Population class	Demographic characteristics	Frequency of use for purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	34.910.798
Total Persons  (16 to 74 years old)	Total Persons	They have made one or more purchases	62
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 12 months	58
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	46,9
Total Persons  (16 to 74 years old)	Total Persons	They have purchsed in the last month	33,2
Total Persons  (16 to 74 years old)	Sex: Male	Total	17.316.322
Total Persons  (16 to 74 years old)	Sex: Male	They have made one or more purchases	63,3
Total Persons  (16 to 74 years old)	Sex: Male	They have purchased something in the last 12 months	59,1
Total Persons  (16 to 74 years old)	Sex: Male	They have purchased something in the last 3 months	48
Total Persons  (16 to 74 years old)	Sex: Male	They have purchsed in the last month	33,9
Total Persons  (16 to 74 years old)	Sex: Female	Total	17.594.476
Total Persons  (16 to 74 years old)	Sex: Female	They have made one or more purchases	60,7
Total Persons  (16 to 74 years old)	Sex: Female	They have purchased something in the last 12 months	57
Total Persons  (16 to 74 years old)	Sex: Female	They have purchased something in the last 3 months	45,8
Total Persons  (16 to 74 years old)	Sex: Female	They have purchsed in the last month	32,5
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Total	4.147.972
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have made one or more purchases	74,2
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have purchased something in the last 12 months	71
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have purchased something in the last 3 months	56,4
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have purchsed in the last month	34,6
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Total	5.290.198
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have made one or more purchases	83,3
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have purchased something in the last 12 months	80,6
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have purchased something in the last 3 months	67,2
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have purchsed in the last month	50,3
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Total	7.353.852
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have made one or more purchases	75,2
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have purchased something in the last 12 months	71,8
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have purchased something in the last 3 months	59,9
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have purchsed in the last month	45,4
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Total	7.452.370
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have made one or more purchases	63,9
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have purchased something in the last 12 months	58,8
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have purchased something in the last 3 months	46,5
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have purchsed in the last month	33,7
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Total	6.100.400
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have made one or more purchases	47
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have purchased something in the last 12 months	41,7
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have purchased something in the last 3 months	32,9
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have purchsed in the last month	21,5
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Total	4.566.006
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have made one or more purchases	21,8
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have purchased something in the last 12 months	18,4
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have purchased something in the last 3 months	13,5
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have purchsed in the last month	7,2
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.537.063
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	66,2
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	62,5
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	51,4
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchsed in the last month	35,9
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Total	4.349.791
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	64,2
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	59,3
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	47
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have purchsed in the last month	32,8
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Total	5.366.596
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	58,3
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	54,2
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	42,7
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have purchsed in the last month	31,1
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Total	3.968.647
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	57,5
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	53,6
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	43,4
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have purchsed in the last month	29,7
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Total	6.688.701
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	57,1
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	53,1
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	42,7
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have purchsed in the last month	31,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Total	3.495.124
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have made one or more purchases	55,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have purchased something in the last 12 months	50,6
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have purchased something in the last 3 months	40,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have purchsed in the last month	28
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Total	9.849.802
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have made one or more purchases	50,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have purchased something in the last 12 months	46,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have purchased something in the last 3 months	37,5
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have purchsed in the last month	27,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Total	9.855.186
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have made one or more purchases	65,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have purchased something in the last 12 months	61,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have purchased something in the last 3 months	49,7
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have purchsed in the last month	34
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Total	8.800.153
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have made one or more purchases	74,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have purchased something in the last 12 months	70,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have purchased something in the last 3 months	57,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have purchsed in the last month	41,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Total	2.910.533
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have made one or more purchases	59,6
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	57,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	46,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have purchsed in the last month	33,5
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Total	3.495.124
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have made one or more purchases	55,9
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have purchased something in the last 12 months	50,6
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have purchased something in the last 3 months	40,2
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have purchsed in the last month	28
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Total	3.904.563
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have made one or more purchases	64,3
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have purchased something in the last 12 months	60,6
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have purchased something in the last 3 months	47,3
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have purchsed in the last month	32,6
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Total	6.494.987
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have made one or more purchases	48,2
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have purchased something in the last 12 months	44,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have purchased something in the last 3 months	36,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have purchsed in the last month	26,6
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Total	17.217.939
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have made one or more purchases	69,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have purchased something in the last 12 months	65,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have purchased something in the last 3 months	54
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have purchsed in the last month	38,4
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Total	3.798.185
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have made one or more purchases	53,5
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have purchased something in the last 12 months	49,6
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have purchased something in the last 3 months	38
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have purchsed in the last month	26,4
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Total	17.243.315
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have made one or more purchases	55,6
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	51,6
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	42,4
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have purchsed in the last month	31
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.250.694
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	78,8
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	74,9
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	62,4
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchsed in the last month	48,4
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Total	14.416.788
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	65,9
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	61,9
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	48,8
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have purchsed in the last month	32,4
Total Persons  (16 to 74 years old)	Nationality: Spanish	Total	30.886.943
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have made one or more purchases	63,4
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have purchased something in the last 12 months	59,5
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have purchased something in the last 3 months	48,6
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have purchsed in the last month	34,5
Total Persons  (16 to 74 years old)	Nationality: Foreign	Total	4.023.855
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have made one or more purchases	51,2
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have purchased something in the last 12 months	46,3
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have purchased something in the last 3 months	33,9
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have purchsed in the last month	23,2
Internet users in the last 12 months	Total Persons	Total	31.768.287
Internet users in the last 12 months	Total Persons	They have made one or more purchases	68,1
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	63,8
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	51,6
Internet users in the last 12 months	Total Persons	They have purchsed in the last month	36,5
Internet users in the last 12 months	Sex: Male	Total	15.768.874
Internet users in the last 12 months	Sex: Male	They have made one or more purchases	69,5
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 12 months	64,9
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 3 months	52,8
Internet users in the last 12 months	Sex: Male	They have purchsed in the last month	37,2
Internet users in the last 12 months	Sex: Female	Total	15.999.413
Internet users in the last 12 months	Sex: Female	They have made one or more purchases	66,7
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 12 months	62,7
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 3 months	50,4
Internet users in the last 12 months	Sex: Female	They have purchsed in the last month	35,8
Internet users in the last 12 months	Age: 16 to 24 years old	Total	4.115.653
Internet users in the last 12 months	Age: 16 to 24 years old	They have made one or more purchases	74,8
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	71,5
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	56,8
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchsed in the last month	34,9
Internet users in the last 12 months	Age: 25 to 34 years old	Total	5.180.273
Internet users in the last 12 months	Age: 25 to 34 years old	They have made one or more purchases	85,1
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	82,3
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	68,6
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchsed in the last month	51,4
Internet users in the last 12 months	Age: 35 to 44 years old	Total	7.183.685
Internet users in the last 12 months	Age: 35 to 44 years old	They have made one or more purchases	77
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	73,5
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	61,3
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchsed in the last month	46,5
Internet users in the last 12 months	Age: 45 to 54 years old	Total	7.052.687
Internet users in the last 12 months	Age: 45 to 54 years old	They have made one or more purchases	67,6
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	62,1
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	49,1
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchsed in the last month	35,6
Internet users in the last 12 months	Age: 55 to 64 years old	Total	5.301.230
Internet users in the last 12 months	Age: 55 to 64 years old	They have made one or more purchases	54,1
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	48
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	37,9
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchsed in the last month	24,8
Internet users in the last 12 months	Age: 65 to 74 years old	Total	2.934.759
Internet users in the last 12 months	Age: 65 to 74 years old	They have made one or more purchases	33,9
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	28,6
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	20,9
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchsed in the last month	11,3
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	13.593.588
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	70,8
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	66,8
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	54,9
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchsed in the last month	38,4
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.036.016
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	69,2
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	63,9
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	50,6
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchsed in the last month	35,3
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	4.771.169
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	65,6
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	61
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	48,1
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchsed in the last month	35
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.508.519
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	65
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	60,6
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	49
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchsed in the last month	33,5
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	5.858.996
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	65,2
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	60,6
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	48,8
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchsed in the last month	35,8
Internet users in the last 12 months	Size of the household: Households with 1 member	Total	3.044.864
Internet users in the last 12 months	Size of the household: Households with 1 member	They have made one or more purchases	64,1
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	58
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	46,2
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchsed in the last month	32,2
Internet users in the last 12 months	Size of the household: Households with 2 members	Total	8.298.029
Internet users in the last 12 months	Size of the household: Households with 2 members	They have made one or more purchases	59,9
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	55,7
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	44,6
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchsed in the last month	32,3
Internet users in the last 12 months	Size of the household: Households with 3 members	Total	9.220.325
Internet users in the last 12 months	Size of the household: Households with 3 members	They have made one or more purchases	70
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	65,4
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	53,1
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchsed in the last month	36,3
Internet users in the last 12 months	Size of the household: Households with 4 members	Total	8.471.285
Internet users in the last 12 months	Size of the household: Households with 4 members	They have made one or more purchases	77,2
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	72,8
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	59,5
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchsed in the last month	42,6
Internet users in the last 12 months	Size of the household: Households with 5 or more members	Total	2.733.784
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have made one or more purchases	63,5
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	60,7
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	49
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchsed in the last month	35,7
Internet users in the last 12 months	Type of household: Single-person household	Total	3.044.864
Internet users in the last 12 months	Type of household: Single-person household	They have made one or more purchases	64,1
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 12 months	58
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	46,2
Internet users in the last 12 months	Type of household: Single-person household	They have purchsed in the last month	32,2
Internet users in the last 12 months	Type of household: Single parent living with a child	Total	3.611.772
Internet users in the last 12 months	Type of household: Single parent living with a child	They have made one or more purchases	69,6
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	65,5
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	51,2
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchsed in the last month	35,3
Internet users in the last 12 months	Type of household: Couple living together without children	Total	5.386.040
Internet users in the last 12 months	Type of household: Couple living together without children	They have made one or more purchases	58,1
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	54
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	44,4
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchsed in the last month	32,1
Internet users in the last 12 months	Type of household: Couple living together with children	Total	16.391.649
Internet users in the last 12 months	Type of household: Couple living together with children	They have made one or more purchases	73,3
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	69,1
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	56,7
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchsed in the last month	40,3
Internet users in the last 12 months	Type of household: Other type of household	Total	3.333.963
Internet users in the last 12 months	Type of household: Other type of household	They have made one or more purchases	60,9
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 12 months	56,5
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	43,3
Internet users in the last 12 months	Type of household: Other type of household	They have purchsed in the last month	30,1
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	Total	15.297.914
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	62,6
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	58,1
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	47,8
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchsed in the last month	35
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.169.528
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	80,8
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	76,8
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	64
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchsed in the last month	49,6
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	13.300.845
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	71,4
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	67,1
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	52,9
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchsed in the last month	35,1
Internet users in the last 12 months	Nationality: Spanish	Total	28.105.697
Internet users in the last 12 months	Nationality: Spanish	They have made one or more purchases	69,7
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 12 months	65,4
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	53,4
Internet users in the last 12 months	Nationality: Spanish	They have purchsed in the last month	37,9
Internet users in the last 12 months	Nationality: Foreign	Total	3.662.590
Internet users in the last 12 months	Nationality: Foreign	They have made one or more purchases	56,3
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 12 months	50,9
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	37,3
Internet users in the last 12 months	Nationality: Foreign	They have purchsed in the last month	25,5
Persons who have purchased via the Internet in the last 12 months	Total Persons	Total	20.252.814
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 3 months	80,9
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchsed in the last month	57,2
Persons who have purchased via the Internet in the last 12 months	Sex: Male	Total	10.226.405
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have purchased something in the last 3 months	81,4
Persons who have purchased via the Internet in the last 12 months	Sex: Male	They have purchsed in the last month	57,4
Persons who have purchased via the Internet in the last 12 months	Sex: Female	Total	10.026.409
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have purchased something in the last 3 months	80,4
Persons who have purchased via the Internet in the last 12 months	Sex: Female	They have purchsed in the last month	57,1
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	Total	2.943.645
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	79,5
Persons who have purchased via the Internet in the last 12 months	Age: 16 to 24 years old	They have purchsed in the last month	48,8
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	Total	4.264.128
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	83,4
Persons who have purchased via the Internet in the last 12 months	Age: 25 to 34 years old	They have purchsed in the last month	62,4
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	Total	5.277.804
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	83,4
Persons who have purchased via the Internet in the last 12 months	Age: 35 to 44 years old	They have purchsed in the last month	63,3
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	Total	4.382.677
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	79
Persons who have purchased via the Internet in the last 12 months	Age: 45 to 54 years old	They have purchsed in the last month	57,3
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	Total	2.546.548
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	78,8
Persons who have purchased via the Internet in the last 12 months	Age: 55 to 64 years old	They have purchsed in the last month	51,6
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	Total	838.013
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	73,4
Persons who have purchased via the Internet in the last 12 months	Age: 65 to 74 years old	They have purchsed in the last month	39,5
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	9.087.113
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	82,2
Persons who have purchased via the Internet in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchsed in the last month	57,5
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	2.577.673
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	79,3
Persons who have purchased via the Internet in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchsed in the last month	55,3
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	2.909.570
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	78,8
Persons who have purchased via the Internet in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchsed in the last month	57,4
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	2.127.415
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	80,9
Persons who have purchased via the Internet in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchsed in the last month	55,3
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	3.551.044
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	80,5
Persons who have purchased via the Internet in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchsed in the last month	59,1
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	Total	1.767.242
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	79,5
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 1 member	They have purchsed in the last month	55,5
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	Total	4.621.899
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	80
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 2 members	They have purchsed in the last month	57,9
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	Total	6.034.518
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	81,2
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 3 members	They have purchsed in the last month	55,5
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	Total	6.168.460
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	81,7
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 4 members	They have purchsed in the last month	58,6
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	Total	1.660.695
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	80,7
Persons who have purchased via the Internet in the last 12 months	Size of the household: Households with 5 or more members	They have purchsed in the last month	58,7
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	Total	1.767.242
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	79,5
Persons who have purchased via the Internet in the last 12 months	Type of household: Single-person household	They have purchsed in the last month	55,5
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	Total	2.366.746
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	78,1
Persons who have purchased via the Internet in the last 12 months	Type of household: Single parent living with a child	They have purchsed in the last month	53,8
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	Total	2.907.649
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	82,2
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together without children	They have purchsed in the last month	59,4
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	Total	11.327.823
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	82,1
Persons who have purchased via the Internet in the last 12 months	Type of household: Couple living together with children	They have purchsed in the last month	58,3
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	Total	1.883.353
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	76,7
Persons who have purchased via the Internet in the last 12 months	Type of household: Other type of household	They have purchsed in the last month	53,3
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	Total	8.890.019
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	82,2
Persons who have purchased via the Internet in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchsed in the last month	60,2
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	2.434.059
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	83,3
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchsed in the last month	64,6
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	8.928.736
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	78,9
Persons who have purchased via the Internet in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchsed in the last month	52,3
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	Total	18.389.300
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	81,7
Persons who have purchased via the Internet in the last 12 months	Nationality: Spanish	They have purchsed in the last month	58
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	Total	1.863.514
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	73,3
Persons who have purchased via the Internet in the last 12 months	Nationality: Foreign	They have purchsed in the last month	50