Economic activity cluster	Main variables	Total
Total Enterprises	D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	11.59
Total Enterprises	D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3)	67.15
Total Enterprises	D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3)	27.58
Total Enterprises	D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3)	33.53
Total Enterprises	D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3)	53.42
Total Enterprises	D.12 % of enterprises that use electronic signatures in a communication sent from their company (1)	54.25
Total Enterprises	D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2)	15.17
Total Enterprises	D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2)	98.40
Industry	D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	11.27
Industry	D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3)	66.27
Industry	D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3)	23.77
Industry	D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3)	24.29
Industry	D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3)	45.47
Industry	D.12 % of enterprises that use electronic signatures in a communication sent from their company (1)	46.55
Industry	D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2)	8.39
Industry	D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2)	99.36
Construction	D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	6.40
Construction	D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3)	74.97
Construction	D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3)	22.11
Construction	D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3)	28.83
Construction	D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3)	36.19
Construction	D.12 % of enterprises that use electronic signatures in a communication sent from their company (1)	47.17
Construction	D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2)	11.27
Construction	D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2)	97.60
Services	D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	12.76
Services	D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3)	66.36
Services	D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3)	28.50
Services	D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3)	34.81
Services	D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3)	55.98
Services	D.12 % of enterprises that use electronic signatures in a communication sent from their company (1)	56.53
Services	D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2)	16.40
Services	D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2)	98.47