Population class;Socio-economic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;35.238.288
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;66,4
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;62,6
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;53,8
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;Total;1.293.168
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;13,6
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;12,4
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;10,5
Total Persons  (16 to 74 years old);Studies completed: Primary Education;Total;3.973.550
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have made one or more purchases;26,8
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 12 months;24,7
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 3 months;20
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;Total;8.166.355
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have made one or more purchases;55
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;50,6
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;43,1
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;Total;8.858.121
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have made one or more purchases;73,6
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;68,3
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;55,8
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;Total;4.116.491
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have made one or more purchases;84,1
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;81,1
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;72,2
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;Total;3.663.712
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have made one or more purchases;85,2
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 12 months;81,7
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 3 months;72,5
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;Total;4.759.456
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have made one or more purchases;88,2
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;85,1
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76,6
Total Persons  (16 to 74 years old);Studies completed: University doctorate;Total;352.684
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have made one or more purchases;96,1
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 12 months;95,3
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 3 months;81,2
Total Persons  (16 to 74 years old);Studies completed: Others;Total;54.750
Total Persons  (16 to 74 years old);Studies completed: Others;They have made one or more purchases;35,6
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 12 months;35,6
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 3 months;23,8
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;Total;17.181.468
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have made one or more purchases;78,4
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 12 months;74,7
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;Total;5.508.001
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have made one or more purchases;63,5
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;58,7
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;48,2
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;Total;3.514.410
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have made one or more purchases;78,4
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 12 months;75,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 3 months;62,5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;Total;1.653.749
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have made one or more purchases;36,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;33,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;29,9
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;Total;5.443.761
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have made one or more purchases;31,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;28,4
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;23,4
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;Total;1.936.899
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have made one or more purchases;70
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 12 months;63,8
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 3 months;52,5
Total Persons  (16 to 74 years old);Professional status (in main job): Worker employed by others;Total;14.455.169
Total Persons  (16 to 74 years old);Professional status (in main job): Worker employed by others;They have made one or more purchases;79,5
Total Persons  (16 to 74 years old);Professional status (in main job): Worker employed by others;They have purchased something in the last 12 months;76
Total Persons  (16 to 74 years old);Professional status (in main job): Worker employed by others;They have purchased something in the last 3 months;67
Total Persons  (16 to 74 years old);Professional status (in main job): Self-employed or freelance workers;Total;2.726.299
Total Persons  (16 to 74 years old);Professional status (in main job): Self-employed or freelance workers;They have made one or more purchases;72,2
Total Persons  (16 to 74 years old);Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 12 months;68,1
Total Persons  (16 to 74 years old);Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 3 months;60,3
Total Persons  (16 to 74 years old);Main occupation: Manual;Total;4.865.647
Total Persons  (16 to 74 years old);Main occupation: Manual;They have made one or more purchases;59,8
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 12 months;54,5
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 3 months;46,6
Total Persons  (16 to 74 years old);Main occupation: Non-manual;Total;12.315.821
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have made one or more purchases;85,7
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 12 months;82,7
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 3 months;73,6
Total Persons  (16 to 74 years old);Main occupation: Other workers;Total;693.222
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have made one or more purchases;98,3
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 12 months;96,5
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 3 months;91,7
Total Persons  (16 to 74 years old);Main occupation: ICT workers;Total;16.488.246
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have made one or more purchases;77,5
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 12 months;73,8
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 3 months;64,9
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;Total;4.634.412
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have made one or more purchases;47,8
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;42,3
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;32,5
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;Total;10.059.689
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;61,2
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;57
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;48,3
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;Total;6.590.911
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;73
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;69,9
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;61,3
Total Persons  (16 to 74 years old);Net household monthly income 2,500 euros or more;Total;6.965.110
Total Persons  (16 to 74 years old);Net household monthly income 2,500 euros or more;They have made one or more purchases;87,8
Total Persons  (16 to 74 years old);Net household monthly income 2,500 euros or more;They have purchased something in the last 12 months;85,2
Total Persons  (16 to 74 years old);Net household monthly income 2,500 euros or more;They have purchased something in the last 3 months;77,3
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;Total;6.988.165
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have made one or more purchases;58,6
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 12 months;54,8
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 3 months;45,6
Internet users in the last 12 months;Total Persons;Total;32.935.248
Internet users in the last 12 months;Total Persons;They have made one or more purchases;71
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;67
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;57,6
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;679.555
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;25,9
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;23,5
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;19,9
Internet users in the last 12 months;Studies completed: Primary Education;Total;3.068.362
Internet users in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;34,7
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;32
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;25,9
Internet users in the last 12 months;Studies completed: First stage Secondary Education;Total;7.691.885
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;58,4
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;53,8
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;45,8
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;Total;8.657.168
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;75,3
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;69,8
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;57,1
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;Total;4.068.048
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;85,1
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;82,1
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;73
Internet users in the last 12 months;Studies completed: University studies and similar;Total;3.637.378
Internet users in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;85,8
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;82,3
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;73
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;Total;4.736.807
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;88,7
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;85,6
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;77
Internet users in the last 12 months;Studies completed: University doctorate;Total;350.900
Internet users in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;96,5
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;95,8
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;81,6
Internet users in the last 12 months;Studies completed: Others;Total;45.145
Internet users in the last 12 months;Studies completed: Others;They have made one or more purchases;43,2
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;43,2
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;28,9
Internet users in the last 12 months;Employment situation: Employed economically active persons;Total;16.968.248
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;79,3
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;75,7
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66,8
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;Total;5.290.672
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;66,1
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;61,1
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;50,1
Internet users in the last 12 months;Employment situation: Inactive population: Students;Total;3.514.410
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;78,4
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;75,6
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;62,5
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;Total;1.383.355
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;43,7
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;40,1
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;35,8
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;Total;3.990.548
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;43,1
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;38,7
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;31,9
Internet users in the last 12 months;Employment situation: Other employment situation;Total;1.788.015
Internet users in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;75,8
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;69,1
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;56,9
Internet users in the last 12 months;Professional status (in main job): Worker employed by others;Total;14.299.773
Internet users in the last 12 months;Professional status (in main job): Worker employed by others;They have made one or more purchases;80,4
Internet users in the last 12 months;Professional status (in main job): Worker employed by others;They have purchased something in the last 12 months;76,8
Internet users in the last 12 months;Professional status (in main job): Worker employed by others;They have purchased something in the last 3 months;67,7
Internet users in the last 12 months;Professional status (in main job): Self-employed or freelance workers;Total;2.668.475
Internet users in the last 12 months;Professional status (in main job): Self-employed or freelance workers;They have made one or more purchases;73,7
Internet users in the last 12 months;Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 12 months;69,6
Internet users in the last 12 months;Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 3 months;61,6
Internet users in the last 12 months;Main occupation: Manual;Total;4.707.370
Internet users in the last 12 months;Main occupation: Manual;They have made one or more purchases;61,8
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;56,4
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;48,2
Internet users in the last 12 months;Main occupation: Non-manual;Total;12.260.878
Internet users in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;86,1
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;83,1
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;73,9
Internet users in the last 12 months;Main occupation: Other workers;Total;693.222
Internet users in the last 12 months;Main occupation: Other workers;They have made one or more purchases;98,3
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;96,5
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;91,7
Internet users in the last 12 months;Main occupation: ICT workers;Total;16.275.027
Internet users in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;78,5
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;74,8
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;65,7
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;Total;3.947.077
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;56,2
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;49,7
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;38,1
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;9.250.481
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;66,6
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;62
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;52,5
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;6.366.920
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;75,6
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;72,4
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;63,4
Internet users in the last 12 months;Net household monthly income 2,500 euros or more;Total;6.894.858
Internet users in the last 12 months;Net household monthly income 2,500 euros or more;They have made one or more purchases;88,7
Internet users in the last 12 months;Net household monthly income 2,500 euros or more;They have purchased something in the last 12 months;86,1
Internet users in the last 12 months;Net household monthly income 2,500 euros or more;They have purchased something in the last 3 months;78,1
Internet users in the last 12 months;Net household monthly income DK/NA;Total;6.475.912
Internet users in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;63,2
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;59,2
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;49,2
Internet users in the last 3 months;Total Persons;Total;32.844.075
Internet users in the last 3 months;Total Persons;They have made one or more purchases;71,2
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;67,2
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;57,7
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;Total;665.022
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;26,5
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;24
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;20,4
Internet users in the last 3 months;Studies completed: Primary Education;Total;3.020.020
Internet users in the last 3 months;Studies completed: Primary Education;They have made one or more purchases;35,3
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 12 months;32,5
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 3 months;26,4
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;7.670.794
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have made one or more purchases;58,6
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;53,9
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;45,9
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;8.650.860
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;75,3
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;69,9
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;57,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;4.068.048
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;85,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;82,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;73
Internet users in the last 3 months;Studies completed: University studies and similar;Total;3.636.478
Internet users in the last 3 months;Studies completed: University studies and similar;They have made one or more purchases;85,8
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;82,3
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;73,1
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;4.736.807
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;88,7
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;85,6
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;77
Internet users in the last 3 months;Studies completed: University doctorate;Total;350.900
Internet users in the last 3 months;Studies completed: University doctorate;They have made one or more purchases;96,5
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 12 months;95,8
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 3 months;81,6
Internet users in the last 3 months;Studies completed: Others;Total;45.145
Internet users in the last 3 months;Studies completed: Others;They have made one or more purchases;43,2
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 12 months;43,2
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 3 months;28,9
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;16.964.772
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have made one or more purchases;79,4
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;75,7
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66,8
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;5.262.966
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;66,5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;61,4
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;50,4
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3.514.410
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have made one or more purchases;78,4
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;75,6
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;62,5
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1.372.684
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;44,1
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;40,4
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;36,1
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;3.941.708
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;43,6
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;39,2
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;32,3
Internet users in the last 3 months;Employment situation: Other employment situation;Total;1.787.534
Internet users in the last 3 months;Employment situation: Other employment situation;They have made one or more purchases;75,8
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;69,1
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;56,9
Internet users in the last 3 months;Professional status (in main job): Worker employed by others;Total;14.298.332
Internet users in the last 3 months;Professional status (in main job): Worker employed by others;They have made one or more purchases;80,4
Internet users in the last 3 months;Professional status (in main job): Worker employed by others;They have purchased something in the last 12 months;76,8
Internet users in the last 3 months;Professional status (in main job): Worker employed by others;They have purchased something in the last 3 months;67,8
Internet users in the last 3 months;Professional status (in main job): Self-employed or freelance workers;Total;2.666.440
Internet users in the last 3 months;Professional status (in main job): Self-employed or freelance workers;They have made one or more purchases;73,8
Internet users in the last 3 months;Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 12 months;69,6
Internet users in the last 3 months;Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 3 months;61,7
Internet users in the last 3 months;Main occupation: Manual;Total;4.704.794
Internet users in the last 3 months;Main occupation: Manual;They have made one or more purchases;61,8
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 12 months;56,4
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 3 months;48,2
Internet users in the last 3 months;Main occupation: Non-manual;Total;12.259.979
Internet users in the last 3 months;Main occupation: Non-manual;They have made one or more purchases;86,1
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 12 months;83,1
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 3 months;73,9
Internet users in the last 3 months;Main occupation: Other workers;Total;693.222
Internet users in the last 3 months;Main occupation: Other workers;They have made one or more purchases;98,3
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 12 months;96,5
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 3 months;91,7
Internet users in the last 3 months;Main occupation: ICT workers;Total;16.271.550
Internet users in the last 3 months;Main occupation: ICT workers;They have made one or more purchases;78,5
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 12 months;74,8
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 3 months;65,7
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Total;3.920.291
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;56,6
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;50
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;38,4
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;9.216.268
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;66,8
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;62,2
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;52,7
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;6.361.742
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;75,6
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;72,4
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;63,5
Internet users in the last 3 months;Net household monthly income 2,500 euros or more;Total;6.894.858
Internet users in the last 3 months;Net household monthly income 2,500 euros or more;They have made one or more purchases;88,7
Internet users in the last 3 months;Net household monthly income 2,500 euros or more;They have purchased something in the last 12 months;86,1
Internet users in the last 3 months;Net household monthly income 2,500 euros or more;They have purchased something in the last 3 months;78,1
Internet users in the last 3 months;Net household monthly income DK/NA;Total;6.450.916
Internet users in the last 3 months;Net household monthly income DK/NA;They have made one or more purchases;63,5
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;59,4
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;49,4
Persons who have purchased via the Internet in the last 12 months;Total Persons;Total;22.064.719
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Total Persons;They have purchased something in the last 3 months;86
Persons who have purchased via the Internet in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;159.772
Persons who have purchased via the Internet in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;84,7
Persons who have purchased via the Internet in the last 12 months;Studies completed: Primary Education;Total;982.843
Persons who have purchased via the Internet in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;81
Persons who have purchased via the Internet in the last 12 months;Studies completed: First stage Secondary Education;Total;4.134.613
Persons who have purchased via the Internet in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;85,1
Persons who have purchased via the Internet in the last 12 months;Studies completed: Second stage Secondary Education;Total;6.045.781
Persons who have purchased via the Internet in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;81,7
Persons who have purchased via the Internet in the last 12 months;Studies completed: Advanced Vocational Education;Total;3.340.461
Persons who have purchased via the Internet in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;88,9
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies and similar;Total;2.993.078
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;88,8
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies, Master's and similar;Total;4.052.420
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;90
Persons who have purchased via the Internet in the last 12 months;Studies completed: University doctorate;Total;336.261
Persons who have purchased via the Internet in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;85,1
Persons who have purchased via the Internet in the last 12 months;Studies completed: Others;Total;19.490
Persons who have purchased via the Internet in the last 12 months;Studies completed: Others;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;66,9
Persons who have purchased via the Internet in the last 12 months;Employment situation: Employed economically active persons;Total;12.841.037
Persons who have purchased via the Internet in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;88,3
Persons who have purchased via the Internet in the last 12 months;Employment situation: Unemployed economically active persons;Total;3.232.066
Persons who have purchased via the Internet in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;82,1
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Students;Total;2.655.251
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;82,7
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Household chores;Total;555.244
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;89,2
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Pensioners;Total;1.546.020
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;82,3
Persons who have purchased via the Internet in the last 12 months;Employment situation: Other employment situation;Total;1.235.102
Persons who have purchased via the Internet in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;82,3
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Worker employed by others;Total;10.984.264
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Worker employed by others;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Worker employed by others;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Worker employed by others;They have purchased something in the last 3 months;88,2
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Self-employed or freelance workers;Total;1.856.773
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Self-employed or freelance workers;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Professional status (in main job): Self-employed or freelance workers;They have purchased something in the last 3 months;88,6
Persons who have purchased via the Internet in the last 12 months;Main occupation: Manual;Total;2.653.470
Persons who have purchased via the Internet in the last 12 months;Main occupation: Manual;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;85,5
Persons who have purchased via the Internet in the last 12 months;Main occupation: Non-manual;Total;10.187.567
Persons who have purchased via the Internet in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;89
Persons who have purchased via the Internet in the last 12 months;Main occupation: Other workers;Total;669.021
Persons who have purchased via the Internet in the last 12 months;Main occupation: Other workers;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;95
Persons who have purchased via the Internet in the last 12 months;Main occupation: ICT workers;Total;12.172.015
Persons who have purchased via the Internet in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;87,9
Persons who have purchased via the Internet in the last 12 months;Net household monthly income Less than 900 Euros;Total;1.961.541
Persons who have purchased via the Internet in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;76,8
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;5.730.991
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;84,7
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;4.607.317
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;87,7
Persons who have purchased via the Internet in the last 12 months;Net household monthly income 2,500 euros or more;Total;5.933.070
Persons who have purchased via the Internet in the last 12 months;Net household monthly income 2,500 euros or more;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income 2,500 euros or more;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income 2,500 euros or more;They have purchased something in the last 3 months;90,7
Persons who have purchased via the Internet in the last 12 months;Net household monthly income DK/NA;Total;3.831.799
Persons who have purchased via the Internet in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;100
Persons who have purchased via the Internet in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;83,1