Concept selected: CRM (Customer Relationship Management)

Definition

Computer tools dedicated to the integrated management of client information. These applications allow, from storing and organising this information, to integrating processing and analysing said information.

Source

ICT methodology concepts

Topic

• Domestic and foreign trade
• Information and communication technologies

Statistical operations (links to the Inventory of Statistical Operations)

• 30169 - Survey on the Use of Information and Communication Technologies and Electronic Commerce in Companies

Concepts associated

• E-commerce (EC)
• Online shopping (e-commerce)