Economic activity cluster	Main variables	Total
Total Enterprises	E.1 % of enterprises that use Social Media (1) (1)	32.67
Total Enterprises	E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo,  Yammer, ...) (2)	95.78
Total Enterprises	E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2)	24.38
Total Enterprises	E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2)	36.65
Total Enterprises	E.1.D % of enterprises using wiki-based knowledge sharing tools (2)	7.55
Total Enterprises	E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2)	78.70
Total Enterprises	E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2)	58.25
Total Enterprises	E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2)	27.97
Total Enterprises	E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2)	26.86
Total Enterprises	E.2.E % of enterprises that used Social Media for personnel selection (2)	11.30
Total Enterprises	E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2)	23.48
Industry	E.1 % of enterprises that use Social Media (1) (1)	32.93
Industry	E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo,  Yammer, ...) (2)	95.03
Industry	E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2)	13.61
Industry	E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2)	36.50
Industry	E.1.D % of enterprises using wiki-based knowledge sharing tools (2)	5.18
Industry	E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2)	81.32
Industry	E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2)	58.96
Industry	E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2)	23.96
Industry	E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2)	21.25
Industry	E.2.E % of enterprises that used Social Media for personnel selection (2)	6.09
Industry	E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2)	19.15
Construction	E.1 % of enterprises that use Social Media (1) (1)	15.66
Construction	E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo,  Yammer, ...) (2)	97.91
Construction	E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2)	11.93
Construction	E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2)	13.46
Construction	E.1.D % of enterprises using wiki-based knowledge sharing tools (2)	8.87
Construction	E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2)	70.00
Construction	E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2)	67.91
Construction	E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2)	16.28
Construction	E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2)	24.20
Construction	E.2.E % of enterprises that used Social Media for personnel selection (2)	8.70
Construction	E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2)	27.67
Services	E.1 % of enterprises that use Social Media (1) (1)	36.36
Services	E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo,  Yammer, ...) (2)	95.65
Services	E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2)	26.48
Services	E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2)	38.85
Services	E.1.D % of enterprises using wiki-based knowledge sharing tools (2)	7.62
Services	E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2)	79.30
Services	E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2)	57.28
Services	E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2)	29.41
Services	E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2)	27.59
Services	E.2.E % of enterprises that used Social Media for personnel selection (2)	11.99
Services	E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2)	23.45