;
Foreign;98.5;93.2;83.0;50.4;89.7;71.0;79.8;49.4;69.0;34.3;
From a European Union country;98.5;90.8;82.8;49.5;89.4;72.2;82.1;54.0;70.8;35.5;
From other countries;98.5;94.6;83.1;51.0;90.0;70.3;78.5;46.8;68.0;33.6;
Notes:
Source: National Statistics Institute