Main variables;Total
D.10 % of enterprises that pay to advertise on the Internet (1);10.78
D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);9.69
D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);66.30
D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);29.80
D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);33.75
D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);60.18
D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);48.97
D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);15.62
D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);97.06