Population class	Socio-economic characteristics	Country of origin of the sellers	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.238.288
Total Persons  (16 to 74 years old)	Total Persons	Domestic sellers (incl. national web addresses of multinational companies)	48,3
Total Persons  (16 to 74 years old)	Total Persons	Sellers from other EU countries	19,3
Total Persons  (16 to 74 years old)	Total Persons	Sellers from the rest of the world	17,2
Total Persons  (16 to 74 years old)	Total Persons	Unknown country of origin of the sellers	7,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.293.168
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Domestic sellers (incl. national web addresses of multinational companies)	7,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Sellers from other EU countries	1,7
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Sellers from the rest of the world	2,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Unknown country of origin of the sellers	0,6
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.973.550
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Domestic sellers (incl. national web addresses of multinational companies)	17,6
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Sellers from other EU countries	4,8
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Sellers from the rest of the world	3,5
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Unknown country of origin of the sellers	1,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.166.355
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Domestic sellers (incl. national web addresses of multinational companies)	38,8
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Sellers from other EU countries	13,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Sellers from the rest of the world	12,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Unknown country of origin of the sellers	4,6
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.858.121
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Domestic sellers (incl. national web addresses of multinational companies)	49
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Sellers from other EU countries	20,6
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Sellers from the rest of the world	19,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Unknown country of origin of the sellers	7,5
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	4.116.491
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Domestic sellers (incl. national web addresses of multinational companies)	65,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Sellers from other EU countries	26,5
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Sellers from the rest of the world	25,3
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Unknown country of origin of the sellers	10,8
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.663.712
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Domestic sellers (incl. national web addresses of multinational companies)	66,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Sellers from other EU countries	26,9
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Sellers from the rest of the world	23,9
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Unknown country of origin of the sellers	11,7
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	4.759.456
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Domestic sellers (incl. national web addresses of multinational companies)	69,1
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Sellers from other EU countries	30,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Sellers from the rest of the world	23,1
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Unknown country of origin of the sellers	11,5
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	352.684
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Domestic sellers (incl. national web addresses of multinational companies)	76,9
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Sellers from other EU countries	40,7
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Sellers from the rest of the world	31,8
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Unknown country of origin of the sellers	7,9
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	54.750
Total Persons  (16 to 74 years old)	Studies completed: Others	Domestic sellers (incl. national web addresses of multinational companies)	22,9
Total Persons  (16 to 74 years old)	Studies completed: Others	Sellers from other EU countries	3,8
Total Persons  (16 to 74 years old)	Studies completed: Others	Sellers from the rest of the world	10,5
Total Persons  (16 to 74 years old)	Studies completed: Others	Unknown country of origin of the sellers	14,6
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	17.181.468
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Domestic sellers (incl. national web addresses of multinational companies)	59,8
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Sellers from other EU countries	24,7
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Sellers from the rest of the world	21,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Unknown country of origin of the sellers	9,3
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	5.508.001
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Domestic sellers (incl. national web addresses of multinational companies)	42,9
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Sellers from other EU countries	16,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Sellers from the rest of the world	15,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Unknown country of origin of the sellers	6,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.514.410
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Domestic sellers (incl. national web addresses of multinational companies)	53,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Sellers from other EU countries	23,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Sellers from the rest of the world	21,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Unknown country of origin of the sellers	8,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.653.749
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Domestic sellers (incl. national web addresses of multinational companies)	27,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Sellers from other EU countries	8,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Sellers from the rest of the world	7,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Unknown country of origin of the sellers	2,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.443.761
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Domestic sellers (incl. national web addresses of multinational companies)	20,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Sellers from other EU countries	7,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Sellers from the rest of the world	5,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Unknown country of origin of the sellers	2,9
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.936.899
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Domestic sellers (incl. national web addresses of multinational companies)	46,6
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Sellers from other EU countries	14,7
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Sellers from the rest of the world	16,6
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Unknown country of origin of the sellers	6,8
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Total	14.455.169
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Domestic sellers (incl. national web addresses of multinational companies)	61
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Sellers from other EU countries	25,2
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Sellers from the rest of the world	22,5
Total Persons  (16 to 74 years old)	Professional status (in main job): Worker employed by others	Unknown country of origin of the sellers	9,6
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Total	2.726.299
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Domestic sellers (incl. national web addresses of multinational companies)	53,7
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Sellers from other EU countries	22,1
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Sellers from the rest of the world	15,3
Total Persons  (16 to 74 years old)	Professional status (in main job): Self-employed or freelance workers	Unknown country of origin of the sellers	7,9
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	4.865.647
Total Persons  (16 to 74 years old)	Main occupation: Manual	Domestic sellers (incl. national web addresses of multinational companies)	41,7
Total Persons  (16 to 74 years old)	Main occupation: Manual	Sellers from other EU countries	14,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	Sellers from the rest of the world	14,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	Unknown country of origin of the sellers	5,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.315.821
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Domestic sellers (incl. national web addresses of multinational companies)	66,9
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Sellers from other EU countries	28,8
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Sellers from the rest of the world	24,2
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Unknown country of origin of the sellers	10,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	693.222
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Domestic sellers (incl. national web addresses of multinational companies)	87
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Sellers from other EU countries	43,5
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Sellers from the rest of the world	43,1
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Unknown country of origin of the sellers	17,9
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	16.488.246
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Domestic sellers (incl. national web addresses of multinational companies)	58,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Sellers from other EU countries	23,9
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Sellers from the rest of the world	20,5
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Unknown country of origin of the sellers	8,9
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.634.412
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Domestic sellers (incl. national web addresses of multinational companies)	27,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Sellers from other EU countries	9,4
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Sellers from the rest of the world	9,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Unknown country of origin of the sellers	4,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.059.689
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Domestic sellers (incl. national web addresses of multinational companies)	43,3
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Sellers from other EU countries	16,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Sellers from the rest of the world	15,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Unknown country of origin of the sellers	5,7
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	6.590.911
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Domestic sellers (incl. national web addresses of multinational companies)	55,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Sellers from other EU countries	21,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Sellers from the rest of the world	19,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Unknown country of origin of the sellers	8,1
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Total	6.965.110
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Domestic sellers (incl. national web addresses of multinational companies)	71,4
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Sellers from other EU countries	32,6
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Sellers from the rest of the world	25,7
Total Persons  (16 to 74 years old)	Net household monthly income 2,500 euros or more	Unknown country of origin of the sellers	12,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	6.988.165
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Domestic sellers (incl. national web addresses of multinational companies)	39,7
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Sellers from other EU countries	14,2
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Sellers from the rest of the world	13,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Unknown country of origin of the sellers	5,8
Internet users in the last 3 months	Total Persons	Total	32.844.075
Internet users in the last 3 months	Total Persons	Domestic sellers (incl. national web addresses of multinational companies)	51,8
Internet users in the last 3 months	Total Persons	Sellers from other EU countries	20,7
Internet users in the last 3 months	Total Persons	Sellers from the rest of the world	18,4
Internet users in the last 3 months	Total Persons	Unknown country of origin of the sellers	7,8
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	665.022
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Domestic sellers (incl. national web addresses of multinational companies)	14,3
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Sellers from other EU countries	3,4
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Sellers from the rest of the world	4,6
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Unknown country of origin of the sellers	1,2
Internet users in the last 3 months	Studies completed: Primary Education	Total	3.020.020
Internet users in the last 3 months	Studies completed: Primary Education	Domestic sellers (incl. national web addresses of multinational companies)	23,1
Internet users in the last 3 months	Studies completed: Primary Education	Sellers from other EU countries	6,4
Internet users in the last 3 months	Studies completed: Primary Education	Sellers from the rest of the world	4,7
Internet users in the last 3 months	Studies completed: Primary Education	Unknown country of origin of the sellers	1,8
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	7.670.794
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Domestic sellers (incl. national web addresses of multinational companies)	41,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Sellers from other EU countries	14,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Sellers from the rest of the world	13,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Unknown country of origin of the sellers	4,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	8.650.860
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Domestic sellers (incl. national web addresses of multinational companies)	50,2
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Sellers from other EU countries	21,1
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Sellers from the rest of the world	20
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Unknown country of origin of the sellers	7,7
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	4.068.048
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Domestic sellers (incl. national web addresses of multinational companies)	66,6
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Sellers from other EU countries	26,8
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Sellers from the rest of the world	25,6
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Unknown country of origin of the sellers	11
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.636.478
Internet users in the last 3 months	Studies completed: University studies and similar	Domestic sellers (incl. national web addresses of multinational companies)	66,7
Internet users in the last 3 months	Studies completed: University studies and similar	Sellers from other EU countries	27,1
Internet users in the last 3 months	Studies completed: University studies and similar	Sellers from the rest of the world	24,1
Internet users in the last 3 months	Studies completed: University studies and similar	Unknown country of origin of the sellers	11,8
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.736.807
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Domestic sellers (incl. national web addresses of multinational companies)	69,5
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Sellers from other EU countries	30,7
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Sellers from the rest of the world	23,3
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Unknown country of origin of the sellers	11,5
Internet users in the last 3 months	Studies completed: University doctorate	Total	350.900
Internet users in the last 3 months	Studies completed: University doctorate	Domestic sellers (incl. national web addresses of multinational companies)	77,3
Internet users in the last 3 months	Studies completed: University doctorate	Sellers from other EU countries	40,9
Internet users in the last 3 months	Studies completed: University doctorate	Sellers from the rest of the world	32
Internet users in the last 3 months	Studies completed: University doctorate	Unknown country of origin of the sellers	7,9
Internet users in the last 3 months	Studies completed: Others	Total	45.145
Internet users in the last 3 months	Studies completed: Others	Domestic sellers (incl. national web addresses of multinational companies)	27,8
Internet users in the last 3 months	Studies completed: Others	Sellers from other EU countries	4,6
Internet users in the last 3 months	Studies completed: Others	Sellers from the rest of the world	12,8
Internet users in the last 3 months	Studies completed: Others	Unknown country of origin of the sellers	17,7
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	16.964.772
Internet users in the last 3 months	Employment situation: Employed economically active persons	Domestic sellers (incl. national web addresses of multinational companies)	60,6
Internet users in the last 3 months	Employment situation: Employed economically active persons	Sellers from other EU countries	25
Internet users in the last 3 months	Employment situation: Employed economically active persons	Sellers from the rest of the world	21,7
Internet users in the last 3 months	Employment situation: Employed economically active persons	Unknown country of origin of the sellers	9,4
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	5.262.966
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Domestic sellers (incl. national web addresses of multinational companies)	44,9
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Sellers from other EU countries	17,6
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Sellers from the rest of the world	16,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Unknown country of origin of the sellers	6,4
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.514.410
Internet users in the last 3 months	Employment situation: Inactive population: Students	Domestic sellers (incl. national web addresses of multinational companies)	53,9
Internet users in the last 3 months	Employment situation: Inactive population: Students	Sellers from other EU countries	23,5
Internet users in the last 3 months	Employment situation: Inactive population: Students	Sellers from the rest of the world	21,6
Internet users in the last 3 months	Employment situation: Inactive population: Students	Unknown country of origin of the sellers	8,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.372.684
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Domestic sellers (incl. national web addresses of multinational companies)	33,4
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Sellers from other EU countries	10,3
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Sellers from the rest of the world	9
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Unknown country of origin of the sellers	3,5
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	3.941.708
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Domestic sellers (incl. national web addresses of multinational companies)	28,2
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Sellers from other EU countries	9,8
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Sellers from the rest of the world	7,8
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Unknown country of origin of the sellers	4
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.787.534
Internet users in the last 3 months	Employment situation: Other employment situation	Domestic sellers (incl. national web addresses of multinational companies)	50,5
Internet users in the last 3 months	Employment situation: Other employment situation	Sellers from other EU countries	16
Internet users in the last 3 months	Employment situation: Other employment situation	Sellers from the rest of the world	18
Internet users in the last 3 months	Employment situation: Other employment situation	Unknown country of origin of the sellers	7,3
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Total	14.298.332
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Domestic sellers (incl. national web addresses of multinational companies)	61,6
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Sellers from other EU countries	25,5
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Sellers from the rest of the world	22,8
Internet users in the last 3 months	Professional status (in main job): Worker employed by others	Unknown country of origin of the sellers	9,7
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Total	2.666.440
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Domestic sellers (incl. national web addresses of multinational companies)	54,9
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Sellers from other EU countries	22,6
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Sellers from the rest of the world	15,6
Internet users in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Unknown country of origin of the sellers	8,1
Internet users in the last 3 months	Main occupation: Manual	Total	4.704.794
Internet users in the last 3 months	Main occupation: Manual	Domestic sellers (incl. national web addresses of multinational companies)	43,2
Internet users in the last 3 months	Main occupation: Manual	Sellers from other EU countries	14,9
Internet users in the last 3 months	Main occupation: Manual	Sellers from the rest of the world	14,7
Internet users in the last 3 months	Main occupation: Manual	Unknown country of origin of the sellers	5,6
Internet users in the last 3 months	Main occupation: Non-manual	Total	12.259.979
Internet users in the last 3 months	Main occupation: Non-manual	Domestic sellers (incl. national web addresses of multinational companies)	67,2
Internet users in the last 3 months	Main occupation: Non-manual	Sellers from other EU countries	28,9
Internet users in the last 3 months	Main occupation: Non-manual	Sellers from the rest of the world	24,3
Internet users in the last 3 months	Main occupation: Non-manual	Unknown country of origin of the sellers	10,9
Internet users in the last 3 months	Main occupation: Other workers	Total	693.222
Internet users in the last 3 months	Main occupation: Other workers	Domestic sellers (incl. national web addresses of multinational companies)	87
Internet users in the last 3 months	Main occupation: Other workers	Sellers from other EU countries	43,5
Internet users in the last 3 months	Main occupation: Other workers	Sellers from the rest of the world	43,1
Internet users in the last 3 months	Main occupation: Other workers	Unknown country of origin of the sellers	17,9
Internet users in the last 3 months	Main occupation: ICT workers	Total	16.271.550
Internet users in the last 3 months	Main occupation: ICT workers	Domestic sellers (incl. national web addresses of multinational companies)	59,4
Internet users in the last 3 months	Main occupation: ICT workers	Sellers from other EU countries	24,2
Internet users in the last 3 months	Main occupation: ICT workers	Sellers from the rest of the world	20,7
Internet users in the last 3 months	Main occupation: ICT workers	Unknown country of origin of the sellers	9,1
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	3.920.291
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Domestic sellers (incl. national web addresses of multinational companies)	32,6
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Sellers from other EU countries	11,1
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Sellers from the rest of the world	11,4
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Unknown country of origin of the sellers	4,9
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.216.268
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Domestic sellers (incl. national web addresses of multinational companies)	47,2
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Sellers from other EU countries	18,2
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Sellers from the rest of the world	17,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Unknown country of origin of the sellers	6,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.361.742
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Domestic sellers (incl. national web addresses of multinational companies)	57,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Sellers from other EU countries	22,6
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Sellers from the rest of the world	20,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Unknown country of origin of the sellers	8,4
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Total	6.894.858
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Domestic sellers (incl. national web addresses of multinational companies)	72,1
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Sellers from other EU countries	32,9
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Sellers from the rest of the world	26
Internet users in the last 3 months	Net household monthly income 2,500 euros or more	Unknown country of origin of the sellers	12,4
Internet users in the last 3 months	Net household monthly income DK/NA	Total	6.450.916
Internet users in the last 3 months	Net household monthly income DK/NA	Domestic sellers (incl. national web addresses of multinational companies)	43
Internet users in the last 3 months	Net household monthly income DK/NA	Sellers from other EU countries	15,4
Internet users in the last 3 months	Net household monthly income DK/NA	Sellers from the rest of the world	14,4
Internet users in the last 3 months	Net household monthly income DK/NA	Unknown country of origin of the sellers	6,3
Persons who have purchased via the Internet in the last 3 months	Total Persons	Total	18.029.339
Persons who have purchased via the Internet in the last 3 months	Total Persons	Domestic sellers (incl. national web addresses of multinational companies)	94,3
Persons who have purchased via the Internet in the last 3 months	Total Persons	Sellers from other EU countries	37,8
Persons who have purchased via the Internet in the last 3 months	Total Persons	Sellers from the rest of the world	33,6
Persons who have purchased via the Internet in the last 3 months	Total Persons	Unknown country of origin of the sellers	14,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	125.736
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Domestic sellers (incl. national web addresses of multinational companies)	75,5
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Sellers from other EU countries	17,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Sellers from the rest of the world	24,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Unknown country of origin of the sellers	6,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Total	738.186
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Domestic sellers (incl. national web addresses of multinational companies)	94,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Sellers from other EU countries	26
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Sellers from the rest of the world	19,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Unknown country of origin of the sellers	7,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Total	3.376.349
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Domestic sellers (incl. national web addresses of multinational companies)	93,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Sellers from other EU countries	32,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Sellers from the rest of the world	30,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Unknown country of origin of the sellers	11,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Total	4.645.286
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Domestic sellers (incl. national web addresses of multinational companies)	93,5
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Sellers from other EU countries	39,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Sellers from the rest of the world	37,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Unknown country of origin of the sellers	14,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Total	2.861.905
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Domestic sellers (incl. national web addresses of multinational companies)	94,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Sellers from other EU countries	38,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Sellers from the rest of the world	36,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Unknown country of origin of the sellers	15,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Total	2.535.858
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Domestic sellers (incl. national web addresses of multinational companies)	95,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Sellers from other EU countries	38,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Sellers from the rest of the world	34,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Unknown country of origin of the sellers	16,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Total	3.454.731
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Domestic sellers (incl. national web addresses of multinational companies)	95,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Sellers from other EU countries	42
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Sellers from the rest of the world	31,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Unknown country of origin of the sellers	15,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Total	278.723
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Domestic sellers (incl. national web addresses of multinational companies)	97,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Sellers from other EU countries	51,5
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Sellers from the rest of the world	40,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Unknown country of origin of the sellers	9,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Total	12.564
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Domestic sellers (incl. national web addresses of multinational companies)	100
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Sellers from other EU countries	16,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Sellers from the rest of the world	46
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Unknown country of origin of the sellers	63,7
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Total	10.835.246
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Domestic sellers (incl. national web addresses of multinational companies)	94,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Sellers from other EU countries	39,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Sellers from the rest of the world	33,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Unknown country of origin of the sellers	14,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Total	2.510.906
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Domestic sellers (incl. national web addresses of multinational companies)	94,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Sellers from other EU countries	36,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Sellers from the rest of the world	34,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Unknown country of origin of the sellers	13,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Total	2.043.779
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Domestic sellers (incl. national web addresses of multinational companies)	92,7
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Sellers from other EU countries	40,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Sellers from the rest of the world	37,1
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Unknown country of origin of the sellers	13,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Total	482.407
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Domestic sellers (incl. national web addresses of multinational companies)	95,1
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Sellers from other EU countries	29,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Sellers from the rest of the world	25,7
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Unknown country of origin of the sellers	9,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Total	1.179.209
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Domestic sellers (incl. national web addresses of multinational companies)	94,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Sellers from other EU countries	32,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Sellers from the rest of the world	25,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Unknown country of origin of the sellers	13,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Total	977.791
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Domestic sellers (incl. national web addresses of multinational companies)	92,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Sellers from other EU countries	29,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Sellers from the rest of the world	33
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Unknown country of origin of the sellers	13,4
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Worker employed by others	Total	9.307.319
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Worker employed by others	Domestic sellers (incl. national web addresses of multinational companies)	94,7
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Worker employed by others	Sellers from other EU countries	39,1
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Worker employed by others	Sellers from the rest of the world	35
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Worker employed by others	Unknown country of origin of the sellers	14,9
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Total	1.527.927
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Domestic sellers (incl. national web addresses of multinational companies)	95,8
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Sellers from other EU countries	39,5
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Sellers from the rest of the world	27,2
Persons who have purchased via the Internet in the last 3 months	Professional status (in main job): Self-employed or freelance workers	Unknown country of origin of the sellers	14,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Total	2.182.330
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Domestic sellers (incl. national web addresses of multinational companies)	93
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Sellers from other EU countries	32,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Sellers from the rest of the world	31,7
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Unknown country of origin of the sellers	12,2
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Total	8.652.916
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Domestic sellers (incl. national web addresses of multinational companies)	95,3
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Sellers from other EU countries	41
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Sellers from the rest of the world	34,5
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Unknown country of origin of the sellers	15,4
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Total	608.779
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Domestic sellers (incl. national web addresses of multinational companies)	99,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Sellers from other EU countries	49,5
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Sellers from the rest of the world	49,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Unknown country of origin of the sellers	20,3
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Total	10.226.467
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Domestic sellers (incl. national web addresses of multinational companies)	94,6
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Sellers from other EU countries	38,6
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Sellers from the rest of the world	33
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Unknown country of origin of the sellers	14,4
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Total	1.404.346
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Domestic sellers (incl. national web addresses of multinational companies)	90,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Sellers from other EU countries	31,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Sellers from the rest of the world	31,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Unknown country of origin of the sellers	13,6
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	4.589.862
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Domestic sellers (incl. national web addresses of multinational companies)	94,8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Sellers from other EU countries	36,4
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Sellers from the rest of the world	34,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Unknown country of origin of the sellers	12,5
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	3.821.733
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Domestic sellers (incl. national web addresses of multinational companies)	95,2
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Sellers from other EU countries	37,6
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Sellers from the rest of the world	33,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Unknown country of origin of the sellers	14
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 2,500 euros or more	Total	5.193.677
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 2,500 euros or more	Domestic sellers (incl. national web addresses of multinational companies)	95,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 2,500 euros or more	Sellers from other EU countries	43,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 2,500 euros or more	Sellers from the rest of the world	34,5
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 2,500 euros or more	Unknown country of origin of the sellers	16,4
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Total	3.019.721
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Domestic sellers (incl. national web addresses of multinational companies)	91,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Sellers from other EU countries	32,8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Sellers from the rest of the world	30,8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Unknown country of origin of the sellers	13,4