Population class	Socio-economic characteristics	Frequency of use for purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.238.288
Total Persons  (16 to 74 years old)	Total Persons	They have made one or more purchases	66,4
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 12 months	62,6
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	53,8
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.293.168
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	13,6
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	12,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	10,5
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.973.550
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have made one or more purchases	26,8
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 12 months	24,7
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 3 months	20
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.166.355
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have made one or more purchases	55
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	50,6
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	43,1
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.858.121
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have made one or more purchases	73,6
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	68,3
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	55,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	4.116.491
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have made one or more purchases	84,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	81,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	72,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.663.712
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have made one or more purchases	85,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 12 months	81,7
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 3 months	72,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	4.759.456
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have made one or more purchases	88,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	85,1
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	352.684
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have made one or more purchases	96,1
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 12 months	95,3
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 3 months	81,2
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	54.750
Total Persons  (16 to 74 years old)	Studies completed: Others	They have made one or more purchases	35,6
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 12 months	35,6
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 3 months	23,8
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	17.181.468
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have made one or more purchases	78,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	74,7
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	5.508.001
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have made one or more purchases	63,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	58,7
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	48,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.514.410
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have made one or more purchases	78,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	75,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	62,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.653.749
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have made one or more purchases	36,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	33,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	29,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.443.761
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have made one or more purchases	31,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	28,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	23,4
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.936.899
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have made one or more purchases	70
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 12 months	63,8
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 3 months	52,5
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Total	14.455.169
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have made one or more purchases	79,5
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	76
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	67
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Total	2.726.299
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	72,2
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	68,1
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	60,3
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	4.865.647
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have made one or more purchases	59,8
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 12 months	54,5
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 3 months	46,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.315.821
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have made one or more purchases	85,7
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 12 months	82,7
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 3 months	73,6
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	693.222
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have made one or more purchases	98,3
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 12 months	96,5
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 3 months	91,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	16.488.246
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have made one or more purchases	77,5
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 12 months	73,8
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 3 months	64,9
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.634.412
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have made one or more purchases	47,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	42,3
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	32,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.059.689
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	61,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	57
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	48,3
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	6.590.911
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	73
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	69,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	61,3
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Total	6.965.110
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	They have made one or more purchases	87,8
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	They have purchased something in the last 12 months	85,2
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	They have purchased something in the last 3 months	77,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	6.988.165
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have made one or more purchases	58,6
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 12 months	54,8
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 3 months	45,6
Internet users in the last 12 months	Total Persons	Total	32.935.248
Internet users in the last 12 months	Total Persons	They have made one or more purchases	71
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	67
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	57,6
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	679.555
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	25,9
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	23,5
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	19,9
Internet users in the last 12 months	Studies completed: Primary Education	Total	3.068.362
Internet users in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	34,7
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	32
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	25,9
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	7.691.885
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	58,4
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	53,8
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	45,8
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	8.657.168
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	75,3
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	69,8
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	57,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	4.068.048
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	85,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	82,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	73
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.637.378
Internet users in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	85,8
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	82,3
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	73
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.736.807
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	88,7
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	85,6
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	77
Internet users in the last 12 months	Studies completed: University doctorate	Total	350.900
Internet users in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	96,5
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	95,8
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Internet users in the last 12 months	Studies completed: Others	Total	45.145
Internet users in the last 12 months	Studies completed: Others	They have made one or more purchases	43,2
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	43,2
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	28,9
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	16.968.248
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	79,3
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	75,7
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,8
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	5.290.672
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	66,1
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	61,1
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	50,1
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.514.410
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	78,4
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	75,6
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	62,5
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.383.355
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	43,7
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	40,1
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	35,8
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	3.990.548
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	43,1
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	38,7
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	31,9
Internet users in the last 12 months	Employment situation: Other employment situation	Total	1.788.015
Internet users in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	75,8
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	69,1
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	56,9
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	Total	14.299.773
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have made one or more purchases	80,4
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	76,8
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	67,7
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	Total	2.668.475
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	73,7
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	69,6
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	61,6
Internet users in the last 12 months	Main occupation: Manual	Total	4.707.370
Internet users in the last 12 months	Main occupation: Manual	They have made one or more purchases	61,8
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	56,4
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	48,2
Internet users in the last 12 months	Main occupation: Non-manual	Total	12.260.878
Internet users in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	86,1
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	83,1
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	73,9
Internet users in the last 12 months	Main occupation: Other workers	Total	693.222
Internet users in the last 12 months	Main occupation: Other workers	They have made one or more purchases	98,3
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	96,5
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	91,7
Internet users in the last 12 months	Main occupation: ICT workers	Total	16.275.027
Internet users in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	78,5
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	74,8
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	65,7
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	3.947.077
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	56,2
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	49,7
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	38,1
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.250.481
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	66,6
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	62
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	52,5
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.366.920
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	75,6
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	72,4
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	63,4
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	Total	6.894.858
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	They have made one or more purchases	88,7
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased something in the last 12 months	86,1
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased something in the last 3 months	78,1
Internet users in the last 12 months	Net household monthly income DK/NA	Total	6.475.912
Internet users in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	63,2
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	59,2
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	49,2
Internet users in the last 3 months	Total Persons	Total	32.844.075
Internet users in the last 3 months	Total Persons	They have made one or more purchases	71,2
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	67,2
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	57,7
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	665.022
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	26,5
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	24
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	20,4
Internet users in the last 3 months	Studies completed: Primary Education	Total	3.020.020
Internet users in the last 3 months	Studies completed: Primary Education	They have made one or more purchases	35,3
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 12 months	32,5
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 3 months	26,4
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	7.670.794
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have made one or more purchases	58,6
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	53,9
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	45,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	8.650.860
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	75,3
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	69,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	57,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	4.068.048
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	85,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	82,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	73
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.636.478
Internet users in the last 3 months	Studies completed: University studies and similar	They have made one or more purchases	85,8
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	82,3
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	73,1
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.736.807
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	88,7
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	85,6
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	77
Internet users in the last 3 months	Studies completed: University doctorate	Total	350.900
Internet users in the last 3 months	Studies completed: University doctorate	They have made one or more purchases	96,5
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 12 months	95,8
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Internet users in the last 3 months	Studies completed: Others	Total	45.145
Internet users in the last 3 months	Studies completed: Others	They have made one or more purchases	43,2
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 12 months	43,2
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 3 months	28,9
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	16.964.772
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have made one or more purchases	79,4
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	75,7
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	5.262.966
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	66,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	61,4
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	50,4
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.514.410
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have made one or more purchases	78,4
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	75,6
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	62,5
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.372.684
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	44,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	40,4
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	36,1
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	3.941.708
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	43,6
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	39,2
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	32,3
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.787.534
Internet users in the last 3 months	Employment situation: Other employment situation	They have made one or more purchases	75,8
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	69,1
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	56,9
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Total	14.298.332
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	They have made one or more purchases	80,4
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	76,8
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	67,8
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Total	2.666.440
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	73,8
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	69,6
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	61,7
Internet users in the last 3 months	Main occupation: Manual	Total	4.704.794
Internet users in the last 3 months	Main occupation: Manual	They have made one or more purchases	61,8
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 12 months	56,4
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 3 months	48,2
Internet users in the last 3 months	Main occupation: Non-manual	Total	12.259.979
Internet users in the last 3 months	Main occupation: Non-manual	They have made one or more purchases	86,1
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 12 months	83,1
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 3 months	73,9
Internet users in the last 3 months	Main occupation: Other workers	Total	693.222
Internet users in the last 3 months	Main occupation: Other workers	They have made one or more purchases	98,3
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 12 months	96,5
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 3 months	91,7
Internet users in the last 3 months	Main occupation: ICT workers	Total	16.271.550
Internet users in the last 3 months	Main occupation: ICT workers	They have made one or more purchases	78,5
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 12 months	74,8
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 3 months	65,7
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	3.920.291
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	56,6
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	50
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	38,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.216.268
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	66,8
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	62,2
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	52,7
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.361.742
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	75,6
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	72,4
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	63,5
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Total	6.894.858
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	They have made one or more purchases	88,7
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	They have purchased something in the last 12 months	86,1
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	They have purchased something in the last 3 months	78,1
Internet users in the last 3 months	Net household monthly income DK/NA	Total	6.450.916
Internet users in the last 3 months	Net household monthly income DK/NA	They have made one or more purchases	63,5
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	59,4
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	49,4
Persons who have purchased via the Internet in the last 12 months	Total Persons	Total	22.064.719
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased something in the last 3 months	86
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	159.772
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	84,7
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	Total	982.843
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	81
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	Total	4.134.613
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	85,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	Total	6.045.781
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	81,7
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.340.461
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	88,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	Total	2.993.078
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	88,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.052.420
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	90
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	Total	336.261
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	85,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	Total	19.490
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	66,9
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	Total	12.841.037
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	88,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.232.066
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	82,1
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	Total	2.655.251
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	82,7
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	Total	555.244
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	89,2
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.546.020
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	82,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	Total	1.235.102
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	82,3
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	Total	10.984.264
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased something in the last 3 months	88,2
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	Total	1.856.773
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased something in the last 3 months	88,6
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	Total	2.653.470
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	85,5
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	Total	10.187.567
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	89
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	Total	669.021
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	95
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	Total	12.172.015
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	87,9
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	Total	1.961.541
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	76,8
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	5.730.991
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	84,7
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	4.607.317
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	87,7
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	Total	5.933.070
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased something in the last 3 months	90,7
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	Total	3.831.799
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	100
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	83,1