Main variables Total E.1 % of enterprises that carry out data analysis by their own employees (1) 6.71 E.2.A % of enterprises whose own employees perform analysis of transaction records data (2) 74.46 E.2.B % of enterprises whose own employees perform analysis of customer data (2) 59.77 E.2.C % of enterprises whose own employees perform analysis of social media data (2) 43.54 E.2.D % of enterprises whose own employees perform analysis of website data (2) 32.34 E.2.E % of enterprises that perform analytics on location data from the use of hand-held devices or vehicles (2) 23.11 E.2.F % of enterprises that perform analysis of data from smart devices or sensors (2) 8.33 E.2.G % de empresas que realizan analítica sobre datos abiertos de autoridades gubernamentales (2) 22.41 E.2.H % of enterprises that perform analysis of satellite data (2) 8.19 E.3 % of enterprises for which a third party performs data analytics (1) 6.13