Socio-economic characteristics Types of products Total Total Persons Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 3.232.871 Total Persons Films, music 33,5 Total Persons Books, magazines, newspapers, online educational material 54,3 Total Persons Computer and updating programs (including computer games and video game machines) 49,7 Studies completed: Illiterate persons with unfinished primary education Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 785 Studies completed: Illiterate persons with unfinished primary education Films, music 0 Studies completed: Illiterate persons with unfinished primary education Books, magazines, newspapers, online educational material 0 Studies completed: Illiterate persons with unfinished primary education Computer and updating programs (including computer games and video game machines) 100 Studies completed: Primary Education Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 40.071 Studies completed: Primary Education Films, music 55,4 Studies completed: Primary Education Books, magazines, newspapers, online educational material 55,9 Studies completed: Primary Education Computer and updating programs (including computer games and video game machines) 78,7 Studies completed: First stage Secondary Education Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 301.107 Studies completed: First stage Secondary Education Films, music 36 Studies completed: First stage Secondary Education Books, magazines, newspapers, online educational material 27,6 Studies completed: First stage Secondary Education Computer and updating programs (including computer games and video game machines) 59,5 Studies completed: Second stage Secondary Education Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 945.868 Studies completed: Second stage Secondary Education Films, music 29,2 Studies completed: Second stage Secondary Education Books, magazines, newspapers, online educational material 52,5 Studies completed: Second stage Secondary Education Computer and updating programs (including computer games and video game machines) 53,4 Studies completed: Advanced Vocational Education Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 376.511 Studies completed: Advanced Vocational Education Films, music 40,7 Studies completed: Advanced Vocational Education Books, magazines, newspapers, online educational material 44,2 Studies completed: Advanced Vocational Education Computer and updating programs (including computer games and video game machines) 53,8 Studies completed: University studies and similar Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 442.090 Studies completed: University studies and similar Films, music 38,1 Studies completed: University studies and similar Books, magazines, newspapers, online educational material 59,7 Studies completed: University studies and similar Computer and updating programs (including computer games and video game machines) 50,7 Studies completed: University studies, Master's and similar Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 1.066.334 Studies completed: University studies, Master's and similar Films, music 32,6 Studies completed: University studies, Master's and similar Books, magazines, newspapers, online educational material 64,7 Studies completed: University studies, Master's and similar Computer and updating programs (including computer games and video game machines) 40 Studies completed: University doctorate Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 60.105 Studies completed: University doctorate Films, music 8,7 Studies completed: University doctorate Books, magazines, newspapers, online educational material 55,1 Studies completed: University doctorate Computer and updating programs (including computer games and video game machines) 60,8 Studies completed: Others Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 0 Studies completed: Others Films, music .. Studies completed: Others Books, magazines, newspapers, online educational material .. Studies completed: Others Computer and updating programs (including computer games and video game machines) .. Employment situation: Employed economically active persons Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 2.152.599 Employment situation: Employed economically active persons Films, music 34,6 Employment situation: Employed economically active persons Books, magazines, newspapers, online educational material 55,7 Employment situation: Employed economically active persons Computer and updating programs (including computer games and video game machines) 47,9 Employment situation: Unemployed economically active persons Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 399.426 Employment situation: Unemployed economically active persons Films, music 25,8 Employment situation: Unemployed economically active persons Books, magazines, newspapers, online educational material 46 Employment situation: Unemployed economically active persons Computer and updating programs (including computer games and video game machines) 54,4 Employment situation: Inactive population: Students Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 466.227 Employment situation: Inactive population: Students Films, music 40,4 Employment situation: Inactive population: Students Books, magazines, newspapers, online educational material 49,3 Employment situation: Inactive population: Students Computer and updating programs (including computer games and video game machines) 57,8 Employment situation: Inactive population: Household chores Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 81.272 Employment situation: Inactive population: Household chores Films, music 12,7 Employment situation: Inactive population: Household chores Books, magazines, newspapers, online educational material 54 Employment situation: Inactive population: Household chores Computer and updating programs (including computer games and video game machines) 50,8 Employment situation: Inactive population: Pensioners Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 117.302 Employment situation: Inactive population: Pensioners Films, music 29,2 Employment situation: Inactive population: Pensioners Books, magazines, newspapers, online educational material 72,5 Employment situation: Inactive population: Pensioners Computer and updating programs (including computer games and video game machines) 37,1 Employment situation: Other employment situation Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 16.045 Employment situation: Other employment situation Films, music 17,8 Employment situation: Other employment situation Books, magazines, newspapers, online educational material 79,4 Employment situation: Other employment situation Computer and updating programs (including computer games and video game machines) 25,7 Professional status (in main job): Worker employed by others Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 1.822.443 Professional status (in main job): Worker employed by others Films, music 35 Professional status (in main job): Worker employed by others Books, magazines, newspapers, online educational material 56,6 Professional status (in main job): Worker employed by others Computer and updating programs (including computer games and video game machines) 46,4 Professional status (in main job): Self-employed or freelance workers Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 330.156 Professional status (in main job): Self-employed or freelance workers Films, music 31,9 Professional status (in main job): Self-employed or freelance workers Books, magazines, newspapers, online educational material 50,9 Professional status (in main job): Self-employed or freelance workers Computer and updating programs (including computer games and video game machines) 55,9 Main occupation: Manual Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 268.509 Main occupation: Manual Films, music 31,4 Main occupation: Manual Books, magazines, newspapers, online educational material 45,6 Main occupation: Manual Computer and updating programs (including computer games and video game machines) 53,4 Main occupation: Non-manual Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 1.884.090 Main occupation: Non-manual Films, music 35 Main occupation: Non-manual Books, magazines, newspapers, online educational material 57,2 Main occupation: Non-manual Computer and updating programs (including computer games and video game machines) 47,1 Main occupation: ICT workers Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 181.390 Main occupation: ICT workers Films, music 38,9 Main occupation: ICT workers Books, magazines, newspapers, online educational material 51,3 Main occupation: ICT workers Computer and updating programs (including computer games and video game machines) 60,1 Main occupation: Other workers Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 1.971.209 Main occupation: Other workers Films, music 34,1 Main occupation: Other workers Books, magazines, newspapers, online educational material 56,2 Main occupation: Other workers Computer and updating programs (including computer games and video game machines) 46,7 Net household monthly income: Less than 900 Euros Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 209.883 Net household monthly income: Less than 900 Euros Films, music 40,3 Net household monthly income: Less than 900 Euros Books, magazines, newspapers, online educational material 34,8 Net household monthly income: Less than 900 Euros Computer and updating programs (including computer games and video game machines) 53,8 Net household monthly income: From 901 to 1,600 Euros Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 639.493 Net household monthly income: From 901 to 1,600 Euros Films, music 35,3 Net household monthly income: From 901 to 1,600 Euros Books, magazines, newspapers, online educational material 54,3 Net household monthly income: From 901 to 1,600 Euros Computer and updating programs (including computer games and video game machines) 46 Net household monthly income: 1,601 to 2,500 euros Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 745.902 Net household monthly income: 1,601 to 2,500 euros Films, music 25,7 Net household monthly income: 1,601 to 2,500 euros Books, magazines, newspapers, online educational material 57,5 Net household monthly income: 1,601 to 2,500 euros Computer and updating programs (including computer games and video game machines) 51 Net household monthly income: More than 2,500 Euros Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 961.959 Net household monthly income: More than 2,500 Euros Films, music 41,2 Net household monthly income: More than 2,500 Euros Books, magazines, newspapers, online educational material 64,1 Net household monthly income: More than 2,500 Euros Computer and updating programs (including computer games and video game machines) 43,7 Net household monthly income: DK/NA Total persons who have purchased via the Internet in the last 12 months and have at some point preferred to download certain products from the Internet instead of receiving them by post 675.633 Net household monthly income: DK/NA Films, music 27,1 Net household monthly income: DK/NA Books, magazines, newspapers, online educational material 42,9 Net household monthly income: DK/NA Computer and updating programs (including computer games and video game machines) 58,9