Demographic characteristics Last purchase Total Total Persons Total Persons who have purchased via the Internet at least once 14.900.462 Total Persons In the last month 39,7 Total Persons More than 1 month and less than 3 months ago 24 Total Persons More than 3 months and less than 1 year ago 22,9 Total Persons More than 1 year ago 13,4 Sex: Male Total Persons who have purchased via the Internet at least once 7.986.530 Sex: Male In the last month 40,7 Sex: Male More than 1 month and less than 3 months ago 23,9 Sex: Male More than 3 months and less than 1 year ago 21,9 Sex: Male More than 1 year ago 13,6 Sex: Female Total Persons who have purchased via the Internet at least once 6.913.932 Sex: Female In the last month 38,5 Sex: Female More than 1 month and less than 3 months ago 24,1 Sex: Female More than 3 months and less than 1 year ago 24,1 Sex: Female More than 1 year ago 13,3 Age: 16 to 24 years old Total Persons who have purchased via the Internet at least once 2.122.439 Age: 16 to 24 years old In the last month 36,2 Age: 16 to 24 years old More than 1 month and less than 3 months ago 27,1 Age: 16 to 24 years old More than 3 months and less than 1 year ago 23,2 Age: 16 to 24 years old More than 1 year ago 13,5 Age: 25 to 34 years old Total Persons who have purchased via the Internet at least once 3.819.211 Age: 25 to 34 years old In the last month 41,3 Age: 25 to 34 years old More than 1 month and less than 3 months ago 22 Age: 25 to 34 years old More than 3 months and less than 1 year ago 22,9 Age: 25 to 34 years old More than 1 year ago 13,9 Age: 35 to 44 years old Total Persons who have purchased via the Internet at least once 4.307.610 Age: 35 to 44 years old In the last month 43,9 Age: 35 to 44 years old More than 1 month and less than 3 months ago 23,4 Age: 35 to 44 years old More than 3 months and less than 1 year ago 21,5 Age: 35 to 44 years old More than 1 year ago 11,3 Age: 45 to 54 years old Total Persons who have purchased via the Internet at least once 2.917.707 Age: 45 to 54 years old In the last month 39,3 Age: 45 to 54 years old More than 1 month and less than 3 months ago 25,9 Age: 45 to 54 years old More than 3 months and less than 1 year ago 22,8 Age: 45 to 54 years old More than 1 year ago 12 Age: 55 to 64 years old Total Persons who have purchased via the Internet at least once 1.358.929 Age: 55 to 64 years old In the last month 29,1 Age: 55 to 64 years old More than 1 month and less than 3 months ago 25,4 Age: 55 to 64 years old More than 3 months and less than 1 year ago 24,7 Age: 55 to 64 years old More than 1 year ago 20,9 Age: 65 to 74 years old Total Persons who have purchased via the Internet at least once 374.566 Age: 65 to 74 years old In the last month 35 Age: 65 to 74 years old More than 1 month and less than 3 months ago 14,7 Age: 65 to 74 years old More than 3 months and less than 1 year ago 32,1 Age: 65 to 74 years old More than 1 year ago 18,2 Habitat: 100,000 inhabitants and over and provincial capitals Total Persons who have purchased via the Internet at least once 6.627.495 Habitat: 100,000 inhabitants and over and provincial capitals In the last month 40,7 Habitat: 100,000 inhabitants and over and provincial capitals More than 1 month and less than 3 months ago 23,6 Habitat: 100,000 inhabitants and over and provincial capitals More than 3 months and less than 1 year ago 23,7 Habitat: 100,000 inhabitants and over and provincial capitals More than 1 year ago 12 Habitat: From 50,000 to fewer than 100,000 inhabitants Total Persons who have purchased via the Internet at least once 1.517.035 Habitat: From 50,000 to fewer than 100,000 inhabitants In the last month 39,1 Habitat: From 50,000 to fewer than 100,000 inhabitants More than 1 month and less than 3 months ago 22,7 Habitat: From 50,000 to fewer than 100,000 inhabitants More than 3 months and less than 1 year ago 21,6 Habitat: From 50,000 to fewer than 100,000 inhabitants More than 1 year ago 16,6 Habitat: From 20,000 to fewer than 50,000 inhabitants Total Persons who have purchased via the Internet at least once 2.198.034 Habitat: From 20,000 to fewer than 50,000 inhabitants In the last month 37,2 Habitat: From 20,000 to fewer than 50,000 inhabitants More than 1 month and less than 3 months ago 25,6 Habitat: From 20,000 to fewer than 50,000 inhabitants More than 3 months and less than 1 year ago 22,5 Habitat: From 20,000 to fewer than 50,000 inhabitants More than 1 year ago 14,7 Habitat: From 10,000 to fewer than 20,000 inhabitants Total Persons who have purchased via the Internet at least once 1.708.880 Habitat: From 10,000 to fewer than 20,000 inhabitants In the last month 42,8 Habitat: From 10,000 to fewer than 20,000 inhabitants More than 1 month and less than 3 months ago 22 Habitat: From 10,000 to fewer than 20,000 inhabitants More than 3 months and less than 1 year ago 20,3 Habitat: From 10,000 to fewer than 20,000 inhabitants More than 1 year ago 14,9 Habitat: Less than 10,000 inhabitants Total Persons who have purchased via the Internet at least once 2.849.019 Habitat: Less than 10,000 inhabitants In the last month 37,6 Habitat: Less than 10,000 inhabitants More than 1 month and less than 3 months ago 25,6 Habitat: Less than 10,000 inhabitants More than 3 months and less than 1 year ago 23,5 Habitat: Less than 10,000 inhabitants More than 1 year ago 13,3 Size of the household: Households with 1 member Total Persons who have purchased via the Internet at least once 893.877 Size of the household: Households with 1 member In the last month 39,4 Size of the household: Households with 1 member More than 1 month and less than 3 months ago 22,1 Size of the household: Households with 1 member More than 3 months and less than 1 year ago 24,3 Size of the household: Households with 1 member More than 1 year ago 14,2 Size of the household: Households with 2 members Total Persons who have purchased via the Internet at least once 3.332.917 Size of the household: Households with 2 members In the last month 41,5 Size of the household: Households with 2 members More than 1 month and less than 3 months ago 21,5 Size of the household: Households with 2 members More than 3 months and less than 1 year ago 24 Size of the household: Households with 2 members More than 1 year ago 13,1 Size of the household: Households with 3 members Total Persons who have purchased via the Internet at least once 4.328.059 Size of the household: Households with 3 members In the last month 37,6 Size of the household: Households with 3 members More than 1 month and less than 3 months ago 27,3 Size of the household: Households with 3 members More than 3 months and less than 1 year ago 21,2 Size of the household: Households with 3 members More than 1 year ago 13,8 Size of the household: Households with 4 members Total Persons who have purchased via the Internet at least once 4.723.841 Size of the household: Households with 4 members In the last month 40 Size of the household: Households with 4 members More than 1 month and less than 3 months ago 23,5 Size of the household: Households with 4 members More than 3 months and less than 1 year ago 23,7 Size of the household: Households with 4 members More than 1 year ago 12,8 Size of the household: Households with 5 or more members Total Persons who have purchased via the Internet at least once 1.621.768 Size of the household: Households with 5 or more members In the last month 40,3 Size of the household: Households with 5 or more members More than 1 month and less than 3 months ago 22,9 Size of the household: Households with 5 or more members More than 3 months and less than 1 year ago 22,1 Size of the household: Households with 5 or more members More than 1 year ago 14,7 Nationality: Spanish Total Persons who have purchased via the Internet at least once 13.574.418 Nationality: Spanish In the last month 39,8 Nationality: Spanish More than 1 month and less than 3 months ago 24,1 Nationality: Spanish More than 3 months and less than 1 year ago 22,7 Nationality: Spanish More than 1 year ago 13,4 Nationality: Foreign Total Persons who have purchased via the Internet at least once 1.326.044 Nationality: Foreign In the last month 37,8 Nationality: Foreign More than 1 month and less than 3 months ago 23,5 Nationality: Foreign More than 3 months and less than 1 year ago 24,8 Nationality: Foreign More than 1 year ago 13,9