Companies with less than 10 employees ICT in companies with less than 10 employees (2025 or first quarter of 2026)

Advertisements on the Internet and target advertising

Units:Percentage

Choose format of the table

Notes
- 1) The codes at the beginning of each subparagraph refer to the corresponding questionnaire question or the section from which they have been derived
  2) Main variables:
  3) (1) Percentage of the total number of companies with an Internet connection
  4) (2) Percentage of the total number of companies that pay to advertise on the Internet

Total: 0seriesy 0cells

B.12% of companies that pay to advertise on the Internet (1)
B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1)
B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2)
B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2)
B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2)
B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)