Demographic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	26.248.344
Total Persons	They have purchsed in the last month	22,5
Total Persons	They have purchased between 1 month and 3 months ago	13,6
Total Persons	They have purchased between 3 months and 1 year ago	12,9
Total Persons	They have purchased in the last year	7,5
Total Persons	Persons who have not purchased via the Internet	43,4
Sex: Male	Total Internet users in the last 3 months	13.365.515
Sex: Male	They have purchsed in the last month	24,3
Sex: Male	They have purchased between 1 month and 3 months ago	14,3
Sex: Male	They have purchased between 3 months and 1 year ago	13
Sex: Male	They have purchased in the last year	8
Sex: Male	Persons who have not purchased via the Internet	40,5
Sex: Female	Total Internet users in the last 3 months	12.882.829
Sex: Female	They have purchsed in the last month	20,6
Sex: Female	They have purchased between 1 month and 3 months ago	12,9
Sex: Female	They have purchased between 3 months and 1 year ago	12,9
Sex: Female	They have purchased in the last year	7
Sex: Female	Persons who have not purchased via the Internet	46,5
Age: 16 to 24 years old	Total Internet users in the last 3 months	3.984.220
Age: 16 to 24 years old	They have purchsed in the last month	19,3
Age: 16 to 24 years old	They have purchased between 1 month and 3 months ago	14,4
Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	12,3
Age: 16 to 24 years old	They have purchased in the last year	7,2
Age: 16 to 24 years old	Persons who have not purchased via the Internet	46,7
Age: 25 to 34 years old	Total Internet users in the last 3 months	5.715.653
Age: 25 to 34 years old	They have purchsed in the last month	27,6
Age: 25 to 34 years old	They have purchased between 1 month and 3 months ago	14,7
Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	15,1
Age: 25 to 34 years old	They have purchased in the last year	9
Age: 25 to 34 years old	Persons who have not purchased via the Internet	33,5
Age: 35 to 44 years old	Total Internet users in the last 3 months	7.025.808
Age: 35 to 44 years old	They have purchsed in the last month	26,9
Age: 35 to 44 years old	They have purchased between 1 month and 3 months ago	14,3
Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	13,1
Age: 35 to 44 years old	They have purchased in the last year	6,8
Age: 35 to 44 years old	Persons who have not purchased via the Internet	38,8
Age: 45 to 54 years old	Total Internet users in the last 3 months	5.472.088
Age: 45 to 54 years old	They have purchsed in the last month	21
Age: 45 to 54 years old	They have purchased between 1 month and 3 months ago	13,8
Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	12,1
Age: 45 to 54 years old	They have purchased in the last year	6,4
Age: 45 to 54 years old	Persons who have not purchased via the Internet	46,8
Age: 55 to 64 years old	Total Internet users in the last 3 months	2.969.425
Age: 55 to 64 years old	They have purchsed in the last month	13,3
Age: 55 to 64 years old	They have purchased between 1 month and 3 months ago	11,6
Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	11,2
Age: 55 to 64 years old	They have purchased in the last year	9,3
Age: 55 to 64 years old	Persons who have not purchased via the Internet	54,6
Age: 65 to 74 years old	Total Internet users in the last 3 months	1.081.150
Age: 65 to 74 years old	They have purchsed in the last month	12,1
Age: 65 to 74 years old	They have purchased between 1 month and 3 months ago	5,1
Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	10,9
Age: 65 to 74 years old	They have purchased in the last year	6,1
Age: 65 to 74 years old	Persons who have not purchased via the Internet	65,9
Habitat: 100,000 inhabitants and over and provincial capitals	Total Internet users in the last 3 months	11.117.922
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchsed in the last month	24,3
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchased between 1 month and 3 months ago	14,1
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchased between 3 months and 1 year ago	14
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchased in the last year	7,1
Habitat: 100,000 inhabitants and over and provincial capitals	Persons who have not purchased via the Internet	40,6
Habitat: From 50,000 to fewer than 100,000 inhabitants	Total Internet users in the last 3 months	2.839.071
Habitat: From 50,000 to fewer than 100,000 inhabitants	They have purchsed in the last month	20,9
Habitat: From 50,000 to fewer than 100,000 inhabitants	They have purchased between 1 month and 3 months ago	12,1
Habitat: From 50,000 to fewer than 100,000 inhabitants	They have purchased between 3 months and 1 year ago	11,6
Habitat: From 50,000 to fewer than 100,000 inhabitants	They have purchased in the last year	8,9
Habitat: From 50,000 to fewer than 100,000 inhabitants	Persons who have not purchased via the Internet	46,6
Habitat: From 20,000 to fewer than 50,000 inhabitants	Total Internet users in the last 3 months	4.081.026
Habitat: From 20,000 to fewer than 50,000 inhabitants	They have purchsed in the last month	20
Habitat: From 20,000 to fewer than 50,000 inhabitants	They have purchased between 1 month and 3 months ago	13,8
Habitat: From 20,000 to fewer than 50,000 inhabitants	They have purchased between 3 months and 1 year ago	12
Habitat: From 20,000 to fewer than 50,000 inhabitants	They have purchased in the last year	7,9
Habitat: From 20,000 to fewer than 50,000 inhabitants	Persons who have not purchased via the Internet	46,2
Habitat: From 10,000 to fewer than 20,000 inhabitants	Total Internet users in the last 3 months	3.042.196
Habitat: From 10,000 to fewer than 20,000 inhabitants	They have purchsed in the last month	24
Habitat: From 10,000 to fewer than 20,000 inhabitants	They have purchased between 1 month and 3 months ago	12,4
Habitat: From 10,000 to fewer than 20,000 inhabitants	They have purchased between 3 months and 1 year ago	11,4
Habitat: From 10,000 to fewer than 20,000 inhabitants	They have purchased in the last year	8,2
Habitat: From 10,000 to fewer than 20,000 inhabitants	Persons who have not purchased via the Internet	44
Habitat: Less than 10,000 inhabitants	Total Internet users in the last 3 months	5.168.128
Habitat: Less than 10,000 inhabitants	They have purchsed in the last month	20,7
Habitat: Less than 10,000 inhabitants	They have purchased between 1 month and 3 months ago	14,1
Habitat: Less than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	12,9
Habitat: Less than 10,000 inhabitants	They have purchased in the last year	7
Habitat: Less than 10,000 inhabitants	Persons who have not purchased via the Internet	45,3
Size of the household: Households with 1 member	Total Internet users in the last 3 months	1.486.321
Size of the household: Households with 1 member	They have purchsed in the last month	23,7
Size of the household: Households with 1 member	They have purchased between 1 month and 3 months ago	13,3
Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	14,5
Size of the household: Households with 1 member	They have purchased in the last year	8,4
Size of the household: Households with 1 member	Persons who have not purchased via the Internet	40,1
Size of the household: Households with 2 members	Total Internet users in the last 3 months	5.743.073
Size of the household: Households with 2 members	They have purchsed in the last month	24,1
Size of the household: Households with 2 members	They have purchased between 1 month and 3 months ago	12,5
Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	13,7
Size of the household: Households with 2 members	They have purchased in the last year	7,5
Size of the household: Households with 2 members	Persons who have not purchased via the Internet	42,2
Size of the household: Households with 3 members	Total Internet users in the last 3 months	7.642.765
Size of the household: Households with 3 members	They have purchsed in the last month	21,3
Size of the household: Households with 3 members	They have purchased between 1 month and 3 months ago	15,5
Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	12
Size of the household: Households with 3 members	They have purchased in the last year	7,7
Size of the household: Households with 3 members	Persons who have not purchased via the Internet	43,5
Size of the household: Households with 4 members	Total Internet users in the last 3 months	8.321.158
Size of the household: Households with 4 members	They have purchsed in the last month	22,7
Size of the household: Households with 4 members	They have purchased between 1 month and 3 months ago	13,3
Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	13,4
Size of the household: Households with 4 members	They have purchased in the last year	7,1
Size of the household: Households with 4 members	Persons who have not purchased via the Internet	43,4
Size of the household: Households with 5 or more members	Total Internet users in the last 3 months	3.055.028
Size of the household: Households with 5 or more members	They have purchsed in the last month	21,4
Size of the household: Households with 5 or more members	They have purchased between 1 month and 3 months ago	12,2
Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	11,6
Size of the household: Households with 5 or more members	They have purchased in the last year	7,6
Size of the household: Households with 5 or more members	Persons who have not purchased via the Internet	47,2
Nationality: Spanish	Total Internet users in the last 3 months	23.248.648
Nationality: Spanish	They have purchsed in the last month	23,3
Nationality: Spanish	They have purchased between 1 month and 3 months ago	14
Nationality: Spanish	They have purchased between 3 months and 1 year ago	13,2
Nationality: Spanish	They have purchased in the last year	7,7
Nationality: Spanish	Persons who have not purchased via the Internet	41,8
Nationality: Foreign	Total Internet users in the last 3 months	2.999.696
Nationality: Foreign	They have purchsed in the last month	16,7
Nationality: Foreign	They have purchased between 1 month and 3 months ago	10,4
Nationality: Foreign	They have purchased between 3 months and 1 year ago	10,8
Nationality: Foreign	They have purchased in the last year	5,9
Nationality: Foreign	Persons who have not purchased via the Internet	56,2