Advertisements on the Internet and target advertising

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  • Autonomous communities and cities

    Values that contain

    National total Andalucía Aragón Asturias, Principado de Balears, Illes Canarias Cantabria Castilla y León Castilla-La Mancha Cataluña Comunitat Valenciana Extremadura Galicia Madrid, Comunidad de Murcia, Región de Navarra, Comunidad Foral de País Vasco Rioja, La Ceuta Melilla

    Selected:20

    Total:20
  • Main variables

    Values that contain

    B.12% of companies that pay to advertise on the Internet (1) B.13% of companies that pay to advertise on the Internet using targeted advertising methods (1) B.13.A % of companies that pay to advertise on the Internet using targeted advertising methods based on content or keywords searched by users (2) B.13.B % of companies that pay to advertise on the Internet using targeted advertising methods based on tracking past activity or Internet user profile (2) B.13.C % of companies that pay to advertise on the Internet using targeted advertising methods based on the geolocation of Internet users (2) B.13.D % of companies that pay to advertise on the Internet using other methods of targeted advertising (2)

    Selected:1

    Total:6
  • Activity grouping

    Values that contain

    Total Companies Industry Construction Services

    Selected:1

    Total:4
• Choose format of the table

  • • 	Activity grouping
      Autonomous communities and cities Main variables	.	.	.
      	.	.	.
      	.	.	.

    • Decimals to show: By default 0 1 2
• Notes
  • 1) The codes at the beginning of each subparagraph refer to the corresponding questionnaire question or the section from which they have been derived
    2) Main variables:
    3) (1) Percentage of the total number of companies with an Internet connection
    4) (2) Percentage of the total number of companies that pay to advertise on the Internet

• Source:INational Statistics Institute