Demographic characteristics;Last purchase;Total
Total Persons;Total Internet users in the last 3 months;26.248.344
Total Persons;They have purchsed in the last month;22,5
Total Persons;They have purchased between 1 month and 3 months ago;13,6
Total Persons;They have purchased between 3 months and 1 year ago;12,9
Total Persons;They have purchased in the last year;7,5
Total Persons;Persons who have not purchased via the Internet;43,4
Sex: Male;Total Internet users in the last 3 months;13.365.515
Sex: Male;They have purchsed in the last month;24,3
Sex: Male;They have purchased between 1 month and 3 months ago;14,3
Sex: Male;They have purchased between 3 months and 1 year ago;13
Sex: Male;They have purchased in the last year;8
Sex: Male;Persons who have not purchased via the Internet;40,5
Sex: Female;Total Internet users in the last 3 months;12.882.829
Sex: Female;They have purchsed in the last month;20,6
Sex: Female;They have purchased between 1 month and 3 months ago;12,9
Sex: Female;They have purchased between 3 months and 1 year ago;12,9
Sex: Female;They have purchased in the last year;7
Sex: Female;Persons who have not purchased via the Internet;46,5
Age: 16 to 24 years old;Total Internet users in the last 3 months;3.984.220
Age: 16 to 24 years old;They have purchsed in the last month;19,3
Age: 16 to 24 years old;They have purchased between 1 month and 3 months ago;14,4
Age: 16 to 24 years old;They have purchased between 3 months and 1 year ago;12,3
Age: 16 to 24 years old;They have purchased in the last year;7,2
Age: 16 to 24 years old;Persons who have not purchased via the Internet;46,7
Age: 25 to 34 years old;Total Internet users in the last 3 months;5.715.653
Age: 25 to 34 years old;They have purchsed in the last month;27,6
Age: 25 to 34 years old;They have purchased between 1 month and 3 months ago;14,7
Age: 25 to 34 years old;They have purchased between 3 months and 1 year ago;15,1
Age: 25 to 34 years old;They have purchased in the last year;9
Age: 25 to 34 years old;Persons who have not purchased via the Internet;33,5
Age: 35 to 44 years old;Total Internet users in the last 3 months;7.025.808
Age: 35 to 44 years old;They have purchsed in the last month;26,9
Age: 35 to 44 years old;They have purchased between 1 month and 3 months ago;14,3
Age: 35 to 44 years old;They have purchased between 3 months and 1 year ago;13,1
Age: 35 to 44 years old;They have purchased in the last year;6,8
Age: 35 to 44 years old;Persons who have not purchased via the Internet;38,8
Age: 45 to 54 years old;Total Internet users in the last 3 months;5.472.088
Age: 45 to 54 years old;They have purchsed in the last month;21
Age: 45 to 54 years old;They have purchased between 1 month and 3 months ago;13,8
Age: 45 to 54 years old;They have purchased between 3 months and 1 year ago;12,1
Age: 45 to 54 years old;They have purchased in the last year;6,4
Age: 45 to 54 years old;Persons who have not purchased via the Internet;46,8
Age: 55 to 64 years old;Total Internet users in the last 3 months;2.969.425
Age: 55 to 64 years old;They have purchsed in the last month;13,3
Age: 55 to 64 years old;They have purchased between 1 month and 3 months ago;11,6
Age: 55 to 64 years old;They have purchased between 3 months and 1 year ago;11,2
Age: 55 to 64 years old;They have purchased in the last year;9,3
Age: 55 to 64 years old;Persons who have not purchased via the Internet;54,6
Age: 65 to 74 years old;Total Internet users in the last 3 months;1.081.150
Age: 65 to 74 years old;They have purchsed in the last month;12,1
Age: 65 to 74 years old;They have purchased between 1 month and 3 months ago;5,1
Age: 65 to 74 years old;They have purchased between 3 months and 1 year ago;10,9
Age: 65 to 74 years old;They have purchased in the last year;6,1
Age: 65 to 74 years old;Persons who have not purchased via the Internet;65,9
Habitat: 100,000 inhabitants and over and provincial capitals;Total Internet users in the last 3 months;11.117.922
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchsed in the last month;24,3
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchased between 1 month and 3 months ago;14,1
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchased between 3 months and 1 year ago;14
Habitat: 100,000 inhabitants and over and provincial capitals;They have purchased in the last year;7,1
Habitat: 100,000 inhabitants and over and provincial capitals;Persons who have not purchased via the Internet;40,6
Habitat: From 50,000 to fewer than 100,000 inhabitants;Total Internet users in the last 3 months;2.839.071
Habitat: From 50,000 to fewer than 100,000 inhabitants;They have purchsed in the last month;20,9
Habitat: From 50,000 to fewer than 100,000 inhabitants;They have purchased between 1 month and 3 months ago;12,1
Habitat: From 50,000 to fewer than 100,000 inhabitants;They have purchased between 3 months and 1 year ago;11,6
Habitat: From 50,000 to fewer than 100,000 inhabitants;They have purchased in the last year;8,9
Habitat: From 50,000 to fewer than 100,000 inhabitants;Persons who have not purchased via the Internet;46,6
Habitat: From 20,000 to fewer than 50,000 inhabitants;Total Internet users in the last 3 months;4.081.026
Habitat: From 20,000 to fewer than 50,000 inhabitants;They have purchsed in the last month;20
Habitat: From 20,000 to fewer than 50,000 inhabitants;They have purchased between 1 month and 3 months ago;13,8
Habitat: From 20,000 to fewer than 50,000 inhabitants;They have purchased between 3 months and 1 year ago;12
Habitat: From 20,000 to fewer than 50,000 inhabitants;They have purchased in the last year;7,9
Habitat: From 20,000 to fewer than 50,000 inhabitants;Persons who have not purchased via the Internet;46,2
Habitat: From 10,000 to fewer than 20,000 inhabitants;Total Internet users in the last 3 months;3.042.196
Habitat: From 10,000 to fewer than 20,000 inhabitants;They have purchsed in the last month;24
Habitat: From 10,000 to fewer than 20,000 inhabitants;They have purchased between 1 month and 3 months ago;12,4
Habitat: From 10,000 to fewer than 20,000 inhabitants;They have purchased between 3 months and 1 year ago;11,4
Habitat: From 10,000 to fewer than 20,000 inhabitants;They have purchased in the last year;8,2
Habitat: From 10,000 to fewer than 20,000 inhabitants;Persons who have not purchased via the Internet;44
Habitat: Less than 10,000 inhabitants;Total Internet users in the last 3 months;5.168.128
Habitat: Less than 10,000 inhabitants;They have purchsed in the last month;20,7
Habitat: Less than 10,000 inhabitants;They have purchased between 1 month and 3 months ago;14,1
Habitat: Less than 10,000 inhabitants;They have purchased between 3 months and 1 year ago;12,9
Habitat: Less than 10,000 inhabitants;They have purchased in the last year;7
Habitat: Less than 10,000 inhabitants;Persons who have not purchased via the Internet;45,3
Size of the household: Households with 1 member;Total Internet users in the last 3 months;1.486.321
Size of the household: Households with 1 member;They have purchsed in the last month;23,7
Size of the household: Households with 1 member;They have purchased between 1 month and 3 months ago;13,3
Size of the household: Households with 1 member;They have purchased between 3 months and 1 year ago;14,5
Size of the household: Households with 1 member;They have purchased in the last year;8,4
Size of the household: Households with 1 member;Persons who have not purchased via the Internet;40,1
Size of the household: Households with 2 members;Total Internet users in the last 3 months;5.743.073
Size of the household: Households with 2 members;They have purchsed in the last month;24,1
Size of the household: Households with 2 members;They have purchased between 1 month and 3 months ago;12,5
Size of the household: Households with 2 members;They have purchased between 3 months and 1 year ago;13,7
Size of the household: Households with 2 members;They have purchased in the last year;7,5
Size of the household: Households with 2 members;Persons who have not purchased via the Internet;42,2
Size of the household: Households with 3 members;Total Internet users in the last 3 months;7.642.765
Size of the household: Households with 3 members;They have purchsed in the last month;21,3
Size of the household: Households with 3 members;They have purchased between 1 month and 3 months ago;15,5
Size of the household: Households with 3 members;They have purchased between 3 months and 1 year ago;12
Size of the household: Households with 3 members;They have purchased in the last year;7,7
Size of the household: Households with 3 members;Persons who have not purchased via the Internet;43,5
Size of the household: Households with 4 members;Total Internet users in the last 3 months;8.321.158
Size of the household: Households with 4 members;They have purchsed in the last month;22,7
Size of the household: Households with 4 members;They have purchased between 1 month and 3 months ago;13,3
Size of the household: Households with 4 members;They have purchased between 3 months and 1 year ago;13,4
Size of the household: Households with 4 members;They have purchased in the last year;7,1
Size of the household: Households with 4 members;Persons who have not purchased via the Internet;43,4
Size of the household: Households with 5 or more members;Total Internet users in the last 3 months;3.055.028
Size of the household: Households with 5 or more members;They have purchsed in the last month;21,4
Size of the household: Households with 5 or more members;They have purchased between 1 month and 3 months ago;12,2
Size of the household: Households with 5 or more members;They have purchased between 3 months and 1 year ago;11,6
Size of the household: Households with 5 or more members;They have purchased in the last year;7,6
Size of the household: Households with 5 or more members;Persons who have not purchased via the Internet;47,2
Nationality: Spanish;Total Internet users in the last 3 months;23.248.648
Nationality: Spanish;They have purchsed in the last month;23,3
Nationality: Spanish;They have purchased between 1 month and 3 months ago;14
Nationality: Spanish;They have purchased between 3 months and 1 year ago;13,2
Nationality: Spanish;They have purchased in the last year;7,7
Nationality: Spanish;Persons who have not purchased via the Internet;41,8
Nationality: Foreign;Total Internet users in the last 3 months;2.999.696
Nationality: Foreign;They have purchsed in the last month;16,7
Nationality: Foreign;They have purchased between 1 month and 3 months ago;10,4
Nationality: Foreign;They have purchased between 3 months and 1 year ago;10,8
Nationality: Foreign;They have purchased in the last year;5,9
Nationality: Foreign;Persons who have not purchased via the Internet;56,2