Main variables	Total
D.10 % of enterprises that pay to advertise on the Internet (1)	10,78
D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	9,69
D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3)	66,3
D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3)	29,8
D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3)	33,75
D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3)	60,18
D.12 % of enterprises that use electronic signatures in a communication sent from their company (1)	48,97
D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2)	15,62
D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2)	97,06