Economic activity cluster;Main variables;Total
Total Enterprises;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);11.59
Total Enterprises;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);67.15
Total Enterprises;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);27.58
Total Enterprises;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);33.53
Total Enterprises;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);53.42
Total Enterprises;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);54.25
Total Enterprises;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);15.17
Total Enterprises;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);98.40
Industry;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);11.27
Industry;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);66.27
Industry;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);23.77
Industry;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);24.29
Industry;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);45.47
Industry;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);46.55
Industry;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);8.39
Industry;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);99.36
Construction;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);6.40
Construction;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);74.97
Construction;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);22.11
Construction;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);28.83
Construction;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);36.19
Construction;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);47.17
Construction;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);11.27
Construction;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);97.60
Services;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);12.76
Services;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);66.36
Services;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);28.50
Services;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);34.81
Services;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);55.98
Services;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);56.53
Services;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);16.40
Services;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);98.47