Reference population;Demographic characteristics;Frequency of use for purchasing;Total
Total Persons;Total Persons;Total;37,132,240
Total Persons;Total Persons;They have made one or more purchases;77.3
Total Persons;Total Persons;They have purchased something in the last 12 months;70.7
Total Persons;Total Persons;They have purchased something in the last 3 months;59.6
Total Persons;Sex: Male;Total;18,473,565
Total Persons;Sex: Male;They have made one or more purchases;78.7
Total Persons;Sex: Male;They have purchased something in the last 12 months;71.1
Total Persons;Sex: Male;They have purchased something in the last 3 months;59.1
Total Persons;Sex: Female;Total;18,658,675
Total Persons;Sex: Female;They have made one or more purchases;76.0
Total Persons;Sex: Female;They have purchased something in the last 12 months;70.4
Total Persons;Sex: Female;They have purchased something in the last 3 months;60.2
Total Persons;Age: 16 to 24 years old;Total;4,860,982
Total Persons;Age: 16 to 24 years old;They have made one or more purchases;85.7
Total Persons;Age: 16 to 24 years old;They have purchased something in the last 12 months;80.9
Total Persons;Age: 16 to 24 years old;They have purchased something in the last 3 months;67.0
Total Persons;Age: 25 to 34 years old;Total;5,561,704
Total Persons;Age: 25 to 34 years old;They have made one or more purchases;93.5
Total Persons;Age: 25 to 34 years old;They have purchased something in the last 12 months;88.2
Total Persons;Age: 25 to 34 years old;They have purchased something in the last 3 months;75.6
Total Persons;Age: 35 to 44 years old;Total;6,531,504
Total Persons;Age: 35 to 44 years old;They have made one or more purchases;89.5
Total Persons;Age: 35 to 44 years old;They have purchased something in the last 12 months;82.4
Total Persons;Age: 35 to 44 years old;They have purchased something in the last 3 months;72.1
Total Persons;Age: 45 to 54 years old;Total;8,002,164
Total Persons;Age: 45 to 54 years old;They have made one or more purchases;83.1
Total Persons;Age: 45 to 54 years old;They have purchased something in the last 12 months;75.8
Total Persons;Age: 45 to 54 years old;They have purchased something in the last 3 months;64.2
Total Persons;Age: 55 to 64 years old;Total;7,009,895
Total Persons;Age: 55 to 64 years old;They have made one or more purchases;66.6
Total Persons;Age: 55 to 64 years old;They have purchased something in the last 12 months;58.6
Total Persons;Age: 55 to 64 years old;They have purchased something in the last 3 months;47.8
Total Persons;Age: 65 to 74 years old;Total;5,165,991
Total Persons;Age: 65 to 74 years old;They have made one or more purchases;42.1
Total Persons;Age: 65 to 74 years old;They have purchased something in the last 12 months;36.3
Total Persons;Age: 65 to 74 years old;They have purchased something in the last 3 months;28.6
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Total;15,645,903
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;79.2
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;72.7
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;61.0
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Total;4,215,798
Total Persons;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;76.9
Total Persons;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;71.0
Total Persons;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;60.0
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Total;6,085,533
Total Persons;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;75.7
Total Persons;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;68.0
Total Persons;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;57.3
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Total;3,929,265
Total Persons;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;77.9
Total Persons;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;69.7
Total Persons;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;58.6
Total Persons;Habitat: Less than 10,000 inhabitants;Total;7,255,741
Total Persons;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;74.6
Total Persons;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;69.2
Total Persons;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;58.9
Total Persons;Size of the household: Households with 1 member;Total;3,763,284
Total Persons;Size of the household: Households with 1 member;They have made one or more purchases;71.9
Total Persons;Size of the household: Households with 1 member;They have purchased something in the last 12 months;62.8
Total Persons;Size of the household: Households with 1 member;They have purchased something in the last 3 months;51.2
Total Persons;Size of the household: Households with 2 members;Total;9,524,528
Total Persons;Size of the household: Households with 2 members;They have made one or more purchases;68.5
Total Persons;Size of the household: Households with 2 members;They have purchased something in the last 12 months;61.7
Total Persons;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51.2
Total Persons;Size of the household: Households with 3 members;Total;9,946,641
Total Persons;Size of the household: Households with 3 members;They have made one or more purchases;79.3
Total Persons;Size of the household: Households with 3 members;They have purchased something in the last 12 months;73.0
Total Persons;Size of the household: Households with 3 members;They have purchased something in the last 3 months;61.8
Total Persons;Size of the household: Households with 4 members;Total;10,050,166
Total Persons;Size of the household: Households with 4 members;They have made one or more purchases;85.1
Total Persons;Size of the household: Households with 4 members;They have purchased something in the last 12 months;79.2
Total Persons;Size of the household: Households with 4 members;They have purchased something in the last 3 months;68.3
Total Persons;Size of the household: Households with 5 or more members;Total;3,847,621
Total Persons;Size of the household: Households with 5 or more members;They have made one or more purchases;79.1
Total Persons;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;73.1
Total Persons;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;60.3
Total Persons;Type of household: Single-person household;Total;3,763,284
Total Persons;Type of household: Single-person household;They have made one or more purchases;71.9
Total Persons;Type of household: Single-person household;They have purchased something in the last 12 months;62.8
Total Persons;Type of household: Single-person household;They have purchased something in the last 3 months;51.2
Total Persons;Type of household: Single parent living with a child;Total;4,435,757
Total Persons;Type of household: Single parent living with a child;They have made one or more purchases;79.4
Total Persons;Type of household: Single parent living with a child;They have purchased something in the last 12 months;71.7
Total Persons;Type of household: Single parent living with a child;They have purchased something in the last 3 months;59.3
Total Persons;Type of household: Couple living together without children;Total;5,991,457
Total Persons;Type of household: Couple living together without children;They have made one or more purchases;64.9
Total Persons;Type of household: Couple living together without children;They have purchased something in the last 12 months;58.8
Total Persons;Type of household: Couple living together without children;They have purchased something in the last 3 months;49.3
Total Persons;Type of household: Couple living together with children;Total;18,184,283
Total Persons;Type of household: Couple living together with children;They have made one or more purchases;83.1
Total Persons;Type of household: Couple living together with children;They have purchased something in the last 12 months;77.7
Total Persons;Type of household: Couple living together with children;They have purchased something in the last 3 months;66.5
Total Persons;Type of household: Other type of household;Total;4,757,459
Total Persons;Type of household: Other type of household;They have made one or more purchases;73.1
Total Persons;Type of household: Other type of household;They have purchased something in the last 12 months;64.7
Total Persons;Type of household: Other type of household;They have purchased something in the last 3 months;53.1
Total Persons;Cohabitation in couple: Living with your spouse;Total;16,891,556
Total Persons;Cohabitation in couple: Living with your spouse;They have made one or more purchases;72.9
Total Persons;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;67.1
Total Persons;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;56.5
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3,692,779
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;88.8
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;80.8
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;71.2
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Total;16,547,905
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;79.3
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;72.3
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;60.2
Total Persons;Nationality: Spanish;Total;31,413,968
Total Persons;Nationality: Spanish;They have made one or more purchases;77.7
Total Persons;Nationality: Spanish;They have purchased something in the last 12 months;71.4
Total Persons;Nationality: Spanish;They have purchased something in the last 3 months;60.5
Total Persons;Nationality: Foreign;Total;5,718,272
Total Persons;Nationality: Foreign;They have made one or more purchases;75.4
Total Persons;Nationality: Foreign;They have purchased something in the last 12 months;67.0
Total Persons;Nationality: Foreign;They have purchased something in the last 3 months;54.9
Internet users in the last 12 months;Total Persons;Total;35,915,298
Internet users in the last 12 months;Total Persons;They have made one or more purchases;79.9
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;73.1
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;61.6
Internet users in the last 12 months;Sex: Male;Total;17,836,039
Internet users in the last 12 months;Sex: Male;They have made one or more purchases;81.5
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 12 months;73.6
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 3 months;61.2
Internet users in the last 12 months;Sex: Female;Total;18,079,258
Internet users in the last 12 months;Sex: Female;They have made one or more purchases;78.4
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 12 months;72.7
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 3 months;62.1
Internet users in the last 12 months;Age: 16 to 24 years old;Total;4,844,888
Internet users in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;86.0
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;81.2
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;67.2
Internet users in the last 12 months;Age: 25 to 34 years old;Total;5,516,493
Internet users in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;94.3
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;89.0
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;76.2
Internet users in the last 12 months;Age: 35 to 44 years old;Total;6,469,060
Internet users in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;90.4
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;83.2
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;72.8
Internet users in the last 12 months;Age: 45 to 54 years old;Total;7,892,470
Internet users in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;84.3
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;76.9
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;65.1
Internet users in the last 12 months;Age: 55 to 64 years old;Total;6,733,547
Internet users in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;69.3
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;61.1
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;49.8
Internet users in the last 12 months;Age: 65 to 74 years old;Total;4,458,840
Internet users in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;48.8
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;42.0
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;33.1
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;15,275,869
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;81.1
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;74.5
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;62.5
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;4,081,707
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;79.4
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;73.3
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;61.9
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;5,890,082
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;78.3
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;70.3
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;59.2
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;3,764,928
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;81.3
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;72.7
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;61.2
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;6,902,711
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;78.4
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;72.8
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;62.0
Internet users in the last 12 months;Size of the household: Households with 1 member;Total;3,568,211
Internet users in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;75.9
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;66.2
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;54.0
Internet users in the last 12 months;Size of the household: Households with 2 members;Total;8,976,953
Internet users in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;72.7
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;65.5
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;54.4
Internet users in the last 12 months;Size of the household: Households with 3 members;Total;9,674,089
Internet users in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;81.5
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;75.0
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;63.6
Internet users in the last 12 months;Size of the household: Households with 4 members;Total;9,957,360
Internet users in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;85.9
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;79.9
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;68.9
Internet users in the last 12 months;Size of the household: Households with 5 or more members;Total;3,738,685
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;81.5
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;75.2
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;62.0
Internet users in the last 12 months;Type of household: Single-person household;Total;3,568,211
Internet users in the last 12 months;Type of household: Single-person household;They have made one or more purchases;75.9
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;66.2
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;54.0
Internet users in the last 12 months;Type of household: Single parent living with a child;Total;4,289,668
Internet users in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;82.1
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;74.2
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;61.3
Internet users in the last 12 months;Type of household: Couple living together without children;Total;5,608,368
Internet users in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;69.3
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;62.8
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;52.7
Internet users in the last 12 months;Type of household: Couple living together with children;Total;17,901,004
Internet users in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;84.5
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;78.9
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;67.6
Internet users in the last 12 months;Type of household: Other type of household;Total;4,548,046
Internet users in the last 12 months;Type of household: Other type of household;They have made one or more purchases;76.4
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;67.7
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;55.6
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;Total;16,246,894
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;75.8
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;69.7
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;58.7
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3,670,285
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;89.3
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;81.3
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;71.6
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;15,998,119
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;82.0
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;74.7
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;62.3
Internet users in the last 12 months;Nationality: Spanish;Total;30,286,875
Internet users in the last 12 months;Nationality: Spanish;They have made one or more purchases;80.6
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;74.1
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;62.7
Internet users in the last 12 months;Nationality: Foreign;Total;5,628,422
Internet users in the last 12 months;Nationality: Foreign;They have made one or more purchases;76.6
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;68.1
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;55.8
Internet users in the last 3 months;Total Persons;Total;35,760,644
Internet users in the last 3 months;Total Persons;They have made one or more purchases;80.2
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;73.4
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;61.9
Internet users in the last 3 months;Sex: Male;Total;17,753,320
Internet users in the last 3 months;Sex: Male;They have made one or more purchases;81.8
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 12 months;73.8
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 3 months;61.4
Internet users in the last 3 months;Sex: Female;Total;18,007,325
Internet users in the last 3 months;Sex: Female;They have made one or more purchases;78.6
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 12 months;72.9
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 3 months;62.4
Internet users in the last 3 months;Age: 16 to 24 years old;Total;4,844,888
Internet users in the last 3 months;Age: 16 to 24 years old;They have made one or more purchases;86.0
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;81.2
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;67.2
Internet users in the last 3 months;Age: 25 to 34 years old;Total;5,498,661
Internet users in the last 3 months;Age: 25 to 34 years old;They have made one or more purchases;94.4
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;89.0
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;76.5
Internet users in the last 3 months;Age: 35 to 44 years old;Total;6,458,483
Internet users in the last 3 months;Age: 35 to 44 years old;They have made one or more purchases;90.5
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;83.3
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;72.9
Internet users in the last 3 months;Age: 45 to 54 years old;Total;7,855,143
Internet users in the last 3 months;Age: 45 to 54 years old;They have made one or more purchases;84.4
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;77.0
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;65.4
Internet users in the last 3 months;Age: 55 to 64 years old;Total;6,690,041
Internet users in the last 3 months;Age: 55 to 64 years old;They have made one or more purchases;69.7
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;61.4
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;50.1
Internet users in the last 3 months;Age: 65 to 74 years old;Total;4,413,428
Internet users in the last 3 months;Age: 65 to 74 years old;They have made one or more purchases;49.2
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;42.4
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;33.4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;15,223,406
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;81.3
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;74.7
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;62.7
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Total;4,060,240
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;79.8
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;73.6
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;62.2
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Total;5,870,824
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;78.4
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;70.3
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;59.4
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Total;3,739,332
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;81.6
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;73.1
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;61.6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Total;6,866,843
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;78.6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;73.0
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;62.3
Internet users in the last 3 months;Size of the household: Households with 1 member;Total;3,540,258
Internet users in the last 3 months;Size of the household: Households with 1 member;They have made one or more purchases;76.2
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;66.6
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;54.4
Internet users in the last 3 months;Size of the household: Households with 2 members;Total;8,924,509
Internet users in the last 3 months;Size of the household: Households with 2 members;They have made one or more purchases;73.1
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;65.8
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;54.7
Internet users in the last 3 months;Size of the household: Households with 3 members;Total;9,624,623
Internet users in the last 3 months;Size of the household: Households with 3 members;They have made one or more purchases;81.7
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;75.2
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;63.9
Internet users in the last 3 months;Size of the household: Households with 4 members;Total;9,932,569
Internet users in the last 3 months;Size of the household: Households with 4 members;They have made one or more purchases;86.0
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;80.1
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;69.1
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Total;3,738,685
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have made one or more purchases;81.5
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;75.2
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;62.0
Internet users in the last 3 months;Type of household: Single-person household;Total;3,540,258
Internet users in the last 3 months;Type of household: Single-person household;They have made one or more purchases;76.2
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 12 months;66.6
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 3 months;54.4
Internet users in the last 3 months;Type of household: Single parent living with a child;Total;4,246,733
Internet users in the last 3 months;Type of household: Single parent living with a child;They have made one or more purchases;82.4
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;74.6
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;62.0
Internet users in the last 3 months;Type of household: Couple living together without children;Total;5,586,304
Internet users in the last 3 months;Type of household: Couple living together without children;They have made one or more purchases;69.6
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;63.1
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;52.9
Internet users in the last 3 months;Type of household: Couple living together with children;Total;17,851,025
Internet users in the last 3 months;Type of household: Couple living together with children;They have made one or more purchases;84.6
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;79.0
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;67.8
Internet users in the last 3 months;Type of household: Other type of household;Total;4,536,323
Internet users in the last 3 months;Type of household: Other type of household;They have made one or more purchases;76.6
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 12 months;67.9
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 3 months;55.7
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Total;16,194,782
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;76.0
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;69.9
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;58.9
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3,656,759
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;89.5
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;81.5
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;71.9
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Total;15,909,104
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;82.2
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;75.0
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;62.6
Internet users in the last 3 months;Nationality: Spanish;Total;30,156,353
Internet users in the last 3 months;Nationality: Spanish;They have made one or more purchases;80.7
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 12 months;74.3
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 3 months;63.0
Internet users in the last 3 months;Nationality: Foreign;Total;5,604,291
Internet users in the last 3 months;Nationality: Foreign;They have made one or more purchases;77.0
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 12 months;68.4
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 3 months;56.0
Persons who have purchased via the Internet in the last 12 months;Total Persons;Total;26,270,049
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchased something in the last 3 months;84.3
Persons who have purchased via the Internet in the last 12 months;Sex: Male;Total;13,125,614
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have purchased something in the last 3 months;83.1
Persons who have purchased via the Internet in the last 12 months;Sex: Female;Total;13,144,435
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have purchased something in the last 3 months;85.4
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;Total;3,932,199
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;82.8
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;Total;4,907,338
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;85.7
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;Total;5,379,303
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;87.5
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;Total;6,066,540
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;84.7
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;Total;4,111,035
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;81.5
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;Total;1,873,634
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;78.8
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;11,375,919
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;83.9
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;2,993,450
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;84.4
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;4,138,460
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;84.3
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;2,738,906
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;84.1
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;5,023,313
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;85.1
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;Total;2,363,529
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;81.5
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;Total;5,879,374
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;83.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;Total;7,257,794
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;84.7
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;Total;7,957,623
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;86.2
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;Total;2,811,730
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;82.5
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;Total;2,363,529
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;81.5
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;Total;3,181,935
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;82.7
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;Total;3,524,799
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;83.8
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;Total;14,121,507
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;85.7
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;Total;3,078,281
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;82.1
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;Total;11,327,972
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;84.2
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;2,985,043
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;88.1
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;11,957,035
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;83.4
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;Total;22,436,651
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;84.7
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;Total;3,833,399
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have made one or more purchases;100.0
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;100.0
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;81.9