Demographic characteristics;Last purchase;Total
Total Persons;Total Persons who have purchased via the Internet at least once;14.900.462
Total Persons;In the last month;39,7
Total Persons;More than 1 month and less than 3 months ago;24
Total Persons;More than 3 months and less than 1 year ago;22,9
Total Persons;More than 1 year ago;13,4
Sex: Male;Total Persons who have purchased via the Internet at least once;7.986.530
Sex: Male;In the last month;40,7
Sex: Male;More than 1 month and less than 3 months ago;23,9
Sex: Male;More than 3 months and less than 1 year ago;21,9
Sex: Male;More than 1 year ago;13,6
Sex: Female;Total Persons who have purchased via the Internet at least once;6.913.932
Sex: Female;In the last month;38,5
Sex: Female;More than 1 month and less than 3 months ago;24,1
Sex: Female;More than 3 months and less than 1 year ago;24,1
Sex: Female;More than 1 year ago;13,3
Age: 16 to 24 years old;Total Persons who have purchased via the Internet at least once;2.122.439
Age: 16 to 24 years old;In the last month;36,2
Age: 16 to 24 years old;More than 1 month and less than 3 months ago;27,1
Age: 16 to 24 years old;More than 3 months and less than 1 year ago;23,2
Age: 16 to 24 years old;More than 1 year ago;13,5
Age: 25 to 34 years old;Total Persons who have purchased via the Internet at least once;3.819.211
Age: 25 to 34 years old;In the last month;41,3
Age: 25 to 34 years old;More than 1 month and less than 3 months ago;22
Age: 25 to 34 years old;More than 3 months and less than 1 year ago;22,9
Age: 25 to 34 years old;More than 1 year ago;13,9
Age: 35 to 44 years old;Total Persons who have purchased via the Internet at least once;4.307.610
Age: 35 to 44 years old;In the last month;43,9
Age: 35 to 44 years old;More than 1 month and less than 3 months ago;23,4
Age: 35 to 44 years old;More than 3 months and less than 1 year ago;21,5
Age: 35 to 44 years old;More than 1 year ago;11,3
Age: 45 to 54 years old;Total Persons who have purchased via the Internet at least once;2.917.707
Age: 45 to 54 years old;In the last month;39,3
Age: 45 to 54 years old;More than 1 month and less than 3 months ago;25,9
Age: 45 to 54 years old;More than 3 months and less than 1 year ago;22,8
Age: 45 to 54 years old;More than 1 year ago;12
Age: 55 to 64 years old;Total Persons who have purchased via the Internet at least once;1.358.929
Age: 55 to 64 years old;In the last month;29,1
Age: 55 to 64 years old;More than 1 month and less than 3 months ago;25,4
Age: 55 to 64 years old;More than 3 months and less than 1 year ago;24,7
Age: 55 to 64 years old;More than 1 year ago;20,9
Age: 65 to 74 years old;Total Persons who have purchased via the Internet at least once;374.566
Age: 65 to 74 years old;In the last month;35
Age: 65 to 74 years old;More than 1 month and less than 3 months ago;14,7
Age: 65 to 74 years old;More than 3 months and less than 1 year ago;32,1
Age: 65 to 74 years old;More than 1 year ago;18,2
Habitat: 100,000 inhabitants and over and provincial capitals;Total Persons who have purchased via the Internet at least once;6.627.495
Habitat: 100,000 inhabitants and over and provincial capitals;In the last month;40,7
Habitat: 100,000 inhabitants and over and provincial capitals;More than 1 month and less than 3 months ago;23,6
Habitat: 100,000 inhabitants and over and provincial capitals;More than 3 months and less than 1 year ago;23,7
Habitat: 100,000 inhabitants and over and provincial capitals;More than 1 year ago;12
Habitat: From 50,000 to fewer than 100,000 inhabitants;Total Persons who have purchased via the Internet at least once;1.517.035
Habitat: From 50,000 to fewer than 100,000 inhabitants;In the last month;39,1
Habitat: From 50,000 to fewer than 100,000 inhabitants;More than 1 month and less than 3 months ago;22,7
Habitat: From 50,000 to fewer than 100,000 inhabitants;More than 3 months and less than 1 year ago;21,6
Habitat: From 50,000 to fewer than 100,000 inhabitants;More than 1 year ago;16,6
Habitat: From 20,000 to fewer than 50,000 inhabitants;Total Persons who have purchased via the Internet at least once;2.198.034
Habitat: From 20,000 to fewer than 50,000 inhabitants;In the last month;37,2
Habitat: From 20,000 to fewer than 50,000 inhabitants;More than 1 month and less than 3 months ago;25,6
Habitat: From 20,000 to fewer than 50,000 inhabitants;More than 3 months and less than 1 year ago;22,5
Habitat: From 20,000 to fewer than 50,000 inhabitants;More than 1 year ago;14,7
Habitat: From 10,000 to fewer than 20,000 inhabitants;Total Persons who have purchased via the Internet at least once;1.708.880
Habitat: From 10,000 to fewer than 20,000 inhabitants;In the last month;42,8
Habitat: From 10,000 to fewer than 20,000 inhabitants;More than 1 month and less than 3 months ago;22
Habitat: From 10,000 to fewer than 20,000 inhabitants;More than 3 months and less than 1 year ago;20,3
Habitat: From 10,000 to fewer than 20,000 inhabitants;More than 1 year ago;14,9
Habitat: Less than 10,000 inhabitants;Total Persons who have purchased via the Internet at least once;2.849.019
Habitat: Less than 10,000 inhabitants;In the last month;37,6
Habitat: Less than 10,000 inhabitants;More than 1 month and less than 3 months ago;25,6
Habitat: Less than 10,000 inhabitants;More than 3 months and less than 1 year ago;23,5
Habitat: Less than 10,000 inhabitants;More than 1 year ago;13,3
Size of the household: Households with 1 member;Total Persons who have purchased via the Internet at least once;893.877
Size of the household: Households with 1 member;In the last month;39,4
Size of the household: Households with 1 member;More than 1 month and less than 3 months ago;22,1
Size of the household: Households with 1 member;More than 3 months and less than 1 year ago;24,3
Size of the household: Households with 1 member;More than 1 year ago;14,2
Size of the household: Households with 2 members;Total Persons who have purchased via the Internet at least once;3.332.917
Size of the household: Households with 2 members;In the last month;41,5
Size of the household: Households with 2 members;More than 1 month and less than 3 months ago;21,5
Size of the household: Households with 2 members;More than 3 months and less than 1 year ago;24
Size of the household: Households with 2 members;More than 1 year ago;13,1
Size of the household: Households with 3 members;Total Persons who have purchased via the Internet at least once;4.328.059
Size of the household: Households with 3 members;In the last month;37,6
Size of the household: Households with 3 members;More than 1 month and less than 3 months ago;27,3
Size of the household: Households with 3 members;More than 3 months and less than 1 year ago;21,2
Size of the household: Households with 3 members;More than 1 year ago;13,8
Size of the household: Households with 4 members;Total Persons who have purchased via the Internet at least once;4.723.841
Size of the household: Households with 4 members;In the last month;40
Size of the household: Households with 4 members;More than 1 month and less than 3 months ago;23,5
Size of the household: Households with 4 members;More than 3 months and less than 1 year ago;23,7
Size of the household: Households with 4 members;More than 1 year ago;12,8
Size of the household: Households with 5 or more members;Total Persons who have purchased via the Internet at least once;1.621.768
Size of the household: Households with 5 or more members;In the last month;40,3
Size of the household: Households with 5 or more members;More than 1 month and less than 3 months ago;22,9
Size of the household: Households with 5 or more members;More than 3 months and less than 1 year ago;22,1
Size of the household: Households with 5 or more members;More than 1 year ago;14,7
Nationality: Spanish;Total Persons who have purchased via the Internet at least once;13.574.418
Nationality: Spanish;In the last month;39,8
Nationality: Spanish;More than 1 month and less than 3 months ago;24,1
Nationality: Spanish;More than 3 months and less than 1 year ago;22,7
Nationality: Spanish;More than 1 year ago;13,4
Nationality: Foreign;Total Persons who have purchased via the Internet at least once;1.326.044
Nationality: Foreign;In the last month;37,8
Nationality: Foreign;More than 1 month and less than 3 months ago;23,5
Nationality: Foreign;More than 3 months and less than 1 year ago;24,8
Nationality: Foreign;More than 1 year ago;13,9