Advertisements on the Internet and target advertising

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    Values that contain

    D.16 % of enterprises that pay to advertise on the Internet (1) D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1) D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2) D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2) D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2) D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)

    Selected:6

    Total:6
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    • Decimals to show: By default 0 1 2
• Notes
  • 1) The codes at the beginning of each literal refer to the corresponding question of the questionnaire or the section from which they are taken
    2) Main variables: 
    3) (1) Percentage of total of enterprises with an Internet connection
    4) (2) Percentage of the total number of enterprises that use the Internet to interact with the Public Administration
    5) (3 2) Percentage of total enterprises that pay to advertise on the Internet

• Source:National Statistics Institute