Population class;Socio-economic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;35,436,056
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;72.8
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;67.9
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;55.3
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;Total;975,226
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;26.2
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;24.0
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;16.7
Total Persons  (16 to 74 years old);Studies completed: Primary Education;Total;3,261,171
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have made one or more purchases;31.3
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 12 months;25.8
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 3 months;18.5
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;Total;8,449,633
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have made one or more purchases;61.2
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;55.4
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;43.5
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;Total;9,544,914
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have made one or more purchases;78.9
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;73.4
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;58.1
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;Total;3,766,121
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have made one or more purchases;88.0
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;83.1
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;69.1
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;Total;3,702,568
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have made one or more purchases;88.8
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 12 months;85.3
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 3 months;71.3
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;Total;5,303,804
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have made one or more purchases;91.8
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88.1
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76.4
Total Persons  (16 to 74 years old);Studies completed: University doctorate;Total;355,817
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have made one or more purchases;91.5
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 12 months;91.0
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 3 months;81.6
Total Persons  (16 to 74 years old);Studies completed: Others;Total;76,800
Total Persons  (16 to 74 years old);Studies completed: Others;They have made one or more purchases;13.5
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 12 months;11.4
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 3 months;11.4
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;Total;20,498,176
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have made one or more purchases;83.3
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 12 months;79.2
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 3 months;65.8
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;Total;3,770,240
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have made one or more purchases;68.2
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;58.5
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;44.9
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;Total;3,158,289
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have made one or more purchases;81.4
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 12 months;78.3
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 3 months;63.4
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;Total;1,850,355
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have made one or more purchases;40.5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;34.6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;24.5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;Total;5,101,010
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have made one or more purchases;43.5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;38.5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;29.3
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;Total;1,057,985
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have made one or more purchases;56.1
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 12 months;52.1
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 3 months;42.0
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;Total;13,914,348
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;84.8
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;80.8
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;67.3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;Total;3,288,183
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;83.3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;80.0
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;65.2
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;Total;1,267,180
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;78.3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;73.0
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;61.1
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;Total;1,900,326
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;76.6
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;71.0
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;60.0
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);Total;128,139
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;69.8
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;66.9
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;52.3
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;Total;17,097,865
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have made one or more purchases;83.7
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;79.5
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;66.5
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;Total;3,400,312
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have made one or more purchases;81.2
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;77.5
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;62.4
Total Persons  (16 to 74 years old);Main occupation: Manual;Total;5,582,625
Total Persons  (16 to 74 years old);Main occupation: Manual;They have made one or more purchases;67.6
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 12 months;61.8
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 3 months;48.5
Total Persons  (16 to 74 years old);Main occupation: Non-manual;Total;14,915,552
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have made one or more purchases;89.2
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 12 months;85.7
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 3 months;72.3
Total Persons  (16 to 74 years old);Main occupation: ICT workers;Total;876,084
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have made one or more purchases;98.2
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 12 months;96.6
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 3 months;89.4
Total Persons  (16 to 74 years old);Main occupation: Other workers;Total;19,622,093
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have made one or more purchases;82.6
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 12 months;78.4
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 3 months;64.8
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;Total;4,855,149
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have made one or more purchases;54.3
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;48.7
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;36.2
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;Total;10,437,115
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;67.6
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;62.4
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;49.6
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;Total;7,464,629
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;78.5
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;74.7
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;60.1
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;Total;3,202,655
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;85.9
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;81.1
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;68.2
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;Total;5,428,245
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have made one or more purchases;90.8
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88.1
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;78.3
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;Total;4,048,263
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have made one or more purchases;62.9
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 12 months;55.1
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 3 months;42.7
Internet users in the last 12 months;Total Persons;Total;33,632,763
Internet users in the last 12 months;Total Persons;They have made one or more purchases;76.7
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;71.5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58.2
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;622,392
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;41.1
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;37.6
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;26.1
Internet users in the last 12 months;Studies completed: Primary Education;Total;2,544,191
Internet users in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;40.1
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;33.0
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;23.7
Internet users in the last 12 months;Studies completed: First stage Secondary Education;Total;7,945,446
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;65.0
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;59.0
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;46.3
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;Total;9,413,219
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;80.0
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;74.5
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;58.9
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;Total;3,728,645
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;88.9
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;83.9
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;69.8
Internet users in the last 12 months;Studies completed: University studies and similar;Total;3,671,237
Internet users in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;89.5
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;86.0
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;71.9
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;Total;5,283,024
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;92.2
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88.4
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76.7
Internet users in the last 12 months;Studies completed: University doctorate;Total;355,817
Internet users in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;91.5
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;91.0
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;81.6
Internet users in the last 12 months;Studies completed: Others;Total;68,793
Internet users in the last 12 months;Studies completed: Others;They have made one or more purchases;15.1
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;12.8
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;12.8
Internet users in the last 12 months;Employment situation: Employed economically active persons;Total;20,267,034
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;84.3
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;80.1
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66.6
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;Total;3,597,236
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;71.5
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;61.4
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;47.1
Internet users in the last 12 months;Employment situation: Inactive population: Students;Total;3,143,995
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;81.8
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;78.7
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;63.6
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;Total;1,544,203
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;48.5
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;41.4
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;29.3
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;Total;4,133,844
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;53.7
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;47.5
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;36.2
Internet users in the last 12 months;Employment situation: Other employment situation;Total;946,450
Internet users in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;62.7
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;58.2
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;47.0
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;13,812,143
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;85.4
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81.4
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;67.8
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;3,255,766
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;84.1
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;80.8
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;65.9
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;1,238,351
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;80.1
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;74.7
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;62.5
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1,839,986
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;79.1
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;73.3
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;62.0
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;120,787
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;74.1
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;70.9
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;55.4
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;Total;16,917,079
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;84.6
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;80.3
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67.2
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;Total;3,349,955
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;82.5
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;78.7
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;63.4
Internet users in the last 12 months;Main occupation: Manual;Total;5,403,017
Internet users in the last 12 months;Main occupation: Manual;They have made one or more purchases;69.9
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;63.8
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;50.1
Internet users in the last 12 months;Main occupation: Non-manual;Total;14,864,017
Internet users in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;89.5
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86.0
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;72.6
Internet users in the last 12 months;Main occupation: ICT workers;Total;876,084
Internet users in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;98.2
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;96.6
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;89.4
Internet users in the last 12 months;Main occupation: Other workers;Total;19,390,950
Internet users in the last 12 months;Main occupation: Other workers;They have made one or more purchases;83.6
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;79.3
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;65.5
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;Total;4,281,780
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;61.6
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;55.2
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;41.1
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;9,780,475
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;72.1
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;66.6
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;52.9
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;7,232,788
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;81.1
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;77.1
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;62.0
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;Total;3,174,479
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;86.6
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;81.8
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;68.8
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;Total;5,389,615
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;91.5
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88.7
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;78.9
Internet users in the last 12 months;Net household monthly income DK/NA;Total;3,773,625
Internet users in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;67.5
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;59.1
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;45.8
Internet users in the last 3 months;Total Persons;Total;33,481,950
Internet users in the last 3 months;Total Persons;They have made one or more purchases;76.9
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;71.8
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;58.5
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;Total;599,804
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;42.6
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;39.0
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;27.1
Internet users in the last 3 months;Studies completed: Primary Education;Total;2,522,521
Internet users in the last 3 months;Studies completed: Primary Education;They have made one or more purchases;40.3
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 12 months;33.3
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 3 months;23.9
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;7,890,372
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have made one or more purchases;65.3
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;59.3
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;46.6
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;9,380,987
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;80.3
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;74.7
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;59.1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;3,716,455
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;89.0
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;84.0
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;70.0
Internet users in the last 3 months;Studies completed: University studies and similar;Total;3,666,432
Internet users in the last 3 months;Studies completed: University studies and similar;They have made one or more purchases;89.5
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;86.0
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;72.0
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;5,280,768
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;92.2
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88.4
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76.7
Internet users in the last 3 months;Studies completed: University doctorate;Total;355,817
Internet users in the last 3 months;Studies completed: University doctorate;They have made one or more purchases;91.5
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 12 months;91.0
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 3 months;81.6
Internet users in the last 3 months;Studies completed: Others;Total;68,793
Internet users in the last 3 months;Studies completed: Others;They have made one or more purchases;15.1
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 12 months;12.8
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 3 months;12.8
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;20,205,881
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have made one or more purchases;84.4
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;80.3
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66.8
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;3,588,547
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;71.6
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;61.5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;47.2
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3,143,995
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have made one or more purchases;81.8
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;78.7
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;63.6
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1,526,851
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;49.0
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;41.9
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;29.7
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;4,080,600
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;54.0
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;47.9
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;36.7
Internet users in the last 3 months;Employment situation: Other employment situation;Total;936,076
Internet users in the last 3 months;Employment situation: Other employment situation;They have made one or more purchases;63.4
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;58.9
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;47.5
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;13,777,924
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;85.6
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81.5
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;68.0
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;3,247,877
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;84.3
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;81.0
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;66.1
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;1,233,180
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;80.4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;75.0
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;62.7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1,826,625
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;79.4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;73.7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;62.4
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;120,274
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;74.4
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;71.2
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;55.7
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Total;16,870,173
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;84.8
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;80.5
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67.4
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Total;3,335,708
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;82.7
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;78.9
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;63.6
Internet users in the last 3 months;Main occupation: Manual;Total;5,371,655
Internet users in the last 3 months;Main occupation: Manual;They have made one or more purchases;70.2
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 12 months;64.1
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 3 months;50.4
Internet users in the last 3 months;Main occupation: Non-manual;Total;14,834,226
Internet users in the last 3 months;Main occupation: Non-manual;They have made one or more purchases;89.6
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86.1
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 3 months;72.7
Internet users in the last 3 months;Main occupation: ICT workers;Total;876,084
Internet users in the last 3 months;Main occupation: ICT workers;They have made one or more purchases;98.2
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 12 months;96.6
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 3 months;89.4
Internet users in the last 3 months;Main occupation: Other workers;Total;19,329,797
Internet users in the last 3 months;Main occupation: Other workers;They have made one or more purchases;83.8
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 12 months;79.5
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 3 months;65.8
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Total;4,260,647
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;61.8
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;55.4
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;41.3
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;9,727,270
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;72.4
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;66.9
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;53.2
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;7,210,568
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;81.2
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;77.3
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;62.2
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;3,163,346
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;86.9
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;82.1
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;69.0
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Total;5,383,862
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;91.5
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88.7
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;79.0
Internet users in the last 3 months;Net household monthly income DK/NA;Total;3,736,256
Internet users in the last 3 months;Net household monthly income DK/NA;They have made one or more purchases;68.1
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;59.7
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;46.3
People that have made online purchases in the last 12 months;Total Persons;Total;24,063,566
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;81.4
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;234,136
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;69.4
People that have made online purchases in the last 12 months;Studies completed: Primary Education;Total;840,458
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;71.7
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;Total;4,684,885
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;78.5
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;Total;7,010,702
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;79.1
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;Total;3,130,130
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;83.1
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;Total;3,158,181
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;83.6
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;Total;4,672,564
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;86.7
People that have made online purchases in the last 12 months;Studies completed: University doctorate;Total;323,728
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;89.7
People that have made online purchases in the last 12 months;Studies completed: Others;Total;8,783
People that have made online purchases in the last 12 months;Studies completed: Others;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;Total;16,227,432
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;83.2
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;Total;2,207,249
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;76.8
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;Total;2,474,054
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;80.9
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;Total;639,760
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;70.8
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;Total;1,963,831
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;76.2
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;Total;551,240
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;80.7
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;11,237,148
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;83.4
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2,630,250
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;81.6
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;925,163
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;83.6
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1,349,193
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;84.5
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;85,678
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;78.2
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;Total;13,591,543
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;83.7
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;Total;2,635,889
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;80.5
People that have made online purchases in the last 12 months;Main occupation: Manual;Total;3,447,421
People that have made online purchases in the last 12 months;Main occupation: Manual;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;78.5
People that have made online purchases in the last 12 months;Main occupation: Non-manual;Total;12,780,011
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;84.4
People that have made online purchases in the last 12 months;Main occupation: ICT workers;Total;846,142
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;92.5
People that have made online purchases in the last 12 months;Main occupation: Other workers;Total;15,381,290
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;82.6
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;Total;2,365,510
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;74.3
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;6,511,206
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;79.4
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;5,576,744
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;80.5
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;Total;2,596,286
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;84.1
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;Total;4,782,961
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;88.9
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;Total;2,230,859
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;100.0
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;100.0
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;77.5