Population class;Demographic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;34.910.798
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;62
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;58
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;46,9
Total Persons  (16 to 74 years old);Total Persons;They have purchsed in the last month;33,2
Total Persons  (16 to 74 years old);Sex: Male;Total;17.316.322
Total Persons  (16 to 74 years old);Sex: Male;They have made one or more purchases;63,3
Total Persons  (16 to 74 years old);Sex: Male;They have purchased something in the last 12 months;59,1
Total Persons  (16 to 74 years old);Sex: Male;They have purchased something in the last 3 months;48
Total Persons  (16 to 74 years old);Sex: Male;They have purchsed in the last month;33,9
Total Persons  (16 to 74 years old);Sex: Female;Total;17.594.476
Total Persons  (16 to 74 years old);Sex: Female;They have made one or more purchases;60,7
Total Persons  (16 to 74 years old);Sex: Female;They have purchased something in the last 12 months;57
Total Persons  (16 to 74 years old);Sex: Female;They have purchased something in the last 3 months;45,8
Total Persons  (16 to 74 years old);Sex: Female;They have purchsed in the last month;32,5
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;Total;4.147.972
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have made one or more purchases;74,2
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchased something in the last 12 months;71
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchased something in the last 3 months;56,4
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchsed in the last month;34,6
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;Total;5.290.198
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have made one or more purchases;83,3
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchased something in the last 12 months;80,6
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchased something in the last 3 months;67,2
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchsed in the last month;50,3
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;Total;7.353.852
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have made one or more purchases;75,2
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchased something in the last 12 months;71,8
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchased something in the last 3 months;59,9
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchsed in the last month;45,4
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;Total;7.452.370
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have made one or more purchases;63,9
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchased something in the last 12 months;58,8
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchased something in the last 3 months;46,5
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchsed in the last month;33,7
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;Total;6.100.400
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have made one or more purchases;47
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchased something in the last 12 months;41,7
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchased something in the last 3 months;32,9
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchsed in the last month;21,5
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;Total;4.566.006
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have made one or more purchases;21,8
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchased something in the last 12 months;18,4
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchased something in the last 3 months;13,5
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchsed in the last month;7,2
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.537.063
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;66,2
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;62,5
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;51,4
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchsed in the last month;35,9
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;Total;4.349.791
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;64,2
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;59,3
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;47
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchsed in the last month;32,8
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;Total;5.366.596
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;58,3
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;54,2
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;42,7
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchsed in the last month;31,1
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;Total;3.968.647
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;57,5
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;53,6
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;43,4
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchsed in the last month;29,7
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;Total;6.688.701
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have made one or more purchases;57,1
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;53,1
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;42,7
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchsed in the last month;31,3
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;Total;3.495.124
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have made one or more purchases;55,9
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchased something in the last 12 months;50,6
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchased something in the last 3 months;40,2
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchsed in the last month;28
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;Total;9.849.802
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have made one or more purchases;50,4
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchased something in the last 12 months;46,9
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchased something in the last 3 months;37,5
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchsed in the last month;27,2
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;Total;9.855.186
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have made one or more purchases;65,4
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchased something in the last 12 months;61,2
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchased something in the last 3 months;49,7
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchsed in the last month;34
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;Total;8.800.153
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have made one or more purchases;74,3
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchased something in the last 12 months;70,1
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchased something in the last 3 months;57,3
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchsed in the last month;41,1
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;Total;2.910.533
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have made one or more purchases;59,6
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;57,1
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;46,1
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchsed in the last month;33,5
Total Persons  (16 to 74 years old);Type of household: Single-person household;Total;3.495.124
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have made one or more purchases;55,9
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchased something in the last 12 months;50,6
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchased something in the last 3 months;40,2
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchsed in the last month;28
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;Total;3.904.563
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have made one or more purchases;64,3
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchased something in the last 12 months;60,6
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchased something in the last 3 months;47,3
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchsed in the last month;32,6
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;Total;6.494.987
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have made one or more purchases;48,2
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchased something in the last 12 months;44,8
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchased something in the last 3 months;36,8
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchsed in the last month;26,6
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;Total;17.217.939
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have made one or more purchases;69,8
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchased something in the last 12 months;65,8
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchased something in the last 3 months;54
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchsed in the last month;38,4
Total Persons  (16 to 74 years old);Type of household: Other type of household;Total;3.798.185
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have made one or more purchases;53,5
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchased something in the last 12 months;49,6
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchased something in the last 3 months;38
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchsed in the last month;26,4
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;Total;17.243.315
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have made one or more purchases;55,6
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;51,6
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;42,4
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchsed in the last month;31
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.250.694
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;78,8
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;74,9
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;62,4
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchsed in the last month;48,4
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;Total;14.416.788
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;65,9
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;61,9
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;48,8
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchsed in the last month;32,4
Total Persons  (16 to 74 years old);Nationality: Spanish;Total;30.886.943
Total Persons  (16 to 74 years old);Nationality: Spanish;They have made one or more purchases;63,4
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchased something in the last 12 months;59,5
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchased something in the last 3 months;48,6
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchsed in the last month;34,5
Total Persons  (16 to 74 years old);Nationality: Foreign;Total;4.023.855
Total Persons  (16 to 74 years old);Nationality: Foreign;They have made one or more purchases;51,2
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchased something in the last 12 months;46,3
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchased something in the last 3 months;33,9
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchsed in the last month;23,2
Internet users in the last 12 months;Total Persons;Total;31.768.287
Internet users in the last 12 months;Total Persons;They have made one or more purchases;68,1
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;63,8
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;51,6
Internet users in the last 12 months;Total Persons;They have purchsed in the last month;36,5
Internet users in the last 12 months;Sex: Male;Total;15.768.874
Internet users in the last 12 months;Sex: Male;They have made one or more purchases;69,5
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 12 months;64,9
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 3 months;52,8
Internet users in the last 12 months;Sex: Male;They have purchsed in the last month;37,2
Internet users in the last 12 months;Sex: Female;Total;15.999.413
Internet users in the last 12 months;Sex: Female;They have made one or more purchases;66,7
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 12 months;62,7
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 3 months;50,4
Internet users in the last 12 months;Sex: Female;They have purchsed in the last month;35,8
Internet users in the last 12 months;Age: 16 to 24 years old;Total;4.115.653
Internet users in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;74,8
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;71,5
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;56,8
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchsed in the last month;34,9
Internet users in the last 12 months;Age: 25 to 34 years old;Total;5.180.273
Internet users in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;85,1
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;82,3
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;68,6
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchsed in the last month;51,4
Internet users in the last 12 months;Age: 35 to 44 years old;Total;7.183.685
Internet users in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;77
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;73,5
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;61,3
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchsed in the last month;46,5
Internet users in the last 12 months;Age: 45 to 54 years old;Total;7.052.687
Internet users in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;67,6
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;62,1
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;49,1
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchsed in the last month;35,6
Internet users in the last 12 months;Age: 55 to 64 years old;Total;5.301.230
Internet users in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;54,1
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;48
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;37,9
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchsed in the last month;24,8
Internet users in the last 12 months;Age: 65 to 74 years old;Total;2.934.759
Internet users in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;33,9
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;28,6
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;20,9
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchsed in the last month;11,3
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;13.593.588
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;70,8
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;66,8
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;54,9
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchsed in the last month;38,4
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.036.016
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;69,2
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;63,9
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;50,6
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchsed in the last month;35,3
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;4.771.169
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;65,6
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;61
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;48,1
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchsed in the last month;35
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.508.519
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;65
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;60,6
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;49
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchsed in the last month;33,5
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;5.858.996
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;65,2
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;60,6
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;48,8
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchsed in the last month;35,8
Internet users in the last 12 months;Size of the household: Households with 1 member;Total;3.044.864
Internet users in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;64,1
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;58
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;46,2
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchsed in the last month;32,2
Internet users in the last 12 months;Size of the household: Households with 2 members;Total;8.298.029
Internet users in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;59,9
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;55,7
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;44,6
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchsed in the last month;32,3
Internet users in the last 12 months;Size of the household: Households with 3 members;Total;9.220.325
Internet users in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;70
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;65,4
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;53,1
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchsed in the last month;36,3
Internet users in the last 12 months;Size of the household: Households with 4 members;Total;8.471.285
Internet users in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;77,2
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;72,8
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;59,5
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchsed in the last month;42,6
Internet users in the last 12 months;Size of the household: Households with 5 or more members;Total;2.733.784
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;63,5
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;60,7
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;49
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchsed in the last month;35,7
Internet users in the last 12 months;Type of household: Single-person household;Total;3.044.864
Internet users in the last 12 months;Type of household: Single-person household;They have made one or more purchases;64,1
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;58
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;46,2
Internet users in the last 12 months;Type of household: Single-person household;They have purchsed in the last month;32,2
Internet users in the last 12 months;Type of household: Single parent living with a child;Total;3.611.772
Internet users in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;69,6
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;65,5
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;51,2
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchsed in the last month;35,3
Internet users in the last 12 months;Type of household: Couple living together without children;Total;5.386.040
Internet users in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;58,1
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;54
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;44,4
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchsed in the last month;32,1
Internet users in the last 12 months;Type of household: Couple living together with children;Total;16.391.649
Internet users in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;73,3
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;69,1
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;56,7
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchsed in the last month;40,3
Internet users in the last 12 months;Type of household: Other type of household;Total;3.333.963
Internet users in the last 12 months;Type of household: Other type of household;They have made one or more purchases;60,9
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;56,5
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;43,3
Internet users in the last 12 months;Type of household: Other type of household;They have purchsed in the last month;30,1
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;Total;15.297.914
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;62,6
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;58,1
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;47,8
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchsed in the last month;35
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.169.528
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;80,8
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;76,8
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;64
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchsed in the last month;49,6
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;13.300.845
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;71,4
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;67,1
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;52,9
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchsed in the last month;35,1
Internet users in the last 12 months;Nationality: Spanish;Total;28.105.697
Internet users in the last 12 months;Nationality: Spanish;They have made one or more purchases;69,7
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;65,4
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;53,4
Internet users in the last 12 months;Nationality: Spanish;They have purchsed in the last month;37,9
Internet users in the last 12 months;Nationality: Foreign;Total;3.662.590
Internet users in the last 12 months;Nationality: Foreign;They have made one or more purchases;56,3
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;50,9
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;37,3
Internet users in the last 12 months;Nationality: Foreign;They have purchsed in the last month;25,5
Persons who have purchased via the Internet in the last 12 months;Total Persons;Total;20.252.814
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchased something in the last 3 months;80,9
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchsed in the last month;57,2
Persons who have purchased via the Internet in the last 12 months;Sex: Male;Total;10.226.405
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have purchased something in the last 3 months;81,4
Persons who have purchased via the Internet in the last 12 months;Sex: Male;They have purchsed in the last month;57,4
Persons who have purchased via the Internet in the last 12 months;Sex: Female;Total;10.026.409
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have purchased something in the last 3 months;80,4
Persons who have purchased via the Internet in the last 12 months;Sex: Female;They have purchsed in the last month;57,1
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;Total;2.943.645
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;79,5
Persons who have purchased via the Internet in the last 12 months;Age: 16 to 24 years old;They have purchsed in the last month;48,8
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;Total;4.264.128
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;83,4
Persons who have purchased via the Internet in the last 12 months;Age: 25 to 34 years old;They have purchsed in the last month;62,4
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;Total;5.277.804
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;83,4
Persons who have purchased via the Internet in the last 12 months;Age: 35 to 44 years old;They have purchsed in the last month;63,3
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;Total;4.382.677
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;79
Persons who have purchased via the Internet in the last 12 months;Age: 45 to 54 years old;They have purchsed in the last month;57,3
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;Total;2.546.548
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;78,8
Persons who have purchased via the Internet in the last 12 months;Age: 55 to 64 years old;They have purchsed in the last month;51,6
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;Total;838.013
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;73,4
Persons who have purchased via the Internet in the last 12 months;Age: 65 to 74 years old;They have purchsed in the last month;39,5
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;9.087.113
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;82,2
Persons who have purchased via the Internet in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchsed in the last month;57,5
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;2.577.673
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;79,3
Persons who have purchased via the Internet in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchsed in the last month;55,3
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;2.909.570
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;78,8
Persons who have purchased via the Internet in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchsed in the last month;57,4
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;2.127.415
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;80,9
Persons who have purchased via the Internet in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchsed in the last month;55,3
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;3.551.044
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;80,5
Persons who have purchased via the Internet in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchsed in the last month;59,1
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;Total;1.767.242
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;79,5
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 1 member;They have purchsed in the last month;55,5
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;Total;4.621.899
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;80
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 2 members;They have purchsed in the last month;57,9
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;Total;6.034.518
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;81,2
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 3 members;They have purchsed in the last month;55,5
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;Total;6.168.460
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;81,7
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 4 members;They have purchsed in the last month;58,6
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;Total;1.660.695
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;80,7
Persons who have purchased via the Internet in the last 12 months;Size of the household: Households with 5 or more members;They have purchsed in the last month;58,7
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;Total;1.767.242
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;79,5
Persons who have purchased via the Internet in the last 12 months;Type of household: Single-person household;They have purchsed in the last month;55,5
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;Total;2.366.746
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;78,1
Persons who have purchased via the Internet in the last 12 months;Type of household: Single parent living with a child;They have purchsed in the last month;53,8
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;Total;2.907.649
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;82,2
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together without children;They have purchsed in the last month;59,4
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;Total;11.327.823
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;82,1
Persons who have purchased via the Internet in the last 12 months;Type of household: Couple living together with children;They have purchsed in the last month;58,3
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;Total;1.883.353
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;76,7
Persons who have purchased via the Internet in the last 12 months;Type of household: Other type of household;They have purchsed in the last month;53,3
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;Total;8.890.019
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;82,2
Persons who have purchased via the Internet in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchsed in the last month;60,2
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;2.434.059
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;83,3
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchsed in the last month;64,6
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;8.928.736
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;78,9
Persons who have purchased via the Internet in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchsed in the last month;52,3
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;Total;18.389.300
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;81,7
Persons who have purchased via the Internet in the last 12 months;Nationality: Spanish;They have purchsed in the last month;58
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;Total;1.863.514
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;73,3
Persons who have purchased via the Internet in the last 12 months;Nationality: Foreign;They have purchsed in the last month;50