Socio-economic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	26.248.344
Total Persons	They have purchsed in the last month	22,5
Total Persons	They have purchased between 1 month and 3 months ago	13,6
Total Persons	They have purchased between 3 months and 1 year ago	12,9
Total Persons	They have purchased in the last year	7,5
Total Persons	Persons who have not purchased via the Internet	43,4
Studies completed: Illiterate persons with unfinished primary education	Total Internet users in the last 3 months	200.145
Studies completed: Illiterate persons with unfinished primary education	They have purchsed in the last month	6,8
Studies completed: Illiterate persons with unfinished primary education	They have purchased between 1 month and 3 months ago	4
Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	4,7
Studies completed: Illiterate persons with unfinished primary education	They have purchased in the last year	2,2
Studies completed: Illiterate persons with unfinished primary education	Persons who have not purchased via the Internet	82,3
Studies completed: Primary Education	Total Internet users in the last 3 months	1.832.414
Studies completed: Primary Education	They have purchsed in the last month	7
Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	5,1
Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	5,7
Studies completed: Primary Education	They have purchased in the last year	5,8
Studies completed: Primary Education	Persons who have not purchased via the Internet	76,4
Studies completed: First stage Secondary Education	Total Internet users in the last 3 months	6.391.991
Studies completed: First stage Secondary Education	They have purchsed in the last month	9,6
Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	9,4
Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	9,2
Studies completed: First stage Secondary Education	They have purchased in the last year	7,8
Studies completed: First stage Secondary Education	Persons who have not purchased via the Internet	63,9
Studies completed: Second stage Secondary Education	Total Internet users in the last 3 months	7.976.128
Studies completed: Second stage Secondary Education	They have purchsed in the last month	22,4
Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	14,8
Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	12,8
Studies completed: Second stage Secondary Education	They have purchased in the last year	9,1
Studies completed: Second stage Secondary Education	Persons who have not purchased via the Internet	41
Studies completed: Advanced Vocational Education	Total Internet users in the last 3 months	2.683.597
Studies completed: Advanced Vocational Education	They have purchsed in the last month	28,9
Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	16
Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	16,4
Studies completed: Advanced Vocational Education	They have purchased in the last year	6,5
Studies completed: Advanced Vocational Education	Persons who have not purchased via the Internet	32,2
Studies completed: University studies and similar	Total Internet users in the last 3 months	2.879.304
Studies completed: University studies and similar	They have purchsed in the last month	29,9
Studies completed: University studies and similar	They have purchased between 1 month and 3 months ago	17,2
Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	16,9
Studies completed: University studies and similar	They have purchased in the last year	8,2
Studies completed: University studies and similar	Persons who have not purchased via the Internet	27,9
Studies completed: University studies, Master's and similar	Total Internet users in the last 3 months	4.054.782
Studies completed: University studies, Master's and similar	They have purchsed in the last month	40,1
Studies completed: University studies, Master's and similar	They have purchased between 1 month and 3 months ago	17,8
Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	17,2
Studies completed: University studies, Master's and similar	They have purchased in the last year	5,4
Studies completed: University studies, Master's and similar	Persons who have not purchased via the Internet	19,5
Studies completed: University doctorate	Total Internet users in the last 3 months	223.347
Studies completed: University doctorate	They have purchsed in the last month	46,3
Studies completed: University doctorate	They have purchased between 1 month and 3 months ago	20,6
Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	19,4
Studies completed: University doctorate	They have purchased in the last year	4,3
Studies completed: University doctorate	Persons who have not purchased via the Internet	9,3
Studies completed: Others	Total Internet users in the last 3 months	6.636
Studies completed: Others	They have purchsed in the last month	9,6
Studies completed: Others	They have purchased between 1 month and 3 months ago	0
Studies completed: Others	They have purchased between 3 months and 1 year ago	0
Studies completed: Others	They have purchased in the last year	0
Studies completed: Others	Persons who have not purchased via the Internet	90,4
Employment situation: Employed economically active persons	Total Internet users in the last 3 months	14.624.682
Employment situation: Employed economically active persons	They have purchsed in the last month	27,7
Employment situation: Employed economically active persons	They have purchased between 1 month and 3 months ago	15
Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	14,1
Employment situation: Employed economically active persons	They have purchased in the last year	6,9
Employment situation: Employed economically active persons	Persons who have not purchased via the Internet	36,4
Employment situation: Unemployed economically active persons	Total Internet users in the last 3 months	5.151.515
Employment situation: Unemployed economically active persons	They have purchsed in the last month	15,1
Employment situation: Unemployed economically active persons	They have purchased between 1 month and 3 months ago	11,1
Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	11,4
Employment situation: Unemployed economically active persons	They have purchased in the last year	10
Employment situation: Unemployed economically active persons	Persons who have not purchased via the Internet	52,5
Employment situation: Inactive population: Students	Total Internet users in the last 3 months	3.260.487
Employment situation: Inactive population: Students	They have purchsed in the last month	21,6
Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	15,4
Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	13
Employment situation: Inactive population: Students	They have purchased in the last year	7,2
Employment situation: Inactive population: Students	Persons who have not purchased via the Internet	42,8
Employment situation: Inactive population: Household chores	Total Internet users in the last 3 months	1.228.754
Employment situation: Inactive population: Household chores	They have purchsed in the last month	11
Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	8,6
Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	8
Employment situation: Inactive population: Household chores	They have purchased in the last year	5,6
Employment situation: Inactive population: Household chores	Persons who have not purchased via the Internet	66,8
Employment situation: Inactive population: Pensioners	Total Internet users in the last 3 months	1.672.953
Employment situation: Inactive population: Pensioners	They have purchsed in the last month	12,3
Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	8,4
Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	11,5
Employment situation: Inactive population: Pensioners	They have purchased in the last year	7,2
Employment situation: Inactive population: Pensioners	Persons who have not purchased via the Internet	60,6
Employment situation: Other employment situation	Total Internet users in the last 3 months	309.953
Employment situation: Other employment situation	They have purchsed in the last month	12,6
Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	20,8
Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	11,9
Employment situation: Other employment situation	They have purchased in the last year	10
Employment situation: Other employment situation	Persons who have not purchased via the Internet	44,6
Professional status (in main job): Worker employed by others	Total Internet users in the last 3 months	11.966.115
Professional status (in main job): Worker employed by others	They have purchsed in the last month	28
Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	15,3
Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	14,1
Professional status (in main job): Worker employed by others	They have purchased in the last year	7,1
Professional status (in main job): Worker employed by others	Persons who have not purchased via the Internet	35,4
Professional status (in main job): Self-employed or freelance workers	Total Internet users in the last 3 months	2.658.566
Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	26
Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	13,6
Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	13,9
Professional status (in main job): Self-employed or freelance workers	They have purchased in the last year	5,6
Professional status (in main job): Self-employed or freelance workers	Persons who have not purchased via the Internet	40,9
Main occupation: Manual	Total Internet users in the last 3 months	3.809.182
Main occupation: Manual	They have purchsed in the last month	16,1
Main occupation: Manual	They have purchased between 1 month and 3 months ago	11,7
Main occupation: Manual	They have purchased between 3 months and 1 year ago	11,5
Main occupation: Manual	They have purchased in the last year	6,6
Main occupation: Manual	Persons who have not purchased via the Internet	54,1
Main occupation: Non-manual	Total Internet users in the last 3 months	10.815.499
Main occupation: Non-manual	They have purchsed in the last month	31,8
Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	16,1
Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	15
Main occupation: Non-manual	They have purchased in the last year	7
Main occupation: Non-manual	Persons who have not purchased via the Internet	30,2
Main occupation: ICT workers	Total Internet users in the last 3 months	533.098
Main occupation: ICT workers	They have purchsed in the last month	59,2
Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	13,2
Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	18,1
Main occupation: ICT workers	They have purchased in the last year	3,4
Main occupation: ICT workers	Persons who have not purchased via the Internet	6,1
Main occupation: Other workers	Total Internet users in the last 3 months	14.091.584
Main occupation: Other workers	They have purchsed in the last month	26,5
Main occupation: Other workers	They have purchased between 1 month and 3 months ago	15
Main occupation: Other workers	They have purchased between 3 months and 1 year ago	13,9
Main occupation: Other workers	They have purchased in the last year	7
Main occupation: Other workers	Persons who have not purchased via the Internet	37,6
Net household monthly income: Less than 900 Euros	Total Internet users in the last 3 months	3.932.939
Net household monthly income: Less than 900 Euros	They have purchsed in the last month	10,3
Net household monthly income: Less than 900 Euros	They have purchased between 1 month and 3 months ago	7,1
Net household monthly income: Less than 900 Euros	They have purchased between 3 months and 1 year ago	9,7
Net household monthly income: Less than 900 Euros	They have purchased in the last year	8,7
Net household monthly income: Less than 900 Euros	Persons who have not purchased via the Internet	64,2
Net household monthly income: From 901 to 1,600 Euros	Total Internet users in the last 3 months	6.926.646
Net household monthly income: From 901 to 1,600 Euros	They have purchsed in the last month	18,2
Net household monthly income: From 901 to 1,600 Euros	They have purchased between 1 month and 3 months ago	12,6
Net household monthly income: From 901 to 1,600 Euros	They have purchased between 3 months and 1 year ago	12,5
Net household monthly income: From 901 to 1,600 Euros	They have purchased in the last year	7,2
Net household monthly income: From 901 to 1,600 Euros	Persons who have not purchased via the Internet	49,5
Net household monthly income: 1,601 to 2,500 euros	Total Internet users in the last 3 months	4.950.060
Net household monthly income: 1,601 to 2,500 euros	They have purchsed in the last month	27,4
Net household monthly income: 1,601 to 2,500 euros	They have purchased between 1 month and 3 months ago	16,1
Net household monthly income: 1,601 to 2,500 euros	They have purchased between 3 months and 1 year ago	13
Net household monthly income: 1,601 to 2,500 euros	They have purchased in the last year	7,7
Net household monthly income: 1,601 to 2,500 euros	Persons who have not purchased via the Internet	35,8
Net household monthly income: More than 2,500 Euros	Total Internet users in the last 3 months	4.530.884
Net household monthly income: More than 2,500 Euros	They have purchsed in the last month	39
Net household monthly income: More than 2,500 Euros	They have purchased between 1 month and 3 months ago	17,1
Net household monthly income: More than 2,500 Euros	They have purchased between 3 months and 1 year ago	16,7
Net household monthly income: More than 2,500 Euros	They have purchased in the last year	5
Net household monthly income: More than 2,500 Euros	Persons who have not purchased via the Internet	22,2
Net household monthly income: DK/NA	Total Internet users in the last 3 months	5.907.814
Net household monthly income: DK/NA	They have purchsed in the last month	18,9
Net household monthly income: DK/NA	They have purchased between 1 month and 3 months ago	14,5
Net household monthly income: DK/NA	They have purchased between 3 months and 1 year ago	12,6
Net household monthly income: DK/NA	They have purchased in the last year	8,9
Net household monthly income: DK/NA	Persons who have not purchased via the Internet	45,1