Grouping of activity (CNAE-25 section C-O, excl. L and group 951)	Main variables	Company size	Total
Total Companies	B.12% of companies that pay to advertise on the Internet (1)	Total	24,99
Total Companies	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	22,5
Total Companies	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	34,16
Total Companies	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	45,16
Total Companies	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	23,74
Total Companies	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	21,36
Total Companies	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	32,59
Total Companies	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	42,52
Total Companies	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	81,64
Total Companies	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	79,91
Total Companies	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	86,54
Total Companies	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	86,31
Total Companies	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	52,52
Total Companies	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	49,19
Total Companies	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	60,7
Total Companies	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	65,46
Total Companies	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	52,61
Total Companies	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	51,19
Total Companies	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	54,93
Total Companies	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	62,17
Total Companies	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	63,79
Total Companies	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	62,93
Total Companies	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	64,05
Total Companies	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	73,49
1. Total Industry (CNAE 10-39)	B.12% of companies that pay to advertise on the Internet (1)	Total	21,24
1. Total Industry (CNAE 10-39)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	19,31
1. Total Industry (CNAE 10-39)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	26,29
1. Total Industry (CNAE 10-39)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	36,71
1. Total Industry (CNAE 10-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	19,96
1. Total Industry (CNAE 10-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	18,31
1. Total Industry (CNAE 10-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	24,07
1. Total Industry (CNAE 10-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	34,07
1. Total Industry (CNAE 10-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	84,71
1. Total Industry (CNAE 10-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	84,67
1. Total Industry (CNAE 10-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	85,49
1. Total Industry (CNAE 10-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	82,9
1. Total Industry (CNAE 10-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	49,35
1. Total Industry (CNAE 10-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	47,83
1. Total Industry (CNAE 10-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	51,5
1. Total Industry (CNAE 10-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	58,44
1. Total Industry (CNAE 10-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	46,14
1. Total Industry (CNAE 10-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	45,67
1. Total Industry (CNAE 10-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	46,55
1. Total Industry (CNAE 10-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	49,66
1. Total Industry (CNAE 10-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	57,31
1. Total Industry (CNAE 10-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	53,84
1. Total Industry (CNAE 10-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	64,63
1. Total Industry (CNAE 10-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	71,13
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.12% of companies that pay to advertise on the Internet (1)	Total	22,77
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	20,72
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	29,84
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	41,38
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	21,09
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	18,96
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	28,71
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	39,14
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	87
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	86,66
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	88,79
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	85,39
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	47,52
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	45,95
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	48,94
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	60,93
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	44,42
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	44,09
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	45,54
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	44,71
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	58,4
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	57,12
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	56,52
1.1. Food, beverages, tobacco, textile industry, clothing, leather and footwear manufacturing, wood and cork industry, paper industry, and graphic arts and reproduction of engraved media (CNAE 10-18)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	78,5
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.12% of companies that pay to advertise on the Internet (1)	Total	21,62
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	18,54
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	25,44
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	40,17
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	20,25
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	18,06
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	21,46
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	38,48
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	91,47
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	93,31
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	91,15
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	83,23
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	49,88
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	50,45
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	44,75
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	56,84
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	38,92
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	40,97
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	30,3
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	45,33
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	51,66
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	43,33
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	64,48
1.2. Coke plants and petroleum refining, chemical industry, manufacture of pharmaceutical products, manufacture of rubber and plastic products, and manufacture of non-metallic mineral products (CNAE 19-23)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	67,34
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.12% of companies that pay to advertise on the Internet (1)	Total	17,52
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	17,49
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	16,67
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	24,1
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	16,86
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	16,9
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	15,87
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	21,72
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	84,07
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	86,13
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	72,78
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	78,07
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	39,66
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	38,45
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	43,95
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	54,82
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	46,19
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	47,35
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	35,64
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	63,46
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	54,54
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	51,32
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	72,57
1.3. Metallurgy and manufacture of metal products (CNAE 24-25)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	62,13
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.12% of companies that pay to advertise on the Internet (1)	Total	22,4
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	19,67
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	30,44
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	33,96
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	21,37
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	19,11
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	28,06
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	30,75
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	78,18
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	75,77
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	84,18
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	80,36
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	55,88
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	54,18
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	59,88
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	58,23
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	50,45
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	46,37
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	60,38
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	55,01
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	59,2
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	53,57
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	71,74
1.4. Computer, electronic and optical products, manufacture of electrical material and equipment, manufacture of machinery and mechanical equipment, manufacture of motor vehicles and other transport material, manufacture of furniture, other manufacturing industries, and repair, maintenance and installation of machinery and equipment (CNAE 26-33)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	69,6
1.5. Energy, gas, steam and water (CNAE 35-39)	B.12% of companies that pay to advertise on the Internet (1)	Total	17,83
1.5. Energy, gas, steam and water (CNAE 35-39)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	16,21
1.5. Energy, gas, steam and water (CNAE 35-39)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	18,73
1.5. Energy, gas, steam and water (CNAE 35-39)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	33,89
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	16,34
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	15,98
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	13,57
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	28,9
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	83,25
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	85,5
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	73,78
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	82,35
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	59,57
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	60,21
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	59,3
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	55,88
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	57,96
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	60,44
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	46,21
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	58,82
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	64,05
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	64,11
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	65,38
1.5. Energy, gas, steam and water (CNAE 35-39)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	61,76
2. Total Construction (CNAE 41-43)	B.12% of companies that pay to advertise on the Internet (1)	Total	12,97
2. Total Construction (CNAE 41-43)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	12,36
2. Total Construction (CNAE 41-43)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	17,18
2. Total Construction (CNAE 41-43)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	31,73
2. Total Construction (CNAE 41-43)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	11,81
2. Total Construction (CNAE 41-43)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	11,23
2. Total Construction (CNAE 41-43)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	15,99
2. Total Construction (CNAE 41-43)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	28,57
2. Total Construction (CNAE 41-43)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	73
2. Total Construction (CNAE 41-43)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	74,03
2. Total Construction (CNAE 41-43)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	65,06
2. Total Construction (CNAE 41-43)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	80,62
2. Total Construction (CNAE 41-43)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	49,87
2. Total Construction (CNAE 41-43)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	49,67
2. Total Construction (CNAE 41-43)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	51,7
2. Total Construction (CNAE 41-43)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	46,47
2. Total Construction (CNAE 41-43)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	56,76
2. Total Construction (CNAE 41-43)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	57,9
2. Total Construction (CNAE 41-43)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	48,45
2. Total Construction (CNAE 41-43)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	61,42
2. Total Construction (CNAE 41-43)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	53,45
2. Total Construction (CNAE 41-43)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	50,21
2. Total Construction (CNAE 41-43)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	74,01
2. Total Construction (CNAE 41-43)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	60,71
3. Total Services (CNAE 46-82, excl. 64-66)	B.12% of companies that pay to advertise on the Internet (1)	Total	29,56
3. Total Services (CNAE 46-82, excl. 64-66)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	26,61
3. Total Services (CNAE 46-82, excl. 64-66)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	40,3
3. Total Services (CNAE 46-82, excl. 64-66)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	49,71
3. Total Services (CNAE 46-82, excl. 64-66)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	28,3
3. Total Services (CNAE 46-82, excl. 64-66)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	25,43
3. Total Services (CNAE 46-82, excl. 64-66)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	38,97
3. Total Services (CNAE 46-82, excl. 64-66)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	47,09
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	81,72
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	79,34
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	88,22
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	87,61
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	53,68
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	49,51
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	63,78
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	68,38
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	53,96
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	51,86
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	57,62
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	66,26
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	66,7
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	67,03
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	63,24
3. Total Services (CNAE 46-82, excl. 64-66)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	74,69
3.1. Wholesale trade (CNAE 46)	B.12% of companies that pay to advertise on the Internet (1)	Total	30,68
3.1. Wholesale trade (CNAE 46)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	28,34
3.1. Wholesale trade (CNAE 46)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	37,04
3.1. Wholesale trade (CNAE 46)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	52,33
3.1. Wholesale trade (CNAE 46)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	29,66
3.1. Wholesale trade (CNAE 46)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	27,59
3.1. Wholesale trade (CNAE 46)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	34,91
3.1. Wholesale trade (CNAE 46)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	50,7
3.1. Wholesale trade (CNAE 46)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	86,48
3.1. Wholesale trade (CNAE 46)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	84,59
3.1. Wholesale trade (CNAE 46)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	93,73
3.1. Wholesale trade (CNAE 46)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	85,04
3.1. Wholesale trade (CNAE 46)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	52,05
3.1. Wholesale trade (CNAE 46)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	50,14
3.1. Wholesale trade (CNAE 46)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	54,05
3.1. Wholesale trade (CNAE 46)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	68,94
3.1. Wholesale trade (CNAE 46)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	50,16
3.1. Wholesale trade (CNAE 46)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	49,39
3.1. Wholesale trade (CNAE 46)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	49,41
3.1. Wholesale trade (CNAE 46)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	62,18
3.1. Wholesale trade (CNAE 46)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	62,34
3.1. Wholesale trade (CNAE 46)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	66,3
3.1. Wholesale trade (CNAE 46)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	47,52
3.1. Wholesale trade (CNAE 46)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	64,13
3.2. Retail trade (CNAE 47)	B.12% of companies that pay to advertise on the Internet (1)	Total	35,02
3.2. Retail trade (CNAE 47)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	31,17
3.2. Retail trade (CNAE 47)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	52,82
3.2. Retail trade (CNAE 47)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	74,38
3.2. Retail trade (CNAE 47)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	33,37
3.2. Retail trade (CNAE 47)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	29,69
3.2. Retail trade (CNAE 47)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	51,05
3.2. Retail trade (CNAE 47)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	68,78
3.2. Retail trade (CNAE 47)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	86,08
3.2. Retail trade (CNAE 47)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	86,01
3.2. Retail trade (CNAE 47)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	83,86
3.2. Retail trade (CNAE 47)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	92,24
3.2. Retail trade (CNAE 47)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	59,89
3.2. Retail trade (CNAE 47)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	57,4
3.2. Retail trade (CNAE 47)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	64,92
3.2. Retail trade (CNAE 47)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	74,86
3.2. Retail trade (CNAE 47)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	59,5
3.2. Retail trade (CNAE 47)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	57,57
3.2. Retail trade (CNAE 47)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	62,36
3.2. Retail trade (CNAE 47)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	73,61
3.2. Retail trade (CNAE 47)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	66,89
3.2. Retail trade (CNAE 47)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	65,36
3.2. Retail trade (CNAE 47)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	69,22
3.2. Retail trade (CNAE 47)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	77,98
3.3. Transport and storage (CNAE 49-53)	B.12% of companies that pay to advertise on the Internet (1)	Total	12,63
3.3. Transport and storage (CNAE 49-53)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	11,22
3.3. Transport and storage (CNAE 49-53)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	14,02
3.3. Transport and storage (CNAE 49-53)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	38,09
3.3. Transport and storage (CNAE 49-53)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	11,64
3.3. Transport and storage (CNAE 49-53)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	10,1
3.3. Transport and storage (CNAE 49-53)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	13,95
3.3. Transport and storage (CNAE 49-53)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	36,01
3.3. Transport and storage (CNAE 49-53)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	76,57
3.3. Transport and storage (CNAE 49-53)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	77,06
3.3. Transport and storage (CNAE 49-53)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	70,24
3.3. Transport and storage (CNAE 49-53)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	83,57
3.3. Transport and storage (CNAE 49-53)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	41,51
3.3. Transport and storage (CNAE 49-53)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	35,74
3.3. Transport and storage (CNAE 49-53)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	55,45
3.3. Transport and storage (CNAE 49-53)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	55,06
3.3. Transport and storage (CNAE 49-53)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	39,73
3.3. Transport and storage (CNAE 49-53)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	36,54
3.3. Transport and storage (CNAE 49-53)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	37,91
3.3. Transport and storage (CNAE 49-53)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	62,44
3.3. Transport and storage (CNAE 49-53)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	52,88
3.3. Transport and storage (CNAE 49-53)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	48,66
3.3. Transport and storage (CNAE 49-53)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	53,99
3.3. Transport and storage (CNAE 49-53)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	77,24
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.12% of companies that pay to advertise on the Internet (1)	Total	39,56
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	35,75
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	58,94
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	69,83
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	38,1
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	34,23
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	57,77
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	68,9
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	74,11
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	68,85
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	90,14
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	93,87
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	52,32
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	46,7
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	67,98
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	81,26
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	59,06
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	54,92
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	70,9
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	78,68
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	72,89
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	72,41
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	73
3.4. Hospitality: accommodation services and food and beverage services (CNAE 55-56)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	81,66
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.12% of companies that pay to advertise on the Internet (1)	Total	40,8
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	38,59
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	44,8
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	63,83
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	38,36
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	35,7
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	44,13
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	62,44
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	74,05
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	70,8
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	81,07
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	87,46
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	61,32
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	54,21
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	82,93
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	74,15
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	52,4
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	45,54
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	73,86
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	63,06
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	64,82
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	61,19
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	70,08
3.5. Publishing, broadcasting and content production and distribution (CNAE 58-60)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	86,69
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.12% of companies that pay to advertise on the Internet (1)	Total	39,04
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	36,33
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	44,91
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	52,39
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	37,94
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	35,23
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	44,03
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	50,36
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	81,83
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	81,15
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	82,81
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	84,88
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	57,41
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	54,71
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	60,61
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	71,94
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	55,63
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	55,05
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	51,96
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	74,38
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	72,64
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	70,27
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	75,7
3.6. Information and telecommunications, information technology (IT), and repair and maintenance of computers and communication equipment (CNAE 61-63 and 95.1)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	84,54
3.7. Real estate activities (CNAE 68)	B.12% of companies that pay to advertise on the Internet (1)	Total	50,01
3.7. Real estate activities (CNAE 68)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	51,2
3.7. Real estate activities (CNAE 68)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	40,04
3.7. Real estate activities (CNAE 68)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	61,15
3.7. Real estate activities (CNAE 68)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	48,48
3.7. Real estate activities (CNAE 68)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	50,44
3.7. Real estate activities (CNAE 68)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	33,64
3.7. Real estate activities (CNAE 68)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	58,6
3.7. Real estate activities (CNAE 68)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	83,08
3.7. Real estate activities (CNAE 68)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	81,49
3.7. Real estate activities (CNAE 68)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	93,55
3.7. Real estate activities (CNAE 68)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	100
3.7. Real estate activities (CNAE 68)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	54,45
3.7. Real estate activities (CNAE 68)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	50,65
3.7. Real estate activities (CNAE 68)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	82
3.7. Real estate activities (CNAE 68)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	86,96
3.7. Real estate activities (CNAE 68)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	64,4
3.7. Real estate activities (CNAE 68)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	65,39
3.7. Real estate activities (CNAE 68)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	48,77
3.7. Real estate activities (CNAE 68)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	82,61
3.7. Real estate activities (CNAE 68)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	72,75
3.7. Real estate activities (CNAE 68)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	71,87
3.7. Real estate activities (CNAE 68)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	81,19
3.7. Real estate activities (CNAE 68)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	73,91
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.12% of companies that pay to advertise on the Internet (1)	Total	22,69
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	19,42
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	37,6
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	39,42
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	21,82
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	18,7
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	36,31
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	36,48
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	82,59
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	80,59
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	88,26
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	83,55
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	51,2
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	46,21
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	63,5
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	61,77
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	46,89
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	43,35
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	53,5
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	63,63
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	63,9
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	62,6
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	65,48
3.8. Professional, scientific and technical activities (CNAE 69-75)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	73,84
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.12% of companies that pay to advertise on the Internet (1)	Total	22,79
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	18,32
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	37,29
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	35,34
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	21,26
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	16,79
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	36,36
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	32,11
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	89,3
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	89,3
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	90,69
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	84,95
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	55,46
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	49,27
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	67,88
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	54,57
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	51,49
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	50,89
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	53,54
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	48,72
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	62,54
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	67,55
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	51,16
3.9. Administrative activities and auxiliary services (incl. travel agencies) (CNAE 77-82)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	67,48
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.12% of companies that pay to advertise on the Internet (1)	Total	36,42
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.12% of companies that pay to advertise on the Internet (1)	From 10 to 49	33,48
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.12% of companies that pay to advertise on the Internet (1)	From 50 to 249	43,53
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.12% of companies that pay to advertise on the Internet (1)	From 250 and up	48,51
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	Total	35,34
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 10 to 49	32,6
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 50 to 249	42,08
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)	From 250 and up	46,23
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	Total	83,77
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 10 to 49	83,39
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 50 to 249	84,17
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)	From 250 and up	86,06
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	Total	59,11
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 10 to 49	56,22
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 50 to 249	62,54
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)	From 250 and up	74,74
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	Total	53,97
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 10 to 49	51,69
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 50 to 249	55,02
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)	From 250 and up	72,37
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	Total	69,86
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 10 to 49	68,26
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 50 to 249	70,55
4. ICT Sector (CNAE 261-264, 465, 582, 61, 62, 631, 951)	B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)	From 250 and up	82,95