Population class	Socio-economic characteristics	Last purchase	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.238.288
Total Persons  (16 to 74 years old)	Total Persons	More than 1 year ago	3,8
Total Persons  (16 to 74 years old)	Total Persons	They have purchased between 3 months and 1 year ago	8,8
Total Persons  (16 to 74 years old)	Total Persons	They have purchased between 1 month and 3 months ago	53,8
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.293.168
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	1,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	1,9
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 1 month and 3 months ago	10,5
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.973.550
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	More than 1 year ago	2,1
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	4,7
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	20
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.166.355
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	More than 1 year ago	4,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	7,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	43,1
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.858.121
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	More than 1 year ago	5,3
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	12,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	55,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	4.116.491
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	More than 1 year ago	3
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	9
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	72,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.663.712
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	More than 1 year ago	3,5
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	9,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased between 1 month and 3 months ago	72,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	4.759.456
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	More than 1 year ago	3,1
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	8,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased between 1 month and 3 months ago	76,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	352.684
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	More than 1 year ago	0,7
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	14,2
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased between 1 month and 3 months ago	81,2
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	54.750
Total Persons  (16 to 74 years old)	Studies completed: Others	More than 1 year ago	..
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased between 3 months and 1 year ago	11,8
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased between 1 month and 3 months ago	23,8
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	17.181.468
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	More than 1 year ago	3,6
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	8,8
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased between 1 month and 3 months ago	66
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	5.508.001
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	More than 1 year ago	4,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	10,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased between 1 month and 3 months ago	48,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.514.410
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	More than 1 year ago	2,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	13
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	62,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.653.749
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	More than 1 year ago	3
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	3,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	29,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.443.761
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	More than 1 year ago	3,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	23,4
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.936.899
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	More than 1 year ago	6,2
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	11,3
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	52,5
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Total	14.455.169
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	More than 1 year ago	3,5
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	9
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	67
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Total	2.726.299
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	More than 1 year ago	4
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	7,8
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	60,3
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	4.865.647
Total Persons  (16 to 74 years old)	Main occupation: Manual	More than 1 year ago	5,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased between 3 months and 1 year ago	7,9
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased between 1 month and 3 months ago	46,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.315.821
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	More than 1 year ago	3
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	9,1
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	73,6
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	693.222
Total Persons  (16 to 74 years old)	Main occupation: Other workers	More than 1 year ago	1,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	4,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased between 1 month and 3 months ago	91,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	16.488.246
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	More than 1 year ago	3,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	8,9
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	64,9
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.634.412
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	More than 1 year ago	5,5
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	9,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased between 1 month and 3 months ago	32,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.059.689
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	4,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	8,7
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased between 1 month and 3 months ago	48,3
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	6.590.911
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	3,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	8,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 1 month and 3 months ago	61,3
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Total	6.965.110
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	More than 1 year ago	2,6
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	They have purchased between 3 months and 1 year ago	7,9
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	They have purchased between 1 month and 3 months ago	77,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	6.988.165
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	More than 1 year ago	3,8
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	9,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased between 1 month and 3 months ago	45,6
Internet users in the last 12 months	Total Persons	Total	32.935.248
Internet users in the last 12 months	Total Persons	More than 1 year ago	4
Internet users in the last 12 months	Total Persons	They have purchased between 3 months and 1 year ago	9,4
Internet users in the last 12 months	Total Persons	They have purchased between 1 month and 3 months ago	57,6
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	679.555
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	2,4
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	3,6
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 1 month and 3 months ago	19,9
Internet users in the last 12 months	Studies completed: Primary Education	Total	3.068.362
Internet users in the last 12 months	Studies completed: Primary Education	More than 1 year ago	2,7
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	6,1
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	25,9
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	7.691.885
Internet users in the last 12 months	Studies completed: First stage Secondary Education	More than 1 year ago	4,7
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	8
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	45,8
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	8.657.168
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	More than 1 year ago	5,4
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	12,8
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	57,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	4.068.048
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	More than 1 year ago	3
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	9,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	73
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.637.378
Internet users in the last 12 months	Studies completed: University studies and similar	More than 1 year ago	3,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	9,2
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased between 1 month and 3 months ago	73
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.736.807
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	More than 1 year ago	3,1
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	8,6
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased between 1 month and 3 months ago	77
Internet users in the last 12 months	Studies completed: University doctorate	Total	350.900
Internet users in the last 12 months	Studies completed: University doctorate	More than 1 year ago	0,7
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	14,2
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased between 1 month and 3 months ago	81,6
Internet users in the last 12 months	Studies completed: Others	Total	45.145
Internet users in the last 12 months	Studies completed: Others	More than 1 year ago	..
Internet users in the last 12 months	Studies completed: Others	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 12 months	Studies completed: Others	They have purchased between 1 month and 3 months ago	28,9
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	16.968.248
Internet users in the last 12 months	Employment situation: Employed economically active persons	More than 1 year ago	3,7
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	8,9
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased between 1 month and 3 months ago	66,8
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	5.290.672
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	More than 1 year ago	5
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	11
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased between 1 month and 3 months ago	50,1
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.514.410
Internet users in the last 12 months	Employment situation: Inactive population: Students	More than 1 year ago	2,8
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	13
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	62,5
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.383.355
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	More than 1 year ago	3,6
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	4,4
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	35,8
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	3.990.548
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	More than 1 year ago	4,3
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	6,8
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	31,9
Internet users in the last 12 months	Employment situation: Other employment situation	Total	1.788.015
Internet users in the last 12 months	Employment situation: Other employment situation	More than 1 year ago	6,7
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	12,2
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	56,9
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	Total	14.299.773
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	More than 1 year ago	3,6
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	9,1
Internet users in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	67,7
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	Total	2.668.475
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	More than 1 year ago	4,1
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	7,9
Internet users in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	61,6
Internet users in the last 12 months	Main occupation: Manual	Total	4.707.370
Internet users in the last 12 months	Main occupation: Manual	More than 1 year ago	5,4
Internet users in the last 12 months	Main occupation: Manual	They have purchased between 3 months and 1 year ago	8,2
Internet users in the last 12 months	Main occupation: Manual	They have purchased between 1 month and 3 months ago	48,2
Internet users in the last 12 months	Main occupation: Non-manual	Total	12.260.878
Internet users in the last 12 months	Main occupation: Non-manual	More than 1 year ago	3
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	9,2
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	73,9
Internet users in the last 12 months	Main occupation: Other workers	Total	693.222
Internet users in the last 12 months	Main occupation: Other workers	More than 1 year ago	1,8
Internet users in the last 12 months	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	4,8
Internet users in the last 12 months	Main occupation: Other workers	They have purchased between 1 month and 3 months ago	91,7
Internet users in the last 12 months	Main occupation: ICT workers	Total	16.275.027
Internet users in the last 12 months	Main occupation: ICT workers	More than 1 year ago	3,7
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	9,1
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	65,7
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	3.947.077
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	More than 1 year ago	6,5
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	11,5
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased between 1 month and 3 months ago	38,1
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.250.481
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	4,6
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	9,5
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 1 month and 3 months ago	52,5
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.366.920
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	3,2
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	8,9
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 1 month and 3 months ago	63,4
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	Total	6.894.858
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	More than 1 year ago	2,6
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased between 3 months and 1 year ago	8
Internet users in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased between 1 month and 3 months ago	78,1
Internet users in the last 12 months	Net household monthly income DK/NA	Total	6.475.912
Internet users in the last 12 months	Net household monthly income DK/NA	More than 1 year ago	4,1
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	10
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased between 1 month and 3 months ago	49,2
Internet users in the last 3 months	Total Persons	Total	32.844.075
Internet users in the last 3 months	Total Persons	More than 1 year ago	4
Internet users in the last 3 months	Total Persons	They have purchased between 3 months and 1 year ago	9,4
Internet users in the last 3 months	Total Persons	They have purchased between 1 month and 3 months ago	57,7
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	665.022
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	2,4
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	3,7
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 1 month and 3 months ago	20,4
Internet users in the last 3 months	Studies completed: Primary Education	Total	3.020.020
Internet users in the last 3 months	Studies completed: Primary Education	More than 1 year ago	2,8
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	6,2
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	26,4
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	7.670.794
Internet users in the last 3 months	Studies completed: First stage Secondary Education	More than 1 year ago	4,7
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	8
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	45,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	8.650.860
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	More than 1 year ago	5,4
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	12,8
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	57,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	4.068.048
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	More than 1 year ago	3
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	9,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	73
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.636.478
Internet users in the last 3 months	Studies completed: University studies and similar	More than 1 year ago	3,5
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	9,2
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased between 1 month and 3 months ago	73,1
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.736.807
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	More than 1 year ago	3,1
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	8,6
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased between 1 month and 3 months ago	77
Internet users in the last 3 months	Studies completed: University doctorate	Total	350.900
Internet users in the last 3 months	Studies completed: University doctorate	More than 1 year ago	0,7
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	14,2
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased between 1 month and 3 months ago	81,6
Internet users in the last 3 months	Studies completed: Others	Total	45.145
Internet users in the last 3 months	Studies completed: Others	More than 1 year ago	..
Internet users in the last 3 months	Studies completed: Others	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 3 months	Studies completed: Others	They have purchased between 1 month and 3 months ago	28,9
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	16.964.772
Internet users in the last 3 months	Employment situation: Employed economically active persons	More than 1 year ago	3,7
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	8,9
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased between 1 month and 3 months ago	66,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	5.262.966
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	More than 1 year ago	5,1
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	11
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased between 1 month and 3 months ago	50,4
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.514.410
Internet users in the last 3 months	Employment situation: Inactive population: Students	More than 1 year ago	2,8
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	13
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	62,5
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.372.684
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	More than 1 year ago	3,6
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	4,4
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	36,1
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	3.941.708
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	More than 1 year ago	4,4
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	6,9
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	32,3
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.787.534
Internet users in the last 3 months	Employment situation: Other employment situation	More than 1 year ago	6,7
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	12,2
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	56,9
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Total	14.298.332
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	More than 1 year ago	3,6
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	9,1
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	67,8
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Total	2.666.440
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	More than 1 year ago	4,1
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	7,9
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	61,7
Internet users in the last 3 months	Main occupation: Manual	Total	4.704.794
Internet users in the last 3 months	Main occupation: Manual	More than 1 year ago	5,4
Internet users in the last 3 months	Main occupation: Manual	They have purchased between 3 months and 1 year ago	8,2
Internet users in the last 3 months	Main occupation: Manual	They have purchased between 1 month and 3 months ago	48,2
Internet users in the last 3 months	Main occupation: Non-manual	Total	12.259.979
Internet users in the last 3 months	Main occupation: Non-manual	More than 1 year ago	3
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	9,2
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	73,9
Internet users in the last 3 months	Main occupation: Other workers	Total	693.222
Internet users in the last 3 months	Main occupation: Other workers	More than 1 year ago	1,8
Internet users in the last 3 months	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	4,8
Internet users in the last 3 months	Main occupation: Other workers	They have purchased between 1 month and 3 months ago	91,7
Internet users in the last 3 months	Main occupation: ICT workers	Total	16.271.550
Internet users in the last 3 months	Main occupation: ICT workers	More than 1 year ago	3,7
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	9,1
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	65,7
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	3.920.291
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	More than 1 year ago	6,5
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	11,6
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased between 1 month and 3 months ago	38,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.216.268
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	4,6
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	9,5
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 1 month and 3 months ago	52,7
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.361.742
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	3,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	8,9
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 1 month and 3 months ago	63,5
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Total	6.894.858
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	More than 1 year ago	2,6
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	They have purchased between 3 months and 1 year ago	8
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	They have purchased between 1 month and 3 months ago	78,1
Internet users in the last 3 months	Net household monthly income DK/NA	Total	6.450.916
Internet users in the last 3 months	Net household monthly income DK/NA	More than 1 year ago	4,1
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	10
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased between 1 month and 3 months ago	49,4
Persons who have purchased via the Internet in the last 12 months	Total Persons	Total	22.064.719
Persons who have purchased via the Internet in the last 12 months	Total Persons	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased between 3 months and 1 year ago	14
Persons who have purchased via the Internet in the last 12 months	Total Persons	They have purchased between 1 month and 3 months ago	86
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	159.772
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	15,3
Persons who have purchased via the Internet in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 1 month and 3 months ago	84,7
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	Total	982.843
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	19
Persons who have purchased via the Internet in the last 12 months	Studies completed: Primary Education	They have purchased between 1 month and 3 months ago	81
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	Total	4.134.613
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	14,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: First stage Secondary Education	They have purchased between 1 month and 3 months ago	85,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	Total	6.045.781
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	18,3
Persons who have purchased via the Internet in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased between 1 month and 3 months ago	81,7
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.340.461
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	11,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased between 1 month and 3 months ago	88,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	Total	2.993.078
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	11,2
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies and similar	They have purchased between 1 month and 3 months ago	88,8
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.052.420
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	10
Persons who have purchased via the Internet in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased between 1 month and 3 months ago	90
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	Total	336.261
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	14,9
Persons who have purchased via the Internet in the last 12 months	Studies completed: University doctorate	They have purchased between 1 month and 3 months ago	85,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	Total	19.490
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchased between 3 months and 1 year ago	33,1
Persons who have purchased via the Internet in the last 12 months	Studies completed: Others	They have purchased between 1 month and 3 months ago	66,9
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	Total	12.841.037
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	11,7
Persons who have purchased via the Internet in the last 12 months	Employment situation: Employed economically active persons	They have purchased between 1 month and 3 months ago	88,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.232.066
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	17,9
Persons who have purchased via the Internet in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased between 1 month and 3 months ago	82,1
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	Total	2.655.251
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	17,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Students	They have purchased between 1 month and 3 months ago	82,7
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	Total	555.244
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	10,8
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased between 1 month and 3 months ago	89,2
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.546.020
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	17,7
Persons who have purchased via the Internet in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased between 1 month and 3 months ago	82,3
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	Total	1.235.102
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	17,7
Persons who have purchased via the Internet in the last 12 months	Employment situation: Other employment situation	They have purchased between 1 month and 3 months ago	82,3
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	Total	10.984.264
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased between 3 months and 1 year ago	11,8
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Worker employed by others	They have purchased between 1 month and 3 months ago	88,2
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	Total	1.856.773
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased between 3 months and 1 year ago	11,4
Persons who have purchased via the Internet in the last 12 months	Professional status (in main job): Self-employed or freelance workers	They have purchased between 1 month and 3 months ago	88,6
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	Total	2.653.470
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchased between 3 months and 1 year ago	14,5
Persons who have purchased via the Internet in the last 12 months	Main occupation: Manual	They have purchased between 1 month and 3 months ago	85,5
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	Total	10.187.567
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	11
Persons who have purchased via the Internet in the last 12 months	Main occupation: Non-manual	They have purchased between 1 month and 3 months ago	89
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	Total	669.021
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	5
Persons who have purchased via the Internet in the last 12 months	Main occupation: Other workers	They have purchased between 1 month and 3 months ago	95
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	Total	12.172.015
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	12,1
Persons who have purchased via the Internet in the last 12 months	Main occupation: ICT workers	They have purchased between 1 month and 3 months ago	87,9
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	Total	1.961.541
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	23,2
Persons who have purchased via the Internet in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased between 1 month and 3 months ago	76,8
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	5.730.991
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	15,3
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 1 month and 3 months ago	84,7
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	4.607.317
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	12,3
Persons who have purchased via the Internet in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 1 month and 3 months ago	87,7
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	Total	5.933.070
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased between 3 months and 1 year ago	9,3
Persons who have purchased via the Internet in the last 12 months	Net household monthly income 2,500 euros or more	They have purchased between 1 month and 3 months ago	90,7
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	Total	3.831.799
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	More than 1 year ago	..
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	16,9
Persons who have purchased via the Internet in the last 12 months	Net household monthly income DK/NA	They have purchased between 1 month and 3 months ago	83,1