Activity grouping (except CNAE 56, 64-66 and 95.1)	Main variables	Size of the enterprise	Total
Total Enterprises	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	27.14
Total Enterprises	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	24.56
Total Enterprises	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	36.67
Total Enterprises	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	49.80
Total Enterprises	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	24.08
Total Enterprises	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	21.69
Total Enterprises	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	32.70
Total Enterprises	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	46.37
Total Enterprises	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	83.70
Total Enterprises	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	83.05
Total Enterprises	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	84.37
Total Enterprises	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	89.40
Total Enterprises	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	49.83
Total Enterprises	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	46.62
Total Enterprises	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	56.90
Total Enterprises	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	65.61
Total Enterprises	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	47.32
Total Enterprises	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	45.12
Total Enterprises	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	51.33
Total Enterprises	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	60.82
Total Enterprises	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	55.16
Total Enterprises	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	52.23
Total Enterprises	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	60.88
Total Enterprises	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	71.92
1. Total Industry (CNAE 10-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	23.29
1. Total Industry (CNAE 10-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	21.08
1. Total Industry (CNAE 10-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	29.72
1. Total Industry (CNAE 10-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	42.91
1. Total Industry (CNAE 10-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	19.57
1. Total Industry (CNAE 10-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	17.21
1. Total Industry (CNAE 10-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	26.77
1. Total Industry (CNAE 10-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	39.17
1. Total Industry (CNAE 10-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	81.56
1. Total Industry (CNAE 10-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	81.87
1. Total Industry (CNAE 10-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	79.56
1. Total Industry (CNAE 10-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	84.60
1. Total Industry (CNAE 10-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	46.35
1. Total Industry (CNAE 10-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	45.45
1. Total Industry (CNAE 10-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	46.23
1. Total Industry (CNAE 10-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	55.29
1. Total Industry (CNAE 10-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	40.05
1. Total Industry (CNAE 10-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	39.66
1. Total Industry (CNAE 10-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	38.28
1. Total Industry (CNAE 10-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	49.00
1. Total Industry (CNAE 10-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	49.07
1. Total Industry (CNAE 10-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	45.12
1. Total Industry (CNAE 10-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	55.58
1. Total Industry (CNAE 10-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	67.16
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	23.57
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	21.66
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	29.80
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	45.84
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	18.67
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	16.13
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	28.18
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	42.12
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	74.40
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	71.76
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	80.33
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	82.87
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	49.28
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	46.86
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	53.39
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	61.39
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	40.30
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	39.88
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	37.81
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	52.94
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	52.89
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	49.73
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	58.02
1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	69.42
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	25.90
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	22.14
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	32.45
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	45.60
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	23.55
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	19.98
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	29.56
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	42.94
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	85.14
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	91.23
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	71.00
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	86.76
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	37.86
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	36.10
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	34.97
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	53.93
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	35.99
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	35.60
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	33.66
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	43.55
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	46.69
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	32.87
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	69.33
1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	65.33
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	19.49
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	18.77
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	20.83
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	40.20
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	16.73
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	16.20
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	17.19
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	35.33
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	87.32
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	86.69
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	90.98
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	87.21
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	49.17
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	46.51
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	67.11
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	40.48
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	38.25
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	39.56
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	32.38
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	32.91
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	37.36
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	37.60
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	33.20
1.3 Metallurgy, manufacture of metallic products (CNAE 24-25)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	46.47
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	24.00
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	21.24
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	34.49
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	37.58
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	20.17
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	17.50
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	30.33
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	33.18
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	85.88
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	87.66
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	80.94
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	85.28
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	45.28
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	48.20
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	35.75
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	50.03
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	42.34
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	43.01
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	38.74
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	48.95
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	51.05
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	49.96
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	48.37
1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	73.52
1.5. Energy and water (CNAE 35-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	24.00
1.5. Energy and water (CNAE 35-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	22.08
1.5. Energy and water (CNAE 35-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	24.14
1.5. Energy and water (CNAE 35-39)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	43.48
1.5. Energy and water (CNAE 35-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	22.26
1.5. Energy and water (CNAE 35-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	21.11
1.5. Energy and water (CNAE 35-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	20.12
1.5. Energy and water (CNAE 35-39)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	39.81
1.5. Energy and water (CNAE 35-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	81.23
1.5. Energy and water (CNAE 35-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	81.55
1.5. Energy and water (CNAE 35-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	80.35
1.5. Energy and water (CNAE 35-39)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	80.69
1.5. Energy and water (CNAE 35-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	50.39
1.5. Energy and water (CNAE 35-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	45.52
1.5. Energy and water (CNAE 35-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	60.52
1.5. Energy and water (CNAE 35-39)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	63.60
1.5. Energy and water (CNAE 35-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	45.33
1.5. Energy and water (CNAE 35-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	34.78
1.5. Energy and water (CNAE 35-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	73.68
1.5. Energy and water (CNAE 35-39)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	65.35
1.5. Energy and water (CNAE 35-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	55.07
1.5. Energy and water (CNAE 35-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	50.11
1.5. Energy and water (CNAE 35-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	64.31
1.5. Energy and water (CNAE 35-39)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	70.03
2. Total Construction (CNAE 41-43)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	19.73
2. Total Construction (CNAE 41-43)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	19.41
2. Total Construction (CNAE 41-43)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	21.25
2. Total Construction (CNAE 41-43)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	35.79
2. Total Construction (CNAE 41-43)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	17.31
2. Total Construction (CNAE 41-43)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	17.03
2. Total Construction (CNAE 41-43)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	18.32
2. Total Construction (CNAE 41-43)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	35.00
2. Total Construction (CNAE 41-43)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	79.51
2. Total Construction (CNAE 41-43)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	80.82
2. Total Construction (CNAE 41-43)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	68.10
2. Total Construction (CNAE 41-43)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	83.97
2. Total Construction (CNAE 41-43)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	43.20
2. Total Construction (CNAE 41-43)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	42.53
2. Total Construction (CNAE 41-43)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	47.70
2. Total Construction (CNAE 41-43)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	49.66
2. Total Construction (CNAE 41-43)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	35.18
2. Total Construction (CNAE 41-43)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	34.91
2. Total Construction (CNAE 41-43)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	35.22
2. Total Construction (CNAE 41-43)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	49.48
2. Total Construction (CNAE 41-43)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	49.41
2. Total Construction (CNAE 41-43)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	47.00
2. Total Construction (CNAE 41-43)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	65.13
2. Total Construction (CNAE 41-43)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	75.05
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	30.92
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	27.67
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	42.81
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	53.88
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	27.98
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	25.08
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	38.16
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	50.42
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	85.10
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	83.88
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	87.41
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	91.36
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	52.05
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	47.82
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	61.27
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	70.03
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	51.68
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	48.90
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	57.10
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	65.56
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	58.05
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	55.47
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	62.26
3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	73.50
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	31.83
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	28.53
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	46.39
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	63.64
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	28.86
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	25.97
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	40.91
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	60.71
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	83.73
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	82.10
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	87.46
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	93.38
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	51.54
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	47.92
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	59.21
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	75.34
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	54.76
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	52.25
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	60.57
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	69.46
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	58.80
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	57.25
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	60.99
3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	72.80
3.2. Transport and storage (CNAE 49-53)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	15.77
3.2. Transport and storage (CNAE 49-53)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	13.57
3.2. Transport and storage (CNAE 49-53)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	21.93
3.2. Transport and storage (CNAE 49-53)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	46.92
3.2. Transport and storage (CNAE 49-53)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	13.75
3.2. Transport and storage (CNAE 49-53)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	11.86
3.2. Transport and storage (CNAE 49-53)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	18.56
3.2. Transport and storage (CNAE 49-53)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	42.41
3.2. Transport and storage (CNAE 49-53)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	76.29
3.2. Transport and storage (CNAE 49-53)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	75.30
3.2. Transport and storage (CNAE 49-53)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	73.70
3.2. Transport and storage (CNAE 49-53)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	88.14
3.2. Transport and storage (CNAE 49-53)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	44.53
3.2. Transport and storage (CNAE 49-53)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	43.08
3.2. Transport and storage (CNAE 49-53)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	40.28
3.2. Transport and storage (CNAE 49-53)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	62.55
3.2. Transport and storage (CNAE 49-53)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	40.75
3.2. Transport and storage (CNAE 49-53)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	44.23
3.2. Transport and storage (CNAE 49-53)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	20.44
3.2. Transport and storage (CNAE 49-53)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	52.33
3.2. Transport and storage (CNAE 49-53)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	51.96
3.2. Transport and storage (CNAE 49-53)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	53.15
3.2. Transport and storage (CNAE 49-53)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	37.71
3.2. Transport and storage (CNAE 49-53)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	69.03
3.3. Accommodation services (CNAE 55)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	63.25
3.3. Accommodation services (CNAE 55)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	54.97
3.3. Accommodation services (CNAE 55)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	84.87
3.3. Accommodation services (CNAE 55)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	85.80
3.3. Accommodation services (CNAE 55)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	56.18
3.3. Accommodation services (CNAE 55)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	47.12
3.3. Accommodation services (CNAE 55)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	79.14
3.3. Accommodation services (CNAE 55)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	84.49
3.3. Accommodation services (CNAE 55)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	86.25
3.3. Accommodation services (CNAE 55)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	83.34
3.3. Accommodation services (CNAE 55)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	89.37
3.3. Accommodation services (CNAE 55)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	97.50
3.3. Accommodation services (CNAE 55)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	58.37
3.3. Accommodation services (CNAE 55)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	46.20
3.3. Accommodation services (CNAE 55)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	75.20
3.3. Accommodation services (CNAE 55)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	87.01
3.3. Accommodation services (CNAE 55)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	62.23
3.3. Accommodation services (CNAE 55)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	54.34
3.3. Accommodation services (CNAE 55)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	73.02
3.3. Accommodation services (CNAE 55)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	81.42
3.3. Accommodation services (CNAE 55)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	67.46
3.3. Accommodation services (CNAE 55)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	63.02
3.3. Accommodation services (CNAE 55)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	72.15
3.3. Accommodation services (CNAE 55)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	84.89
3.4. Information and communications (CNAE 58-63)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	45.59
3.4. Information and communications (CNAE 58-63)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	41.20
3.4. Information and communications (CNAE 58-63)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	56.58
3.4. Information and communications (CNAE 58-63)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	67.66
3.4. Information and communications (CNAE 58-63)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	42.38
3.4. Information and communications (CNAE 58-63)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	38.64
3.4. Information and communications (CNAE 58-63)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	51.32
3.4. Information and communications (CNAE 58-63)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	62.80
3.4. Information and communications (CNAE 58-63)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	91.90
3.4. Information and communications (CNAE 58-63)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	92.79
3.4. Information and communications (CNAE 58-63)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	90.23
3.4. Information and communications (CNAE 58-63)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	89.13
3.4. Information and communications (CNAE 58-63)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	55.25
3.4. Information and communications (CNAE 58-63)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	49.52
3.4. Information and communications (CNAE 58-63)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	65.59
3.4. Information and communications (CNAE 58-63)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	74.45
3.4. Information and communications (CNAE 58-63)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	54.43
3.4. Information and communications (CNAE 58-63)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	49.54
3.4. Information and communications (CNAE 58-63)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	62.22
3.4. Information and communications (CNAE 58-63)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	74.26
3.4. Information and communications (CNAE 58-63)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	63.70
3.4. Information and communications (CNAE 58-63)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	59.44
3.4. Information and communications (CNAE 58-63)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	68.90
3.4. Information and communications (CNAE 58-63)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	86.40
3.5. Real estate activities (CNAE 68)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	48.37
3.5. Real estate activities (CNAE 68)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	47.68
3.5. Real estate activities (CNAE 68)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	47.49
3.5. Real estate activities (CNAE 68)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	94.03
3.5. Real estate activities (CNAE 68)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	45.99
3.5. Real estate activities (CNAE 68)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	45.53
3.5. Real estate activities (CNAE 68)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	42.89
3.5. Real estate activities (CNAE 68)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	89.26
3.5. Real estate activities (CNAE 68)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	71.48
3.5. Real estate activities (CNAE 68)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	68.24
3.5. Real estate activities (CNAE 68)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	100.00
3.5. Real estate activities (CNAE 68)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	100.00
3.5. Real estate activities (CNAE 68)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	52.84
3.5. Real estate activities (CNAE 68)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	49.86
3.5. Real estate activities (CNAE 68)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	77.55
3.5. Real estate activities (CNAE 68)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	82.73
3.5. Real estate activities (CNAE 68)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	49.79
3.5. Real estate activities (CNAE 68)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	47.05
3.5. Real estate activities (CNAE 68)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	69.04
3.5. Real estate activities (CNAE 68)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	85.46
3.5. Real estate activities (CNAE 68)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	61.59
3.5. Real estate activities (CNAE 68)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	59.79
3.5. Real estate activities (CNAE 68)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	76.72
3.5. Real estate activities (CNAE 68)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	79.24
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	26.96
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	24.43
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	37.22
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	46.17
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	24.75
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	22.59
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	32.94
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	43.65
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	85.73
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	85.76
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	83.83
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	91.45
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	51.55
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	47.65
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	63.47
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	63.30
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	44.06
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	41.50
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	50.49
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	56.41
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	55.76
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	51.56
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	69.54
3.6. Professional, scientific and technical activities (CNAE 69-75)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	65.36
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	24.30
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	22.56
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	27.51
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	35.64
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	21.26
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	19.65
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	24.19
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	31.74
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	89.84
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	90.18
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	90.29
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	86.32
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	49.29
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	48.89
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	48.92
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	53.03
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	45.04
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	44.96
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	41.70
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	53.10
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	45.65
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	43.06
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	45.62
3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	64.82
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.16 % of enterprises that pay to advertise on the Internet (1)	Total	42.88
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 10 to 49	38.86
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.16 % of enterprises that pay to advertise on the Internet (1)	From 50 to 249	53.48
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.16 % of enterprises that pay to advertise on the Internet (1)	250 or more	62.87
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	Total	39.13
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	35.59
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	47.96
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	250 or more	59.03
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	Total	93.45
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	95.19
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	89.36
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	250 or more	90.75
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	Total	56.25
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 10 to 49	51.58
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	From 50 to 249	64.79
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	250 or more	72.39
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	Total	54.03
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 10 to 49	50.57
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	From 50 to 249	58.27
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	250 or more	73.57
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	Total	60.81
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 10 to 49	57.00
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	From 50 to 249	65.30
4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951)	D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	250 or more	82.95