Population class	Socioeconomic characteristics	Frequency of use for purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	34.910.798
Total Persons  (16 to 74 years old)	Total Persons	They have made one or more purchases	62
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 12 months	58
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	46,9
Total Persons  (16 to 74 years old)	Total Persons	They have purchsed in the last month	33,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.352.613
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	5,9
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	4,6
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	3,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchsed in the last month	1,7
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.466.120
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have made one or more purchases	19,7
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 12 months	16,8
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 3 months	11,4
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchsed in the last month	7,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	9.306.900
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have made one or more purchases	48,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	44,3
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	32,7
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchsed in the last month	20,4
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.564.612
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have made one or more purchases	71,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	66,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	52,4
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchsed in the last month	35,5
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.791.718
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have made one or more purchases	81,4
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	76,5
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	64,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchsed in the last month	48,1
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.761.787
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have made one or more purchases	82,1
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 12 months	79,3
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 3 months	67,8
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchsed in the last month	49
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	4.310.037
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have made one or more purchases	87,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	84,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	73,9
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchsed in the last month	58
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	295.209
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have made one or more purchases	91,9
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 12 months	87,2
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 3 months	79,7
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchsed in the last month	64,7
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	61.803
Total Persons  (16 to 74 years old)	Studies completed: Others	They have made one or more purchases	30,2
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 12 months	26,7
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 3 months	25,4
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchsed in the last month	25,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	18.753.451
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have made one or more purchases	74,7
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	70,5
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	58
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchsed in the last month	42,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	4.304.432
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have made one or more purchases	56,9
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	52,6
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	41,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchsed in the last month	27,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.391.052
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have made one or more purchases	75,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	73,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	58,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchsed in the last month	37,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	2.223.469
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have made one or more purchases	25,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	22,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	17,3
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchsed in the last month	10,3
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.305.330
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have made one or more purchases	29,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	25,3
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	19,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchsed in the last month	11,7
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	933.065
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have made one or more purchases	54,2
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 12 months	48,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 3 months	38,7
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchsed in the last month	28,6
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Total	15.766.502
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have made one or more purchases	75,7
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	71,4
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	58,5
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchsed in the last month	43,1
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Total	2.986.949
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	69,3
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	65,8
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	55,2
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	41,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.774.870
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have made one or more purchases	57,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 12 months	51,6
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 3 months	37,3
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchsed in the last month	25,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.978.581
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have made one or more purchases	82,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 12 months	79
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 3 months	67,2
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchsed in the last month	50,5
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	705.752
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have made one or more purchases	97,5
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 12 months	96,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 3 months	89,6
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchsed in the last month	75
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	18.047.699
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have made one or more purchases	73,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 12 months	69,5
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 3 months	56,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchsed in the last month	41,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.987.186
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have made one or more purchases	43,2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	38,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	27,7
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchsed in the last month	19,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.331.229
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	54,7
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	50
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	38,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchsed in the last month	25,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	6.866.735
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	72
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	68,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	55,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchsed in the last month	39,3
Total Persons  (16 to 74 years old)	Net household monthly income: 2,500 euros or more	Total	6.295.464
Total Persons  (16 to 74 years old)	Net household monthly income: 2,500 euros or more	They have made one or more purchases	84,8
Total Persons  (16 to 74 years old)	Net household monthly income: 2,500 euros or more	They have purchased something in the last 12 months	82,5
Total Persons  (16 to 74 years old)	Net household monthly income: 2,500 euros or more	They have purchased something in the last 3 months	72,5
Total Persons  (16 to 74 years old)	Net household monthly income: 2,500 euros or more	They have purchsed in the last month	55,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	6.430.184
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have made one or more purchases	55,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 12 months	50,5
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 3 months	40,5
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchsed in the last month	28,2
Internet users in the last 12 months	Total Persons	Total	31.768.287
Internet users in the last 12 months	Total Persons	They have made one or more purchases	68,1
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	63,8
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	51,6
Internet users in the last 12 months	Total Persons	They have purchsed in the last month	36,5
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	639.090
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	12,4
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	9,7
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	6,8
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchsed in the last month	3,5
Internet users in the last 12 months	Studies completed: Primary Education	Total	2.367.817
Internet users in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	28,8
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	24,5
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	16,6
Internet users in the last 12 months	Studies completed: Primary Education	They have purchsed in the last month	10,8
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	8.486.394
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	53,2
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	48,6
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	35,9
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchsed in the last month	22,4
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	8.241.138
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	74,3
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	69,2
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	54,4
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchsed in the last month	36,9
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.733.616
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	82,7
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	77,7
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	65,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchsed in the last month	48,8
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.693.367
Internet users in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	83,7
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	80,7
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	69
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchsed in the last month	49,9
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.277.106
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	88,2
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	84,8
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	74,5
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchsed in the last month	58,5
Internet users in the last 12 months	Studies completed: University doctorate	Total	295.209
Internet users in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	91,9
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	87,2
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	79,7
Internet users in the last 12 months	Studies completed: University doctorate	They have purchsed in the last month	64,7
Internet users in the last 12 months	Studies completed: Others	Total	34.550
Internet users in the last 12 months	Studies completed: Others	They have made one or more purchases	54,1
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	47,7
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	45,4
Internet users in the last 12 months	Studies completed: Others	They have purchsed in the last month	45,4
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	18.308.295
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	76,5
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	72,2
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	59,4
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchsed in the last month	43,9
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.956.230
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	61,9
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	57,2
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	44,8
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchsed in the last month	29,6
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.376.903
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	76
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	73,5
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	58,4
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchsed in the last month	37,7
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.638.266
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	34,6
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	30,2
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	23,5
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchsed in the last month	14
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	3.699.229
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	41,7
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	36,2
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	27,5
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchsed in the last month	16,8
Internet users in the last 12 months	Employment situation: Other employment situation	Total	789.363
Internet users in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	64,1
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	56,8
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	45,8
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchsed in the last month	33,8
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	Total	15.415.475
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have made one or more purchases	77,5
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	73,1
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	59,9
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchsed in the last month	44,1
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	Total	2.892.821
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	71,6
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	67,9
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	57
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	42,5
Internet users in the last 12 months	Main occupation: Manual	Total	5.449.187
Internet users in the last 12 months	Main occupation: Manual	They have made one or more purchases	60,6
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	54,6
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	39,5
Internet users in the last 12 months	Main occupation: Manual	They have purchsed in the last month	27,1
Internet users in the last 12 months	Main occupation: Non-manual	Total	12.859.109
Internet users in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	83,3
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	79,7
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	67,8
Internet users in the last 12 months	Main occupation: Non-manual	They have purchsed in the last month	51
Internet users in the last 12 months	Main occupation: ICT workers	Total	705.752
Internet users in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	97,5
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	96,7
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	89,6
Internet users in the last 12 months	Main occupation: ICT workers	They have purchsed in the last month	75
Internet users in the last 12 months	Main occupation: Other workers	Total	17.602.544
Internet users in the last 12 months	Main occupation: Other workers	They have made one or more purchases	75,7
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	71,3
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Main occupation: Other workers	They have purchsed in the last month	42,6
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	3.999.580
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	53,9
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	48,4
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	34,5
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchsed in the last month	23,8
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.169.515
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	61,6
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	56,4
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	43,9
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchsed in the last month	28,9
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.562.534
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	75,4
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	71,7
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	58,1
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchsed in the last month	41,1
Internet users in the last 12 months	Net household monthly income: 2,500 euros or more	Total	6.182.917
Internet users in the last 12 months	Net household monthly income: 2,500 euros or more	They have made one or more purchases	86,3
Internet users in the last 12 months	Net household monthly income: 2,500 euros or more	They have purchased something in the last 12 months	84
Internet users in the last 12 months	Net household monthly income: 2,500 euros or more	They have purchased something in the last 3 months	73,8
Internet users in the last 12 months	Net household monthly income: 2,500 euros or more	They have purchsed in the last month	56,3
Internet users in the last 12 months	Net household monthly income DK/NA	Total	5.853.741
Internet users in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	60,8
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	55,4
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	44,5
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchsed in the last month	31
Persons who have purchased via the Internet in the last 12 months	Total Persons	Total	20.252.814
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 3 months	80,9
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchsed in the last month	57,2
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	62.065
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	69,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchsed in the last month	36,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	Total	580.897
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	67,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchsed in the last month	43,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	Total	4.124.623
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	73,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchsed in the last month	46
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	Total	5.699.262
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	78,7
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchsed in the last month	53,4
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	Total	2.901.977
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	83,7
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchsed in the last month	62,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	Total	2.982.146
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	85,5
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchsed in the last month	61,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	Total	3.627.934
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	87,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchsed in the last month	68,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	Total	257.416
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	91,3
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchsed in the last month	74,2
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	Total	16.495
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	95
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchsed in the last month	95
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	Total	13.225.404
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	82,2
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchsed in the last month	60,7
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	Total	2.262.496
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	78,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchsed in the last month	51,8
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	Total	2.481.942
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	79,5
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchsed in the last month	51,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	Total	494.191
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	77,8
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchsed in the last month	46,4
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.340.398
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	75,8
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchsed in the last month	46,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	Total	448.384
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	80,5
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchsed in the last month	59,6
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	Total	11.261.066
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	82
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchsed in the last month	60,4
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	Total	1.964.338
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	83,9
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchsed in the last month	62,6
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	Total	2.976.956
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	72,3
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchsed in the last month	49,6
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	Total	10.248.448
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	85,1
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchsed in the last month	64
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	Total	682.414
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	92,6
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchsed in the last month	77,5
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	Total	12.542.990
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	81,7
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchsed in the last month	59,8
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	Total	1.936.536
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	71,3
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchsed in the last month	49,1
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	5.170.377
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	77,8
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchsed in the last month	51,2
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	4.705.523
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	81
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchsed in the last month	57,4
Persons who have purchased via the Internet in the last 12 months	Net household monthly income: 2,500 euros or more	Total	5.196.256
Persons who have purchased via the Internet in the last 12 months	Net household monthly income: 2,500 euros or more	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income: 2,500 euros or more	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income: 2,500 euros or more	They have purchased something in the last 3 months	87,8
Persons who have purchased via the Internet in the last 12 months	Net household monthly income: 2,500 euros or more	They have purchsed in the last month	67
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	Total	3.244.121
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	80,3
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchsed in the last month	55,9