Interaction with the AAPP, Internet advertisements and targeted advertising

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    D.15 % of enterprise that use the internet to interact with the Public Administration (1) D.15.A % of enterprise that use the Internet to interact with the AAPP to obtain information through AAPP websites (2) D.15.B % of enterprises that use the internet to interact with the AAPP to obtain forms or forms from Public Administration websites (2) D.15.C % of enterprises that use the internet to interact with the AAPP to return completed forms (2) D.15.D % of enterprises that use the internet to interact with the AAPP for tax returns electronically without any additional paper-based formalities (2) D.15.E % of enterprises that use the internet to interact with the PSIA for social security contribution declaration in electronic form without any additional paper formalities (2) D.16 % of enterprises that pay to advertise on the Internet (1) D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (3) D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (3) D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (3) D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (3) D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (3)

    Selected:12

    Total:12
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• Notes
  • 1) The codes at the beginning of each literal refer to the corresponding question of the questionnaire or the section from which they are taken
    2) Main variables: 
    3) (1) Percentage of total of enterprises with an Internet connection
    4) (2) Percentage of the total number of enterprises that use the Internet to interact with the Public Administration
    5) (3) Percentage of total enterprises that pay to advertise on the Internet
    

• Source:National Statistics Institute