Reference population	Demographic characteristics	Frequency of use for purchasing	Total
Total Persons	Total Persons	Total	37,132,240
Total Persons	Total Persons	They have made one or more purchases	77.3
Total Persons	Total Persons	They have purchased something in the last 12 months	70.7
Total Persons	Total Persons	They have purchased something in the last 3 months	59.6
Total Persons	Sex: Male	Total	18,473,565
Total Persons	Sex: Male	They have made one or more purchases	78.7
Total Persons	Sex: Male	They have purchased something in the last 12 months	71.1
Total Persons	Sex: Male	They have purchased something in the last 3 months	59.1
Total Persons	Sex: Female	Total	18,658,675
Total Persons	Sex: Female	They have made one or more purchases	76.0
Total Persons	Sex: Female	They have purchased something in the last 12 months	70.4
Total Persons	Sex: Female	They have purchased something in the last 3 months	60.2
Total Persons	Age: 16 to 24 years old	Total	4,860,982
Total Persons	Age: 16 to 24 years old	They have made one or more purchases	85.7
Total Persons	Age: 16 to 24 years old	They have purchased something in the last 12 months	80.9
Total Persons	Age: 16 to 24 years old	They have purchased something in the last 3 months	67.0
Total Persons	Age: 25 to 34 years old	Total	5,561,704
Total Persons	Age: 25 to 34 years old	They have made one or more purchases	93.5
Total Persons	Age: 25 to 34 years old	They have purchased something in the last 12 months	88.2
Total Persons	Age: 25 to 34 years old	They have purchased something in the last 3 months	75.6
Total Persons	Age: 35 to 44 years old	Total	6,531,504
Total Persons	Age: 35 to 44 years old	They have made one or more purchases	89.5
Total Persons	Age: 35 to 44 years old	They have purchased something in the last 12 months	82.4
Total Persons	Age: 35 to 44 years old	They have purchased something in the last 3 months	72.1
Total Persons	Age: 45 to 54 years old	Total	8,002,164
Total Persons	Age: 45 to 54 years old	They have made one or more purchases	83.1
Total Persons	Age: 45 to 54 years old	They have purchased something in the last 12 months	75.8
Total Persons	Age: 45 to 54 years old	They have purchased something in the last 3 months	64.2
Total Persons	Age: 55 to 64 years old	Total	7,009,895
Total Persons	Age: 55 to 64 years old	They have made one or more purchases	66.6
Total Persons	Age: 55 to 64 years old	They have purchased something in the last 12 months	58.6
Total Persons	Age: 55 to 64 years old	They have purchased something in the last 3 months	47.8
Total Persons	Age: 65 to 74 years old	Total	5,165,991
Total Persons	Age: 65 to 74 years old	They have made one or more purchases	42.1
Total Persons	Age: 65 to 74 years old	They have purchased something in the last 12 months	36.3
Total Persons	Age: 65 to 74 years old	They have purchased something in the last 3 months	28.6
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Total	15,645,903
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	79.2
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	72.7
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	61.0
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Total	4,215,798
Total Persons	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	76.9
Total Persons	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	71.0
Total Persons	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	60.0
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Total	6,085,533
Total Persons	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	75.7
Total Persons	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	68.0
Total Persons	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	57.3
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Total	3,929,265
Total Persons	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	77.9
Total Persons	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	69.7
Total Persons	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	58.6
Total Persons	Habitat: Less than 10,000 inhabitants	Total	7,255,741
Total Persons	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	74.6
Total Persons	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	69.2
Total Persons	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	58.9
Total Persons	Size of the household: Households with 1 member	Total	3,763,284
Total Persons	Size of the household: Households with 1 member	They have made one or more purchases	71.9
Total Persons	Size of the household: Households with 1 member	They have purchased something in the last 12 months	62.8
Total Persons	Size of the household: Households with 1 member	They have purchased something in the last 3 months	51.2
Total Persons	Size of the household: Households with 2 members	Total	9,524,528
Total Persons	Size of the household: Households with 2 members	They have made one or more purchases	68.5
Total Persons	Size of the household: Households with 2 members	They have purchased something in the last 12 months	61.7
Total Persons	Size of the household: Households with 2 members	They have purchased something in the last 3 months	51.2
Total Persons	Size of the household: Households with 3 members	Total	9,946,641
Total Persons	Size of the household: Households with 3 members	They have made one or more purchases	79.3
Total Persons	Size of the household: Households with 3 members	They have purchased something in the last 12 months	73.0
Total Persons	Size of the household: Households with 3 members	They have purchased something in the last 3 months	61.8
Total Persons	Size of the household: Households with 4 members	Total	10,050,166
Total Persons	Size of the household: Households with 4 members	They have made one or more purchases	85.1
Total Persons	Size of the household: Households with 4 members	They have purchased something in the last 12 months	79.2
Total Persons	Size of the household: Households with 4 members	They have purchased something in the last 3 months	68.3
Total Persons	Size of the household: Households with 5 or more members	Total	3,847,621
Total Persons	Size of the household: Households with 5 or more members	They have made one or more purchases	79.1
Total Persons	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	73.1
Total Persons	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	60.3
Total Persons	Type of household: Single-person household	Total	3,763,284
Total Persons	Type of household: Single-person household	They have made one or more purchases	71.9
Total Persons	Type of household: Single-person household	They have purchased something in the last 12 months	62.8
Total Persons	Type of household: Single-person household	They have purchased something in the last 3 months	51.2
Total Persons	Type of household: Single parent living with a child	Total	4,435,757
Total Persons	Type of household: Single parent living with a child	They have made one or more purchases	79.4
Total Persons	Type of household: Single parent living with a child	They have purchased something in the last 12 months	71.7
Total Persons	Type of household: Single parent living with a child	They have purchased something in the last 3 months	59.3
Total Persons	Type of household: Couple living together without children	Total	5,991,457
Total Persons	Type of household: Couple living together without children	They have made one or more purchases	64.9
Total Persons	Type of household: Couple living together without children	They have purchased something in the last 12 months	58.8
Total Persons	Type of household: Couple living together without children	They have purchased something in the last 3 months	49.3
Total Persons	Type of household: Couple living together with children	Total	18,184,283
Total Persons	Type of household: Couple living together with children	They have made one or more purchases	83.1
Total Persons	Type of household: Couple living together with children	They have purchased something in the last 12 months	77.7
Total Persons	Type of household: Couple living together with children	They have purchased something in the last 3 months	66.5
Total Persons	Type of household: Other type of household	Total	4,757,459
Total Persons	Type of household: Other type of household	They have made one or more purchases	73.1
Total Persons	Type of household: Other type of household	They have purchased something in the last 12 months	64.7
Total Persons	Type of household: Other type of household	They have purchased something in the last 3 months	53.1
Total Persons	Cohabitation in couple: Living with your spouse	Total	16,891,556
Total Persons	Cohabitation in couple: Living with your spouse	They have made one or more purchases	72.9
Total Persons	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	67.1
Total Persons	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	56.5
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3,692,779
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	88.8
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	80.8
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	71.2
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Total	16,547,905
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	79.3
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	72.3
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	60.2
Total Persons	Nationality: Spanish	Total	31,413,968
Total Persons	Nationality: Spanish	They have made one or more purchases	77.7
Total Persons	Nationality: Spanish	They have purchased something in the last 12 months	71.4
Total Persons	Nationality: Spanish	They have purchased something in the last 3 months	60.5
Total Persons	Nationality: Foreign	Total	5,718,272
Total Persons	Nationality: Foreign	They have made one or more purchases	75.4
Total Persons	Nationality: Foreign	They have purchased something in the last 12 months	67.0
Total Persons	Nationality: Foreign	They have purchased something in the last 3 months	54.9
Internet users in the last 12 months	Total Persons	Total	35,915,298
Internet users in the last 12 months	Total Persons	They have made one or more purchases	79.9
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	73.1
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	61.6
Internet users in the last 12 months	Sex: Male	Total	17,836,039
Internet users in the last 12 months	Sex: Male	They have made one or more purchases	81.5
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 12 months	73.6
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 3 months	61.2
Internet users in the last 12 months	Sex: Female	Total	18,079,258
Internet users in the last 12 months	Sex: Female	They have made one or more purchases	78.4
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 12 months	72.7
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 3 months	62.1
Internet users in the last 12 months	Age: 16 to 24 years old	Total	4,844,888
Internet users in the last 12 months	Age: 16 to 24 years old	They have made one or more purchases	86.0
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	81.2
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	67.2
Internet users in the last 12 months	Age: 25 to 34 years old	Total	5,516,493
Internet users in the last 12 months	Age: 25 to 34 years old	They have made one or more purchases	94.3
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	89.0
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	76.2
Internet users in the last 12 months	Age: 35 to 44 years old	Total	6,469,060
Internet users in the last 12 months	Age: 35 to 44 years old	They have made one or more purchases	90.4
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	83.2
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	72.8
Internet users in the last 12 months	Age: 45 to 54 years old	Total	7,892,470
Internet users in the last 12 months	Age: 45 to 54 years old	They have made one or more purchases	84.3
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	76.9
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	65.1
Internet users in the last 12 months	Age: 55 to 64 years old	Total	6,733,547
Internet users in the last 12 months	Age: 55 to 64 years old	They have made one or more purchases	69.3
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	61.1
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	49.8
Internet users in the last 12 months	Age: 65 to 74 years old	Total	4,458,840
Internet users in the last 12 months	Age: 65 to 74 years old	They have made one or more purchases	48.8
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	42.0
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	33.1
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	15,275,869
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	81.1
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	74.5
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	62.5
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	4,081,707
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	79.4
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	73.3
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	61.9
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	5,890,082
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	78.3
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	70.3
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	59.2
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	3,764,928
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	81.3
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	72.7
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	61.2
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	6,902,711
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	78.4
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	72.8
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	62.0
Internet users in the last 12 months	Size of the household: Households with 1 member	Total	3,568,211
Internet users in the last 12 months	Size of the household: Households with 1 member	They have made one or more purchases	75.9
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	66.2
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	54.0
Internet users in the last 12 months	Size of the household: Households with 2 members	Total	8,976,953
Internet users in the last 12 months	Size of the household: Households with 2 members	They have made one or more purchases	72.7
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	65.5
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	54.4
Internet users in the last 12 months	Size of the household: Households with 3 members	Total	9,674,089
Internet users in the last 12 months	Size of the household: Households with 3 members	They have made one or more purchases	81.5
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	75.0
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	63.6
Internet users in the last 12 months	Size of the household: Households with 4 members	Total	9,957,360
Internet users in the last 12 months	Size of the household: Households with 4 members	They have made one or more purchases	85.9
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	79.9
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	68.9
Internet users in the last 12 months	Size of the household: Households with 5 or more members	Total	3,738,685
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have made one or more purchases	81.5
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	75.2
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	62.0
Internet users in the last 12 months	Type of household: Single-person household	Total	3,568,211
Internet users in the last 12 months	Type of household: Single-person household	They have made one or more purchases	75.9
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 12 months	66.2
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	54.0
Internet users in the last 12 months	Type of household: Single parent living with a child	Total	4,289,668
Internet users in the last 12 months	Type of household: Single parent living with a child	They have made one or more purchases	82.1
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	74.2
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	61.3
Internet users in the last 12 months	Type of household: Couple living together without children	Total	5,608,368
Internet users in the last 12 months	Type of household: Couple living together without children	They have made one or more purchases	69.3
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	62.8
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	52.7
Internet users in the last 12 months	Type of household: Couple living together with children	Total	17,901,004
Internet users in the last 12 months	Type of household: Couple living together with children	They have made one or more purchases	84.5
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	78.9
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	67.6
Internet users in the last 12 months	Type of household: Other type of household	Total	4,548,046
Internet users in the last 12 months	Type of household: Other type of household	They have made one or more purchases	76.4
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 12 months	67.7
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	55.6
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	Total	16,246,894
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	75.8
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	69.7
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	58.7
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3,670,285
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	89.3
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	81.3
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	71.6
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	15,998,119
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	82.0
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	74.7
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	62.3
Internet users in the last 12 months	Nationality: Spanish	Total	30,286,875
Internet users in the last 12 months	Nationality: Spanish	They have made one or more purchases	80.6
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 12 months	74.1
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	62.7
Internet users in the last 12 months	Nationality: Foreign	Total	5,628,422
Internet users in the last 12 months	Nationality: Foreign	They have made one or more purchases	76.6
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 12 months	68.1
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	55.8
Internet users in the last 3 months	Total Persons	Total	35,760,644
Internet users in the last 3 months	Total Persons	They have made one or more purchases	80.2
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	73.4
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	61.9
Internet users in the last 3 months	Sex: Male	Total	17,753,320
Internet users in the last 3 months	Sex: Male	They have made one or more purchases	81.8
Internet users in the last 3 months	Sex: Male	They have purchased something in the last 12 months	73.8
Internet users in the last 3 months	Sex: Male	They have purchased something in the last 3 months	61.4
Internet users in the last 3 months	Sex: Female	Total	18,007,325
Internet users in the last 3 months	Sex: Female	They have made one or more purchases	78.6
Internet users in the last 3 months	Sex: Female	They have purchased something in the last 12 months	72.9
Internet users in the last 3 months	Sex: Female	They have purchased something in the last 3 months	62.4
Internet users in the last 3 months	Age: 16 to 24 years old	Total	4,844,888
Internet users in the last 3 months	Age: 16 to 24 years old	They have made one or more purchases	86.0
Internet users in the last 3 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	81.2
Internet users in the last 3 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	67.2
Internet users in the last 3 months	Age: 25 to 34 years old	Total	5,498,661
Internet users in the last 3 months	Age: 25 to 34 years old	They have made one or more purchases	94.4
Internet users in the last 3 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	89.0
Internet users in the last 3 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	76.5
Internet users in the last 3 months	Age: 35 to 44 years old	Total	6,458,483
Internet users in the last 3 months	Age: 35 to 44 years old	They have made one or more purchases	90.5
Internet users in the last 3 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	83.3
Internet users in the last 3 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	72.9
Internet users in the last 3 months	Age: 45 to 54 years old	Total	7,855,143
Internet users in the last 3 months	Age: 45 to 54 years old	They have made one or more purchases	84.4
Internet users in the last 3 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	77.0
Internet users in the last 3 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	65.4
Internet users in the last 3 months	Age: 55 to 64 years old	Total	6,690,041
Internet users in the last 3 months	Age: 55 to 64 years old	They have made one or more purchases	69.7
Internet users in the last 3 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	61.4
Internet users in the last 3 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	50.1
Internet users in the last 3 months	Age: 65 to 74 years old	Total	4,413,428
Internet users in the last 3 months	Age: 65 to 74 years old	They have made one or more purchases	49.2
Internet users in the last 3 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	42.4
Internet users in the last 3 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	33.4
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	15,223,406
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	81.3
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	74.7
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	62.7
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Total	4,060,240
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	79.8
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	73.6
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	62.2
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Total	5,870,824
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	78.4
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	70.3
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	59.4
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Total	3,739,332
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	81.6
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	73.1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	61.6
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Total	6,866,843
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	78.6
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	73.0
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	62.3
Internet users in the last 3 months	Size of the household: Households with 1 member	Total	3,540,258
Internet users in the last 3 months	Size of the household: Households with 1 member	They have made one or more purchases	76.2
Internet users in the last 3 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	66.6
Internet users in the last 3 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	54.4
Internet users in the last 3 months	Size of the household: Households with 2 members	Total	8,924,509
Internet users in the last 3 months	Size of the household: Households with 2 members	They have made one or more purchases	73.1
Internet users in the last 3 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	65.8
Internet users in the last 3 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	54.7
Internet users in the last 3 months	Size of the household: Households with 3 members	Total	9,624,623
Internet users in the last 3 months	Size of the household: Households with 3 members	They have made one or more purchases	81.7
Internet users in the last 3 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	75.2
Internet users in the last 3 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	63.9
Internet users in the last 3 months	Size of the household: Households with 4 members	Total	9,932,569
Internet users in the last 3 months	Size of the household: Households with 4 members	They have made one or more purchases	86.0
Internet users in the last 3 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	80.1
Internet users in the last 3 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	69.1
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Total	3,738,685
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have made one or more purchases	81.5
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	75.2
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	62.0
Internet users in the last 3 months	Type of household: Single-person household	Total	3,540,258
Internet users in the last 3 months	Type of household: Single-person household	They have made one or more purchases	76.2
Internet users in the last 3 months	Type of household: Single-person household	They have purchased something in the last 12 months	66.6
Internet users in the last 3 months	Type of household: Single-person household	They have purchased something in the last 3 months	54.4
Internet users in the last 3 months	Type of household: Single parent living with a child	Total	4,246,733
Internet users in the last 3 months	Type of household: Single parent living with a child	They have made one or more purchases	82.4
Internet users in the last 3 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	74.6
Internet users in the last 3 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	62.0
Internet users in the last 3 months	Type of household: Couple living together without children	Total	5,586,304
Internet users in the last 3 months	Type of household: Couple living together without children	They have made one or more purchases	69.6
Internet users in the last 3 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	63.1
Internet users in the last 3 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	52.9
Internet users in the last 3 months	Type of household: Couple living together with children	Total	17,851,025
Internet users in the last 3 months	Type of household: Couple living together with children	They have made one or more purchases	84.6
Internet users in the last 3 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	79.0
Internet users in the last 3 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	67.8
Internet users in the last 3 months	Type of household: Other type of household	Total	4,536,323
Internet users in the last 3 months	Type of household: Other type of household	They have made one or more purchases	76.6
Internet users in the last 3 months	Type of household: Other type of household	They have purchased something in the last 12 months	67.9
Internet users in the last 3 months	Type of household: Other type of household	They have purchased something in the last 3 months	55.7
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Total	16,194,782
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	76.0
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	69.9
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	58.9
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3,656,759
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	89.5
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	81.5
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	71.9
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Total	15,909,104
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	82.2
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	75.0
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	62.6
Internet users in the last 3 months	Nationality: Spanish	Total	30,156,353
Internet users in the last 3 months	Nationality: Spanish	They have made one or more purchases	80.7
Internet users in the last 3 months	Nationality: Spanish	They have purchased something in the last 12 months	74.3
Internet users in the last 3 months	Nationality: Spanish	They have purchased something in the last 3 months	63.0
Internet users in the last 3 months	Nationality: Foreign	Total	5,604,291
Internet users in the last 3 months	Nationality: Foreign	They have made one or more purchases	77.0
Internet users in the last 3 months	Nationality: Foreign	They have purchased something in the last 12 months	68.4
Internet users in the last 3 months	Nationality: Foreign	They have purchased something in the last 3 months	56.0
Persons who have purchased via the Internet in the last 12 months	Total Persons	Total	26,270,049
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 3 months	84.3
Persons who have purchased via the Internet in the last 12 months	Sex: Male	Total	13,125,614
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have purchased something in the last 3 months	83.1
Persons who have purchased via the Internet in the last 12 months	Sex: Female	Total	13,144,435
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have purchased something in the last 3 months	85.4
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	Total	3,932,199
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	82.8
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	Total	4,907,338
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	85.7
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	Total	5,379,303
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	87.5
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	Total	6,066,540
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	84.7
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	Total	4,111,035
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	81.5
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	Total	1,873,634
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	78.8
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	11,375,919
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	83.9
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	2,993,450
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	84.4
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	4,138,460
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	84.3
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	2,738,906
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	84.1
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	5,023,313
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	85.1
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	Total	2,363,529
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	81.5
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	Total	5,879,374
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	83.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	Total	7,257,794
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	84.7
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	Total	7,957,623
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	86.2
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	Total	2,811,730
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	82.5
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	Total	2,363,529
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	81.5
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	Total	3,181,935
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	82.7
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	Total	3,524,799
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	83.8
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	Total	14,121,507
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	85.7
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	Total	3,078,281
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	82.1
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	Total	11,327,972
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	84.2
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	2,985,043
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	88.1
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	11,957,035
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	83.4
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	Total	22,436,651
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	84.7
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	Total	3,833,399
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have made one or more purchases	100.0
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have purchased something in the last 12 months	100.0
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	81.9